Blockbusters and market expansion: evidence from the motion picture industry

Like other cultural industries, the theatrical film industry is subject to the ‘blockbuster effect’, where popular products often dominate their competition by orders of magnitude over relatively short-run time horizons. This paper investigates this particular feature of the industry and the implication for overall market size. Using simple regression analysis, a positive relationship between (product-level) market concentration and market size is established using weekly box office revenue data from the US motion picture industry. This empirical evidence supports a simple theoretical model of heterogeneous consumers who selectively participate in the market.     

Signaling for access to high-demand markets: evidence from the US motion picture industry

We develop a signaling model in which imperfectly competitive firms signal quality through expenditures in segmented markets. Separation in this model results in high-quality firms selling their products in a high-demand, and highly quality elastic, period. Low-quality firms sell their product in a low demand but less quality-sensitive period. A dataset including 1697 US theatrical releases between 1998 and 2008 is compiled and explored for evidence of this separating equilibrium. We find that our measures of signal intensity and realized quality (budgets and critical ratings, respectively) are both significantly greater during high-demand periods. Ticket sales are also shown to be more sensitive to expected quality as measured by budgets during the high-demand season. Other seasonal differences and implications are explored.     

Performing arts as a club good: Evidence from a nonprofit organization

This paper combines perspectives on nonprofit organizations, clubs and club goods, demand for performing arts, and demand for charitable contributions to consider relationships between nonprofit organizations in the performing arts and their patrons. A broad view is taken of factors influencing demand for club goods, charitable donations, and for the live performing arts. These are integrated in a model of demand for the outputs and services of nonprofits in the performing arts. Data from a single institution is used to test hypotheses. Conclusions are drawn for organizational policy and economic theory.     

New technology and market structure: Evidence from the music recording industry

This paper explores how new scale-reducing technology induced two periods of substantial new entry into the music recording industry. Many of the new firms were product innovators, whose products became popular with consumers. This in turn leads to shifts in the distribution of industry market share, and hence market structure. Reconcentration in the industry resulted largely from horizontal mergers, among other reasons. New digital distribution networks may induce a third-wave of industry deconcentration.     

Art Auctions and Bidding Rings: Empirical Evidence from German Auction Data

This article illustrates the determinants of bidder collusion using data from German auctions. Special attention is thereby devoted to the question at whether art and antiques auctions are particularly attractive for bidding rings as the conditions for rings to succeed may be quite favorable at these auctions. Cartel stability at art auctions, for example, may be enforced by the structure of bidders or the expected surplus from collusive arrangements. Actually, the estimations of a binary choice model show that even after controlling for determinants suggested by auction theory, art and antiques auctions turn out to be particularly susceptible to bidder collusion.     

Cultural heritage and the attractiveness of cities: evidence from recreation trips

Many cities are trying to attract tourists by investing in urban amenities. Cultural heritage is an important example, and substantial investments are needed to keep ancient inner cities and characteristic monumental buildings in good shape. The costs of these policies are usually clear, and the benefits are often much more difficult to assess. This paper attempts to fill part of this gap by studying the destination choices of urban recreation trips that have urban recreation as the main travel motive. We estimate a discrete choice model for destination choice that takes into account the potential importance of unobserved characteristics. The model allows us to compute the marginal willingness-to-travel for destinations offering more cultural heritage, which we measure as the area of the inner city that has a protected status because of the cultural heritage that is present there.     

Strategic timing of entry: evidence from video games

This paper investigates how video game publishers’ choice of game release date is affected by the expected level of competition within the game’s product niche. We identify game niches by genre, age-appropriateness, console system, a release cohort, and publisher. First, we show that games are more likely to be released so as to avoid weeks when their niche already faces competition. Next, we show that consumer substitution across games is stronger within most of the dimensions describing product niches. Sales volumes decay quickly after the opening weekend, so at any point in time, a niche will typically be served by few current titles. From this, we calculate that delaying game release 1 week yields substantial increase in revenue for a video game facing higher-than-average competition.     

Purchasing power parity and cultural convergence: evidence from the global video games market

A shared activity or pursuit can have the effect of bringing about cultural convergence in the form of patterns of behaviour and consumption. This idea is supported by the Axelrod (1997) thesis, which suggests that cultures are more likely to interact and subsequently converge if they have shared traits: one of these being the use of technology. This paper seeks to apply such a cultural perspective to the body of published literature on deviations from the law of one price. Adopting a similar methodology to the popular ‘Big Mac’ index, disparity between official market exchange rate and the real rate of exchange between two currencies is measured using local prices of video game consoles. The results of the study suggest that, while a degree of pricing and cultural convergence across broad geographic areas is observed, many major global currencies are trading at levels that are quite significantly different to that which is suggested by purchasing power parity (PPP) theory.

