What’s so funny? Audiences of women’s stand-up comedy and layered referential viewing: Exploring identity and power

In this paper, I discuss audience reactions to stand-up clips by Amy Schumer, Wanda Sykes, and Margaret Cho. Women’s comedy is arguably at the height of its popularity, but there is a seeming lack of research on audience interpretations of humor produced by women. This research builds on and extends current notions of “referential viewing” in audience research. Utilizing focus group analysis, I elaborate audience decoding practices and the role of identity in layers of referential viewing. Audiences in this research centered their discussions on identification of the comedians, identification of the targets of jokes, and identification of whom they perceive to be the intended audience. Discussed are implications for how audiences understand various power dynamics through humor and distinctions created between comedy that “laughs with” or that “laughs at.”     

I Have Seen the Future and It Is Not Here Yet …; or,On Being Ambitious for Audience Research

Audience research, after a promising period during which some crucial advances were made, seems to be in decline in several ways, yet its tasks remain as important as ever. This article, originally a presentation at the 2003 Versailles Conference on the Future of Audience Research, makes the case for expanding our vision of the field’s possibilities. To do this, it revisits some of the forgotten achievements of the Uses and Gratifications tradition, offers a critique of the dominant “Hall model” for conceiving media/audience relations, and outlines the key concept of an alternative approach: the concept of a “viewing strategy,” which has been at the heart of the 2003–2004 international project on the reception of The Lord of the Rings.     

Stanton's “Solitude of Self” as Public Confession

Elizabeth Cady Stanton opened her now famous “Solitude of Self” by asserting her desire to make manifest the “individuality of each human soul.” Using Stanton's attempt to display the human soul as a case study, I consider in this essay the capacities of language to disclose the self. I argue that, for Stanton, self-disclosure is fundamentally performative: The “Solitude of Self” evokes the “inner-being we call ourself” through a reliance on, and a subsequent violation of, a distinctively narrative logic. As this violation takes from the audience the sense of order that the narrative had theretofore provided, it puts the audience in a position where they, now shorn of narrative and the order it provided, can experience firsthand the solitude of self.     

Bilingual Outreach

Abstract

The bilingual “Research for Teens” Web site was developed by academic research librarians as an outreach tool that teaches library research skills to teens. Connecting with a teenage audience can be difficult. Universities and businesses with Web sites should not ignore this difficult to please population and potential audience. The site's emphasis is on practicality and evaluation, and the research strategies apply to any library. This article will discuss the creation of “Research for Teens” and the surprising problems and unexpected rewards.     

Applications of Business Presentation Techniques to One-Shot Library Instruction

One can think of one-shot library instruction sessions as a way to introduce the academic library's resources to first-year students to help them with their research. These classes can also be thought of as an opportunity to “sell” the entire library and its resources to the student. This article will propose suggestions that can be adopted by library instruction librarians based on the recommendations and practices of business marketing practitioners and entrepreneurs who depend on one-shot “selling” meetings to convince their audience to “buy” their wares.     

如何实现“信任性真实”:社交媒体时代的新闻生产实践——基于对25位媒体从业者的访谈

社交媒体时代受众的主体性地位逐渐凸显,新闻真实性可以理解为一种“信任性真实”,即受众所相信的真实。依据德国社会学家卢曼的分类,并结合对25位新闻从业者的深度访谈,本文从“系统信任”和“人际信任”两个维度对新闻的“信任性真实”进行了分析。笔者发现,“可视化”以及“交朋友”策略是社交媒体时代形塑传受之间“人际信任”的重要路径,不过需要指出的是,“信任”是完整实现新闻真实性的重要环节,但是新闻真实并不依赖于受众的信任,事实真实仍然是衡量新闻真实性的终极性标准。     

Commercial ethnicity: Language,class and race in the marketing of the hispanic audience

This essay examines the historical construction of the Hispanic audience and analyzes how contemporary Hispanic audience researchers/marketers have disrupted that unitary, essentialist construction by segmenting the Hispanic audience by class. The principal tool in this effort is language: the Spanish language is proxy for the “mass” of lower socioeconomic class Hispanic audience; English language usage by Hispanics is the sign of a higher class of Hispanic audience. The clearly defined panethnic conceptualization of the Hispanic audience, the nexus of which is the Spanish language, has been blurred. The study draws on interviews with Hispanic media marketers and audience researchers and on analysis of Hispanic market research reports.     

