新冠疫情中网络体育健身视频用户持续使用意愿的影响因素及启示

面对新型冠状病毒肺炎疫情的爆发,网络体育健身视频成为体育抗疫的"急先锋",对其持续使用意愿影响因素进行分析可为推进体育产业和全民健身事业发展提供借鉴。基于使用与满足理论视角,通过问卷调查和结构方程模型构建影响因素研究模型,针对典型群体进行实证分析。结果表明:1)使用与满足理论适用于网络体育健身视频研究,并有着较强的解释力;2)信息需求、社交需求、好奇心的满足感正向影响网络体育健身视频用户的积极情绪获取;3)积极情绪显著正向影响网络体育健身视频用户的持续使用意愿。实践启示:1)提升网络体育健身视频信息质量;2)优化网络体育健身的社交功能;3)开发网络体育健身视频的眼球效应。     

Style,stamina and mobile masculinities: the reinvention of Savate in the Anglosphere

ABSTRACT

The roots of Savate in France stretch back at least 200 years, and there is extensive interdisciplinary research in French showing changing interpretations of its meaning and purpose. Savate is now a globalised combat sports with potential to enter the Olympic Games. To help remedy the lacuna of English-language research, this paper considers: (1) Documentaries and rare instructional literature; (2) online videos and discussions of archival Savate footage; (3) contemporary documentation from the Great Britain Savate Federation; and, (4) ongoing fieldwork in one UK Savate school. Through our multimodal study of printed, televised, digital and physical action, we add to the discussions to the constant reinvention of Savate to a modern, seemingly inclusive combat sport. Using John Urry’s framework of mobilities, we introduce the notion of ‘mobile masculinities’ underpinned by a European sense of relatively elite individualistic cosmopolitanism. Savate provides a rich case study of gender inclusivity in sport – how a previously male-dominated activity incorporates women in positions of power and responsibility and teaches men to acquire elegance in style and elite levels of stamina.     

我国体育彩票诚信问题讨论

本文通过彩民对体育彩票诚信度的现状分析,发现目前体育彩票存在诚信不足的现象。从经济学角度展开分析,研究发现诚信不足对体彩业发展产生巨大的恶劣影响,应将体育彩票的诚信度视为"公共产品",改善后存在最优供给。本文对改善体育彩票诚信现状提出了几点建议:加强体育彩票诚信文化建设、融入创新体育元素、打造诚信品牌、建立专家答疑团队和优化公益金的使用方式。     

SCI收录体育期刊文献计量学分析及启示

利用JCR和WOS数据库,检索2010年SCI收录80种体育期刊的载文信息、被引信息和出版信息,并将其与我国体育学术期刊的相关信息进行对比分析。结果显示,SCI收录体育期刊的载文类型多于我国体育学术期刊,载文量小于我国体育学术期刊,总被引频次、影响因子、即年指标高于我国体育学术期刊,平均出版周期长于我国体育学术期刊,高频发文作者、机构多集中于发达国家或地区。我国体育学术期刊应以SCI收录体育期刊为鉴,载文的"类增"与"量减"并举,"开门办刊"的意识与行动同步,出版语言的国际化与网络化协同。     

我国体育产业发展中的政府行为探讨

我国体育产业历经二十年的发展,形成了一定的发展、运营体系,取得了较好的社会效益和经济效益,但与世界发达国家体育产业的发展相比还有一定的差距。这一差距与我国体育产业的发展年限和改革路径有很大关系。本研究采用逻辑推理法、文献资料法和比较分析法,通过比较美国等体育产业发达国家的发展态势,分析中国体育产业发展的学理探讨和实践发展,指出中国体育产业发展的根本在于处理好政府与市场的关系。文章指出,政府与市场的关系,二者不是相互排斥的关系,而是一种相互补充和交替发挥作用的关系。政府对体育公共服务上的定位主要表现在提供的机会均等,机会均等所保证的应该是大众体育权利分配上的程序平等,而并不保证结果的平等。     

Confronting the female athlete paradox with humor and irony: a thematic analysis of SoccerGrlProbs YouTube video content

Abstract

Comprised of three former collegiate female soccer players, SoccerGrlProbs initially built a large Twitter following before they began producing popular YouTube videos in 2012. Subsequently, SoccerGrlProbs has grown into a lifestyle brand, producing over 70 videos, and creating a complete line of apparel – designed ‘to establish a sense of unity and sisterhood in the female soccer community’. This study considers how the amusing videos produced by SoccerGrlProbs confront the female athlete paradox endured by competitive female soccer players. An analysis of a purposive sample drawn from the group’s YouTube channel video content revealed that SoccerGrlProbs addresses the female athlete paradox by ironically and humorously tackling femininity, competitiveness and aggression, and dedication and commitment.     

