'I Caught the Sudden Look of Some Dead Master': Eliot's Tradition and Modern Materialism

This essay explores the relations between T. S. Eliot's concept of tradition and the ‘modern materialism’ of Walter Benjamin, Jacques Lacan and Louis Althusser, and considers the implications of this resonance for both Eliot's critical legacy and the Marxist tradition. Initially surveying the critical controversy surrounding the canonical figure of Eliot and recent attempts to reconcile his avant-garde poetics with his reactionary social thought, the essay traces the roots of Eliot's tradition in a Nietzschean critique of historicism and its development into a theory of culture. Eliot's persistent drive towards impersonality echoes (and problematises) the efforts of Benjamin, Lacan and Althusser to construct a model of the social process that incorporates the unconscious. Rather than ultimately determining a set of political positions, the ‘missed encounter’ between Eliot's tradition and ‘modern materialism’ draws to light the Hegelian historicisms that haunt materialist theories of culture.     

Reassembling the Cultural

The central argument in this paper is that actor-network theory (ANT) does not do ‘cultural economy’ symmetrically: it has had a lot to say about economy but much less to say about culture. This rejection of culture is ontological and epistemological: culture appears in ANT largely as an artefact of modernist thought rather than as an empirical aspect of agents' performances. And yet if ‘economy’ can be critiqued and reinstated as performative, so too can ‘culture’. To explore this, we focus on objects of concern that – unlike the financial markets that have formed the core of ANT-inspired thinking about the economy – are assembled by actors in and through what they themselves understand to be cultural materials, cultural calculations, cultural processes, cultural institutions. In such examples, ‘culture’ is continuously invoked and enacted by actors in constructing their actions, whatever critical sociologists might have to say about its ontological status. It seems paradoxical that a theoretical approach that makes sacrosanct the associations constructed by agents who assemble their own world, generally discusses ‘culture’ only from the point of view of critical epistemology. Bearing all this in mind, we argue that it is time for us to ‘reassemble’ the cultural.     

Financial performativity as evidence of immanence: the phenomenology of liquidity crisis in contemporary markets for risk

The sociologist Bruno Latour has often expressed aversion to immanent critique, framing actor-network theory in terms of focus on visible phenomena. In spite of this, research on financial performativity inspired by Latour’s perspective can still be interpreted in terms of immanent critique and related to Political Economy (a critical discipline), through Kant’s critique of metaphysics as a ‘regulative axiom’. Research on financial performativity has uncovered evidence of the existence of constructive processes that show how an idea (like a financial model) can become something like an ‘object’. This ‘objectivity’ appears to contradict Kant’s critique of metaphysics – that there always remains a gap between our ideas and the world itself. This paper therefore explores financial performativity as a ‘contradiction’, historicizing it to argue that ‘Barnesian performativity’ and ‘financial liquidity’ are ‘immanent’ to one another in the events of recent financial crises. The paper conducts this interpretation to provide a new conceptualization of ‘financial liquidity’ that is more empirically apparent, helping to overcome some of the limits in the discussion of ‘liquidity’ in Political Economy (that Latour might want to highlight), where discussion occurs in metaphysical terms difficult to connect to actual events.     

D. H. Lawrence: Letter‐writer and craftsman in verse

Art history has lost and rediscovered semiotics several times since the 1950s, and at the moment writers employ an eclectic mixture of theories derived mainly from Ferdinand de Saussure and Charles Sanders Peirce. Of the two, Peirce is possibly the more influential model, on account of his tripartite theory of iconic, indexical, and symbolic signs. (The Saussurean model is identified more closely with the poststructuralist moment in art history, beginning in the 1970s.) The question of semiotics is once again topical now that visual culture is consolidating as a discipline, because the new field can choose from a wide range of semiotic practices – or it can choose to bypass semiotics altogether. This essay is a contribution to that current state of affairs. My principal point is that Peirce is much stranger than he is taken to be: he is idiosyncratic and demanding, and at times outlandishly hermetic. For most of what art history and visual studies aim to do, Peirce is simply not necessary; and when he is pertinent, he is so mainly as a model for concertedly logical thinking of a sort that is rare in visual studies or art history.     

