The Jolt of the New: Making Video Art in Arnhem Land

This essay describes the ways that an indigenous aesthetics of the new informs emerging forms of digitally-driven creativity in Aboriginal north Australia. Central is the media art project Christmas Birrimbirr (Christmas Spirit), which began as an ethnographic experiment with digital media and ritual aesthetics. Taken up by Yolngu collaborators as something new and exciting, the project explores uses of video art and more supposedly traditional media to produce ritual in a gallery setting. The imagistic dynamics of the project gave rise to dream visions and ritual innovation resulting in the production of a Christmas unlike anything previously seen in Arnhem Land, or for that matter, anywhere else. The aim of thinking through the idea of newness itself is to get closer to a sense of what the project leader, Paul Gurrumuruwuy, means when he says about our media work: ‘When you make gamununggu (ochre painted sacred design) yuta (new), you make it talk’.     

Indigenous Digital Art as Politics in Australia

This essay contributes to discussions about Indigenous politics and debates about contemporary democracy. It uses a case study of video art produced by young indigenous people and a community development organisation in the Pilbara, Australia. Those involved in the project use digital media under the auspices of the Big hART Yijala Yala Project to produce an interactive comic series. The essay addresses the following questions: Do contemporary community development projects play a conservatising role serving the interests of a neoliberal polity? Given the long-standing practice of representing modern media as a vehicle for western domination what, if anything, do these projects imply about the political relations between Aboriginal and non-indigenous Australians? Are Indigenous media and cultural work inherently political? What conceptions of the political are at stake in such arguments? We focus on how certain groups of young people use new media, and how their activities are political. The argument is that Indigenous media like these are ‘inherently political’ because they are about efforts to reclaim the images of indigenous peoples for themselves.     

BIRDS OF THE INTERNET

Scholarly attention to new forms of participation on the Internet has proliferated classifications and theories without providing any criteria for distinctions and diversity. Labels such as ‘peer production’, ‘prosumption’, ‘user-led innovation’ and ‘organized networks’ are intended to explain new forms of cultural and economic interaction mediated by the Internet, but lack any systematic way of distinguishing different cases. This article provides elements for the composition of a ‘birder's handbook’ to forms of participation on the Internet that have been observed and analyzed over the last 10 years. It is intended to help scholars across the disciplines distinguish fleeting forms of participation: first, the authors highlight the fact that participation on the Internet nearly always employs both a ‘formal social enterprise’ and an ‘organized public’ that stand in some structural and temporal relationship to one another; second, the authors map the different forms of action and exchange that take place amongst these two entities, showing how forms of participation are divided up into tasks and goals, and how they relate to the resource that is created through participation; and third, we describe forms of governance, or variation in how tasks and goals are made available to, and modifiable by, different participants of either a formal enterprise or an organized public.     

PATHWAYS TO CREATIVITY

Focusing on the ‘talent pathways’ outlined in the 2008 Department of Culture, Media and Sport Creative Britain report, this article explores how different forms of creative agency are positioned to make a ‘contribution’ to the creative economy. Drawing on Paul du Gay's concept of personhood, case studies on digital gaming explore the formation of two forms of personhood – creative consumers and creative workers. Specifically, these forms of creative agency are analysed in terms of their connections on the ‘talent pathway’, and the transitions that see creativity and talent as inherent in all individuals and in need of channelling and directing. The creative-consumer case study unpacks the digital games industry strategy of enrolling fan-creators within their commercial operations. This case study reveals the increasing importance of co-production for the creative economy, and the extent to which diverse cultural practices are facilitated and positioned. Higher education Games Design courses will then provide the case study for examining how the creative-consumer can be positioned to make a productive contribution to the creative economy as a worker. Within this context, the formation of fans/students into a creative worker or industry-ready worker is evident. Through tracing different forms of creative agency and how they are connected to make a contribution to the creative economy, this article explores the governance of creative agency and economic subjects.     

