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1.
试论企业品牌文化建设   总被引:3,自引:0,他引:3  
品牌成功与发展的过程,实质上也是品牌文化创造与传播的过程。企业加强品牌文化建设,是塑造知名品牌的关键;是打造文化品牌的客观需要;可以提高品牌的竞争力;促进地方和民族文化的传播。企业要搞好品牌文化建设,可以通过倡导与目标消费群体相一致的消费文化、加强企业文化建设、注重品牌形象的宣传、采用品牌延伸战略,搞好品牌经营等主要措施来实现。  相似文献   

2.
党的十五大报告提出:营造良好的文化环境,是提高社会文化程度,推进改革开放和现代化建设的重要条件。要加强有中国特色的社会主义文化建设,必须营造良好的文化环境,要营造良好的文化环境,应从以下几个方面努力:1.提高对文化建设重要性和紧迫性的认识;2.要继续开展群众性精神文明创建活动;3.要加强社会主义道德建设;4.要进一步繁荣社会主义文艺;5.要加强对文化市场的管理;6.要加强文化基础设施建设;7.要重视科学、历史、文化的遗产和革命文物的保护。8.要积极推进卫生体育事业的改革和发展;9.要提倡健康文明的生活方式。  相似文献   

3.
衡山是我国五岳名山之一,有着悠久而丰富的宗教历史文化,至今仍保留着许多珍贵的宗教建筑和文物古迹,成为衡山旅游资源一大特色和优势之所在。衡山旅游发展应突出宗教文化特色,在开发过程中注意解决好:加强宗教自身建设,巩固和提高衡山的宗教地位;加强规划管理,搞好山林寺观建设,改县宗教旅游环境;发展系列宗教旅游项目,不断丰富宗教旅游活动内容;有针对性地进行宣传促销工作,努力开拓海内外客源市场;正确处理旅游部门与宗教部门的关系以及加强职工队伍建设等重要问题。  相似文献   

4.
教育是整个人类文化的有机组成部分,它在构成文化本体的同时,又具有传递、选择、创新等方面的文化功能。弘扬优秀的民族传统文化是学校教育的重要任务,要做好这项工作,必须充分发挥教育的文化功能,加强对学生文化选择的引导;加强国情教育,建立有效的教育输入机制;提高教师的文化素养和教育能力  相似文献   

5.
以广西卫生职业技术学院护理系为例,提出通过推行“三个系列”活动,加强精神文化建设;重视系部宣传,营造正确的舆论导向;发挥党员先锋模范作用,凸显人文育人;建立和完善系部制度,优化建设机制;加强实训室建设,创造良好的职业环境等,建设高职院校系部特色文化。  相似文献   

6.
高职生人文素质现状及发展对策   总被引:2,自引:0,他引:2  
高职学生的人文素质普遍不高,不仅抑制了高职生的发展,也难以满足社会对高素质高技能人才的需求。提高高职生人文素质的途径主要有:转变观念;加强领导,完善机制;增设人文课程;在专业教学中渗透人文教育内容;加强人文素质教师队伍的建设;开展丰富多彩的校园文化活动:美化校园环境,营造良好的校园文化氛围。  相似文献   

7.
车婷 《英语教师》2023,(4):155-158
阐述文化意识培养融入高中英语教学的必要性。探究高中英语教学中文化意识培养的现状。结合教学实践,探究将文化意识培养融入高中英语教学的策略。提出教师应明确文化意识培养目标,加强自身学习;深入挖掘教材文化内容,采用丰富多样的文化教学方式;充分利用语言的差异性,平衡文化知识和语言知识教学;帮助学生增强本土文化认同感,建立本土文化自信。  相似文献   

8.
关于校园精神文化建设的思考   总被引:1,自引:0,他引:1  
市场经济、学生道德观下降、网络文化等因素增强了建设健康的校园精神文化建设的紧迫性。据此,应加强校风学风建设;发挥教师的榜样力量,提高学生素质;加强网络文化的管理。  相似文献   