Anxiety and Aporia: Or,What, for Lacan,Makes Deconstruction Reassuring?

While originally Lacan seconds Heidegger's contention that ‘anxiety has no object’, in the early 1960s, he dismisses his own earlier position as a childish reassurance and argues, to the contrary, that ‘anxiety is not without an object’. With particular attention to his use of the double negative, ‘not without’, this essay examines this turning point in Lacan's thinking in order to explain the opposition between his psychoanalytic critical theory and Derrida's deconstruction. The arguments that Lacan brings to bear on his work of the 1950s closely approximate those that Derrida levels against Heidegger in the formulation of his own concept of ‘the aporia of the impossible’. Indeed, as commentators often emphasise, the formal logic of Lacan's later thinking is strictly isomorphic with Derrida's philosophy; and their respective concepts of anxiety and aporia are frequently misconstrued, accordingly, as simply identical. However, insofar as Lacan discerns a content in this formal negativity, contesting the idealism of his earlier theory and reasserting the materialist objectivity of the Freudian ‘lost object,’ as intractably Real, the two do not coincide. On the contrary, Lacan's repudiation of Heidegger's concept of anxiety extends equally to Derrida's aporia, as if, for Derrida, Heidegger's existential phenomenology were not reassuring enough.     

From shanzhai chic to Gangnam style: seven practices of cultural-economic mediation in China and Korea

ABSTRACT

This paper examines the social construction of ‘fashionability’ – namely, what is ‘desirable’ and ‘fashionable’ – with reference to the concept ‘cultural mediators’ that foregrounds agency, negotiation and the contested practices of market actors in cultural production. It zeroes in on the cultural mediators’ attitudes and positions in the two markets by drawing on 25 in-depth interviews with industry veterans. It shows that the mediators in South Korea and China increasingly occupy hybrid occupational roles and social positions across industries and sectors yet achieve limited success in countering the status quo of Western fashion through mediation. The analysis contributes to the literature with a categorisation of seven mediation practices that shape the valuation of fashion products (i.e. ‘fashionability’) in two ways. Empirically, this categorisation illuminates how cultural mediators make reference habitually to the broader social and cultural contexts to co-construct cultural-aesthetic objects. Theoretically, it advances a cultural-economic approach to the understanding of cultural mediation and challenges the reductionist viewpoint of actor–network theory through the notion of a matrix of cultural-economic agency.     

The moral economy of face: marketized gift and depoliticized solidarity in South Korea’s fair trade

ABSTRACT

Metaphors of ‘face’ are often found in South Korea’s fair trade activism, as fair trade is frequently described as ‘face-to-face commerce’ and its goal is presented as pursuing ‘global trade with a human face.’ By asking how and why fair trade relies on the metaphors of face, this article analyzes the political implications and limits of the trope. I first examine the intimate connection between gift-exchange and face based on Marcel Mauss’s analysis of the gift and I present face as a locus of symbolic recognition and politics. Next, drawing on ethnographic research into Beautiful Coffee, the largest fair trade organization in South Korea, I illuminate fair trade as a hybrid practice of ‘marketized gift-exchange’ in which the various faces of producers and consumers are produced and circulated along with market transactions. In examining the meanings of those faces, I maintain that the prevalent metaphor of face in fair trade betrays the contradictory nature of market-based solidarity that is sought through the activism to redefine the whole economic structure based on moral and ethical practices.     

‘Then you are making riskless money’: a critical discourse analysis of credit default swap coverage in the financial trade press

Recently, scholars begun to urge an approach to the study of finance that interrogates the accepted wisdom of financial models and practices by examining the forces of power behind their development. Drawing from the field of cultural studies, Hardin and Rottinghaus (in their 2015 article, “Introducing a cultural approach to technology in financial markets”) advocate for a cultural studies of finance, which emphasizes the critical consideration of the co-constructive nature of financial technologies and cultures. This paper builds off that provocation using the concept of ‘rhetorical closure’ (as described by Pinch and Bijker in 2012) to explore how industry media aimed at derivatives developers, traders, and investment bankers worked to define the meanings of new financial technologies. Using critical discourse analysis, this study examines how credit default swaps (CDSs) were presented in the financial industry media in the years 1995–2007, and how this framing contributed to the politics of these artifacts. It finds that the financial industry media produced a discourse about CDSs using multiple overlapping frames that overgeneralized the success of CDSs from narrowly specific evidence and applied constant competitive pressure to adopt new financial technologies. These discourses implicitly encouraged the rapid adoption and broad application of CDSs, thus helping to (re)produce a financial culture in which self-interest and short-term gains were prioritized.     

