基于IPA法的民居类世界遗产地游客满意度评价——以福建永定土楼为例

近年我国民居类世界遗产地旅游获得快速发展。以典型民居类世界遗产地福建永定土楼为例,从游客满意的视角出发,构建土楼游客满意度评价指标体系,采用IPA法与问卷调查法,评价福建永定土楼游客满意度。结果表明：①游客认为影响土楼旅游满意度的各要素与指标均具有较高的重要性,其中以旅游资源特色、旅游交通状况、旅游安全与环境质量最重要;②IPA指数分析表明,要素层与指标层的满意度均低于重要性,其中87.5%的要素层因素的满意度与重要性存在3.15%～35.48%的差距,而93.10%的指标层因素的满意度与重要性存在1.11%～56.38%的差距;依据IPA指数测评标准,对要素层和指标层中的各因素进行评价;③针对IPA指数与象限分析结果,提出各象限的提升策略。研究成果可为福建土楼旅游开发提供科学的理论指导与实践借鉴,有助于民居类世界遗产地的科学保护与旅游可持续发展。     

IPA与SERVPERF对生态旅游服务质量测评的研究

文章分别运用IPA、SERVPERF对生态旅游服务质量进行评价。分析结果表明,基于IPA与SERVPERF提出的服务质量改进因子存在较大差异,但评价方法没有优劣之分,而仅是效用不同,关键在于针对实际情况进行灵活运用。     

中国游客赴韩旅游研究:重要性、满意度及差距

本文旨在分析中国游客对韩国旅游服务各环节的重要性、满意度及差距评价。在市场调查的基础上共收集有效数据581份,并运用重要性-绩效表现分析法(IPA)对韩国旅游的九个方面进行分析。研究结果表明,在重要性方面,出境游客对旅行社服务的重视程度最高,对警察服务的重视程度最低;在满意度方面,对景区服务的满意度最高,对警察服务的满意度最低;重要性和满意度差距最大的是旅行社服务,差距最小的是酒店服务。总体来看,中国出境游客对韩国旅游满意度较高,但是,其满意度仍然低于重要性。本文的研究结果将对赴韩旅游活动安排、服务质量以及民间交流提供理论指导,进一步促进中韩之间的旅游及睦邻友好关系。     

基于IPA分析法的南靖土楼游客满意度实证研究

为了进一步提升南靖土楼的旅游市场竞争力,本文在对景区实地考察的基础上采用问卷调查、IPA(重要性——表现性分析)研究方法,选取17个观测变量对土楼景区进行游客满意度研究分析。首先采用问卷调查对数据进行收集,进而运用IPA对得到的数据进行研究分析。从IPA模型中可以得知景区存在的优势与不足,在此基础上为土楼景区的发展提出改进措施,促进景区可持续发展。     

基于GIS和神经网络的川西高原生态旅游适宜度评价

区域生态旅游适宜度评价是土地适宜性评价中一个较新的领域。川西高原由于其脆弱的生态环境和近年较快的旅游发展速度,成为我国生态旅游研究中一个值得关注的区域。本研究将两者有机结合,对川西高原生态旅游适宜度进行评价。以GIS和人工神经网络为评价手段,地理网格作为评价单元,从生态旅游的概念和内涵出发,得出区域生态旅游适宜度的四个影响因素:生态旅游资源、环境承载力、旅游基础条件、当地社会经济状况,进而构建了评价指标体系,从而形成了一套完整的区域生态旅游适宜度评价方法。评价结果将川西高原生态旅游适宜度分成四个等级:高适宜、中适宜、低适宜、不适宜,并相应地将川西高原生态旅游分成四个区:九寨沟-茂县-康定一线的高适宜区;若尔盖-马尔康-雅江-稻城条带状分布的中适宜区;以新龙县为中心呈三叉状分布的低适宜区;石渠、色达、壤塘三县为主的不适宜区。     

基于IPA和因子分析法的个人云服务评价研究

[目的/意义]云服务产业蓬勃发展,个人用户接触到的云服务产品也越来越多,而在使用过程中,由于技术和服务等多方面的因素,导致个人云服务用户粘度不足,个人云服务质量急需改进。从用户的视角探讨个人云服务质量,对个人云服务质量的评价提供科学依据。[方法/过程]采用多维度多层次方法构建了个人云服务质量评价指标体系,引入IPA分析法对该指标体系进一步分类,利用SPSS 19.0进行探索性因子分析,并绘制出IPA矩阵图,进一步划分出横向重要性与纵向满意度的指标。[结果/结论]构建了基于IPA矩阵分析的个人云服务质量评价指标体系,横向重要性指标体系由管理层、用户层和技术层3个维度构成,纵向满意度指标体系由保障层和提升层两个维度构成。     