‘Raise Her Right’: (mis)representing authentic women sports fans in US advertising

This study explores how women sports fans have engendered a boom of US advertising images and narratives that comply, confound and resist traditional gendered roles. Against the backdrops of the gender regime and hegemonic masculinity, this analysis interrogates female fan typologies to illustrate how female fandom is constructed and constrained through advertising. This piece focuses on five television advertisements broadcast throughout the 2015–2016 NFL play-offs and NCAA tournaments. This article also explores online responses to the ads to indicate how commercial interests reflect our popular imagination regarding female sports fandom. Often, these images reinforce female fans as mothers, love interests and objects while idealizing heteronormative, feminine physical attractiveness. These strategies position female fans not as agents but as fans in relation to the hegemony. Ultimately, this reasserts men as privileged, authentic sports fans even as women’s presence and access to sports is legitimized.     

From Exclusion to Inclusion: Changes in Women’s Roles in Folk Sports and Indigenous Physical Culture in China

Abstract

The physical culture of Chinese folk sports is embedded in religions and rituals that have been predominantly ruled by men. However, this situation has been changing as the forms and meanings of folk sports transform in modern China. Based on the literature and interviews, in this research, the Funeral Dance of the Tujia ethnic group was considered as a case to explore how gender roles in Tujia indigenous physical activity changed during the modernizing process. Given the transformation of Funeral Dance from an indigenous funeral ritual to a national fitness programme and public and commercial performances, Tujia women have gained social access, legal status, national identity, and value, allowing them to participate in the dance. Policy interventions, capitalist drive, and social progress constituted an integral force that has systematically challenged the engendered nature of Chinese folk sports. Nevertheless, in Tujia’s conceptual framework, there is an invisible curtain between the stage and backstage of Funeral Dance performances. In the ‘front’, the participation of women is fully encouraged; however, ‘backstage’, the gender taboo remains as a so-called sporting tradition. The inclusion of both genders in folk sports is an unavoidable tendency in China, though the gendered boundaries continue to impact on women’s participation.     

跑酷运动“跑”进大学校园的可行性研究

跑酷是一项街头疾走极限运动,备受青年人的青睐。本文在分析跑酷运动的缘起、特点基础上,针对大学生身心发展要求以及校园场地设施提供条件探讨跑酷运动＂跑＂进大学校园的可行性。结果表明：唯有适当降低跑酷运动的难度,加强跑酷运动项目师资力量的培养,才能使跑酷运动顺利、畅通的跑进大学校园。     

20世纪60年代以来美国青年文化与极限运动的发展

20世纪60年代的美国青年文化运动推动了部分极限运动项目的诞生,使早期的极限运动带有明显的青年叛逆文化特征.然而随着美国青年文化的发展与转向,极限运动的叛逆特征也逐渐弱化,转向了以追求休闲娱乐、回归自然等为目的的多元价值取向,从而表现出了极限运动发展同青年文化发展的内在一致性.     

通过第七届亚冬会成绩分析中国冰雪运动的现状

第七届亚冬会在哈萨克斯坦落下帷幕,最终收获11金10银14铜的中国代表团不敌日、韩和东道主,在亚冬会历史上首次被挤出前三行列。本文对第七届哈萨克斯坦亚亚冬会中国代表团的成绩同日本、韩国、哈萨克斯坦等亚洲冰雪强国的成绩进行比较,分析中国冰雪运动各项目的现状。同时就中国冰雪运动未来发展方向提出了建议,使中国冬季体育运动项目达到世界冰雪项目永续强国水平。     

学校体育改革中体育精神淡化问题的探析

本文通过文献资料法对学校体育改革发展中一些非正常现象及致因进行分析,认为体育精神淡化问题普遍存在于学校体育教学中,严重影响了学校体育改革的进程和学校体育功能的实现,思考并提出建议,希望对学校体育教学中有意识的加强学生的体育精神培养,推进素质教育改革有所帮助。     

Twitter,Team GB and the Australian Olympic Team: representations of gender in social media spaces

Twitter is used by athletes, sporting teams and sports media to provide updates on the results of sporting events as they happen. Unlike traditional forms of sports media, online sports media offers the potential for diverse representations of athletes. The current study examined gender in social media coverage of the 2016 Olympic Games using a third wave feminist lens. The analysis focused on the Twitter pages of ‘Team GB’ and the ‘Australian Olympic team’ and the sports stories and images posted during the Rio Olympic Games. Despite a number of traditional differences in the ways that male and females were represented being present, such as the presence of ‘active’ images of male athletes accompanying sports stories and the presence of infantalization in the language used to represent female performers, this analysis demonstrated significant strides forward in terms of the quantity of coverage received by women in online spaces. It further highlights virtual platforms as dynamic spaces for the representation of women athletes.     