ART AS WORK

This paper uses empirical work on a piece of performance art to think through the relation between ‘work’ and ‘art’, and by implication, ‘culture’ and ‘economy’. Beginning with the idea that the intelligibility of both is produced through similar forms of rule following and rule breaking, I suggest that this throws into question the empirical and historical novelty of the idea of the creative worker. As institutionalists have argued, the work of art is produced through its relation to various organizations, just as work organizations rely on creative rule bending and elaboration. Examples of contemporary art are enrolled in the argument along the way in order to suggest that we can find many insights into the nature of work, culture and economy in comparing the practices of artists with the practices of workers.     

The neurotic academic: anxiety,casualisation, and governance in the neoliberalising university

Based on empirical research conducted with academic staff working on fixed-term contracts, the article explores the subjective experience of anxiety in the UK’s ‘neoliberalising’ higher education (HE) sector. As HE undergoes a process of marketisation, and the teaching and research activities of academics are increasingly measured and scrutinised, the contemporary academy appears to be suffused with anxiety. Coupled with pressures facing all staff, 34% of academic employees are currently working on a fixed-term contract and so must contend with the multiple forms of uncertainty associated with their so-called ‘casualised’ positions. While anxiety is often perceived as an individualised affliction for which employees are encouraged to take personal responsibility, the article argues that it should be conceptualised in two ways: firstly, as a symptom of wider processes at work in the neoliberalising sector; and secondly, as a ‘tactic’ of what Isin [(2004). The neurotic citizen. Citizenship Studies, 8 (3), 217–235] refers to as ‘neuroliberal’ governance. The article concludes by proposing that the figure of the ‘neurotic academic’ is emblematic of the contradictions facing the contemporary academy.     

The multiple worlds of equity analysts: valuation,volume, and volatility

This paper contributes to the increasing research on how experts within financial institutions co-produce and organize financial markets, and in particular how equity analysts enact stock markets characterized by high volume and volatility. The 20 equity analysts studied give qualitatively different accounts of what, from an outsider's perspective, appear to be very similar work. The analysts understand investment objects, equity markets, and what constitutes good analytical work in qualitatively different ways. This heterogeneity, or multiplicity, could be one source of the, unexplained by orthodox financial theory, ‘excess’ volatility and ‘excess’ trading volume on financial markets. Therefore, the paper complements accounts within heterodox finance theory and sociology-based studies of financial market activities.     

GOOD TASTE

In political theory citizens are defined as being willing to serve the ‘common good’ while consumers are supposed to seek ‘pleasure’. The two terms pull in different directions, so that adding a hyphen is not enough to craft a figure capable of acting in ways that are generous as well as gratifying. This, or so I will argue, is linked with the understanding of the body that lurks in the background. The idea is that the body is naturally greedy. It only acts ‘properly’ if norms are imposed on it from the outside. To interfere with this understanding, I seek help from advertisements for ‘good food’ as well as from ethnographic research into the way bodily pleasure (rather than being innate) is being shaped in socio-material practices. It might as well be shaped in wise, sensitive and responsive ways. This leads me to suggest that, in theory, we experiment with a ‘consumer-citizen’ whose normativity is literally incorporated. I propose that, despite the caveats, we might call this normativity good taste.     

Children’s market researchers as moral brokers

Drawing on interviews with children’s market researchers, brand managers and other market actors in North America, the UK and Europe, this study analyzes and positions children’s market professionals as knowledge brokers and moral interlocutors who transact between and among clients, colleagues and, at times, parents. The transactions – as understood by practitioners – extend beyond simply seeking to elicit ‘preferences’ for this or that product or experience and suggesting ‘market solutions’ to the immediate business problem at hand. Rather, the cultural labor exerted here resembles a continual sorting process in pursuit of the distinction between the child as a dependent economic actor from the child as a moral being worthy of recognition and commercial deference. They thereby strive to enable the continuity – i.e. erase the boundary – between markets and culture by enacting sympathy, sentiment and even intimacy in the conceptualization and execution of research. Investigating how these market professionals understand, construct and act upon children as economic actors, while situated amidst public, moral discourses to the contrary, opens possibilities to examine how value arises in the cultural practice of making social persons and how social personhood in some ways modulates and informs market exigencies.     