Grasping scientific news

By developing model-based news articles and presenting them to audience focus groups, this research gauges reader response to “test stories” based on four models of science journalism: science literacy, contextual, lay-expertise, and public participation. This approach allows investigation of how to tie journalism theory to practice to audience reception, and back again. The results show how journalists and readers differently engage with various models of science journalism and used them to gain different knowledge and understanding. These differences show the need to articulate more clearly hybrid models of science journalism that make use of the overlapping positive features of the models investigated. Such hybrid science journalism models could provide new educational tools aimed at showing how to better understand who “the audience” is and exemplifying how to position audiences as active members in stories and as stakeholders in the scientific process.     

Seeking Cultural Relevance

This study identifies the prevalence of culturally oriented writing techniques found in international news coverage of major American newspapers, through a concept explication and content analysis. These techniques, which I call “culture peg” and “culture link,” are content and thematic choices in international coverage that journalists make to enhance the material's appeal to their home audience. They are, in essence, cultural meaning-making processes that render foreign stories relevant to the home audience which might not otherwise be interested in international news. A content analysis revealed that these cultural strategies, deployed in both text and photographs, were employed in 72 percent of international news articles in the New York Times. Excessive use of such methods might skew the understanding of foreign cultures/societies for the readership. Theoretical and methodological implications of the study are discussed.     

Fourth annual survey of colleges and universities offering course work in radio and television, 1959–1959

The possibility that one mass medium might be used to stimulate another has been only imperfectly explored. For instance, a campaign by radio personality Jean Shepherd some years ago led to the birth of the monumental spoof that was the novel I, Libertine by “Frederick R. Ewing.” The delight of Shepherd's “night people” at being able to demonstrate their numbers was matched by the consternation of booksellers all over the city who impotently thumbed through their catalogs . . . until Shepherd took pity on them and arranged for the book to be written and published. In another instance, a participant on a late‐evening network program casually commented on a book that had caught his eye—and it was a national best‐seller within 24 hours.

The research reported in the following article attempts to discover whether this “touting” function of the broadcast media can be used systematically. A number of informal observations following “book review” or “library” programs on both radio and television would tend to support this idea. However, the following study was specifically designed to generate data that would demonstrate to broadcaster and librarian alike whether radio programs could be used by librarians (and presumably booksellers as well) to promote selection by the audience of pre‐determined books.     

图书馆核心价值浅论

核心价值研究是图书馆服务转型过程中绕不开的热点问题。文化权利,知识自由,开放、平等、包容、隐私等主流观点更多倾向价值观念而非价值本身,难以达成行业共识。文章从价值哲学视角分析图书馆价值及其主要价值关系:馆员、读者与文献信息三者之间的推广关系与阅读关系共同构成图书馆阅读推广体系。文献信息资源、读者资源和馆员队伍共同构成图书馆核心竞争力。阅读推广从“满足阅读”到“推进阅读”、从“被动服务”到“主动服务”,发挥图书馆在全民阅读中的主体地位与引领作用,成为图书馆核心价值。     

JOURNALISM EMBRACING ADVERTISING AS TRADITIONAL JOURNALISM DISCOURSE BECOMES MARGINAL

The border between journalism and marketing communication is diminishing and media such as television and magazines are especially vulnerable to the colonisation of traditional journalistic genres by promotional information. From the point of view of audience perception, grouping certain media channels or discourses into “journalistic” and others into “promotional” or “mixed” would provide a certain level of predictability, as well as a basis for their judgement of information. However, we argue here that category confusion takes place even inside sub-sectors of niche magazines. The objective of this international comparative research is to analyse the editorial ideologies and discursive practices concerning the hybridisation of media discourse in one media sector: the Meetings, Incentives, Conferences and Events (MICE) sub-sector of niche magazines. Can these magazines be identified as “journalistic”, “advert” or “mixed” oriented media? The empirical research is focused on the production process (the implementation of editorial principles) in key MICE magazines mainly in European countries.     

Engaging the Audience in a Digitised Television Production Process

This article discusses producer practices and the reasons why they engage their audience in the production process. In a digitised media context, audiences have become more visible, mainly through social media, and have more means to participate. Our research deconstructs the production process of a particular television programme by means of the “hierarchy of influences” model, which separates micro and macro levels that influence production. It draws on in-depth interviews with all editors of Flemish current affairs programme De Afspraak (The Appointment) and on a three-month participatory observation. We conclude that immersive ways of engaging the audience are applied in our specific case. More broadly, we argue that although practices change, pre-existing norms and values about the television audience remain central to how producers engage their audience through digital and social media.     

