Student as Communication Skills Trainer: From Research to “Concept Keys”

Objectives: (1) Students will become familiar with academic research; (2) students will understand that communication training should be based on sound research

Course(s): Interpersonal Communication, Public Speaking Fundamentals, Business and Professional Communication (or Any Skills-Based Course)     

Rethinking “Difficult” Conversations in Communication Instruction From an Intercultural Lens: Pedagogical Strategies for “SWAP-ping” the Communication Classroom

Intercultural communication offers both theoretical and pedagogical implications for communication instruction. As such, we interweave theories and concepts of intercultural communication and instructional communication in (re)thinking “difficult,” “sensitive,” or “uncomfortable” classroom conversations that involve privilege, power, and intersecting cultural identities (e.g., racism). In juxtaposing these areas side by side, we first interrogate why intercultural and instructional communication scholars have neglected what the other takes as central: pedagogy and diversity. In particular, we ask: Why are certain conversations deemed “difficult” in the mainstream communication classroom? To whom are they difficult conversations? Why might these conversations feel “uncomfortable or risky”? Second, we crystalize how intercultural communication makes strides toward feeling/thinking/understanding difficult conversations in ways that promote social justice by proposing a pedagogy of “SWAP-ping” the communication classroom.     

“Cultumization?” The Impact of Cultural Priming on Customized Communication

This study examined the impact of cultural priming on the effects of customized communication. Two existing customization approaches (tailoring and targeting) were tested with 102 participants in an experiment. It was found that when participants were primed with individualistic meanings, they tended to generate a more favorable attitude toward tailored messages than targeted messages. In contrast, when participants were primed with collectivist meanings, they formed a more favorable attitude toward targeted messages than tailored ones. Based on the study findings, the conceptualization of customization needs to incorporate the cultural factor.     

From “Selfies” to Breaking Tweets

The aim of this paper is to analyse the different ways in which journalists negotiate representations of their professional and personal identity on social media platforms. We argue that the differing representations of personal and professional identity on social media correspond to the professional, organisational and institutional tensions that have emerged in this new space. Using qualitative interviews with various journalists and editorial staff from Australian media organisations across television, radio, print and online publications, we indicate that journalists present their personal and professional identity on social media in three different ways. The first group create public, professional social media accounts, but also create secondary, private accounts that are only accessible to personal networks. The second group either choose, or are required by their media organisation, to only have a professional presence on social media; that is, they have public accounts that are only associated with their media organisation and display only their professional activities. The last group merge a professional and personal identity on their social media sites, showing aspects of their personal and their professional lives on publically available accounts.     

The Integrated Library System: From Daring to Dinosaur?

ABSTRACT

The automated library system (ALS) has undergone significant changes since its inception in the 1970s. It is no longer simply a database to house and retrieve a library's holdings. It has become an integrated library system (ILS) comprised of robust clusters of systems involving every process and module related to libraries.

The Internet, open source, the increase in electronic resources, and the rising expectations of library users are changing the nature of the ILS. Library vendors are at times struggling to keep up with the demand for new services while providing support for existing services.

This article details the evolving role of the ILS and discusses where it could and should be headed.     

From Dogmatism to Open-Mindedness? Historical Reflections on Methods in Audience Reception Research

The article traces, from the perspective of audience reception research, the gradual methodological rapprochement of once hostile methodological paradigms: the quantitatively oriented uses-and-gratifications research and the qualitatively anchored reception research. While recognizing that the methodological differences stem ultimately from different epistemological perspectives, the article describes how these differences have been played out on the terrain of empirical methodologies for conducting fieldwork on audience practices and meanings. The article considers four stages of this rapprochement: (1) antagonistic self-sufficiency; (2) separate camps; (3) self-critical coexistence; and (4) complementarity and collaboration.     

From scraps to reams to mobile screens? An update on printing services in academic libraries

As a follow-up to their 2001/2002 study on printing services in academic libraries, the authors explore how the provision of printing services has changed over the last twelve years. This article explores how libraries are choosing to fund printing services as well as how technology, such as scanning and mobile devices, has changed the way printing services are provided. The results of the 2013 survey find a greater percentage of libraries are using a fee-based system for printing, and, while some technology is providing greater data and control for printing services, other technological advances are having unintended consequences for libraries’ printing infrastructure.     

From “Trust Me” to “Show Me” Journalism

This study explores the potential of an online platform that encourages journalists to post the documents behind their news stories to help restore the deteriorating public trust in news media. Based on content analysis of 200 news items and 315 accompanying documents posted on DocumentCloud, findings indicate that contrary to journalists’ traditional reluctance to rely on documents, the platform succeeds in boosting massive use of documents, both by mainstream and alternative journalists. Findings show that documents serve mainly to support factual claims (in 96 percent of items) and enhance the transparency of news processes, allowing audiences’ unmediated access to raw materials, and greater capacity to evaluate information independently. However, there are no apparent signs that journalists verified the content of the document. The article suggests that DocumentCloud is a unique example of a technology that may succeed where the former technology that promised to serve as a journalistic reference system, hyperlinks, had failed. If the DocumentCloud experiment is implemented on a wider scale, it might have serious theoretical and practical implications, which are discussed here.     