Subjective well-being in cultural advocacy: a politics of research between the market and the academy

This paper responds to a trend of contracting out subjective well-being econometrics to demonstrate social return on investment (SROI) for evidence-based policy-making. We discuss an evolving ecology of ‘external’ research taking place ‘between’ the academy and commercial consultancy. We then contextualise this as waves of research methodologies and consultancy for the cultural sector. The new model of ‘external between’ consultancy research for policy is not only placed between the University and the market, but also facilitates discourse between policy sectors, government, the media and the academy. Specifically, it enables seductive but selective arguments for advocacy that claim authority through academic affiliation, yet are not evaluated for robustness. To critically engage with an emergent form of what Stone calls ‘causal stories’, we replicate a publicly funded externally commissioned SROI model that argues for the value of cultural activities to well-being. We find that the author’s operationalisation of participation and well-being are crucial, yet their representation of the relationship problematic, and their estimates questionable. This case study ‘re-performs’ econometric modelling national-level survey data for the cultural sector to reveal practices that create norms of expertise for policy-making that are not rigorous. We conclude that fluid claims to authority allow experimental econometric models and measures to perform across the cultural economy as if ratified. This new model of advocacy research requires closer academic consideration given the changing research funding structures and recent attention to expertise and the contracting out of public services.     

Against accumulation: lifestyle minimalism,de-growth and the present post-ecological condition

The post-2008 financial crisis era has seen an upsurge in popular cultural narratives that implicitly challenge principles of economic productivity, consumption and growth by lamenting a so-called ‘world of too much,’ advocating ethics of minimalism, and renouncing everyday busyness. Narratives range from lifestyle advice on simplicity and de-cluttering private homes, to quests for the reduction of individual labor, communication, social contacts and distraction. This article questions these narratives in terms of eco-politics. Using Kate Soper’s concept of ‘alternative hedonism,’ the article analyzes a selection of five self-help books and one blog that promote lifestyle minimalism in order to interrogate their potential in stimulating de-growth eco-politics through popular culture. Drawing on post-ecological theory, it argues that narratives of lifestyle minimalism are paradoxical in that they resist yet at the same time promote capitalist cultures of growth. To overcome this limitation, it is crucial to understand and transform the narrative premises of lifestyle minimalism in ways that contextualize problems of ‘excess,’ ‘clutter’ and ‘a world of too much’ as intrinsic to the current system of capital accumulation. The article concludes by reflecting on the potential of an eco-movement that joins the alternative culture of minimalist hedonism with the eco-political agenda of de-growth.     

The prosumer economy and the sex industry: the creation of an online community of sex prosumers

ABSTRACT

In this article, I discuss how changes in the economic infrastructure of mass consumption have changed the values and attitudes of consumer culture. By focusing on an online community of Israeli sex consumers and applying the theoretical framework of the prosumer economy, this article suggests its innovative potential for understanding the intersections of cyberspace, capitalism, and sex work consumption. Using the context of the dynamic cultural terrain of prosumerism, the article examines how commercial way of thinking is encouraged, understood, and adopted by sex consumers in the practice of purchasing sexual encounters and sharing them online. The main argument is that the online community of sex consumers has become a collaborative project in which consumers simultaneously produce and consume – that is, they become ‘prosumers’ and thus occupy positions of power within the capitalist market-place. They, therefore, not only responding to market rules but also producing them. I claim that the change in the nature of the community has impacted both the nature of online writing and the way clients perceive sex workers.     

