抽象与具象——论旅游目的地营销体系的断裂与重构

“到了某地,但不知道玩什么”“不去某地终生后悔,去了某地后悔终生”是人们在旅游活动中经常面对的两种尴尬。造成上述结果的重要原因之一,是抽象化旅游目的地营销与旅游目的地具象化构成要素之间发生了断裂。文章重点分析了旅游目的地营销体系断裂产生的原因,并提出了在抽象化旅游目的地营销与旅游目的地具象化构成要素之间建立联结的若干举措。进而依据市场本位原则重构了旅游目的地营销体系,以此推动旅游目的地营销的健康持续发展。     

目的地旅游资源安全综合评价及实证研究

对目的地旅游资源安全系统进行分析,提出目的地旅游资源安全系统由生态（天）、行为（人）和保障机制（机）三大子系统构成。为更深入了解三大子系统之间的相互作用关系,借鉴联合国可持续发展评价的PSR模型,阐述了生态、行为与保障子系统之间的作用机理。以此为基础,构建目的地旅游资源安全评价指标体系,并采用指数单因子评价和熵权法对江西婺源县旅游资源进行综合安全评价,结果显示：综合评价指数为0．866,位于旅游资源安全的警戒线之上,安全线之下,即黄线范围,表明婺源县旅游资源存在被破坏的趋势,需采取措施,加强保护。     

旅游解说系统游客满意度实证研究

解说系统是旅游目的地诸要素中的重要组成部分,是旅游目的地的使用功能、服务功能、教育功能得以发挥的必要基础。以福州熊猫世界为研究对象,采用问卷调查方法,运用SPSS16．0统计软件对调查结果进行因子分析,提取游客对旅游解说系统的评价因子,分析游客对旅游解说系统的满意度的影响因素,进而提出对策与建议。研究表明,福州熊猫世界解说系统的总体满意度一般,其规划和设计的改进应该引起相关管理人员的重视。     

近5年国内外旅游目的地形象研究进展与比较

旅游目的地形象自20世纪70年代被提出以来,一直是学术研究领域的热点话题．国内外关于旅游目的地形象的研究也由最初的抽象化逐步转变为具体化．在此基础上,对近5年来国内两大主要中文期刊和国外两大主要外文期刊发表的有关旅游目的地形象研究的文献进行了梳理．对近5年国内外旅游目的地形象的研究领域、研究内容、研究方法等方面进行了归纳和对比,总结出国内外研究的差异。为中国旅游目的地形象未来的研究提供参考．     

论实践的要素

论实践的要素冯国桢社会实践是人类有目的地能动地改造和探索现实世界的社会性的客观物质活动．现实的实践活动由诸多要素构成，各要素之间相对稳定的联系及其相互作用，就形成了实践要素结构，实践要素结构又有其空间和时间的表现形式．因此，要完整、准确地把握实践要素...     

论国内旅游者空间行为的研究进展

本文主要从旅游空间行为模式、特定旅游目的地旅游空间行为、细分市场旅游空间行为、旅游空间行为的量化研究四个方面对国内旅游者空间行为研究总结评价。提出国内旅游者空间行为研究应该注重动态分析研究,建立动态模型,定性研究与定量研究相结合,注重散客和农村旅游市场的研究。     

四平文化旅游产品体系构建及开发对策研究

区域旅游产品结构体系是区域旅游竞争力的重要指数。文章依据《旅游资源分类、调查与评价》标准,通过对旅游资源实地普查,梳理四平主要文化旅游资源,对其特色进行评价。以此为基础构建四平文化旅游产CBA架构,并提出文化旅游可持续发展对策。旨在为提升四平文化旅游竞争力提供参考,也为文化旅游目的地系统策划提供理论基础。     

中国旅游目的地竞争力评价及实证研究

目的地竞争力评价是旅游研究的热点,国内外学者大多从影响旅游目的地竞争力的因素角度构建其评价指标与模型.而通过对旅游目的地竞争力内涵的重新审视,基于旅游目的地投入产出效率,构建旅游目的地竞争力评价的投入产出指标体系,并运用数据差异驱动原理,对中国31个省市自治区的竞争力展开量化研究,则具有创新意义.据此所进行的研究结果表明,中国31个省市自治区的旅游投入产出效率呈现东强西弱的格局,且大多数旅游目的地对其所占资源的利用效率不高.     