Reevaluating “The End of Mass Communication?”

It is hard to imagine a more challenging arena for communication research than that presented by new media and their impact on our society. We have witnessed the fastest evolution in communication technology in human history and, along with it, the evolution of communication conceptions and theories used to assess its impact. More than a decade has passed since Chaffee and Metzger first published their intriguing article “The End of Mass Communication?” and suggested that the new media will change the notions of mass communication and, as a result, the theories used in communication research. Today, we know more about new media and its effect on communication, society, and communication theories. The present article, therefore, sets out to reassess Chaffee and Metzger's claim by describing the development of several core theories of communication research, namely the agenda-setting theory and the notions of media audiences and the Digital Divide, in light of the new media. Our review shows that the role played by communication technologies in social, cultural, political, and economic processes is as central and influential in the new media era as it was in traditional media environment and that, although theories may change to accommodate the changes of the new media environment, researchers are still dealing with the “old” issues of power and resistance, and structure and ownership.     

From Second Class “Citizen” to “Head of the Class”

Abstract

This concept was initially developed by William Wilson, library consultant, PROVIDENCE Associates Inc. It was modified for a presentation at die 1996 Texas State Library Association Convention. It outlines a different way of thinking about funding libraries, an innovative framework that will interest legislators in the plight of their under-funded library services. Wilson and Waters refer to this new structure as a “Library Authority.” The concept would allow the question of funding to go directly to the voters, who are those most concerned with the quality of libraries. This quality is also addressed by Waters, who considers quantity and volume as a faulty line of reasoning for gathering support. “We make little mention of the long-term impact associated with introducing a four-year old to the world of books… or to the economic impact derived from helping a saleswoman locate a new market for her products.” Mr. Waters hopes others will assist in fleshing out this concept for the good of all libraries.     

From EBM to EBL: two steps forward or one step back?

The author employs his vantage point as a contributor to Evidence-based Medicine (EBM) and Evidence-based Librarianship (EBL) in the United Kingdom to anticipate obstacles to be overcome by the emerging EBL paradigm. After reviewing and synthesizing three proto-definitions of EBL, he discusses issues around the potential domains to be populated by research findings. He then briefly considers the contribution that critical appraisal skills can make to an evidence-based profession. In concluding that "evidence-based librarianship" is a self-limiting "label," he encourages health information professionals instead to promote the contribution of librarianship to evidence-based practice, a role for which they are uniquely qualified.     

Using Communication Infrastructure Theory to Formulate a Strategy to Locate “Hard-to-Reach” Research Participants

In health-communication research, participants who are disproportionately affected by health disparities are often “hard-to-reach,” making them difficult to identify for formative research. This study used communication infrastructure theory (CIT) to create a strategy for locating a specific subset of residents—those who use 911 for healthcare—within a low-income Atlanta community. Findings suggest the need for strategies that involve employing both the communication channels that are part of the neighborhood storytelling network and the community's discursive spaces, more specifically the communication hot spots and community comfort zones located within the community's built environment.     

Stealing From the Rich to Entertain the Poor?: A Survey of Literature on the Ethics of Digital Piracy

The backlash against the Stop Online Piracy Act (SOPA)/Protect IP Act (PIPA) legislation brings to light a battle that has been raging between Hollywood and Silicon Valley ever since technology made it easy to illegally copy and distribute copyrighted material. Many studies have been done on digital pirates in order to create a demographic, psychological, and ethical profile of them. This article compares these studies and examines the assumption that many of them are based on; namely, that digital piracy is always unethical or criminal in today's world. It also discusses alternative delivery methods that have been used by content creators and the implications for the future.     

Using a theoretical model of communal coping to understand changes in language brokers’ coping patterns: Implications for Latina/o early adolescents’ brokering stress and efficacy

Language brokering occurs when immigrant youth linguistically and culturally mediate for family and members of U.S. mainstream culture. Under some circumstances, brokering can be stressful. Based on a theoretical model of communal coping, this study utilized two waves of survey data from 342 Latina/o sixth- to eighth-grade students to identify different types of copers: (a) communal copers, (b) tentative copers, and (c) declined-ownership copers. Communal copers reported greater brokering stress than tentative brokers in the middle of the year, but not by the end of the year. Communal copers reported greater brokering efficacy than tentative copers in the middle and end of the year. Declined-ownership copers consistently had the lowest brokering stress and moderate brokering efficacy.     

“Sharing My Bias”: We're From the Government,and We're Here to Help

This article describes reference skills as a sharable resource, particularly in light of the development of e-government and the demands it places on public services staff in libraries.