发挥媒介体育文化传播功能，推动体育文化繁荣发展

在我国文化体制改革的时代背景下,基于体育文化和媒介体育文化传播发展沿革的梳理,分析当前媒介体育文化传播面临的主要问题。提出发挥媒介体育文化传播功能,推动体育文化繁荣发展的具体举措：发挥媒介体育传播价值观念构建的功能,构筑科学的体育价值观念体系;发挥媒介监测体育环境与社会整合功能,促进体育和社会的健康发展;发挥媒介体育传播的教育与文化传承功能,推动体育文化繁荣发展;通过体育媒介传播生产快乐、愉悦身心,还原体育媒介传播的本质功能;发挥媒介体育传播的经济功能,推动体育产业的健康发展。     

‘I <3 my high-performance dog’: love for the sport in agility coach representations in social media

In contrast to its inception as intermission entertainment at the Crufts Dog Show in the UK in the late 1970s, dog agility has become a worldwide steadily professionalized and entrepreneurialized sport with reputable coaches and training programs over the last decade. This change raises concerns about the pressures placed on dogs. We look at the potential incommensurability of ‘loving’ a dog as a companion animal and making the dog engage in competitive sports. We evaluate texts, photographs and videos from successful agility coaches and identify four types of loving relationships through which the coaches express their commitment to the sport. While an affinity for dogs appears important for building the coaches’ reputation and provides the justification for engaging the dog in physically and mentally demanding sports, the question remains whether this dogmanship can be straightforwardly turned into action.     

上海市楼宇职工体育发展现状及对策 ——以静安区为例

以上海市静安区＂白领驿家＂为例证,运用访谈法、数理统计法、问卷调查法和文献资料法等,探讨楼宇职工体育在现行企业社会背景下所具有的创新性、灵活性。总结现阶段上海职工体育现行发展模式及困境;以个体终身体育为视角,调查楼宇组织中职工个体运动参与与中止现状、运动兴趣及运动动机;调查职工个体对企业开展职工体育的认同度,分析中小企业独立开展职工体育活动的现状和困境;以顾客满意度（ASCI）模型为背景建立楼宇模式下职工体育满意度指数模型。     

赫鲁晓夫时期苏联体育公共行政组织演化分析

梳理赫鲁晓夫时期苏联体育公共行政组织演化,找寻价值规律,启示中国体育改革。通过文献资料、访谈等方法研究后,认为:赫鲁晓夫时期苏联体育公共行政组织去国家化的背景是当时的经济增长和全民国家理念,其重归政府管理原因是:僵硬意识形态框架下社会组织建设、党的机构扩建及取代行政对社会事物直接管理、权威国家思想以及缺乏社会自治自觉的村社传统文化等等。中国体育公共行政组织改革应坚持党的领导和指引,但避免党政不分,努力建设公民社会,夯实体育社会管理的根基。     

高校体育舞蹈教学中多元素舞种运用的效果研究

采用文献资料法、调查问卷法、对比实验法和数理统计法分析多元素舞种在高校体育舞蹈课中的运用效果,认为多元素舞种的运用比传统单一元素教学效果更佳,表现在激发学生自主学习,促进学生之间、师生之间交流,拓宽学生对舞蹈的视野、影响价值观形成等方面。     

上海市社区体育发展现状调查与分析

社区体育形式已成为我国体育事业发展的重要表现形式。社区健身场所是普通民众重要的体育活动场所,它给人们的日常锻炼提供了方便,为社会体育发展奠定了良好的基础。在政府的直接支持下,建设一流的社区体育是社区的实事工程、民心工程。社区体育因受到地理条件和社会经济发展程度影响,其发展模式、运行状况独具特色,有其重要的考察意义。文章主要通过对上海体育场所实地调研,叙述和分析了不同层次社区体育场所的现况,以期为我国社区体育建设以及公共政策制定提供一定的参考。     

体育锻炼促进本科女生学习效率的实证研究

本研究通过量表信效度检测、设计量表、相关性分析,以北京工业大学本科女生群体作为调查对象,探究本科女生体育锻炼与其学习效率是否具有相关性。最终通过数据分析得到,本科女生体育锻炼与其学习效率成正相关性,故基于"线上线下"、"课上课下"角度一级北京工业大学校园资源建设的实际情况,提出相对应的措施来促进北京工业大学本科女生体育锻炼水平,进而提升其学习效率。