韩日游客对大连旅游形象认知的比较研究

以来大连旅游的韩国和日本游客为研究对象,运用结构方程模型分析两国游客对大连旅游形象的不同认知,研究结论有利于旅游目的地实行不同的营销策略,以便更好地满足游客需要,并对提升旅游目的地形象有重要的启示。     

安徽省旅游产业效率测度及其影响因素分析

利用BCC模型和Malmquist模型对2010～2018年安徽省16个地级市的旅游产业效率进行静态和动态测算,并在此基础之上建立动态面板模型对旅游产业效率的影响因素进行研究.研究结果表明:安徽省旅游产业综合效率呈现上升的发展态势,旅游产业全要素生产率呈现先下降后上升再下降的波动状态.其中技术进步对全要素生产率的影响更强;交通便利程度、经济发展水平、信息化水平和市场化程度对旅游产业效率是正向促进作用,而城市化水平对旅游产业效率的影响是负向的.最后根据实证研究的结果提出政策建议,以助推安徽省旅游业的高效发展.     

卡思卡特城堡

It is worthy of noting that, whilst Crookston Castle witnessed the earlier and happier portion of Mary's variegated life,     

不同的吃喝玩乐

一、吃和喝吃苹果 eat an apple, 吃药 take medicine,吃糖 have some sweets,吃饭 have one's meals,吃馆子 dine out,吃惊 be surprised/     

漏洞百出的教育

Many college freshmen arrive woefully unprepared to do college work, and as disadvantaged populations continue to grow, the share of the American work force that has made it through college is expected to plummet. Many experts blame that educational failure not just on high schools but also on colleges. School & College, a special report by The Chronicle, looks at efforts to fix the system. What reforms would better prepare students for college? What should schools and colleges be doing differently? How should state and federal officials help?     

只要努力,不要后悔

There are numbers of crossroads on our long and unpredictable life journey where we totally have no idea about which direction to choose. No matter what our decision is, we should not turn back, but face the music and go ahead instead. I am this kind of girl who always does try without regretting, one example is how I dealt with my love.     

浅谈移民问题

Migration occurs behind a variety of reasons and has a great effect on the whole world. People may migrate in order to improve their economic situation, or in order to escape civil strife, persecution, and environmental disasters. The impact of migration is complex, bringing both benefits anddisadvantages. This paper briefly talks about the causes of migration, the allocation of benefits, and the ways in which individual countries and the international community deal with this important subject.     

Sister Carrie, an Adherent of Desires

Sister Carrie is one of the most controversial characters in American literature.Thought as a "fallen woman" firstly,she was defined as a "new woman" by some critics later. However, by digging into the motivaton behind the whole process of Carrie's "success", the relationship between Carrie and her creator (the author), the social conditions of then American, it can be found that Carrie has never been free-standing on her thought and she has never found her real-sdf even after becoming a famous actress. In a society dominated by mass consumerism Carrie is only an adherent of her own desires. She also is a representative of all those country girls flooded into cities, a symbol and a sacrifice of the urbanization of America in a time countryside was overcome by cities.     

Improvement of one-cycle controller by use of proportional integral differential controller

1.IntroductionOne-cyclecontrolmethod,whichwasproposedaboutonedecadeago[1],hasbecomeanattractivemethodinspecialfieldssuchaspowerfactorcorrection[2-6],switchingamplifiers[7,8],etc.Themainideaofthiscontrollerisbasedonintegrationofdiodevoltageinone-cycleandforcesittobeexactlyequaltothereferencevalue.Themainadvantageofthiscontrollerisitsrealtimeabilitytorejectthevariationofinputvoltage[1].Despitethisgreatability,ithasnogoodperformancesinrejectingofloaddisturbanceandfollowingreferencecommands.Espec…     

库克斯顿城堡

城堡, 是欧洲典型的建筑之一, 每个城堡都有一个美丽的传说或是一段历史。从本期开始, 我们将推出“城堡之旅”, 带各位读者去浏览、观赏欧洲各地的城堡, 开始一段文化与历史的旅途!     

The Reader Response Approach to Teaching of English Literature

During interview with English majors, it was found that a majority of students expressed disappointment with their experience of English literature classes. Students' dislike of learning English literature appears to be the major problem of teaching English literature in China. Reader response approach is a good way to solve this problem. In this paper, I explain the rationale behind the reader response approach, such as its origin, definition, features, assumptions, and strategies. Then I illustrate how reader response approach works as a teaching strategy by presenting several teaching models. At last I evaluate its usefuiness for teachers and present the advantages of reader response approach in Chinese context.