The personal librarian program: an evaluation of a Cushing/Whitney Medical Library outreach initiative

The Cushing/Whitney Medical Library (CWML) at the Yale School of Medicine has offered a "Personal Librarian" (PL) program to medical center students since 1996. This outreach program matches students to a professional librarian as they matriculate, a relationship that is maintained until the student graduates. PLs offer individualized assistance for almost anything-from interpreting library policies and procedures to helping locate materials to assisting with thesis research. The program requires nominal effort on the part of the librarians, making it possible to expand the program to include other student groups. A recent survey revealed that students are extremely satisfied with the program and would generally welcome more contact from their PL.     

Cost analysis of a project to digitize classic articles in neurosurgery

In summer 2000, the Cushing/Whitney Medical Library at Yale University began a demonstration project to digitize classic articles in neurosurgery from the late 1800s and early 1900s. The objective of the first phase of the project was to measure the time and costs involved in digitization, and those results are reported here. In the second phase, metadata will be added to the digitized articles, and the project will be publicized. Thirteen articles were scanned using optical character recognition (OCR) software, and the resulting text files were carefully proofread. Time for photocopying, scanning, and proofreading were recorded. This project achieved an average cost per item (total pages plus images) of $4.12, a figure at the high end of average costs found in other studies. This project experienced high costs for two reasons. First, the articles contained many images, which required extra processing. Second, the older fonts and the poor condition of many of these articles complicated the OCR process. The average article cost $84.46 to digitize. Although costs were high, the selection of historically important articles maximized the benefit gained from the investment in digitization.     

The MEDLINE experience at Yale: 1986-1996

The Cushing/Whitney Medical Library began providing end-user access to MEDLINE in 1986 and switched to the OVID system in 1993. MEDLINE is a core service of the library, and the choice of delivery systems has had a significant impact throughout the Yale-New Haven Medical Center. This paper describes the user response to MEDLINE, discusses the effects of MEDLINE on other library services, and suggests ways in which technology, policy, and funding have influenced use. Yale's experience suggests that removing barriers in all three areas can dramatically expand the points of access, the number of users, and the amount of use with manageable effects on other library services.     

The big breach: An experiential learning exercise in mindful crisis communication

Courses: Advanced organizational communication, crisis communication, public relations.

Objectives: The objectives for this unit activity are to define and explain mindfulness, reflect on the relationship between mindfulness and crisis communication, and evaluate the effectiveness of crisis responses according to students’ generation of new categories and different routines, and consideration of multiple perspectives.     

Teaching PEACE: A plan for effective crisis communication instruction

Courses: This unit activity is intended for public relations (PR), crisis communication, or journalism courses.

Objectives: The purpose is to equip future PR professionals with critical thinking skills and experience to manage crises. Students demonstrate mastery in two ways: by crafting clear crisis response messages and materials in a narrow time frame, and by applying a crisis communication heuristic to manage a simulated crisis event.     

Internet Engineering Reference-An Academic Strategy

Summary

The McKinney Engineering Library has always been an activist library-we play to win and winning means providing users with high quality help whenever and wherever they need it. This paper describes a multi level strategy for reaching out to engineering users wherever they are. This strategy includes the creation of several kinds of web based tools including: a full online tutorial aimed at new graduate students, specialized exploratory tutorials aimed at users who need only a quick introduction in how to use a specific tool, and topic guides on cross disciplinary design topics. An integrated part of our strategy is an aggressive marketing plan geared toward reminding our users that the Engineering Library and its website are THE places to find information and help. We have changed our thinking-the web makes the library remote from its users, not the Otherway around.     

Selfies and Sensationalism on the Campaign Trail: A Visual Analysis of Snapchat's Political Coverage

Political communication has changed drastically in recent years, and in the 2016 election cycle, the messaging app Snapchat entered the arena. Snapchat is a virtually based messaging service that allows users to send and receive time-sensitive, visual messages called “snaps.” This study offers a visual analysis of news delivered via Snapchat, revealing three main themes: hard news sensationalized, soft news sensationalized, and limitations of the platform for political news. While Snapchat does indeed provide hard news to its users, much of it is sensationalized in a manner consistent with the platform but not with contemporary standards of journalism. Snapchat's value and influence as a news source is discussed in further detail.     

Developing discourse of renewal during a campus crisis

Course: This assignment is a unit activity designed for use in a skills-focused undergraduate public relations, organizational communication, or crisis communication course.

Objective: The goal of this activity is to increase students’ understanding of and ability to apply discourse of renewal in a crisis scenario. Students will work collaboratively to craft responses that affirm an organization’s core values in light of a tragic event.     

Foreign and International Media

Allan M. Winkler's The Politics of Propaganda: The Office of War Information, 1942-1945 (New Haven: Yale University Press, 1978—$11.95)

46. Mass News Media and the Third World Challenge by Leonard R. Sussman (80 pp.)

49. International News and the American Media by Barry Rubin (71 pp.)

Kees Van Der Haak and Joanna Spicer's Broadcasting in the Netherlands (London and Boston: Routledge &; Kegan Paul, 1977—$7.95, paper)

Tomo Martelanc, et al. External Radio Broadcasting and International Understanding: Broadcasting to Yugoslavia (Paris: Unesco/ New York: Unipub, 1977—$2.75, paper)

John A. Lent's Asian Mass Communications: A Comprehensive Bibliography-1977 Supplement (School of Communications, Temple University, Philadelphia, Pa. 19122—$25.00 1 paper)     

Symposium on Citizenship

Course: Any upper-level communication seminar

Objective: Students will plan, organize, advertise, and host a symposium on the subject of the seminar     

Social media listening and Title IX training crisis: Implications for discourse of renewal

Courses: Undergraduate or graduate organizational/crisis communication or public relations courses

Objective: The goal for this single class activity is for students to apply discourse of renewal to an organizational crisis fueled through social media.     