Digitalizing consumer society: equipment and devices of digital consumption

ABSTRACT

This special issue of the Journal of Cultural Economy focuses on the digitalization of consumption and its social, cultural, ethical, political, and gendered implications. It thus answers the call for more research on how digital devices spread from the purely personal domain to multiple sociocultural domains. Through their use, new cultural practices have emerged between consumers and these devices, and devices and markets, that lead to change, in terms of consumer demand, consumption norms, and issues of ethics, culture, and power. Closely examining the role that devices play in consumption behavior enables us to address the supposed manipulative power of hi-tech companies, infrastructures, and systems at the global level, and the view ordinary market actors hold of digital appliances as empowering tools at the local level. The papers in this volume bridge ‘actor network theory' and ‘consumer culture theory' from the perspective of market ‘agencements.’ Ruckenstein-Granroth and Beauvisage-Mellet, and Arriagada-Concha focus on the device-mediated relationship between large digital market infrastructures and consumer behavior; Petersson McIntyre and Licoppe unveil the societal and cultural underpinnings of digitalized markets. Last but not least, Sörum and Soujtis address the political dimensions and implications of our new digital consumer equipment and society.     

THE PROPER COPY

Efforts to make (and keep) knowledge public have provided a powerful counter-model to the recent expansion of exclusive intellectual property rights in such arenas as information technology, digital media, biological research, and pharmaceutical access. While sympathetic to the impulse to counteract the new ‘enclosures’ with knowledge made public, this essay critically interrogates some of the constitutive limits – in fact, the constitutive outsides – to these counter formulations. Paying particular attention to how public domain initiatives, like their strict intellectual property counterparts, also police the line between the proper and the improper copy, I argue that mechanisms for keeping knowledge public do not just circle the wagons against the predations of the Monsantos and Microsofts of the world. In their rhetorical and normative commitments to the proper copy, they also risk reproducing some of the same constrictions and exclusions that we tend to associate with (privatized) acts of enclosure itself. I explore this argument first in reference to creative commons and copyright, which can reproduce a strong ideological commitment to improvement – ‘innovation’ or ‘creativity’ – against the mere copy. What is the cost, I ask, of making the idea of improvement the price of admission not just to intellectual property claims, but to participation in newly ‘democratic’ public and common spaces of knowledge production? Second, I look to global pharmaceutical politics – specifically, regulatory efforts to improve access to cheaper copied and generic drugs in Argentina – to raise questions about the public domain's normative place in the continued expansion and harmonization of intellectual property regimes in the so-called global South. Together, these discussions suggest how the public domain and the commons, like their IP counterparts, can rhetorically and normatively expand and be secured against the improper copy.     

What They Said (She Said) I Said: Attribution and Expertise in Digital Circulation

Theorists of discourse have long recognised the complexities of attributing reported speech in textual circulation. Yet rarely does one follow words from an original speech event through their many re-entextualisations, and it has proved particularly difficult to capture such circulations between oral events, print, and online media. This article captures such movements by following the mediatised – and politicised – afterlife of a speech event that would normally be classified, in academia, as ‘a talk’. It begins with a talk on Russia, given by the author-anthropologist of this paper, that was (mis)reported in Russian by a Voice of America (VOA) journalist, then traces the resulting text's subsequent movement from the VOA website into the Russian fieldsite that the oral talk described. It explores how the tone and substance of debates over politics and representation were enabled, constrained, and otherwise shaped by the particular textual circulations made possible in digital media. As the text traversed online newspapers, comments forums, blogs, social media networks, and private-turned-public personal emails, it produced a body of commentary that was both directly and indirectly a struggle over representation. While substantive debates unfolded over ethnic and national politics, much of the online commentary concerned the expertise of the commenters weighing in and the expertise and identity of the anthropologist who had been cited. This essay argues that Russian commenters and posters were productively using the intertextual gaps offered by digital circulation, while minimising those gaps' increasing breadth and depth by attributing ‘original’ authorship to a discrete, stable person.     

