论广告史观的“古今之变”——基于一种全球传播思想史的进路

广告史观的古今之变,指的是全球广告业从古代自发的广告传播形态向现代代理制广告观念的转变。广告史的这次"古今之变"经历了三个关键的历史步骤:第一,从古代自发的广告形态转为初期的代理服务;第二,在重商主义的背景下,西方广告业从公益代办转为商业代理;第三,从广告掮客发展到全案代理阶段,并随着新型广告公司的跨国扩张在全世界范围内传播。至此,在全球范围内,广告业完成了从古代广告基本形态向现代广告理念的历史巨变。     

R&D创新活动中知识共享的四螺旋模型研究

介绍随着我国R&D投入和产出规模的不断扩大,加快知识共享意义重大。考虑到公共科技中介服务机构在知识共享与知识创新中的作用,对传统的三螺旋模型进行拓展,构建“政府-企业-大学科研院所-公共科技中介机构”的知识共享四螺旋结构模型,并提出四螺旋结构互动的相关对策。     

HazLit: a unique resource for natural hazards information

The "Online Updates" column generally focuses on bibliographic databases that may be licensed from commercial vendors or are available free of charge from a federal government agency. HazLit is featured because it is a unique and comprehensive resource of the literature of natural disasters. This column provides background information on HazLit and offers some searching basics, as well as highlights special information found at the Web site that hosts the database.     

数字图书馆视角的著作权授权模式整合研究

探讨现存的主要著作权授权模式,包括集体管理模式、授权要约模式、开放获取模式、补偿金支付模式、法定许可模式、创作共用模式、数字版权管理模式和著作权代理模式;指出这几种授权模式各有优势和缺陷,且存在整合的必要性与可行性,因此,提出基于数字图书馆平台整合现有授权模式,以实现有效的获取自由。     

关于区域共建共享中心图书馆的探索和实践——以河源大学城和河源市共建共享中心图书馆为例

河源大学城图书馆成为区域共建共享中心图书馆,是河源市多方共建的中心图书馆。它是公共馆、科技馆与高校馆三馆合一建设的区域中心图书馆。在图书馆联盟的领导和组织下,开展区域资源共建共享,并肩负着公共馆、科技馆、高校馆的职能开展向社会的全面开放服务。它由校、地共同投资建设。行政管理和业务建设由高校馆负责,社会服务和开展区域资源共建共享由文化部门和图书馆联盟指导、协调,科技服务也得到科技部门的支持和指导。使得原本单一服务性质的一所高校图书馆,变成了一个复合性质的区域共建共享中心图书馆。     

西方三大通讯社如何应对互联网带来的挑战与机遇

因特网的迅猛发展 ,给通讯社带来巨大挑战 ,使其“新闻信息总汇”的地位受到威胁。同时 ,因特网又给通讯社带来极大的机遇 ,大量网站的出现 ,为通讯社孕育了一个巨大的新闻信息市场。西方三大通讯社在发展其网络服务时 ,采取了基本相同的策略 ,第一 ,采用通讯社的传统模式向网站提出新闻信息 ,第二 ,走资源整合的道路 ,与外部公司特别是IT公司合作 ,向全球提供无限上网服务和技术。     

Public libraries and blind people: what kind of relationship?

相似文献   

“Why Aren’t You a Sassy Little Thing”: The Effects of Robot-Enacted Guilt Trips on Credibility and Consensus in a Negotiation

Robots are becoming increasingly popular in social applications and have demonstrated effectiveness in a variety of contexts such as education, health, task management, and other complex cooperative roles. The purpose of this study was to examine human–robot interaction in a nonassistive environment: a negotiation scenario. Specifically, the authors examined what effect message appeals (guilt trip, no guilt trip) and robot agency (principal, agent) had on the negotiation outcomes and perceptions of credibility. Results indicated a significant main effect of agency and an interaction effect between agency and guilt messaging on perceptions of robot credibility such that participants rated a robot agent employing no guilt trips as more credible than one negotiating as principal or one utilizing guilt trips. Neither guilt nor agency had a significant effect on the overall concession of the negotiation task.     

美国面向小企业的竞争情报供给体系研究

对美国面向小企业提供竞争情报服务的整体体系进行研究。结果表明,美国在国家层面上针对小企业提供竞争情报服务的模式,基本遵循着"小核心、大网络"的规律,即以单个主导机构为核心,集成相关教育机构、协会组织、私营机构等共同参与,共同建立为小企业发展提供全方位情报信息服务的协作网络。在地方层面上,各地区也会面向本区域小企业的特定情报需求,探索有效的竞争情报供给和服务模式。     

公共图书馆与非物质文化遗产的传承和保护——以杭州图书馆对“西湖传说”的保护为例

以杭州图书馆对"西湖传说"实施保护管理的实践探索为例,阐述公共图书馆参与非物质文化遗产保护的必要性和可行性。认为参与非物质文化遗产保护,是公共图书馆不可推卸的责任和义务,是职能延伸的现实需要,也是事业的发展趋势,公共图书馆具有独特的优势和可用资源,可以成为专业的非物质文化遗产的保护机构。从公共图书馆角度出发,对非物质文化遗产项目保护管理的可持续发展提出可供借鉴的思路。     

Can government’s presence on social media stimulate citizens’ online political participation? Investigating the influence of transparency,trust, and responsiveness

This paper empirically investigates the association of quality information provided by a government agency on social media and citizen’s online political participation. It further answers the why and how questions regarding the existence of this relationship by examining the mediating influence of transparency, trust, and responsiveness. The data was collected from 388 followers of the social media platforms of a government agency i.e. Punjab Food Authority and the findings of the analysis were obtained using structural equation modeling technique. The results reveal that the agency’s provision of quality information on social media was significantly related to perceived transparency, trust in agency, perceived responsiveness, and citizens’ online political participation. Moreover, the results show that perceived transparency mediates the relationship between agency’s provision of quality information on social media and citizens’ trust in agency. Additionally, trust in agency was an insignificant predictor and perceived responsiveness was a negative predictor of citizens online political participation, Also, trust in agency and perceived responsiveness suppressed the relationship between agency’s provision of quality information on social media and citizens’ online political participation. This study aims to bring awareness and contribution to the body of knowledge about the governmental use of social media and its resulting benefits since in developing countries like Pakistan the research in this area is sparse. Further, it provides strategic and practical suggestions to agencies regarding advantages of utilizing social media in their communication with citizens.     