基于网络游记的婺源县乡村旅游体验研究

旅游体验是旅游者旅游功能与价值的核心,丰富提升旅游者乡村旅游体验已成为体验经济时代背景下促进乡村旅游可持续发展的重要途径之一。本文以“中国最美乡村”婺源为案例地,以马蜂窝在线旅游网上关于婺源的旅行游记为数据来源,运用内容分析法对游记文本进行乡村旅游体验要素编码并对各要素指标逐条打分,得到婺源乡村旅游体验要素结构表及各要素评价等级数据集。在此基础上,利用社会网络分析法（SNA）及“重要性-表现程度”分析法（IPA）对其要素结构特征及各要素旅游体验质量进行深入分析。结果显示：①内容分析编码归纳发现,婺源县乡村旅游体验共包含自然风光、动植物景观、建筑景观、人文景观、文化展示场所、居民生活风貌等27个要素指标;②SNA分析发现,婺源乡村旅游体验要素网络结构内部协调性较高,且旅游交通、建筑景观、自然风光是最核心的三大要素,而基础设施、市场秩序及文化展示场所是最边缘的三大要素;③IPA分析发现旅游者整体旅游体验质量较高,且旅游者对拍照摄影体验的评价最好,对旅游开发程度的感知最差。基于研究结论,本文为婺源未来乡村旅游发展提出了相应的对策与建议。     

基于IPA法的大学生职业期望衡量评估——以山东省某重点高校为例

大学生职业期望对其职业选择和生涯规划具有重要意义.在总结以往职业期望研究的基础上,以山东省某重点高校为例进行问卷调查,对收集的数据通过重要性——绩效(IPA)分析方法进行实证研究,针对收入高、福利好等21项指标进行重要程度、满意程度的全面评价,丰富大学生职业期望的研究,为大学生生涯规划和职业发展提供借鉴.     

张家界国家森林公园生态旅游服务满意度研究

以张家界国家森林公园为研究对象,对其生态旅游满意度进行调研,结果显示:游客对张家界国家森林公园生态旅游服务满意度总体上表现较高,在核心服务中,游览服务的满意度在60%以上,交通服务(内部和外部)的满意及非常满意在70.65%、57.07%,而饮食服务、娱乐服务、购物服务和家庭旅馆住宿服务不满意度较高(接近甚至超过10%)。整体上该公园生态旅游非核心服务满意度较高,受访游客表示满意或非常满意的均达到了59%。     

基于IPA分析的酒店网站体验满意度评价研究-以佛山市五星级酒店为例

文章在借鉴刘绍华、路紫、万绪才、熊伟等研究指标体系的基础上进行调整、完善,形成网站满意度评价指标体系,运用IPA分析方法,以佛山市五星级酒店为例分析酒店网店体验满意度水平。研究发现,佛山市五星级酒店百分之百都建设了自己的网站,并有独立域名,网站总体验满意度水平较高。进一步分析发现,随着时代进步,体验者对酒店网站重要性程度的认识与以往研究成果大体一致,但略有差异。佛山市五星级酒店网站对传统的栏目设计都令体验者们比较满意,但Web2．0时代顾客们比较关注酒店信息反馈、用户点评、搜索等相关互动信息,而酒店网站相应栏目建设没有跟上,不能满足顾客基本需要,满意度水平偏低。     

Students' Reactions to the Introduction of Videoconferencing for Classroom Instruction

This study examined how students who had no prior experience with videoconferencing would react to the use of videoconferencing as an instructional medium. Students enrolled in seven different courses completed a questionnaire at the beginning of the semester and again at the end of the semester. Students at the origination and remote sites did not differ in their reactions toward videoconferencing but there was a significant difference for gender. Women reacted less favorably to videoconferencing. Compared to the beginning of the semester, students reported significantly less positive attitudes toward taking a course through videoconferencing at the end of the semester. There were no significant differences in students' attitudes toward videoconferencing across courses at the beginning of the semester but there were significant differences across the courses at the end of the semester. The results suggest the need for better preparation for both students and instructors.     

Cooler temperatures inductive to locust outbreaks

Ajoint study by Prof. ZHANG Zhibin from the CAS Institute of Zoology and his co-workers from Norway, US and Swiss have indicated that historical outbreaks of migratory locusts in China were associated with cold spells, suggesting that China＇s projected climate warming could decrease the pest＇s numbers. The study was published in Proceedings of theNational Academy of Sciences on 17 September, 2007.     

Exploring Multiplexity: Social Network Structures in a Computer-Supported Distance Learning Class

A computer-mediated group is a complex entity whose members exchange many types of information via multiple means of communication in pursuit of goals specific to their environment. Over time, they coordinate technical features of media with locally enacted use to achieve a viable working arrangement. To explore this complex interaction, a case study is presented of the social networks of interactions and media use among members of a class of computer-supported distance learners. Results show how group structures associated with project teams dominated who communicated with whom, about what, and via which media over the term, and how media came to occupy their own communication niches: Webboard for diffuse class-wide communication; Internet Relay Chat more to named others but still for general communication across the class; and e-mail primarily for intrateam communication. Face-to-face interaction, occurring only during a short on-campus session, appears to have had a catalytic effect on social and emotional exchanges. Results suggest the need to structure exchanges to balance class-wide sharing of ideas with subgroup interactions that facilitate project completion, and to provide media that support these two modes of interaction.     

