Communities of Ruin: Humanitarian Violence and the Amazon's Uncontacted Tribes

This essay investigates portrayals of ‘uncontacted tribes’ of the Amazon by the humanitarian organisations and the popular texts that aim to study and save them. These portrayals rely upon a convergence of figures of racial, gender and sexual deviance recuperated from the age of high imperialism, with newer configurations of the human which emerged in the wake of the Second World War. How might we account for the fact that these objects of preservation are presented – save for a few crucial exceptions – as degraded, almost dead or simply not there? By way of addressing this question, I offer the production of the ‘uncontacted’ as one site for examining the imbrication of humanitarianism and violence.     

What They Said (She Said) I Said: Attribution and Expertise in Digital Circulation

Theorists of discourse have long recognised the complexities of attributing reported speech in textual circulation. Yet rarely does one follow words from an original speech event through their many re-entextualisations, and it has proved particularly difficult to capture such circulations between oral events, print, and online media. This article captures such movements by following the mediatised – and politicised – afterlife of a speech event that would normally be classified, in academia, as ‘a talk’. It begins with a talk on Russia, given by the author-anthropologist of this paper, that was (mis)reported in Russian by a Voice of America (VOA) journalist, then traces the resulting text's subsequent movement from the VOA website into the Russian fieldsite that the oral talk described. It explores how the tone and substance of debates over politics and representation were enabled, constrained, and otherwise shaped by the particular textual circulations made possible in digital media. As the text traversed online newspapers, comments forums, blogs, social media networks, and private-turned-public personal emails, it produced a body of commentary that was both directly and indirectly a struggle over representation. While substantive debates unfolded over ethnic and national politics, much of the online commentary concerned the expertise of the commenters weighing in and the expertise and identity of the anthropologist who had been cited. This essay argues that Russian commenters and posters were productively using the intertextual gaps offered by digital circulation, while minimising those gaps' increasing breadth and depth by attributing ‘original’ authorship to a discrete, stable person.     

The Elasticity of Thought: A Note on the Drive in Worringer and Freud

Abstract

The essay approaches recent discussions of ‘life’ and biopolitics from the historical context of early 20th century German vitalist thought. By closely analysing the concept of the ‘drive’ in art historian Wilhelm Worringer's Abstraction and Empathy (1908) and Sigmund Freud's Beyond the Pleasure Principle (1920), the essay shows how the paradoxes of those texts prefigure and contribute to the contemporary problematic of ‘life’ in theoretical discourse across the humanities. In Worringer and Freud, the drive is an ‘elastic’ concept stretching beyond – and yet constitutive of – the epistemological object (‘life’) that it is called upon to describe. The distortion of the drive in each author's thought – from an impulse of organic vitality to a principle of inorganic primordiality – manifests the contradictory ‘life’ of vitalist concepts themselves in their elastic potential for transformation, regression and contradiction.     

Workfulness: governing the disobedient brain

ABSTRACT

The Scandinavian telecommunication company Telenor recently introduced the notion of Workfulness by adapting digital detox to the workplace. Workfulness is a management program aimed at technology-intensive companies that rely strongly on digital media. The program encompasses strategies of disconnection for employees, including mobile and email-free work hours and technology-free meetings, in order to enhance focus and efficiency. This article investigates Workfulness as one prominent example of managerial approaches that are based on neuroscientific assumptions about human decision-making. Drawing on textual materials and interviews, the analysis shows that Workfulness manages digital distractions in the workplace by establishing a form of stimulus-control rather than appealing to rational self-control. Workfulness alludes to the necessity of making choices, but it considers unconscious behavior, which is explained with reference to preconscious workings of the brain. The human brain becomes a battleground between rational and impulsive decisions, and it is the disobedient brain that needs to be governed in order to become an efficient employee. We situate the Workfulness program as part of and at the same time extending the biopolitical economy by incorporating advances in neurosciences into modes of governance.     

Price and the person: markets,discrimination, and personhood

ABSTRACT

This paper explores how pricing has historically been involved in the making up of persons and how the ability to ‘personalize’ price is reconfiguring the ability of markets to discriminate. We discuss a variety of contemporary pricing practices, and three types of personhood they produce: generic, protected, and transcontextual. While some contemporary developments in pricing draw on understandings of the person that are quite familiar, others are novel and likely to be contested. We argue that many newer pricing techniques make it harder for consumers to identify themselves as part of a recognized group. We conclude that contemporary price personalization should be understood in terms of the intensification of individualization in combination with dividualization, and as such, contributes to novel and consequential forms of classification.     

