Examining the emergence of broadcasting in the 1920s through magazine advertising

This paper focuses on the emergence of radio receiver technology and its use by the American public as revealed in 1,725 magazine display advertisements in 12 general circulation and women's magazines from 1920 through 1929. It explores how the complicated wireless telephone receiver was adapted to usability for the decidedly nontechnical public. The study also explores how the “new”; radio — broadcasting — became useful to the general public in various aspects of daily life by the end of the decade. From a technical and social novelty in 1920, radio had evolved to a place squarely‐ on the path to social and cultural integration with American society by 1929.     

Station managers and the status of AM broadcasting

A nationwide sample of 300 AM station General Managers found less than universal compliance with NRSC‐1 and NRSC‐2 standards, more AM stereo transmission than previously estimated, continued widespread use of music formats, misleading reports in the trade press, and positive attitudes about the prospects of digital audio broadcasting (DAB).     

试论元代晋王内史府与安西王相府的特殊性质

元代政府在分封各宗王的同时,设置了王府管理其内部事务,而晋王内史府与安西王相府虽在名义上同属于宗王王府,但却与其他王府机构有着很大的区别,表现出了明显的特殊性。这种特殊性表现在各个方面,包括其机构设置、品级职能、官员任命升迁等。若将二者比较,又能体现出它们的异同点,相同之处在于二者都具有明显的“双重性质”,不同之处则在于其后期虽皆向着“单重性质”转变,但演变方向有明显的差异。     

《康熙敕命安南国王攻打吴三桂谕》考释

中国国家博物馆所藏清代《康熙十六年十月十六日敕安南国王黎维禧攻打吴三桂谕》是一则珍贵的文物诏书,此诏书一方面体现了康熙帝平定三藩的军事战略思想,另一方面展现了清代朝廷同安南国的宗藩关系.     

Literature of broadcasting: Books in review

Two books have recently crossed this desk which are deserving of comment. The first of these is My First 10,000,000 Sponsors,by Frank Edwards (New York: Ballantine Books, Inc. 1956. 185 pp. 35c). Edited by Bernard Rosenberg and David Manning White

One book, for which it is possible to predict an important future is Mass Culture, subtitle The Popular Arts in America. (Glencoe, Illinois: The Free Press, 1957. 561 pp. $6.50.)

Three from Hastings

HOW TO ANNOUNCE FOR RADIO AND TELEVISION. Edited by William I. Kaufman. New York. Hastings House, 1956. 95 pp. $2.50.

AN AD MAN AD‐LIBS ON TV. By Bob Foreman. New York. Hastings House, 1957. 173 pp. $4.50.

HOW TO USE A TAPE RECORDER. By Dick Hodgson and H. Jay Bullen. New York. Hastings House, 1957. 216 pp. $4.95.

THE FUNNY MEN. By Steve Allen. New York: Simon and Schuster, 1956. 280 pp. $3.95.     

Literature of broadcasting: Books in review

BEST TELEVISION PLAYS. Ed. by Gore Vidal. New York: Ballantine Books, Inc., 1956. 250 pp. 35c.

TELEVISION PLAYS BY PADDY GHAYEFSKY. By Paddy Chayefsky. New York: Simon and Schuster. 1955. 268 pp. $1.50 (paperback).

TOP TV SHOWS OF THE YEAR, 1954–55. Ed. by Irving Settel New York: Hastings House, 1955. 269 pp. $5.50.

TELEVISION SCRIPTS FOR STAGING AND STUDY. By Rudy Bretz and Edward Stasheff. New York: Hill and Wang, Inc., 1953. 332 pp. $4.95.

TELEVISION'S IMPACT ON AMERICAN CULTURE. By William Y. Elliott. East Lansing: Michigan State University Press 1956. 382 pp. $4.95.

MASS COMMUNICATIONS. By Erik Barnouw. New York: Rine‐hart and Company, Inc., 1957. pp. 280. $4.00.

CONSUMER RESEARCH WITH PROJECTIVE TECHNIQUES. By Dietz Leonhard. Shenandoah, Iowa: World Publishing Co., 1955. 151 pp.

ON HUMAN COMMUNICATIONS: A Review, a Survey and a Criticism. By Colin Cherry. New York: The Technology Press of Massachusetts Institute of Technology and John Wiley & Sons, Inc., 1957. 333 pp.

TELEVISION TECHNIQUES, revised edition, by Hoyland Bettinger, revised by Sol Cornberg. New York: Harper and Brothers, 1955. 236 pp. $3.75.

TV MEASUREMENT FOR THE SPONSOR. By American Research Bureau, Inc., 1956. 53 pp. (Free.)

FOUR THEORIES OF THE PRESS. By Fred S. Siebert, Theodore Peterson, and Wilbur Schramm. Urbana, Illinois: University of Illinois Press, 1956. 153 pp. $3.50.     

Preparation of manuscripts for the journal of broadcasting

This study develops and tests hypotheses concerning the relationship of different media to psychological outcomes. Specifically, it is postulated that print media are related to analytic cognition (reason) and electronic media to syncretic cognition (emotion). Two hundred and forty magazine and television advertisements are analyzed both in terms of their attributes and the reactions they evoke. Media differences are found for both emotional and rational responses and the main effects of media, product category and advertising strategy variables are seen to account substantially for the variance in analytic and syncretic cognition. Of special relevance to advertisers is the finding that the choice of media is the best predictor of emotional response among all the variables in the study.     

