Testing Visual Signals in Representative Surveys

This article describes a way for the effects of portrait photosin the mass media to be investigated by combining split ballotexperiments and media content analysis. In a first step, visualsignals with distinct effects on perception are identified onthe basis of theory and of empirical findings from the fieldsof psychology and behavior research. These signals must be gesturesand facial expressions that can easily be made the object ofexperimental variation and allow for easy coding in contentanalyses. Accumulating a great number of such individual experimentswould provide a ‘map’ of the effects of visual signalsand their relative strengths. Incorporating these signals, ina second step, into the codebooks used for media content analysiswould enable a more accurate appraisal than previously possibleof the influence of optical commentary in mass media reporting.The results of the first step of such an endeavor are presented:a split ballot experiment conducted by the Institute fürDemoskopie Allensbach into the effects of the angle at whichone holds one’s head and the gesture whereby one’shand covers the lower half of one’s face. The angle ofthe depicted person’s head has a stronger influence onrespondents than the gesture does.     

Campaign Agenda Formation: The News Media in the Korean Congressional Election of 2000

The present study, as an international application of an agenda-setting model, investigates how campaign agendas of issues are constructed in an election. The Korean Congressional election of 2000 provided rich empirical data for this study; the political party agenda, the civic agenda, and the news agenda were measured in terms of issue salience at two different data points in time during the official campaign period. The results of the cross-lagged rank-order correlations between different agendas indicated the following. First, the party agenda as a whole had little impact on the formation of the news agenda. The party–news relationship, however, showed a different pattern at an individual newspaper level. Specifically, a more conservative newspaper was more susceptible to those parties’ agenda-setting than was its progressive rival. Second, a nationwide civic movement for political reforms slightly influenced the formation of the news agenda, especially that of the reformist newspaper agenda. Both newspapers, on the other hand, substantially influenced the civic campaign's issue emphases. Finally, there existed no significant interactions between the party and the civic agendas.     

The Media,the Medium,and Malaise: Assessing the Effects of Campaign Media Exposure with Panel Data

In this article we extend recent work on exposure to campaign advertisements, comparing the effects of television ads, radio ads, and campaign-related e-mails using an unusual panel data set that provides information on multiple media sources. Our findings, which control for the endogeneity problem that has plagued much work in political communications, confirm that media exposure does affect citizen attitudes. We also find additional evidence that the medium matters, with exposure to television ads tending to undermine system-supporting attitudes, whereas exposure to radio ads has an overall positive effect; contrary to expectations, the “new medium” of campaign e-mails had no discernible effect.     

2002年“扫黄”“打非”部分重大典型案例回眸

2002年,各地“扫黄”“打非”部门按照全国“扫黄”“打非”工作领导小组和新闻出版总署的部署,围绕为十六大营造良好社会文化氛围这一中心任务,进一步加强对出版物市场的监管,深入开展“扫黄”“打非”斗争,严密封堵和收缴各类非法出版物,严厉查处各类非法出版活动,有效地净化了出版物市场,保证了出版物市场的繁荣、健康、有序。2002年“扫黄”“打     

Toward Improving the Validity and Reliability of Media Information Processing Measures in Surveys

Measuring media information processing strategies is of great value to the study of media effects in the field. However, researchers have raised concerns about the reliability and construct validity of previously used scales. Therefore, the aim of the present study is to make a methodological contribution by developing a standardized scale for measuring heuristic and systematic information processing. Based on existing research, we tested our measures of media information processing in three independent surveys. Results demonstrate the psychometric properties of the scale and its construct validity with respect to related constructs.     

Exposure to HIV/AIDS-Related Media Content and HIV Testing Intention: Applying the Integrative Model of Behavioral Prediction

Despite considerable evidence of an association between mass communication efforts and HIV testing behavior, the mechanisms through which this association may be established have been less extensively studied. Drawing on the integrative model of behavioral prediction, this study assessed the relationship between exposure to HIV/AIDS-related media content, individual intention to be tested for HIV, and the psychosocial variables mediating the relationship among 986 urban and rural residents of northwest Ethiopia. Structural equation modeling revealed that the relationship between exposure to HIV/AIDS-related media content and HIV testing intention was partially mediated by the three psychosocial variables associated with the integrative model (attitude, normative, and self-efficacy beliefs). However, whereas exposure to HIV/AIDS media content was found to be associated most substantially with attitudes toward HIV testing, intention to be tested was found mainly to be influenced by normative beliefs, which suggests that there is a possible mismatch between mass media programming and the prevailing psychosocial processes within the study population. The relationship between exposure to HIV/AIDS-related media content and HIV testing intention was also found to be mediated differently across urban and rural groups. Thus, it appears that the two groups may require different types of intervention to promote the desired behavior.     

