跳出盒子的思考——水平营销

当今饱和、过度细分化的市场降低了市场的规模,亟需寻求一种能取代市场细分的新模式.水平营销跨越原有的产品和市场,通过原创性的理念和产品开发来开拓新的市场和利润增长点.它是创造性思考,是基于直觉的创造,菲利普·科特勒称之为"跳出盒子的思考".创意是无法复制的,借助水平营销,企业可以在竞争中取得优势地位.     

企业绿色营销观浅析

20世纪90年代以来,绿色时尚与环保要求已成为世界经济发展的潮流,企业经营必须迎接绿色时代的挑战.企业既是实施绿色营销的主体,也是绿色营销的直接受益者.在面对经济全球化市场竞争的形势下,实施绿色营销对于全面提升企业综合实力,增强企业产品市场竞争力具有十分重要的作用.树立绿色营销观念,开发绿色产品,开拓绿色市场,已成为21世纪企业营销发展的新趋势,也给企业创造了新的机遇.     

无线T恤——网络时代低成本营销的典范

美国无线T恤（Threadless）是互联网时代低成本营销的先行者.从辨识市场机会开始,无线T恤在营销的各个环节系统性、创新性地采取低成本工具,实现了企业低风险运营.无线T恤的成功给转型期的中国企业带来了深刻的启示.     

基于创新的企业营销能力结构分析

市场营销能力是企业在营销过程中解决市场上面临问题的能力,是企业分析市场机会能力、选择目标市场能力、确定营销组合能力、管理营销活动能力等的集成.市场营销能力是企业R&D成果实现市场化的关键.文章通过对企业营销能力形成过程的分析,揭示了企业R&D成果实现市场化的规律.     

基于客户价值的旅游企业营销策略

随着经济的发展,众多企业由重视市场占有率发展到重视客户价值,被称为好客企业的旅游企业也不例外.由于并不是所有的客户都能给企业带来高额利润,所以划分不同的客户,根据客户的特点采取不同的营销策略就显得很重要.本文从这个角度出发, 分别从客户价值的内涵、客户价值下的细分市场和营销策略以及各类型客户价值的营销侧重点等方面对客户价值进行探析,研究了基于客户价值下的旅游企业营销策略.     

互联网环境下企业品牌战略研究

互联网时代的到来给企业进一步拓宽市场渠道,加速品牌创建提供了重要的发展机遇.本文首先对机遇产生的背景作了深入解读,接着分析新兴的网络营销对传统营销模式和品牌战略的挑战,包括对传统品牌宣传优势的挑战、传统定价权的挑战和传统渠道的挑战等三类挑战形成机制进行了细致分析.最后,在此基础上提出了利用网络环境为企业打开市场的营销策略.     

对绿能公司做大做强的思考

企业要根据营销环境的变化,及时运用新的营销观念;企业要抓住市场机遇积极开发新项目,将给企业带来新的发展。该文就绿能公司当前的营销与发展进行了简要阐述。     

营销渠道的变革及影响

新的市场环境给企业发展带来新的挑战,营销渠道的变革成为了企业寻求发展中寻求突破的方向,本文将从渠道整合、直营零售,网络营销等几方面阐述营销渠道变革的几个阶段及其影响。     

浅议知识经济条件下的营销创新

阐述了知识经济的概念及特征，分析了知识经济给企业生存及营销环境带来的在市场、用户需求及竞争等方面的变化，提出在知识经济条件下必须从营销指导思想、营销组织、营销手段以及营销管理的内容等方面进行营销创新的观点。     

论指数营销模式

随着市场竞争的日益激烈,企业利用指数开展营销活动的现象逐渐普遍.以市场为导向的指数营销模式,具有专业性、真实性、竞争性、指导性等特点.企业构建指数营销模式,可以更好地提高营销效果.     

卡思卡特城堡

It is worthy of noting that, whilst Crookston Castle witnessed the earlier and happier portion of Mary's variegated life,     

Western and Eastern culture differences in commercial field

The communication of people partially is the communication of cultures. Culture has a direct effect on international commercial activities in all aspects. Different conceptions about time, space, equality, law and the like, lead people to deal with things in different ways. So to know cultures of the counterpart is to facil-itate our enterprises so as to have a smooth and successful communication in commercial activity.     

不同的吃喝玩乐

一、吃和喝吃苹果 eat an apple, 吃药 take medicine,吃糖 have some sweets,吃饭 have one's meals,吃馆子 dine out,吃惊 be surprised/     

漏洞百出的教育

Many college freshmen arrive woefully unprepared to do college work, and as disadvantaged populations continue to grow, the share of the American work force that has made it through college is expected to plummet. Many experts blame that educational failure not just on high schools but also on colleges. School & College, a special report by The Chronicle, looks at efforts to fix the system. What reforms would better prepare students for college? What should schools and colleges be doing differently? How should state and federal officials help?     

只要努力,不要后悔

There are numbers of crossroads on our long and unpredictable life journey where we totally have no idea about which direction to choose. No matter what our decision is, we should not turn back, but face the music and go ahead instead. I am this kind of girl who always does try without regretting, one example is how I dealt with my love.     

浅谈移民问题

Migration occurs behind a variety of reasons and has a great effect on the whole world. People may migrate in order to improve their economic situation, or in order to escape civil strife, persecution, and environmental disasters. The impact of migration is complex, bringing both benefits anddisadvantages. This paper briefly talks about the causes of migration, the allocation of benefits, and the ways in which individual countries and the international community deal with this important subject.     

风的曲线

Rosco and I wait for the fishermen to return.I sit at a wooden bench near the store at Mt.Baker Resort and watch the clouds change shape. Rosco has my belt around his neck and an eight foot tow chain hooked to a tree. Dogs must be on a leash. Ducks and rabbits are loose.     

团图为数的图中的闭团贯数

Given a graph G,a subgraph C is called a clique of G if C is a complete subgraph of G maximal under inclusion and |C|≥2. A clique-transversal set S of G is a set of vertices of G such that S meets all cliques of G. The clique-transversal number, denoted as TC (G), is the minimum cardinality of a clique-transversal set in G. The clique-graph of G, denoted as K (G), is the graph obtained by taking the cliques of G as vertices, and two vertices are adjacent if and only if the corresponding cliques in G have nonempty intersection. Let F be a class of graphs G such that F={G|K(G) is a tree}. In this paper the graphs in F having independent clique-transversal sets are shown and thus TC (G)/|G|≤1/2 for all G ∈ F.     

Sister Carrie, an Adherent of Desires

Sister Carrie is one of the most controversial characters in American literature.Thought as a "fallen woman" firstly,she was defined as a "new woman" by some critics later. However, by digging into the motivaton behind the whole process of Carrie's "success", the relationship between Carrie and her creator (the author), the social conditions of then American, it can be found that Carrie has never been free-standing on her thought and she has never found her real-sdf even after becoming a famous actress. In a society dominated by mass consumerism Carrie is only an adherent of her own desires. She also is a representative of all those country girls flooded into cities, a symbol and a sacrifice of the urbanization of America in a time countryside was overcome by cities.