Literature of broadcasting: Book in review

ADVERTISING: ITS ROLE IN MODERN MARKETING. Ry S. Watson Dunn. New York: Holt, Rinehart and Winston, 1961. 621 + xvi pp. $8.95.     

日本广电媒介体制的经济学审视

本文主要论述日本广播电视体制的两个基本特征 :广电媒介产业的政府规制体制 ,公营与民营广电媒介的并存体制。并对数字化时代日本广电媒介体制的变革趋势作了简要分析。作者从经济学角度揭示日本广电体制的结构性特征和时代性特征。旨在为我国广电传播法制建设和广电事业的政府规制体制改革提供一种借鉴     

Literature of broadcasting: Books in review

This study compared and integrated the influence of motivational and situational determinants on news viewing behavior. Individual people-meter data allowed the unobtrusive study of news viewing situations. The finding is that the viewing context is much more important than motivations. However, interest in the news and politics can reinforce or reverse situational influences. For interested viewers, watching more TV in general mainly explains news viewing, while for less interested viewers, lead-out effects and social viewing are more relevant.     

Literature of broadcasting: Books in review

TELEVISION AND RADIO ANNOUNCING. By Stuart W. Hyde. Boston: Houghton Mifflin Company, 1959. 451 pp. $6.00.

TELEVISION ADVERTISING. By Clark Aknew and Neil O'Brien. New York: McGraw‐Hill Book Company, 1958. 330 pp. $9.50.

INTRODUCTION TO MASS COMMUNICATIONS RESEARCH. Edited by Ralph O. Nafziger and David Manning White. Baton Rouge, Louisiana: Louisiana State University Press, 1958. 244 pp. $5.00.

THE MERGER. By Sterling Quinlan. New York: Doubleday & Co., Inc., 1958. 331 pp.

SCREEN WRITING AND PRODUCTION TECHNIQUES. By Charles W. Curran, New York. Hastings House, 1958. 240 pp., illus. $4.95.     

Literature of broadcasting: Books in review

THE TELEVISION COMMERCIAL, revised edition, by Harry Wayne McMahan. New York: Hastings House, 1957. 223 pp. $6.50.

THE AGE OF TELEVISION. By Leo Bogart. New York: Frederick Ungar Publishing Company, 1956. 348 pp. $6.50. Text edition, $4.75.

ELEMENTS OF COLOR IN PROFESSIONAL MOTION PICTURES, prepared by a Special Committee of the SMPTE, W. R. Holm, Chairman. Published (1957) by the Society of Motion Picture and Television Engineers, 55 West 42nd Street, New York 36; 104 pages, 27 in color, 53/4”; by 81/2”; hard‐bound. Price is $3.50 for single copies.

TELEVISION AUDIENCE RESEARCH FOR GREAT BRITAIN. By Arthur C. Nielsen. A. C. Nielson Company, 1955. 143 pp.

SAY IT SAFELY. By Paul P. Ashley. The University of Washington Press, 1957. 117 pp. $2.50.     

Leviathan dreams: State and broadcasting in South America

This article examines different forms of state intervention in the history of broadcasting in South America. In contrast to “media imperialism”; positions, it is argued that the analysis of the evolution of broadcasting systems cannot be restricted to the role of international capital. Nor can the development of broadcasting in the region be understood as completely dominated by market mechanisms. On different occasions and for different reasons, domestic actors coalesced around the state to champion government‐run models against private broadcasting. Statist solutions, however, were ineffectual in changing the fundamental dynamics of the systems in place. Moreover, as they were often implemented by authoritarian governments, state models aggravated the problems for the existence of democratic broadcasting. Amid the hegemony of the private model and the globalization of media economies in the region, the discrediting of statist experiences makes it necessary to rethink alternatives to market‐dominated broadcasting.     

当代西方公共广播电视体制的基本类型

当代西方诸国公共广播电视经营机构一方面依法独立运行 ,普遍地具有一系列共同的基本特征 ;另一方面由于同社会众基本政治力量结成不同的政治调控关系 ,而形成彼此相异的体制类型 ,主要有国有公营型、国有国会主导型、社会联合公营型和国有政府主导型等。     

Books on broadcasting in the library of congress: Programming and audience research

Because advertising is the bread‐and‐butter of broadcasting in the United States, any attempt to limit the number and length of commercials is, bound to meet with strong opposition. One such unsuccessful attempt was made by the FCC only four years ago, but already memories of the events and maneuverings that swirled around this proposal are fading. Lawrence D. Longley investigated this topic in connection with his doctoral dissertation on “The Politics of Broadcasting” which is nearing completion at Vanderbilt University. Mr. Longley is instructor in the Department of Government at Lawrence University, Appleton, Wisconsin.     

网络传播技术的发展与著作权保护

一般来讲,著作权就是为作者提供了一种工具,可以用来保护其作品在未经其许可时,他人不得私自占有、使用或利用.网络具有虚拟性,但它与现实世界存在密切联系,必然要接受法律的规范和调整.我国颁布的相关法律法规已跟不上网络技术的发展速度,为维护著作权人的合法权益,规范网络环境下作品使用秩序,必须设立和完善一些新的措施,应对网络技术发展带来的挑战.