The Role of Intermediating Institutions in the Diffusion of Electronic Data Interchange (EDI): How Industry Associations Intervened in Denmark, Finland, and Hong Kong

Electronic data interchange (EDI) provides means for interorganizational communication, creates network externalities, requires an advanced information technology (IT) infrastructure, and relies on standards. In the diffusion of such innovations, institutional involvement is imperative. Such institutions contain governmental agencies, national and global standardization organizations, local government, and nonprofit private organizations like industry associations. The last type of organizations we call intermediating institutions. They intermediate or coordinate ("inscribe") the activities of a group of would-be adopters. Unfortunately, little is known of how these organizations shape the EDI diffusion trajectory. In this article we examine one specific type of intermediating organizations?industry associations?and how they advanced the EDI diffusion process in the grocery sectors of Hong Kong, Denmark and Finland. We identify six institutional measures, placed into a matrix formed by the mode of involvement (influence vs. regulation) and the type of diffusion force (supply push vs. demand pull), that can be mobilized to further the EDI diffusion. Industry associations were found to be active users of all these measures to varying degrees. Their role was critical especially in knowledge building, knowledge deployment, and standard setting. Furthermore, institutional involvement varied due to policy and cultural contingencies and power dependencies.     

How Electronic Publishers are Protecting Against Piracy: Doubts About Technical Systems of Protection

The increasing prospects of digital piracy has prompted the perceived need by electronic publishers to adopt technical systems of protection, and governments to reform their copyright laws. This article is a preliminary study of the management of intellectual property by electronic publishers, defined as those involved in the production of online databases, and CD-ROMs. It focuses on three main issues: (1) how electronic publishers view the increasing threat of piracy; (2) the methods of protection employed to protect intellectual property in digital format; and (3) the importance of technological protection of intellectual property in electronic publications. The analysis is based on a sample of 23 UK electronic publishers. The interviews revealed an interesting assortment of protection methods and did not show that technological protection was a preferred way. Instead, the means of protection, in addition to copyright law, comprised niche markets, pricing, trust, bad publicity, and nontechnical and technical means.     

Rough Justice: A Statistical Assessment of ICANN's Uniform Dispute Resolution Policy

Long-standing conflict between domain name registrants and trademark holders prompted the Internet Corporation for Assigned Names and Numbers (ICANN) to create a global, mandatory arbitration procedure known as the Uniform Dispute Resolution Policy (UDRP). The UDRP has been used in 2166 cases involving 3938 domain names as of 1 November 2000. The policy gives the initiator of a complaint, generally a trademark holder, the right to choose which ICANN-accredited dispute resolution service provider (RSP) will handle the case. During the preparation of the UDRP,some feared that complainant selection would lead to "forum shopping" that might bias the results. This article performs a statistical assessment of the forum-shopping thesis and finds support for it. There are statistically significant differences in the various RSPs' propensity to take away names from defendants; there are also major differences in the number of cases brought to each RSP. RSPs who take away names have the larger share of cases. The study examines other variables that might explain differences in market share, such as price, the plaintiff's nationality, or the time taken to decide a case. It finds that nationality and time also are correlated with market share. The study concludes that shopping for a favorable outcome is an important factor in the UDRP.     

Prevalence of soft neurological signs in Chinese people

Prof. Raymond C.K. Chen, a neuropsychologist with the CAS Institute of Psychology, has made novel progress in his studies of schizophrenia. His work has been reported by a recent issue of Behavioural Neurology.     

Monoculture Rubber Plantations Have Negative Ef ects on Controlling Splash Erosion

<正>In Xishuangbanna,one of China’s most biodiverse regions,landscape has changed dramatically during the past three decades due to the conversion of tropical rainforest to rubber plantations.In steep areas,terraces are often constructed before planting rubber trees,which causes two important changes in the soil:the destabilization of soil in the bench terraces and the increased vulnerability of unvegetated riser faces to erosion.Few studies have documented the nature and intensity of erosion on bench terraces.Prof.LIU Wenjie and his colleagues from the Xishuangbanna Tropical Botanical Garden(XTBG)conducted a study in Menglun County(21°5′39″N,101°15′55″E),Xishuangbanna to evaluate the influence     

Chinese Scientists Use Earth Observation Technologies to Study and Protect Wild Camels

<正>Chinese scientists plan to apply Earth Observation technologies to protect the critically endangered wild camels(Camelus ferus).With the help of remote sensing,satellite positioning,geographical information system and wireless sensors networks,they will be able to access the distribution and population of the wild camels and protect their habitats.The project will be carried out by the International Research Center for Wild Camel Conservation,which was jointly established earlier this year by the Institute of Remote Sensing and Digital Earth(RADI)of the Chinese     

More than Skin Deep – Understand Skin Biology by Means of Dermatogenomics

<正>The Paul Gerson Unna Research Group on Dermatogenomics was founded in October 2012 at the Partner Institute for Computational Biology.The ultimate goal of the group is to understand the biology of skin and skin appendages.