整合用户资源——数字图书馆用户信息知识发现研究

数字图书馆的用户信息主要有数字图书馆用户登陆信息和用户活动信息、用户profile、用户调查信息、网站的用户注册信息和日志文件等。利用分类和聚类分析、关联分析、序列模式发现、模式识别等知识发现方法挖掘出用户信息数据里隐藏的知识,以有效提升数字图书馆用户知识管理及个性化知识服务的能力。     

图书馆信息推送服务用户接受研究北大核心CSSCI

文章在探讨信息推送服务用户接受现状的基础上,基于技术接受模型和任务技术适配模型,探讨推送服务品质、用户信息需求强度、平台用户黏性、推送服务品质与用户信息需求适配、平台用户黏性与用户信息需求适配对图书馆信息推送服务用户接受的影响,构建信息推送用户接受模型并进行实证研究。     

数字图书馆中的用户研究

以用户为中心的服务模式是数字图书馆信息服务的基本模式 ,只有对用户进行充分的研究 ,了解用户的结构特点、信息需求特点 ,才能采用适合用户的各种信息服务方式。数字图书馆用户研究主要包括用户信息收集、用户信息分析、开发相应技术、提供特定服务几个环节。     

用户信息需求研究

讨论了信息用户需求的结构,认为影响用户的信息需求因素既有用户自身的因素,又有外部因素,如信息源、信息工具、信息服务等。阐述了传统用户信息需求和网络用户信息需求的研究现状。     

图书馆用户信息资源化:概念解析与理论框架构建

[目的/意义] 厘清图书馆用户信息资源化概念内涵及外延,建立图书馆用户信息资源化研究的理论框架。[方法/过程] 采用文献分析法、比较分析法、系统分析法、案例分析法等,解析图书馆用户信息资源化概念的内涵、特征及其与相关概念的关系,借鉴信息资源管理、信息组织、知识管理等理论,初步建立一个图书馆用户信息资源化研究框架。[结果/结论] 图书馆用户信息资源化是一个系统动态过程,图书馆用户信息来源及类型、图书馆用户信息资源化的价值、图书馆用户资源化的关键技术与方法、图书馆用户信息资源的应用领域是图书馆用户信息资源化理论研究的4个基本问题。     

基于用户体验的数字图书馆信息服务模型构建探索

随着信息技术的高速发展,数字图书馆的信息服务正在从面向信息资源向面向用户信息活动转变,而用户体验是用户进行信息活动的直接体现。从信息资源构建与整合、交互界面和信息反馈的设计方面构建数字图书馆信息服务模型,用户与用户的交互、用户与信息的交互是用户体验的关键。     

信息用户需求及信息用户行为研究综述

统计分析了近年来国内信息用户需求和信息用户行为研究的发文情况，描述了信息用户需求和信息用户行为研究的主要内容，总结了信息用户需求和信息用户行为研究的特点，从而发现，从事信息用户需求及信息用户行为研究的著者成果稀少，专业人员奇缺，信息用户需求及信息用户行为研究有待加强。     

专科院校图书馆用户信息需求调查与分析

文章以问卷调查方法,从用户信息需求类型、用户获取信息的途径与方法、用户利用图书馆资源的程度、用户利用图书馆的目的、用户信息需求的服务项目、用户获取信息的障碍、用户意见与建议等角度,对池州师专图书馆用户信息需求现状进行调查与分析,并提出满足用户信息需求的对策与建议.     

新信息环境下用户信息行为研究

本文从用户的信息需求入手,提出了信息需求具有全面性、叠加性、阶段性、隐秘性、动态性和集成化等特点,分析了用户信息行为的心理动机,总结了用户信息行为与用户信息需求的互逆性的特征。     

互联网信息可信性评价能力培养

日益丰富的互联网学术信息资源作为图书馆文献资源的有益补充,已成为用户信息资源获取的重要渠道。面对互联网庞杂无序的信息资源,图书馆用户信息评价能力的缺失为正确、合理、有效地利用互联网信息带来了障碍。用户互联网可信性评价能力可分为信息检索能力、信息认知能力和信息判断能力。图书馆应从提高用户信息检索能力、分析互联网用户的知识分享动机、掌握常用的互联网信息外部特征分析途径等方面,培养用户的信息可信性评价能力。     

Looking at an Insurance Library:

Information on products, markets, distribution channels, sales management, the production and survival of sales personnel, sales results, consumer preferences, and purchasing habits is the lifeblood of the Life Insurance Marketing and Research Association's business. The library is its best-known information service and member companies are encouraged to use the library as a resource. The library provides information on all facets of marketing operations, based on a collection of materials covering all distribution systems. The library also works to stay on top of new developments in group insurance, pension, and health insurance marketing as well as those relating to individual life insurance.     

Software publishers association sales data programs: Methodologies,coverage and assumptions

The Software Publishers Association Research Department focuses its sales research efforts on tracking sales of packaged application software written for the desktop personal computer industry. Quarterly summaries of the data we collect are issued to the public in the form of sales press releases. Our goal in this article is to clarify the types of information we collect, the sources used, and the adjustments performed on the data available to the public. At the end of this article we discuss the software piracy loss estimation methodology.     

