论手机媒体

发明手机的主要目的是用来进行语音通话 ,但手机与互联网的结合已使其成为一个重要的新媒体。手机媒体在中国的发展 ,不可能直接拷贝I-MODE模式 ;在现阶段发展的重点是手机短信 ;3～ 5年后随着 3G在中国的逐渐普及、相关法规的完善 ,手机媒体将实现网络化、宽带化。手机将成为随身携带的、交互式、多媒体的大众媒体 ,将创造一个巨大的媒体市场。     

Perceptions and practices of media engagement: A global perspective

This study investigates the concept and practice of engagement via media platforms from the perspectives of brands, audience, and media. Under the premise that engagement is a multi-dimensional construct that presents a more complex, qualitative nature different from the traditional, exposure-based quantitative metrics frequently adopted for linear media, this study explores how diverse market sectors and key constituents perceive and apply engagement. In-depth interviews were conducted with 74 subjects from various sectors across 8 countries and textually analyzed using a qualitative data analysis software. Utilizing thematic analysis, the qualitative research addressed the definition, relevancy, and application of audience engagement via media platforms, especially for video content. It was found that promoting engagement is a critical strategy to combat the increasing demand for audience attention. It encompasses all three cognitive–affective–behavioral aspects, but is valued and practiced on a behavioral level most often. Engagement is a thread that links campaign phases together but it is realistically addressed only after more readily available metrics. There are significant challenges in integrating digital and linear media platforms from the perspective of engagement as individual platforms have their own unique characteristics and impacts. In practice, it is also difficult to measure media engagement with metrics that are conceptually meaningful and methodologically accessible.     

Entertainment media and the information practices of queer individuals

While LIS literature addresses queer individuals' information practices in certain contexts, a gap exists in understanding interactions with entertainment media (EM), which can be broadly defined as fictional and creative non-fiction content such as movies and television. Ten semi-structured interviews with queer individuals and content analysis of EM resources using constructivist grounded theory found that participants viewed EM as a salient part of their identity-related information practices. In particular, participants engaged in discovery practices that included seeking, satisficing, and triangulation, and consumption practices that included validation, fact-finding, evaluation, and creation. Participants discussed the complex and contextual positive and negative attributes of queer-representative EM, as well as their experiences attempting to access such content in information institutions. Findings suggest ways in which knowledge workers may improve EM-related information systems and services to better assist queer individuals.     

手机电视重构收视媒介新格局

手机电视以其便携性、移动性和互动性的特点。改变了传统电视的家庭收视方式，宣告了一个“新收视时代”的到来。手机电视开拓了一个新的注意力资源，形成了新的经济增长点。手机电视时代的到来，将对大众传媒现存格局造成极大的冲击，改变电视的传统运营模式，影响大众传播的内容，也改变大众的文化生活。     

Teaching news media practices in bibliographic instruction classes: A strategy involving framing and sourcing theory

This article urges BI librarians to develop programs in mass media news sources, and suggests how the theory of news framing and sourcing may be used to develop critical thinking skills. Such programs could be particularly useful in serving multicultural populations. Coverage of the same two topics by mainstream corporate news sources and independent non-corporate sources is compared. Differences in coverage are used to show how decisions about framing and sourcing serve an ideological agenda that is not sensitive to multicultural viewpoints. Corporate news sources should be supplemented by sources from non-corporate titles to achieve complete understanding of any topic.     

From platform jumping to self-censorship: internet freedom,social media,and circumvention practices in Zambia

This article describes the complex media environment of urban Zambia based on qualitative interviews with 42 active ICT and social media users in Lusaka. After a contextual discussion of media censorship and Internet freedom, the article draws upon interview data to delineate four circumvention practices: (1) platform jumping; (2) anonymity; (3) self-censorship; and (4) negotiation of legal challenges. Rather than approach circumvention as a set of techniques disseminated from the information capitals of the world to those in the “global south,” this study approaches it as a set of cultural practices that emerges within particular sociohistorical conditions and platforms of communication.     

Connecting best practices in public relations to social media strategies for academic libraries

Academic libraries worldwide use social media to inform and connect with users. Virginia Commonwealth University (VCU) Libraries is no different and must keep up with rapidly evolving platforms and user expectations. When our presence stretched across twenty-two channels, we needed to ensure that social media efforts were managed in the most effective and efficient manner possible. To develop a research-based, unified vision for communication for new media, we scanned the literature in the library and public relations fields and then surveyed librarians to address identified gaps. Based on results, we offer recommendations focused on best management practices and strong content strategies.     

Going mobile: free and easy

After almost two decades, mobile technologies are now such a part of the fabric of the hospital environment that hospital libraries must take this opportunity to continue to positively impact health outcomes by providing health professionals with valuable information and services via personal digital assistants (PDAs) and smartphones. This article provides background information on mobile technology use and handheld devices. It describes how hospital librarians, regardless of staff, budget, or access to technology, can position the hospital library to connect health professionals to clinically relevant mobile resources and library services. Suggestions for the promotion of mobile resources are included, as well as tips for keeping current. A significant amount of free content is identified.     

