Blowing up Harry Potter: Leveraging an NLM Exhibition to Your Advantage

Libraries are constantly challenged to find ways to demonstrate their value to their institutions. Can hosting a National Library of Medicine (NLM) exhibition increase a library's impact? In 2012 the University of Toledo engaged their constituents by hosting and developing programming for the NLM exhibit Harry Potter's World: Renaissance Science, Magic and Medicine. The process is synthesized into five stages: choosing, visioning, finding allies, budgeting, and marketing. Recommended practices for each stage are presented. Measures of impact (attendance, views, tweets, feedback) are discussed. Author concludes that hosting NLM exhibitions can be cost effective ways to advance a library's mission, improve visibility and user's perceptions.     

FROM THE EDITOR

Abstract

American University Library participated in the LibQUAL+ survey of library service quality sponsored by the Association of Research Libraries. Upon analyzing the results, the library's Assessment Team decided to engage in follow-up assessment in order to gain a better understanding of undergraduate perceptions of and priorities for library service. The team conducted three focus groups of randomly selected undergraduate students. This article addresses the team's methodology, implementation, and results of the focus group study. It also describes how the results of LibQUAL+, the focus groups, and other assessment activities are being incorporated into the library's short- and long-range planning and marketing activities.     

价值体系研究视角变迁下的公共图书馆价值

本文梳理了1984年“杭州会议”以来学界关于图书馆价值的研究历程,认为公共图书馆价值研究经历了初探、反思和拓展三个时期。在初探时期,主要以市场经济冲击下的社会价值辨析与计算机技术冲击下的生存价值争论为主;在反思时期,实现了从单一的价值研究向核心价值导向下的价值研究的转变;在拓展时期,制度保障价值、信息中心价值、经济促进价值、空间拓展价值和文化象征价值逐步彰显和确立,成为公共图书馆价值的集中体现。21世纪以来,图书馆发展的实践检验了这五种公共图书馆价值,印证了公共图书馆价值的理论研究。表2。参考文献43。     

图书馆战略规划研究的经典之作——评《图书馆战略规划：理论、模型与实证》

《图书馆战略规划：理论、模型与实证》一书于2013年2月由国家图书馆出版社正式出版,全书共计660千字。作者在引入战略管理等相关理论的基础上,构建并完善了图书馆战略规划的理论体系;通过大量理论研究和实证研究,创造性地构建了图书馆战略规划流程模型、组织模型、影响因素模型和文本模型。该书具有理论性、实用性、实证性和权威性四大特点,其出版将对图书馆战略规划理论研究和实践探索产生深远影响。     

How Academic Libraries Reach Users on Facebook

Facebook is an extremely popular social networking site with college students. Many academic libraries have created their Facebook profiles to reach more users. This article studies the Facebook presence of Association of Research Libraries (ARL) member institutions, particularly academic ones. Their Facebook pages are analyzed comprehensively in terms of content, launch time, and popularity. The majority of these libraries maintain at least one Facebook page whose content typically focuses on library events, resource updates, etc.     

“细节营销”理念与现代高校图书馆读者服务

企业中的“细节营销”理念与现代高校图书馆服务理念是相吻合的。通过对国内高校图书馆的大量实证调查可以发现,高校图书馆在满足读者人性化需求、低成本使用需求、自助服务需求、创新性需求及读者对图书馆的个性化、专业化需求等不同方面引入“细节营销”理念的成功案例很多。保证高校图书馆细节营销服务的有效实施需要图书馆统一认识、规范管理、强化培训、重视信息反馈及完善监督机制等。     

Using NLM Exhibits and Events to Engage Library Users and Reach the Community

In an effort to reach out to library users and make the library a more relevant, welcoming place, the University of Florida's Health Science Center Library hosted exhibits from the National Library of Medicine's (NLM) Traveling Exhibition Program. From 2010 through 2012, the library hosted four NLM exhibits and created event series for each. Through reflection and use of a participant survey, lessons were learned concerning creating relevant programs, marketing events, and forming new partnerships. Each successive exhibit added events and activities to address different audiences. A survey of libraries that have hosted NLM exhibits highlights lessons learned at those institutions.     

Systematic Marketing Facilitates Optimal Customer Service: The Marketing Audit of a Rural Public Library System

This article presents a case study of a marketing audit of the Lee County Library System, a rural public library system located in southwest Georgia. Marketing audits are an underutilized but needed tool for public libraries. In this audit, the library system’s mission, goals, environments, community and employee demographics, and a strengths/weakness/opportunities/threats (SWOT) analysis were evaluated, resulting in several recommendations. These recommendations include a new mission statement, regular SWOT analyses, and potential market segments for targeted library services. Through this case study, the complexities, challenges, and opportunities unique to rural public libraries can be understood.     