Redefining Resistance: Seeking Fanon's Subject Between ‘the Unified’ and ‘the Dispersed’

Abstract

This essay reads two differing conceptions of subjectivity in Frantz Fanon's work as corresponding to a shift in subjective orientation in certain moments of crisis, from what I term a unified individual – the subject of psychoanalysis – to a dispersed subject, the frenzied participant in collective activity. I believe that such a potential duality within the subject is best adopted when analysing Fanon's oeuvre, as well as when examining a subject's behaviour as participant in forms of unstructured collective protest such as rioting. Whereas the unified subject of psychoanalysis best expresses the consciously self-reflective individual in society, the dispersed subject expresses a subjectivity operating in excess of individualism. This dispersed subject acts collectively, as an object moving in tandem with other objects, without individual reflection. I argue that this shift comprises the initial spark of insurrection suggested in Fanon's work, the moment in which he sees the people pitched ‘in a single direction, from which there is no turning back’; and what Jean-Paul Sartre calls the explosive moment of ‘conflagration’. The two subject positions between which the subject shifts exist as two potential sides of every subject and comprise the ‘Manichean’ world in which Fanon's subject is entrenched.     

Voices of the dead: Transmission/translation/transgression

The history of spiritualist sound experiments – from nineteenth‐century ‘trumpet manifestations’ to contemporary ‘electronic voice phenomena’ – represents a sustained engagement with electrical noise and its psychic, linguistic, and media‐technological implications. While the study of noise generally focuses on music and cinema sound, in which its transgressive nature is often recuperated back into artistic production, spiritualist efforts to record so‐called transmissions from the dead illustrate the ways in which noise resists conscious mediation or artistic representation. A closer study of their methods and practices shows that the real, physical‐acoustic nature of voice phenomena even resists the spiritualists' own attempts to translate and interpret these noises as coherent ‘messages’. Through an examination of the history of spiritualist sound experimentation in the Nineteenth Century and its continued practice following the development of the radio and tape recorder in the Twentieth Century, this paper argues that the spiritualists' enduring fascination with noise exposes the connections between sound technologies, psychic phenomena and schizophrenic hallucinations which pose a threat to the autonomy and integrity of the listening and speaking subject.     

Cache society: transactional records,electronic money,and cultural resistance

Money is an ‘instrument of collective memory’ before it is a means of exchange, a unit of account or a store of value. Money's status as a memory technology is particularly significant in light of the role that information and communication technologies now play in economic transactions. Many of the new channels and infrastructures for payments, such as magnetic cards, mobile phones, the wired Internet, social media platforms, and RFID technologies, record detailed transactional data alongside a range of other identifying data. We now have extremely detailed records of the many ways that money circulates, is transferred and is spent. This paper concerns this previously latent transactional data and how it is currently recorded, monetised, and used to inform action. What has been recorded in and about money at different moments in time and how are these categories breaking down? Who has access to and ownership over this collectively produced record and how is it driving new data practices and business models based on the monetisation and application of monetary records? And how might re-engaging with money's mnemonic status help to foreground a politics and ethics of transactional data?     

Optimising ‘cash flows’: converting corporate finance to hard currency

Following recent works that have underlined the increasing search for liquidity in economic exchange, this article studies how illiquid forms of money are converted into liquid forms by corporate finance actors. In the name of ‘shareholder value’, the various forms of value generated by companies (such as ‘trade credit’) tend to be increasingly transformed into liquid forms of money that are easily distributable to shareholders (‘cash flows’). Describing this phenomenon as an example of what anthropologists of money call ‘conversion’, this paper highlights how such a conversion process was necessary for the historical development of ‘shareholder value’ policies in corporate finance. Considering documentary sources and interviews with consultants, auditors, and private equity fund managers involved in ‘cash flow’ optimisation practices, this paper details this conversion phenomenon and shows how it has relied on the historical elaboration of specific metrological, technical, legal, and moral norms.     