Hand Wringing in Paradise: Scholarly Communication and the Intimate Twinges of Conscience

ABSTRACT

Scholarly communication today is in the midst of a healthy and long running crisis that has been good for libraries, good for scholars and good for publishers. It is a reflection of a hypercompetitive academic environment and a ruthless academic winnowing and reward system. Large commercial publishers have successfully manipulated this system with the complicity of library consortia, which has led in turn to the birth of the expensive and at times counter-productive open access movement that later reached its nadir with the problematic SCOAP (Sponsoring Consortium for Open Access Publishing in Particle Physics) episode. In our obsession with navel gazing we have forgotten the decisive role that China will play in future developments in scholarly communication.

This article originally published in Journal of Library Administration, Vol. 51, Issues 5–6, pages 415–431, 2011. doi:http://dx.doi.org/10.1080/01930826.2011.589335.     

Crafting the news

Courses: This activity could be used in a basic public-speaking course to demonstrate messaging and the development of the three pillars of public speaking: content, organization, and delivery. In a basic communication course, this activity would help illustrate the process of communication (sender, receiver, feedback, channel, etc.). A mass communication class can use this activity to discuss the power of news outlets and social media while digging into mass communication theory (agenda setting, computer mediated communication, framing, etc.).

Objectives: Through collaboration with teammates, small groups of students will develop a three- to five-minute news segment that will be posted on YouTube upon completion. Through social-media distribution of the YouTube link, this news clip must attract a certain number (the final number can be determined by the instructor) of viewers in a specified time limit. Student participants will be responsible for identifying valid sources and compiling credible information pertaining to their news topic while also illustrating effective competency in speech content, organization, and delivery by preparing a presentation that is trustworthy and interesting, concise and clear, and presented with energy and charisma while conducting proper vocal and body delivery techniques. The “big question”: can the group create a credible, clear, concise, coherent news broadcast and distribute the finished project to a social-media outlet in the hopes of gaining a certain number of viewers?     

Improving Communication Between Postgraduate Researchers and the University Library: A Case Study at De Montfort University Library and Learning Services

ABSTRACT

A well-established postgraduate researcher development program has existed at De Montfort University for many years. Library and Learning Services include modules on literature searching skills and critical appraisal. However, we recognized that researchers seemed to be disengaged with the services on offer. This concern informed a research project that considered the ways we could communicate better with researchers based on their needs. This paper explores the essential components of successful communication, such as context, timeliness and communication channels. An action-research approach was taken including focus groups and online surveys. The outcomes highlighted three significant crisis points, emphasizing the key times when researchers might need some intervention. The findings of this research identified the distinct needs of Postgraduate Researchers (PGRs) and how relevant and timely communication from the library can meet these needs. It also considers the impact of how communication has improved with researchers as a result of some of our interventions.     

A consumer's view of crisis communication: Can an organization benefit from having a response plan?

Crisis communication research establishes the importance of relationships between organizations and their publics. While theoretical treatments and case studies support this relationship, limited empirical investigations have examined how organizational responses to crisis influence public responses. This study sought to determine if grocery shoppers responded differently to organizations engaging in crisis communication practices and those that do not. Results indicate that respondents express stronger intention to continue purchasing from an organization and see the organization as concerned and respectful of the consumer when it engages in crisis communication practices. The discussion section addresses implications of these findings for future research and public relations practice.     

Designing imminent threat messages for an unfamiliar hazard

Course: This assignment is a unit activity designed for use in a skills-focused undergraduate public relations, organizational communication, or crisis communication course.

Objective: The goal of this activity is to increase students’ understanding and ability to apply message design concepts in an unfamiliar context. Students will work collaboratively to craft messages that include key message features in response to an unfamiliar threat.     

Scrum: Enhancing Student Team Organization and Collaboration

Courses: Any communication course requiring a semester-long team project.

Objectives: After using the Scrum approach to plan and manage a group project, students will have increased awareness of collaborative needs, improved skills for sharing information in non-evaluative ways, improved time management skills, and enhanced ability to assess their group dynamic constructively.     

We Better Get This Party Started!

Abstract

Each fall, the Tunxis Library hosts a party. Usually thematic, sometimes didactic, and always cerebral, the library uses the party to communicate our “party line” to the entire campus community: we are here to make your life easier. It's particularly effective when delivered at the start of the semester, before the unrelenting rhythm of classes, committee work, and meetings has begun.

Showing the campus community that the library is here to support them is our core theme, wrapped in a party context. Our goal is to create a party that jump-starts the fall semester for everyone. In this article, we describe our most recent parties, focusing how we develop, plan, and execute these promotional initiatives, with little money, but plenty of creativity and teamwork.