On the Real Limits of Self‐consciousness: Gazing Back at the Subversive Subject with Marco Bellocchio

Abstract

This article looks at Marco Bellocchio’s 2002 film My Mother’s Smile to re‐assess the central feature of Bellocchio’s cinema, i.e. its attempt to delineate a subjective strategy of subversion against a social order perceived as fundamentally repressive. In line with the director’s previous output, the film takes the Catholic Church and the family as its explicit polemical targets, endeavouring to unmask the nefarious ideological pressure they exercise on the ordinary individual in today’s Italian society. However, my reading draws on Lacanian psychoanalytic theory to try and locate the disavowed (unconscious) kernel of Bellocchio’s narrative. Deploying Lacan’s controversial musings on ‘the gaze’, ‘desire’ and ‘femininity’, I suggest that the true stance of rebellion voiced by the film’s protagonist hinges on his recognition that the inconsistency of the ideological predicament he consciously struggles against paradoxically coincides with the traumatic inconsistency at the heart of his own attitude of defiance.     

Redefining Resistance: Seeking Fanon's Subject Between ‘the Unified’ and ‘the Dispersed’

Abstract

This essay reads two differing conceptions of subjectivity in Frantz Fanon's work as corresponding to a shift in subjective orientation in certain moments of crisis, from what I term a unified individual – the subject of psychoanalysis – to a dispersed subject, the frenzied participant in collective activity. I believe that such a potential duality within the subject is best adopted when analysing Fanon's oeuvre, as well as when examining a subject's behaviour as participant in forms of unstructured collective protest such as rioting. Whereas the unified subject of psychoanalysis best expresses the consciously self-reflective individual in society, the dispersed subject expresses a subjectivity operating in excess of individualism. This dispersed subject acts collectively, as an object moving in tandem with other objects, without individual reflection. I argue that this shift comprises the initial spark of insurrection suggested in Fanon's work, the moment in which he sees the people pitched ‘in a single direction, from which there is no turning back’; and what Jean-Paul Sartre calls the explosive moment of ‘conflagration’. The two subject positions between which the subject shifts exist as two potential sides of every subject and comprise the ‘Manichean’ world in which Fanon's subject is entrenched.     

Cross-Field Effects of Science Policy on the Biosciences: Using Bourdieu’s Relational Methodology to Understand Change

This paper is based on a study that explored the responses of bioscientists to changes in national science policy and research funding in Canada. In the late 1990s, a range of new science policies and funding initiatives were implemented, linking research funding to Canada’s competitiveness in the ‘global knowledge economy’. Bourdieu’s theory of practice is used to explore the multi-scalar, cross-field effects of global economic policy and national science policy on scientific practice. While most science and educational policy studies use Bourdieu’s concepts ontologically, as “thinking tools” to theorize power, this study adopted Bourdieu’s relational epistemology, empirically linking objective positions of power (capital) with position-takings (rooted in habitus) towards market-oriented science. A relational epistemology made it possible to explore what forms and weight of capital scientists brought to bear on symbolic struggles over the legitimacy of a market and scientific logic. By empirically investigating how power shaped bioscientists’ responses to market-oriented science policy, this study was able to identify key mechanisms of change within the scientific field and between science, politics and the market. First, it identified the rise of a new form of entrepreneurial capital and a market-oriented logic that coexists alongside a traditional scientific logic within the scientific field in a bipolar system of stratification. Second, it illustrated changes in scientific practice, which contribute to change in the structure of the distribution of capital within the scientific field. This study challenges Bourdieu’s emphasis on a single dominant logic or symbolic order and challenges science and technology scholars to both use and extend his theoretical contributions.     

Deal or no deal? Some reflections on the ‘Baker-Thompson rule,’ ‘matching,’ and ‘market design’

ABSTRACT

This article raises the issue of why the idea of a ‘deal’ has become so prevalent in the discussion of political matters and policy proposals associated with future economic developments. It does this by linking the deal with several features of market design. Principal amongst these are game theory and matching algorithms. The Barker-Thompson Rule is presented as an example of a particular type of market construction operating in a game theoretic context, while the ‘matching engine’ is explored in a variety of contexts where it is argued to have become a standardized technique indicating to a possible reshaping of the economic terrain more generally. The consequences of these developments and trends are the emergence of a ‘dealing culture’ that threatens to overwhelm other forms of decision-making and consume the policy-making environment with the immediacy of its dealing logic.