Consumer databases as practical accomplishments: the making of digital objects in three movements

This paper aims to reflect on some key issues linked to the production of digital objects in business settings. In doing so, it problematizes current social science scholarship, which emphasizes the analysis of digital data and analytics, and reinforces the magnitude of its consequences and ‘data power’. The paper proposes making three corrective ‘movements’ that might enrich our approaches to how databases and analytics are assembled in business settings. The first movement involves the problem of ethnographic access to data-making practices. We propose taking seriously the issue of fabricating an ethnographic encounter where the process of making digital objects is exposed. The second movement concerns the visibility and the type of politics taking place in data practices. We argue for the need to displace attention from data impacts and results to the myriad of mundane practices and devices through which these objects are assembled. The third movement we suggest requires a focus on examining error and failure as key aspects of the manufacturing of consumer databases. Each of these movements is illustrated by ethnographic vignettes from a 9-month ethnographic experiment that involved participating in the first stages of the manufacturing of an online financial retail company's consumer database.     

On the Symbolic Production of Digital Markets for Cultural Goods

This paper proposes and mobilizes a cultural economic framework to study the dynamic formation of digital markets for cultural goods. Adapting Hayek's theory of price to recent developments in the field of cultural sociology, it proposes the idea that an effective price system condenses information dispersed in society, and then enters into a performative process of symbolic communication that is perceived as ‘authentic’ by the consumers. After analyzing ‘artificial’ and ‘authentic’ current strategies aimed at producing digital markets for cultural goods, which are especially sensitive to the symbolic dimension of price, the article suggests the hypothesis that the digital market has been constructed as a zero- or quasi-zero-price economic space, and that it is the offline and material market of cultural products the one that collects the higher revenues derived from the ‘authentic’ generation of value taking place in the digital marketplace.     

Black Swan,Cracked Porcelain and Becoming-Animal

The film Black Swan, directed by Darren Aronofsky, provides a fruitful context for thinking about Deleuze's conceptualisation of structural transformation as a ‘presubjective’ process involving a critical and creative politics of engagement. Nina is a young dancer who has just secured the lead role in the New York Ballet's new production of Swan Lake. This role not only requires her to dance the pure and innocent character of the White Swan – a role that mirrors Nina's character in real life, and for which she is well suited – but also as the seductive and darkly erotic character of the Black Swan, a role quite alien to Nina. The film traces Nina's desperate efforts to meet the demands of this doubled characterisation. Through new forms of engagement with her peers, she enters into a ‘becoming-swan’ that frees her from the restraints and constraints imposed by her existing self. While this transformative process enables her to realise aesthetic perfection in her art, this comes at a heavy price: Nina not only is creatively destabilised, but ultimately is destroyed by the transformation she endures. By considering this work of cinema in light of Deleuze's writings on cinema, on ‘becoming-animal’, and on ‘Porcelain and Volcano’, this essay reflects upon a crucial question underlying much of Deleuze's political thought: how is it possible to privilege radical subjective and social transformation, without these structures of necessary coherence also ‘cracking up’ and being destroyed in the process?     

Text Messaging in Tok Pisin: Etymologies and Orthographies in Cosmopolitan Papua New Guinea

This essay examines an aspect of the historical trajectory of Papua New Guinea's creole language Tok Pisin. A medium key to colonisation, pacification, and nationalisation, Tok Pisin's fortunes as a ‘real’ language in popular perception can be tracked through the orthographic choices that have clarified or obscured the etymological connections to the colonial, English-language past. Scholarly approaches to Tok Pisin and other creole languages have concentrated on the orthographic reflection of the regularities of structure that index ‘full’ languaged-ness and modern national autonomy. In contrast to this project of linguistic nationalisation, contemporary Tok Pisin speakers are developing repertoires of speaking/writing that invoke Tok Pisin's connections to Australian English even as they do not conform to it, an enregisterment of forms obscuring the boundaries between Standard English and Tok Pisin. As a convention used by youth in SMS and similar contexts, this practice subverts a prior generation's language ideology by pairing the lateral connections of new media with a repudiation of creole orderedness.     