School Market Size,Growth and the Shift to Digital Resources in K-12 Classrooms

The K-12 instructional materials market, including textbooks, supplemental materials, and digital resources, totaled $16.4 billion in sales in the 2009–2010 school year. It is projected that sales in 2010–2011 will be $16.4 billion in sales in the 2009–2010 school year. It is projected that sales in 2010–2011 will be 17.3 billion, a 5.3% year-to-year increase. There has been a slow down in this market, starting in 2006–2007 and intensifying in 2008–2009, yet the K-12 school market continues to grow at a steady pace despite fluctuations in the U.S. economy. The fundamental fact that student enrollment and per pupil expenditures continue to increase assures us that the K-12 market continues to grow, but it also reinforces the fact that recent years were not banner years for educational publishers. Looking at sales of particular categories of educational products, it is easy to see that the technology-related resources led the pack in a generally difficult sales year in 2009. Big jumps were recorded in terms of sales of interactive whiteboards (+33.98%), online/digital content (+19.0%), and learning management or student information systems (+11.3%) and, to a lesser extent, computing/mobile devices (+3.0%), and instructional software (+1.2%). Looked at another way, if all of the digital product applications are grouped together, this group was up a strong 11.3% in 2009, while the various types of books used by students, as a group, was down 12.7%. These results make it evident that digital resources have not only gained traction in the K-12 school market, they are starting to dominate. In fact, 2009 may be the first year that it became necessary for a company to be heavily invested in digital content/delivery in order to achieve sales success in the non-textbook instructional materials market segment.     

The Media Buying Process: Perceptions of Media Sales Representatives

This three-wave e-mail/Web-based survey examined current perceptions of media sales representatives. Media departments from small, medium, and large advertising agencies across the United States answered questions related to the general perception, influence, and role of media sales representatives across media types. Overall, the findings suggested a favorable opinion about media sales representatives with magazine representatives rated as most influential. Trust emerged as a critical component in the buyer–seller relationship. In addition, providers of reliable knowledge and information were found to be critical roles of media sales representatives. The findings are noteworthy and emphasize the importance of educating industry sales representatives regarding the value of relationship building in the media sales process.     

高校图书馆的信息营销策略

信息化高度发达的今天,信息营销必将成为高校图书馆未来发展的重要内容.文章针对高校图书馆在参与信息营销竞争的三大优势进行分析,提出了高校图书馆参与信息营销的策略--信息产品策略、信息质量策略、信息定价策略、品牌推销策略.     

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调查我国网上书店的现状,分析网上书店的生存环境,最后提出网上书店的４种经营方式：以售书为主;以信息服务为主;专业化经营;电子版图书经营。     

Advance Contracting,Word-of-Mouth,and New-Product Success in Creative Industries: A Quantification for Books

The odds of success in creative industries (e.g., book, music, or movie) are often said to be particularly low. Furthermore, due to the nature of advance contracting between creator and producer, the standard approach to use sales as a success measure can be misleading from the producer's perspective. This article presents a novel approach to empirically identify producer success by incorporating the standard terms of contract between creator and producer into a parsimonious model of information diffusion (word-of-mouth) about new products. The model is applied to weekly sales data for a representative sample of novels. Estimation results indicate a success rate between 10% and 15% for this market.     

网络书店盈利模式评析

盈利模式选择对于新兴的网络书店发展至关重要。本文在解析盈利模式的理论认识的基础上,将目前网络书店的盈利模式分为基于产品销售的盈利模式、基于服务销售的盈利模式、基于信息交付的盈利模式三类,并运用国内外比较典型的案例进行具体阐释和分析,以期对网络书店盈利模式的选择和创新有所裨益。     

"大学生信息素养与心理调适的关系"4000例调查的描述性统计分析

文章就信息素养与心理调适的关系问题,对大学生进行了4000例的分层随机抽样调查。结果表明大学生常被困扰和存在心理健康的比例均约为15%;心理困扰程度与社交解决意愿有明显对应性;认为信息检索主要对改善学习和人际关系有帮助;对阅读的认识与自主阅读不相符;图书馆是三大信息求助对象之一;大多数人对信息可信度无明确概念,进行信息检索主要针对学习任务;约一半人能将信息素养作为学习能力的组成部分;60%的人信息整理能力亟待提高。     

心理应激影响下公共危机信息传播机制研究

以小世界理论和疾病传播模型为理论基础,将公众心理应激作为变量构建新型的危机信息传播模型并进行仿真,以探求典型的公共危机信息传播机制。仿真结果表明：公众应激心理产生的应急行为对危机信息的传播具有导向性影响,公众应激产生的心理情绪通过相应的机制影响被传播节点的情绪,从而影响公众的传播行为;通过调整参数,加入政策因素进行研究,结果表明,官方信息的发布和更新速度以及信息发布量和覆盖率对公众的心理情绪和行为有显著影响;提高政府公信力,并加强政府对公众的危机心理干预可以有效提升公众的危机心理承受力与应对力。最后根据研究结果提出有针对性的政策建议。