Creativity versus branding: totemism,animism and the pursuit of uniqueness in fashion

ABSTRACT

In the contemporary organization of the economy, creativity and branding constitute two distinctive imperatives which generally point in different directions: the former towards newness and change, the latter towards continuity and recognisability. Numerous agents in corporate organizations thus face a conundrum of creativity versus branding, which is perhaps nowhere more pronounced than in the fashion business. Drawing on ethnographic fieldwork in a fashion company, I argue that these seemingly incompatible imperatives are inextricably entangled, as their paradoxical relation is solved, even dissolved, in a dynamic interplay between ‘a totemic logic’ and ‘an animist practice’. Thus, a dynamics of totemism and animism unites creativity and branding in the continual pursuit of uniqueness. While totemic and animist modalities are most commonly associated with non-western ontologies and perceived as mutually exclusive, I contend that they are also at work in contemporary commercial processes and that they are enmeshed in, and propelled by, each other. This suggests that these modalities operate together particularly when the making of distinctive identities is critical – as in economic competition today.     

Agencing femininity: digital Mrs. Consumer in intra-action

ABSTRACT

Social media is abound with women writing about consumption goods and practices associated with femininity and heterosexual nuclear family life, such as being married, dressing, cooking and home decoration. This article examines how the housewife ideal can be an attractive identity in the 2010s and, drawing on the post-humanist performativity by Karen Barad (2007), it maps the material-discursive agencies that enable the re-emergence of this figure. Building on in-depth interviews with women who refer to themselves as influencers and bloggers, and visual and textual analyses of their Instagram-accounts, including links to sponsors and comments from followers, the article analyzes how the tensions between these women's real lives and their cyber lives, become meaningful in this technological culture. The breaking of boundaries between human and non-human resulting from digital technology has re-configured the housewife role by transforming boundaries between intimate and commercial practices. By focusing on the three areas: Transforming the feminine body, Transforming Intimacy, and Entrepreneurial femininity the article shows how agency emerges from within transforming practices of body, intimacy and entrepreneurship, intra-acting within this new housewife phenomenon. In doing so it discusses the negotiations and space for agency these women thought that digital technologies provided for them.     

The Senses of Personhood: Beyond Allegories of the Body

This essay explores the resources for human mindedness that counter-intuitively inhere in representations of human sexuality – coitus specifically. I maintain that the problematic relation between the aesthetic register of representations of the sexual act and the intellectual presuppositions of the readers/viewers of such representations is analogous to the interpretive problems posed by allegory. Drawing upon the mind–body conflicts that are dramatised in allegorical representational practices deployed by writers like Ovid and Dante, painters like Bronzino and Courbet, I argue that it makes sense to think of allegory as continuous with rather than antithetical to figura. Just so, mind may be grasped as continuous with physical experience. This continuity is interestingly and usefully revealed to be a presupposition of contemporary neuro-philosophical accounts of conceptual blending. Finally, my purpose will be to demonstrate that the conceptuality we presuppose in standard notions of allegory is inadequate to the burdens and responsibilities of existential cognitive agency–real personhood. This is specifically true if we come to understand allegory, particularly the allegory of love, as unselfconsciously involved in a form of thinking that brooks no distinction between feeling and knowing.     

The editorial playlist as container technology: on Spotify and the logistical role of digital music packages

ABSTRACT

This article explores the role of editorial playlists in Spotify’s streaming economy. In particular, it approaches Spotify’s playlists as container technologies – i.e. technical solutions that assemble, preserve, and transport music objects and thereby uphold logistical operations within the music industry. Such an approach seeks to complement previous research concerning playlists, which has often analyzed their emotional and affective dimensions but paid less attention to how playlists enhance calculative, mathematical, and logistical retail flows within the online music economy. On the one hand, the article considers how playlists – like containers in general – materialize principles of modularization and automation in ways that enhance control and remote oversight. On the other hand, it discusses how the playlist is far from a perfected means of measurement and control, and sometimes acts as an unruly transport device. Ultimately, the article shows how the playlist format occupies an uneasy position between order and disorder within the digital music economy which has not yet been fully accounted for in the context of music-oriented media studies.     

A Phantasmic Experience: Narrative Connection of Dead Celebrities in Advertisements

Abstract

Featuring dead celebrities in current advertisements has become a well-known practice in contemporary advertising techniques. Marilyn Monroe sells Sunsilk, John Lennon is a spokesman for One Laptop per Child, Gene Kelly and Donald O'Connor demonstrate the roominess of a Jetta's now larger backseat. To unearth the viability of re-structuring dead celebrities into new advertisements, this article analyzes how phantasms – visual and vocal recordings – speak to the living consumer through the construction of emplotment, a main element of Paul Ricoeur's narrative theory. Particularly, Ricoeur's work on mimesis, metaphors, and memories direct this inquiry for these terms shape a phenomenological understanding of temporality and connectivity with a disembodied other. The goal of such exploration aims to link dead celebrities with the construction and transmission of persuasive messages within an advertising narrative framework.     