“Trust Me,I’m a Sub-editor”

In this paper, I focus on one particular player in the newspaper production process, i.e. the sub-editor. I analysed the sub-editing process through participant observation in newsrooms in the United Kingdom, Belgium and the Netherlands. Looking at both the sub-editors at work (think-aloud protocol) as well as the articles in various stages of production, and informed by (retrospective) interviews, I have compiled a list of six of the sub-editor’s “production values”. These values guide sub-editors whenever they intervene, and help them to transform a news story into an appealing, correct and credible newspaper article. I took the lead from Östgaard’s “factors influencing the flow of news”, but also from Galtung and Ruge’s “news values” which help reporters to determine which “events” are transitioned into “news”. In doing so, I go beyond the limitations of previous research, in which the types of interventions carried out in the sub-editing stage of newswriting were categorised. By identifying the guidelines driving the alterations made by the sub-editor, I aim to move one step closer towards uncovering the intricacies of the sub-editing process. Moreover, I demonstrate how “the rewrite men” add journalistic value to their newspapers, as perhaps their brand’s strongest ambassadors.     

Unanswered Questions in Audience Research

As its title implies, this article explores a number of unanswered questions and outstanding issues in contemporary audience research. These include: models of the “active audience”; questions of cultural power; global media and transnational audiences; methodologies in audience research; problems of essentialism in the conceptualization of categories of audience members; the strengths and limitations of the encoding/decoding model; models of intellectual progress in the field; the new media and technologies of “newness.”

My title is derived from Bertolt Brecht’s “Anecdotes of Mr Keuner” in which he extols the virtue of thinking up questions to which we do not have answers (Brecht, 1966 Brecht, B. 1966. Anecdotes of Mr. Keuner in his Tales from the Calendar, London: Methuen.  [Google Scholar]). Working from this principle, rather than trying to formulate solutions to the problems of our field, my contribution here is based on questions in media audience research to which I, at least, do not have the answers, as a way of taking stock of what exactly it is that we think we now know about the field.     

Practicing Engagement

In recent years, the rapid expansion of Web 2.0 tools has opened new possibilities for audience participation in news, while “engagement” has become a media industry buzzword. In this study, we explore approaches to engagement emerging in the field based on in-depth interviews with editors at a range of news outlets from several countries, and we map these approaches onto the literature on participatory journalism and related innovations in journalism practice. Our findings suggest variation in approaches to engagement that can be arrayed along several related dimensions, encompassing how news outlets measure and practice it (e.g. with the use of quantitative audience metrics methods), whether they think about audiences as more passive or more active users, the stages at which they incorporate audience data or input into the news product, and how skeptically or optimistically they view the audience. Overall, while some outlets are experimenting with tools for more substantive audience contributions to news content, we find few outlets approaching engagement as a way to involve users in the creation of news, with most in our sample focusing mostly on engaging users in back-end reaction and response to the outlet’s content. We identify technological, economic, professional, and organizational factors that shape and constrain how news outlets practice “engagement.”     

“News with an Accent”: Hispanic Television and the Re-negotiation of US Latino Speech

Using Bourdieu's concept of “linguistic capital” as an analytical concept, I examine the value of language as both a means of comprehension and a product that has currency in the television marketplace. Focusing on Fusion, an upstart cable network designed to engage Latinos civically and in English, I examine the ways in which television networks employ language as a device through which to create audiences. I argue that Fusion and other networks are attempting to re-constitute the Latino audience in ways that more closely align with the dominant culture, leading to forms of erasure that challenge the legitimacy of Spanish altogether. I further argue that in the process of pursuing the acculturated Latino, the network pivots away from those most isolated from civic discourses.     

档案开发利用参与者的历史演变及特点探析

文章从档案开发利用的主体及受众角度,对档案开发利用参与者从古代具有"君本位、相对单一",到近代"官学并行、史学界作用凸显",再到当下"参与者范围逐步扩大、‘以人为本’成为最主要的指导思想"等特点进行阐述,并着重对当下档案开发利用参与者进行分析,在此基础上从"将受众纳入社会档案资源建设及开发利用的主体中""理论研究主体与实践主体有效结合""‘以人为本’,扩大视野"三个角度提出当下档案开发利用的努力方向。     

Mormon "Family Values" Versus Television: An Analysis of the Discourse of Mormon Couples Regarding Television and Popular Media Culture

This research is premised on Stuart Hall's encoding/decoding model and on Berger's concept that religiosity is socially constructed. However, unlike the early Birmingham studies' emphasis on socioeconomic status as a “cultural code” through which audience members would decode media texts, this study examines the readings of television texts from the perspective of audience members who are, because of their religious practices, ideologically situated to the right of much that is offered on television. The findings in this case are consistent with Hall's notion that individuals bring contradictory and conflicting discourse into their readings of media texts.