9.
文章运用文献资料、归纳分析等方法,在数字赋能视域下研究我国龙狮文化国际化传播的路径。数字赋能我国龙狮文化国际化传播的途径有:创新多元化传播方式;构建多元化传播平台;联合多元化传播媒介。当前,我国龙狮文化国际化传播存在的困境有:传播体系、内容与目标受众需求存在偏差;对外传播主体话语权有待加强;传播模式单一,覆盖面有限;传播内容的多样性、精准性和有效性不足;传播渠道局限,海外受众对我国数字文化的认同感有待加强;互联网技术应用水平有待提高。基于此,提出了加强龙狮文化国际化传播的策略:加强龙狮文化宣传;利用新媒体平台;建立良好互动关系;构建创新传播模式;形成“治理体系”+“文本框架”;促进“精品化”。  相似文献   

10.
桂林市社会文化具有两个特征:多样性、功能性。促进桂林市社会文化的发展,应在提倡文化竞争中提高公众的文化品位;在影视欣赏中提供参照引导;利用"漓江之声"营造文化氛围。改善文化消费,一是要增加文化消费的种类,二是要加强文化设施建设,促进文化消费的深度;三是要宣传和介绍文化消费品,提供有关信息服务。  相似文献   

11.
《海外英语》2007,(5):44-45
It is worthy of noting that, whilst Crookston Castle witnessed the earlier and happier portion of Mary's variegated life,  相似文献   

12.
一、吃和喝吃苹果 eat an apple, 吃药 take medicine,吃糖 have some sweets,吃饭 have one's meals,吃馆子 dine out,吃惊 be surprised/  相似文献   

13.
《海外英语》2007,(5):10-11
Many college freshmen arrive woefully unprepared to do college work, and as disadvantaged populations continue to grow, the share of the American work force that has made it through college is expected to plummet. Many experts blame that educational failure not just on high schools but also on colleges. School & College, a special report by The Chronicle, looks at efforts to fix the system. What reforms would better prepare students for college? What should schools and colleges be doing differently? How should state and federal officials help?  相似文献   

14.
《海外英语》2007,(4):36
There are numbers of crossroads on our long and unpredictable life journey where we totally have no idea about which direction to choose. No matter what our decision is, we should not turn back, but face the music and go ahead instead. I am this kind of girl who always does try without regretting, one example is how I dealt with my love.  相似文献   

15.
王菲 《华章》2007,(12):273-273
Migration occurs behind a variety of reasons and has a great effect on the whole world. People may migrate in order to improve their economic situation, or in order to escape civil strife, persecution, and environmental disasters. The impact of migration is complex, bringing both benefits anddisadvantages. This paper briefly talks about the causes of migration, the allocation of benefits, and the ways in which individual countries and the international community deal with this important subject.  相似文献   

16.
裴水妹 《华章》2007,(11):196
Sister Carrie is one of the most controversial characters in American literature.Thought as a "fallen woman" firstly,she was defined as a "new woman" by some critics later. However, by digging into the motivaton behind the whole process of Carrie's "success", the relationship between Carrie and her creator (the author), the social conditions of then American, it can be found that Carrie has never been free-standing on her thought and she has never found her real-sdf even after becoming a famous actress. In a society dominated by mass consumerism Carrie is only an adherent of her own desires. She also is a representative of all those country girls flooded into cities, a symbol and a sacrifice of the urbanization of America in a time countryside was overcome by cities.  相似文献   

17.
18.
1.IntroductionOne-cyclecontrolmethod,whichwasproposedaboutonedecadeago[1],hasbecomeanattractivemethodinspecialfieldssuchaspowerfactorcorrection[2-6],switchingamplifiers[7,8],etc.Themainideaofthiscontrollerisbasedonintegrationofdiodevoltageinone-cycleandforcesittobeexactlyequaltothereferencevalue.Themainadvantageofthiscontrollerisitsrealtimeabilitytorejectthevariationofinputvoltage[1].Despitethisgreatability,ithasnogoodperformancesinrejectingofloaddisturbanceandfollowingreferencecommands.Espec…  相似文献   

19.
《海外英语》2007,(4):8-9
城堡, 是欧洲典型的建筑之一, 每个城堡都有一个美丽的传说或是一段历史。从本期开始, 我们将推出“城堡之旅”, 带各位读者去浏览、观赏欧洲各地的城堡, 开始一段文化与历史的旅途!  相似文献   

20.
Today, Sunday morning, I sit thinking and typing at my computer. My thoughts are in my homeland, India and my body is in China. The body is here and mind there for a good reason. Mr. Hu is president and I am resident and both are in each other's countries (what a difference the absence of one small letter makes!). Mr. Hu will return in a few days and I will stay on longer.  相似文献   

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