Nietzsche,Tragedy, and Liberal Moral Psychology

Abstract

This essay discusses Nietzsche's tragic moral psychology and its significance for liberal political philosophy. In the essay, I sketch out what I view to be the basic features of Nietzsche's tragic psychology, which is strongly opposed to the Socratic and Stoic traditions, and I show how this perspective can be distinguished from the moral psychology that informs liberalism's position on issues such as personhood and political history. I conclude with a few suggestions for viewing Nietzsche's thought as a necessary corrective to a certain dogmatism that still inhabits liberal theory, in this way enabling liberal thought to conceptualise human nature and the human good in more creative and complex ways.     

Design as Power: Paul Virilio and the Governmentality of Design Expertise

Abstract

Using sources from popular media, and ethnographic data collected from a university‐based urban design studio, I challenge Paul Virilio’s assertion that the modern human condition is dominated by a process of emotional synchronisation based on fear (the result, according to Virilio, of a collusion of technology and speed), and offer the analogous idea that contemporary consumer capitalism works toward a synchronisation of desire, operating, at least in part, through the ideologies and machinations of the idea of design. To do this, I analyse designerly approaches to problem‐solving as potential disciplining forces, or technologies of governmentality, which help to create order by manufacturing certain subjectivities like consumer, community member, or sense‐of‐place – subjectivities that are amenable to neo‐liberal notions of civil society in consumer‐capitalism. Ultimately, I argue that Virilio’s ‘art criticism of technology’, but also common critiques thereof, both depoliticise aesthetic judgement and work together toward the obfuscation of power within the symbolic economy of neo‐liberal consumer capitalism.     

An assemblage of framings and tamings: multi-sited analysis of infrastructures as a methodology

ABSTRACT

The social life of methods – the idea that research methods are an important topic of inquiry in and of themselves – has been receiving increasing interest in scholarship on the organisation of the economy and social life, including Science and Technology Studies (STS). In STS, especially ethnographic methods have been important for decades. This article develops an ethnographic methodology for the study of a very new case that challenges the assumptions underpinning many STS ethnographies. This case is the networked energy infrastructure, and we specifically focus on its risk management and markets. Drawing upon recent STS interest in multi-sited ethnography, the article’s research design is termed the multi-sited analysis of infrastructures (MSAI), and it develops the concepts of framing and taming to focus on meaning formation as mundane sense-making and as technicalised reasoning on different sites. We demonstrate these concepts in a multi-sited ethnography of energy infrastructure and its risk management and market activities in public regulation, special control rooms (including energy trading), and households. The article rounds up by explaining how the application of our methodology contributes to the advancement of interests in multi-sited ethnography, relating our research to the previous work in the fields of STS, infrastructure studies, and their methods.     

中国古典诗词中的语篇隐喻及其英译研究

中国古典诗词中的语篇隐喻指那些以某一意象或属于同一语义场的意象群为构筑要件的诗歌,其中的隐喻意义是在整个语篇层面运作的,大致可分为语境独立型和语境依赖型语篇隐喻。中国古典诗词中语篇隐喻的翻译首先要持一种整体观,再现其中的隐喻意象和隐喻话语,保证译文本身是一个生机灌注的整体。针对语境依赖型语篇隐喻的翻译而言,为了弥补原文读者和译文读者的语境视差,还要以作者简介、加注、评论、文内补偿等手段提供必要的语境信息,以有效传达原诗的象征意义或语篇隐喻意义。     

THE PROPER COPY

Efforts to make (and keep) knowledge public have provided a powerful counter-model to the recent expansion of exclusive intellectual property rights in such arenas as information technology, digital media, biological research, and pharmaceutical access. While sympathetic to the impulse to counteract the new ‘enclosures’ with knowledge made public, this essay critically interrogates some of the constitutive limits – in fact, the constitutive outsides – to these counter formulations. Paying particular attention to how public domain initiatives, like their strict intellectual property counterparts, also police the line between the proper and the improper copy, I argue that mechanisms for keeping knowledge public do not just circle the wagons against the predations of the Monsantos and Microsofts of the world. In their rhetorical and normative commitments to the proper copy, they also risk reproducing some of the same constrictions and exclusions that we tend to associate with (privatized) acts of enclosure itself. I explore this argument first in reference to creative commons and copyright, which can reproduce a strong ideological commitment to improvement – ‘innovation’ or ‘creativity’ – against the mere copy. What is the cost, I ask, of making the idea of improvement the price of admission not just to intellectual property claims, but to participation in newly ‘democratic’ public and common spaces of knowledge production? Second, I look to global pharmaceutical politics – specifically, regulatory efforts to improve access to cheaper copied and generic drugs in Argentina – to raise questions about the public domain's normative place in the continued expansion and harmonization of intellectual property regimes in the so-called global South. Together, these discussions suggest how the public domain and the commons, like their IP counterparts, can rhetorically and normatively expand and be secured against the improper copy.     