档案中介机构品牌创建的SWOT分析及策略应对

随着我国经济的发展,档案中介服务机构已成为档案服务界的一股新兴力量,市场发展的需要在不断地成长和发展着。在其发展过程中,如何科学有效地建立机构品牌,则成为决定其是否具有持续生命力的一个关键因素。本文力图通过对档案中介机构品牌创建的SWOT分析,为其在具体的品牌创建的过程中提供一定的方向和建议。     

国际OA出版平台现状及“互联网+学术期刊”出版模式改革建议

以“互联网+”思维为基础,研究国际上几个代表性OA出版平台如DOAJ、BMC、PLoS的运营模式,分析国内外政府机构对OA出版的资金和政策支持,提出一套系统性的改革方案.认为基于互联网的数字出版模式渐成趋势,我国学术期刊应运用互联网思维改革办刊模式,开发自主云出版平台,创办一批国际领先水平的高质量OA英文期刊,在推动国内现有英文期刊精品化、国际化的同时,促进中文期刊可持续发展,从而整体提升我国学术期刊的综合影响力.     

高校图书馆纺织服装学科信息资源共建共享研究

分析基于纺织服装学科的图书馆资源共建共享的可行性与必要性,结合东华大学图书馆等近几年的实践经验,提出实施的目标、内容和组织机制,并指出一些需要解决的问题。     

Diagnosing Pathogenic Eschatology

In this essay, we explain the function and forms of prophetic Western end-time narratives that take a violent turn. We begin by describing how relatively benign end-time stories function for their adherents by analyzing the book of Daniel. Then, we analyze the end-time prophecy of David Koresh at the height of federal law enforcement pressure on his disciples in order to explain how relatively benign eschatology can take a pathogenic turn. In this pathogenic turn, the false prophet redirects the agency of teleological fulfillment away from God to himself and adherents. Implications for dealing with groups motivated by pathogenic Western end-time narratives are discussed in light of these arguments.     

Social media use in the U.S. Executive branch

In 2009, the Obama administration issued the Open Government Initiative that directed Executive agencies to improve transparency, openness in government, and public participation with government. The Obama administration views transparency and openness in government as a cost-effective and efficient process capable of improving public participation with government and public access to government information. To address the initiative in part, many agencies adopt social media as the means to disseminate information out to the public and to increase public participation with agency website content and activities. This exploratory study examines Executive agency use of social media and public participation with the media. Findings indicate that most agencies reviewed do use social media. The public does interact with the media and some agencies experience high overall participation levels; however, there are some issues with agency use of social media and public participation with the media.     

The impact of federal IRM on agency missions: Findings,issues, and recommendations

For nearly two decades, the federal government has embraced Information Resources Management (IRM) as a philosophy, policy initiative, and management practice. During this time, IRM has undergone major management transformations within agencies and throughout the IRM policy environment. To date, however, there had been no government-wide assessment of IRM's impact on agency mission attainment, particularly through a strategic planning process. This article presents findings from a government-wide study to, in part, measure the extent to which IRM assists agencies achieve their missions and objectives, identify a general agency strategic planning model, and determine whether agency strategic planning efforts facilitate the alignment of agency business processes and information technology (IT).     

Interpreting relational meanings: The influence of sex and gender‐role

This study addresses three types of sex differences in relational communication. Male and female respondents completed an assessment of gender‐role measuring agency and communion and read four scenarios with messages attributed to male and female sources. Respondents rated the relational dimensions of affiliation and dominance. Female sources are judged higher in affiliation. Sex and agency interact with situation for perceptions of affiliation. Situation and communion affect judgments of dominance. Individuals higher in communion perceive less dominance. The results provide insight into dominance and affiliation as competing frames for interpreting situations.     

Why are there virtually no mandatory open access policies at American universities?

Key points

• U.S. university OA policies are far less mandatory than those in the U.K.
• The waiver clauses in U.S. university policies make it easy for authors to decline making their articles OA.
• The relative autonomy – and competitiveness – of U.S. universities may be the reason for weaker OA policies.
• OA in the U.S. is likely to be driven by government funding agency policies rather than by academia.

     

科研诚信背景下学术出版第三方服务的合理界定及学术不端防范对策

学术出版活动是促进科学知识传播、共享科研成果及推动科学研究的主要形式,而发表科技论文是学术出版活动的主要内容。近年来,随着科学技术的发展,全球学术出版活动蓬勃发展,与学术出版活动密切相关的第三方服务也逐渐兴起。学术出版第三方服务为科研人员开展科学研究提供了便利,被国内外学术界广泛接受,但由于其服务范围模糊、界限不分明,往往存在个别学术不端现象。本文基于最新发布的《学术出版第三方服务的边界蓝皮书(2020)》,阐述了其中规定的正当服务及不正当服务,并从管理部门、第三方服务机构、期刊编辑部及科研人员角度提出了学术不端行为防范对策。学术出版活动各个环节要积极参与治理学术不端问题,推动科研诚信及创新性国家建设。