新加坡国家图书馆管理局的营销组合策略

从图书馆市场营销角度出发,分析新加坡国家图书馆管理局的营销组合策略,包括为顾客提供多元化服务的产品策略,吸引顾客成为长期会员的弹性价格策略,为顾客提供最大化便利的分销策略,以及与公众保持良好信息沟通的促销策略。这些营销策略体现出新加坡图书馆的创新精神和“以顾客为中心”的服务理念,值得我国学〉-j和借鉴。     

邻里图书馆的营销探索

文章从邻里图书馆项目获得IFLA国际营销奖第一名切入,分析邻里图书馆项目的营销思路、营销策略、申报IFLA国际营销奖的过程,建议公共图书馆开展营销时应注重文化象征、利用实物空间布局、聚焦核心用户群和侧重服务效果。     

Public Library Users: Perspectives of Socially Vulnerable Populations

Modern public libraries strive for inclusivity. Part of this effort involves enhancing staff capacity for engaging with socially vulnerable populations. This paper presents the outcomes of a study on library use by homeless adults, one of the most vulnerable of populations. The study employed a mix of methods. Part one was quantitative: a survey of library patrons. A second, qualitative phase involved focus groups – two of which were comprised of homeless patrons. Several areas of concern and need emerged, including physical space, safety, library services, and interactions with the library staff.     

把开启信息之门的钥匙交给读者

通过对华南师范大学学生利读者信息教育的做法用图书馆的状况进行分析，找出当前在读者信息教育中的不足，并阐述了和应该注意的问题。     

Marketing Gets Personal: Promoting Reference Staff to Reach Users

ABSTRACT

With a growing population of part-time and distance education students, changing technologies, and evolving user expectations, it is becoming increasingly challenging to reach users through traditional marketing approaches. This article will review previous trends in library marketing and promotion and explore new initiatives, including partnering with marketing courses, roving reference, and highlighting staff expertise to raise awareness among users.

This article originally published in Journal of Library Administration, Vol. 51, Issue 3, pages 291–300, 2011. doi:http://dx.doi.org/10.1080/01930826.2011.556945.     

从“一五”到“十二五”规划看我国图书馆事业的发展

国家历次五年规划对我国社会经济的发展产生了巨大的推动作用,图书馆事业也得到了飞速发展,总体而言图书馆内涵更为丰富、体系更为具体、地位越来越高、公共文化服务体系逐步建立。在"十二五"建设的新时期,我们要继续贯彻科学的指导思想,争取实现公共文化服务体系质的飞跃,更好地发展我国图书馆事业。     

高校图书馆宣传与教学双赢新模式探析

图书馆由于缺乏广告策划的专业知识和专业人才,而学生拥有这样的才能却找不到实践的机会.文章通过广东商学院图书馆这几年在"4·23世界阅读日"活动引进学校的教学实践活动成功做法,说明此举不仅加强了图书馆的宣传力量,又服务了教学,是一种两全其美的教学办馆模式.     

Marketing “Drop-In” Workshops for Lifelong Learning

Abstract

“Drop-in” workshops historically played important roles as components of instruction programs in college and university libraries. Unrelated to any specific course and initiated largely at the library's discretion, these sessions-along with tours, course-related library instruction sessions, and credit courses-served to introduce library users to the basics of information research as well as the organization of particular, local libraries. Perhaps because of increasing demands for library instruction and upon instruction librarians' time, as well as changes in values brought by the focus on information literacy, workshops have not factored significantly in recent library literature. Workshops still merit continued attention-as well as marketing to maximize their attendance and thus their effectiveness-because they uniquely allow students, faculty, and staff to behave as lifelong learners, not just to learn the information literacy skills characteristic of lifelong learners. Data from over a decade's worth of drop-in workshops at New Mexico State University underlie the discussion herein of ways to market workshops successfully by attention to their topics, their timing, and publicity.     

Index to Volume 1

No abstract available for this article.     

提升数字图书馆课程教学质量的对策

为适应数字图书馆建设对人才的需要,应当发展各种层次与各种形式的数字图书馆教学,开展合作办学,审视数字图书馆课程的内容,设置合理的课程体系。     

党政机关用户对图书馆信息服务的需求与满意度分析

为党政机关信息用户提供决策信息服务是公共图书馆的一项重要职责。通过分析党政机关用户对山西省图书馆信息服务的需求和满意度可知,政务活动现场咨询方面的用户需求排在第一位,信息决策专刊编辑的满意度最高。因此,图书馆应该宣传文化品牌,引起党政机关的重视;加强资源建设,提升信息服务保障能力;拓宽信息服务通道,提高服务效率;建设人才队伍,提升信息服务能力;培训用户,增强用户信息接受能力。     

国外一流大学图书馆最新战略规划的文本分析及启示

文章主要运用网络调研和统计分析等方法,分别从战略规划文本制定主体、战略发展方向、战略规划体例及内容等维度,对23份国外一流大学图书馆战略规划样本进行统计分析,进而得出若干研究结论和发展启示,以期为我国高校图书馆制定战略规划和开展新型服务提供必要的理论参考。