Participatory media new and old: semiotics and affordances of museum media

The move from “old” to “new” media centrally involves a shift in participatory possibilities, through which individuals and communities differentially access and populate the public sphere, assume voice, and partake in open discussion and debate. This paper offers a rich ethnographic case study of new participatory media in the shape of commenting systems in museums. By portraying the similarities and the differences in communicative affordances between two museum media—traditional visitor books, on the one hand, and a digital and immersive interface, on the other hand—light is shed on how media invite and intervene in possibilities for public participation. Furthermore, with their emphasis on visual design and display, studying participatory public media in museums helps highlight the semiotic construction of the public sphere as such, and how the notion of the public and laypersons’ contributions are materially displayed. Analysis of communicative affordances reveals the politics of remediation, and supports recent hesitations with regard to the promise of newer and “smarter” media: digital media affords more interaction than their analogue predecessors, but participatory content-production via analogue media is found to be discursively richer on a number of grounds.     

Hiker on trail: Information practices in the wild. A mixed methods approach to investigate real-time mobile technology use by long-distance backpackers

Long distance hikers' information practices are considered via an ‘in-field’ methodology that generated rich experiential data. Participants documented and reflected on their experiences and use of mobile digital technology while undertaking a two-week coast-to-coast walk across the Scottish Highlands. Empirical evidence on the adoption and use of mobile digital technology by backpackers, and the implications this has for their practices and interactions is scarce. “Research in the Wild” (RITW) mixed methods facilitated exploration of how and why mobile digital technology is employed via analysis of in-field video-logs, interviews with eight participants, and a survey. Analysis of the research interview data provides insights into fieldwork participants' reactions to, and experiences with, the methods employed. The affordances and issues of the approach are discussed, highlighting the benefits and challenges of mixed methods for Human Computer Interaction and Information Behavior research in the arena of outdoor recreation.     

Plagiarism and copyright: Best practices for classroom education

Plagiarism and copyright infringement are terms that most students are familiar with, and when asked, most students will readily express the sentiment that plagiarizing the work of others or committing copyright infringement is wrong. Despite students' basic understanding of these concepts, many struggle to put them into practice. Often this is a result of students not having enough knowledge about how to cite sources or how copyrighted works can legally be reused for scholarly purposes. This article identifies a way in which copyright and plagiarism can be taught as well as a process students can work through when addressing these issues.     

Open access metadata: current practices and proposed solutions

Nearly every major publisher offers open access content of some sort, but open access metadata standards are non‐existent amongst content providers. Users, librarians, content providers, and technology vendors who offer OpenURL resolvers and discovery services all stand to benefit from standardized ways to indicate what content is open access and what is not. Additionally, all stakeholders would benefit from a standardized method by which one can ascertain what form of open access any content may be; indeed, there are many definitions of open access. There is ample evidence that every publisher handles their content metadata differently and this creates inefficiencies in the scholarly information supply chain and leads to user confusion. Many initiatives are currently working on solutions to these problems including the NISO KBART workgroup, NISO's Open Discovery Initiative, and NISO's very recently created Open Access Initiative. There are also pre‐existing concepts based on services, such as CrossRef's CrossMark service and discovery systems that hold promise with respect to open access content and metadata.     

A model for understanding new media literacy: Epistemological beliefs and social media use

New media literacy (NML) skills are regarded as crucial for the 21st century. However, there is limited research on the factors affecting NML skills. A robust model was built for exploring the antecedents of NML. The model incorporated epistemological beliefs and social media use purposes. Individuals` purposes of social media use were found to have an effect on beliefs about information. Further, interactional and communicational use of social media makes epistemological beliefs more sophisticated. However, it is more likely to have naïve beliefs with the use of social media for making new friends. Also, the purposes of social media use and epistemological beliefs affect NML skills. Accordingly, interactional use of social media might contribute to justifying information, in turn, increasing NML skills. This study indicates that knowledge of social media use and epistemological beliefs enables us to largely understand the NML skills.     

从媒介使用到媒介参与:中国公众媒介素养的基本现状

本研究聚焦媒介素养的两个维度——媒介信息处理能力和媒介参与意向,探讨个体政治认知、人际讨论模式、媒介使用、媒介评价和媒介参与功效意识对它们的影响。在对四城市2409名市民随机面访调查的基础上,研究发现:公民的政治与公共事务兴趣和开放型的人际讨论模式对媒介素养的两个维度均有显著的正面影响,网络新闻和海外媒介的使用对媒介信息处理能力有重要贡献,媒介评价和媒介参与功效意识正向影响公众的媒介参与意向,而更高的媒介信息处理能力也预示着更高的媒介参与意向。