Recognition and renown, the structure of cultural markets: evidence from French poetry

This article explores the organization of cultural markets through the case of French contemporary poetry, distinguishing the market for recognition and the wider market for renown. The market of poetry is made of large-scale and reputed publishers and a wide range of smaller firms, which serve as testing grounds for new authors and innovation. How can the movement of an a priori narrow-appeal literary genre from small publishing houses to large-scale firms be explained? It is argued that if the status of firms is remarkably stable, artists may move from small publishers to large-scale ones. Statistical evidence is used to illustrate this passage, shedding a new light on the structure of cultural markets and the role of reputation in organizing commercial circuits. Future directions for research are offered.     

The political economy of cultural spending: evidence from Italian cities

We investigate the relationship between Italian municipalities’ spending on culture in the 1990s and 2000s and a number of political variables—such as a left/right dummy, an election-year dummy and a term-limit indicator—controlling, among other things, for economic and socio-demographic characteristics of the population, the level of human capital and instruction, proxies of social capital, the extent of private financing of cultural provisions and touristic and artistic relevance. We use a panel-data regression analysis and find that, indeed, some determinants of public expenditures on culture are political. In particular, we identify an electoral cycle in which the incumbent spends less on culture in an election year. This result is robust for variations in the empirical model accounting for both the persistence and spatial interdependence of cultural expenditures by municipalities.     

Conceiving multiple markets through network analysis: evidence from the emergence of the World Music market

The idea of multiple markets, conceptualised as a variety of concrete market configurations, was fruitfully developed in the socio-material networks research programme. However, it has not yet been able to solve the following puzzle: the differentiation and specification of multiple markets that exist at the same time in the same place. In this paper, I argue that White’s model of ‘markets from networks’ can contribute to filling this gap, since it is centred on the specification of a market’s structural and cultural boundaries. His model allows for the analysis of concrete market practices intertwined with more abstract concepts of markets formed in discourses that move firms and markets across different levels – from local markets to market sectors. An in-depth analysis of the emergence of the World Music market demonstrates the advantages of employing this model in the analysis of multiple markets.     

Travel purpose and expenditure patterns in city tourism: evidence from the Amsterdam Metropolitan Area

This study examines the expenditure patterns of urban tourists with different trip purposes including visiting cultural heritage. Expenditure categories include museums and theatres. We use a two-step approach, in which we first analyse the total daily amount of expenditure and then the budget shares of various categories. We make use of survey data collected for the Amsterdam Metropolitan Area, a large Western European city known for its rich cultural heritage and the semi-legalized use of cannabis. The econometric analysis shows that trip purposes are associated with substantial differences in total daily expenditure as well as on budget shares. However, the results also show that the activities undertaken by tourists are not limited to their (initial) trip purposes.     

Analyzing repeat consumption of identical cultural goods: some exploratory evidence from moviegoing

This study offers a preliminary exploration of repeat consumption of identical cultural goods, specifically moviegoing. The term ‘identical’ in this study refers to cases where, for example, individuals view the same film at a movie theater, in a short time interval, on more than one occasion i.e. experiencing the cultural good in precisely the same format. It is not meant to embrace the case of individuals who, for example, view a particular film at a movie theater and then see it some time later in another format, such as via a DVD player. The repeat viewing phenomenon is discussed and then considered empirically. Films aimed predominantly at children attract the highest number of repeat views, while those aimed at an older audience attract significantly fewer repeat views. The profile of repeat viewers of the 10 films which attracted the greatest number of repeat viewers was subject to more detailed scrutiny. In general, repeat viewers tend to be younger but the gender balance differs markedly according to film content. An earlier version of this article was presented at the 3rd European Workshop on Applied Cultural Economics, University of Oviedo in Aviles, Spain 14–16 June 2007 and the 9th International Conference on Arts and Cultural Management (AIMAC), Fundación Universidad Empresa (ADEIT), Valencia, Spain 8–11 July 2007. We are grateful for comments received and the usual caveat applies.     

The influence of book advertising on sales in the German fiction book market

Driven by the pressure to permanently release a large number of books, publishers have to allocate limited advertising budgets across the wide range of newly released books. As in many creative industries, publishers often focus their advertising activities on potential top sellers written by recent bestselling authors. Considering potential selection effects in choosing the “right” books for advertising, this paper investigates (1) whether selection effects exist and to what extent potential selection effects influence the relation between book advertising and book sales and (2) the boundary conditions under which book advertising leads to higher sales by focusing on the “star power” effects of authors. By applying propensity score matching to a dataset of 598 fiction books from the German book market, we identify substantial selection effects that lead to a serious overestimation of advertising effectiveness by up to 41 % (10,000 copies sold). Using group analyses, we find that sales of books written by recent bestselling authors are not significantly influenced by advertising activities of publishers; however, the sales of books written by lesser-known authors can be increased significantly if they are advertised. Our findings are highly relevant for publishers, indicating that a shift in the allocation of advertising budgets toward promising books by lesser-known authors is recommended to improve the overall advertising effectiveness.