THE CREATIVE ASSEMBLAGE

This paper contributes to theorizing contemporary art collaborations in the context of the mediatory labour required of artists, and the complexity of the collaborative contexts in which aesthetic production is now enmeshed. In order to account for this complexity without reducing its analysis to ‘structured fields’ or ‘systems’, we use elements of assemblage theory in a quite specific way: drawing on DeLanda's work on social and organizational forms; and Law's ‘method assemblage’ to analyse the specificity of working interfaces that craft new boundaries and working relations. We develop a case study of C3West, an Australian initiative encompassing arts institutions, businesses, and communities. The analysis traces assemblage processes that generate dispersed working arrangements (partnerships, intersectoral, and interdisciplinary working interfaces) across apparently incommensurable domains, yet without forming overarching structures or requiring common rationales for cooperation. To demonstrate the work of assemblage, we discuss the practices of French artist Sylvie Blocher and the multidisciplinary collective, Campement Urbain, who employ aesthetic and performative means to forge new institutional practices and alliances for intervening in urban planning processes in regional Sydney.     

From a Means to an End: Patenting in the 1999 Danish ‘Act on Inventions’ and its Effect on Research Practice

This paper examines the potential pitfalls for academic research associated with goal displacements in the implementation of goals and indicators of research commercialization. We ask why patenting has come to serve as the key policy indicator of innovative capacity and what consequences this has for the organization of academic research. To address these questions, the paper presents a case study from Denmark on, firstly, why and how the 1999 Danish ‘Act on Inventions’ introduced patenting as a central instrument to Danish science policy and, secondly, the effects the Act has had on Danish university organization and research practices. We trace why and how commercialization was introduced as an important objective in Danish science policy since the 1980s. The increased focus on patents is explained as an isomorphic adjustment to an international ‘science policy field,’ manifested in particular through OECD statistics, where patenting has come to serve as a key metric in international rankings. In a second step, we examine what effects the patenting requirements have had on organization and research practice at a Danish university. We show that in practice ‘number of patents’ changed from serving as an indicator of innovative capacity to being a policy goal in itself, thus in effect producing a goal displacement that is potentially damaging for both academic research and innovation capacity of the surrounding society. As a consequence of this goal displacement, active scientists now increasingly engage in patenting primarily as a means to fulfill organizational targets and to increase their ‘fundability,’ rather than to promote commercial applications of their research. In conclusion, we discuss how these unfulfilled policy ambitions have led to a retrospective redefinition of policy goals rather than an adjustment of the actual policy tools.     

The authenticity of the museum experience in the digital age: the case of the Louvre

The technological shift of museums is extensively documented, even if research on the impact of technologies on cultural practices and social patterns at large is still lacking. As part of a research programme conducted by the Louvre and HEC Paris, the article proposes a conceptual analysis of ‘real’ (visiting the museum) and ‘virtual’ (visiting its website) experiences of museums. It contributes to the understanding of whether the two experiences are substitutes or complements using a newly created measurement scale. In addition, the article also aims at enriching the contemporary discussion on the artworks’ aura and the authenticity of the cultural experience in the digital age.     

The moral economy of face: marketized gift and depoliticized solidarity in South Korea’s fair trade

ABSTRACT

Metaphors of ‘face’ are often found in South Korea’s fair trade activism, as fair trade is frequently described as ‘face-to-face commerce’ and its goal is presented as pursuing ‘global trade with a human face.’ By asking how and why fair trade relies on the metaphors of face, this article analyzes the political implications and limits of the trope. I first examine the intimate connection between gift-exchange and face based on Marcel Mauss’s analysis of the gift and I present face as a locus of symbolic recognition and politics. Next, drawing on ethnographic research into Beautiful Coffee, the largest fair trade organization in South Korea, I illuminate fair trade as a hybrid practice of ‘marketized gift-exchange’ in which the various faces of producers and consumers are produced and circulated along with market transactions. In examining the meanings of those faces, I maintain that the prevalent metaphor of face in fair trade betrays the contradictory nature of market-based solidarity that is sought through the activism to redefine the whole economic structure based on moral and ethical practices.