Character and organization

In recent years, questions of ‘character’ have become increasingly prominent in a range of policy contexts, from education to social welfare and from business to healthcare. What unites these various contemporary paens is an assumption that building ‘character’ is a crucial component of ethics and that it holds the key to establishing and maintaining virtuous conduct; moreover, that the cultivation of ‘character’ is at best under-valued and at worst actively undermined and denigrated in any number of contemporary economic and organizational practices. In this paper, we seek to interrogate key aspects of this upsurge of interest in ‘character’ as it has been articulated in particular recent and on-going debates about the reform of organizational life. We argue that this ‘turn’ suffers precisely from an abstraction and lack of contextual specificity – not simply in relation to questions of ‘character formation,’ but also in regard to matters of organization, and indeed the relationship of the one to the other – that severely curtails both its ethical reach and explanatory power.     

Algorithms,advertising and the intimacy of surveillance

ABSTRACT

This article develops the notion of the intimacy of surveillance, a characteristic of contemporary corporate marketing and dataveillance fueled by the accumulation of consumers’ economically valuable digital traces. By focusing on emotional reactions to targeted advertisements, we demonstrate how consumers want contradictory things: they oppose intrusive and creepy advertising based on tracking their activities, yet expect more relevant real-time analysis and probabilistic predictions anticipating their needs, desires, and plans. The tension between the two opposing aspects of corporate surveillance is crucial in terms of the intimacy of surveillance: it explains how corporate surveillance that is felt as disturbing can co-exist with pleasurable moments of being ‘seen’ by the market. The study suggests that the current situation where social media users are trying to comprehend, typically alone with their devices, what is going on in terms of continuously changing algorithmic systems, is undermining public culture. This calls for collective responses to the shared pleasures and pains while living alongside algorithms. The everyday distress and paranoia to which users of social media are exposed is an indicator of failed social arrangements in need of urgent repair.     

In the Blink of an Eye: The Augenblick of Sudden Change and Transformative Learning in Lukács and Benjamin

Abstract

Although much work dedicated to clarifying the link between learning and change has made a sincere effort to show how change can be a part of the learning process of every individual's life, the progressive functionalist approach to understanding this link in developmental psychology has created a blind spot when it comes to a consideration of the possibilities of sudden change. Developmental approaches to understanding change are also evident in macro‐level politics, and they have increasingly become part of other spheres of social life such as education where the individualized inculcation of skills has come to define the progressive mantra of learning and telos of schooling.

Instead of remaining within the confines of liberal progressivism or functionalism that advance a notion of transformation in gradual, piecemeal, and developmental terms, change needs to be re‐conceptualised to account for the ways that learning can be a momentous, sudden, and sometimes violent event. To this end this article discusses temporal, sensory, and perceptual change through use of the concept of ‘Augenblick’ – a German term connoting a fleeting moment of time normally associated with a form of sight. Focusing on the theories of education inherent in the work of Georg Lukács and Walter Benjamin this article demonstrates how micro‐ and macro‐ forms of expressions of the Augenblick occurring at not only the individual, but also the social level in the context of revolutionary politics force us to rethink the ways that the dominance of liberal conceptions of learning prefigure the horizon of the possibility of change.     

Centrifugal Logics: Eagleton and Spivak on the Place of 'Place' in Postcolonial Theory

In this paper, I contest the analytic relevance of the term ‘eurocentrism’ to the contemporary phenomenon of globalisation by examining a distinction between ‘place’ and ‘space’. The clash of these two concepts is explored in a controversial review of Gayatri Spivak's latest book by Terry Eagleton. I argue that Eagleton's understanding of Marxist theory implies an intellectual placed at the centre of a sphere of cognitive sovereignty, and that his critique of Spivak consists in suggesting that, by removing herself from this centre, she has rendered her own discourse unintelligible. In contrast, Spivak, as (in part) a poststructuralist, emphasises space over place. I discuss the gains and losses – as well as the dangers – involved in such an emphasis, and conclude by insisting that poststructuralism cannot be a universally applicable meta-theory, but is in fact ideally suited to attesting to the place in which it finds itself.