关于多媒体导读系统内容设置的思考

本文在对公共图书馆及高校图书馆设置的多媒体导读系统进行调查研究的基础上,对其内容设置提出问题及构想     

No Joke: A Comparison of Substance in The Daily Show with Jon Stewart and Broadcast Network Television Coverage of the 2004 Presidential Election Campaign

This study examined substantive political coverage of the first presidential debate and the political conventions in 2004 on The Daily Show with Jon Stewart and the broadcast television networks' nightly newscasts. The study found the networks' coverage to be more hype than substance and coverage on The Daily Show with Jon Stewart to be more humor than substance. The amount of substantive information in The Daily Show with Jon Stewart and the broadcast network newscasts was the same, regardless of whether the unit of analysis was news stories about the presidential election campaign or the entire half-hour program.     

Testing the Relative Constancy of Mass Media Expenditures in the United Kingdom

This study tests the hypothesis of relative constancy in the United Kingdom, applying regression techniques to a series of consumer mass media expenditures from 1963 to 1989. The analysis confirms a long-term constancy of mass media spending, regardless of variations in disposable personal income and the passage of time. During the entire 27-year period, U.K. consumers spent a relatively stable share of their disposable personal income on mass media. A separate analysis of data from 1980 to 1989 also reveals that they devoted an increasing share of their income to mass media in the last decade, largely because of the introduction of video hardware and software.     

Do Morals Featured in Media Content Correspond with Moral Intuitions in Media Users?: A Test of the MIME in Two Cultures

ABSTRACT

The model of intuitive morality and exemplars (MIME) predicts that moral representations in media content can activate related moral intuitions in audiences, and that audience members in turn are influenced by their moral instincts to select content featuring corresponding moral values. This proposition was tested and confirmed in a two-phase study. Content analyses measured the frequency of moral domain representations in top-rated popular TV serials from India and the U.S., while an implicit measure (MF-AMP) gauged the strength of corresponding moral intuitions in viewers and non-viewers of these shows.     

浅谈数字时代传统纸媒的内容经营

本文对数字时代传统纸媒的内容经营进行了分析.     

论室内设计色彩中的视觉审美与传媒语言

最佳的室内设计是空间、形状、质地与色彩的和谐搭配。如果设计师能对色彩有更深的认识,注重色彩语言与人的情感交流的反应,才能创造出良好、宜人的室内空间环境。     

内容分析法在互联网研究中的应用初探——以与传统媒体内容分析法应用的比较为视角

随着互联网时代的到来,许多适用于传统媒体的研究方法和工具已不再能完全沿用,内容分析法在媒体研究中的应用必须根据媒介特性的改变而作出及时的调整与改进。与传统媒体的内容分析法应用相比较,内容分析法在互联网研究中的应用,在实施抽样、确定分析单位、收集资料和信度检验等方面已发生了显著变化。内容分析的自动化将是互联网研究中内容分析法应用发展的新趋势。     

Race and Gender: An Analysis of the Sources and Reporters in Local Television Coverage of the 2002 Michigan Gubernatorial Campaign

This study examined how race and gender of reporters and community diversity influenced use of women and minority sources in local television coverage of the 2002 governor's race in Michigan. Content analysis of campaign stories broadcasted by four local television stations revealed that women reporters were more likely than their male colleagues to use women and nonpartisan sources such as experts and ordinary citizens. But minority journalists were only slightly more likely to use minority sources and were less likely than nonminorities to use nonpartisan sources.     

Content Analysis of Local News: Evaluating the Public Interest in Media Programming

Courses: Introduction to Mass Media, Media Effects, Media Ethics, Broadcast Journalism

Objective: To develop critical awareness of media programming trends such as content homogenization, “infotainment,” and the programming structure of news content, in order to help students develop critical awareness of the public interest obligations of commercial broadcasting     

媒介融合背景下出版业内容编辑体系的变化

技术发展推动媒介融合快速发展,不断发展形成“大媒体产业”：传媒业内部界线模糊,外部边界不断扩大,呈现融合式发展,深刻地改变了人们获取信息和阅读的方式,对出版业未来发展产生重要影响。本文以媒介融合理论为基础,研究媒介融合对出版产业的一般影响,进而研究对出版业的生产核心——内容编辑体系带来的影响和变化。     

德国高校专利信息服务模式和内容调研及启示

[目的/意义]通过对德国高校专利信息服务模式和内容的调研和分析,探索适合我国高校图书馆发展的专利信息服务方法和内容.[方法/过程]通过网络调研法和文献调研法研究德国专利信息服务体系,以设立在德国高校的区域专利信息中心和欧洲PATLIB中心为研究对象,系统调研其服务模式和服务内容,总结其服务优势、特点和成效.[结果/结论...     

Measuring Exposure to Media with Antisocial and Prosocial Content: An Extended Version of the Content-based Media Exposure Scale (C-ME2)

The present research developed a measure for exposure to both antisocial and prosocial media content by revising and extending a previous Content-based Media Exposure Scale (C-ME). The validity and reliability of the C-ME2 was tested in two independent samples (N = 678), among young adults (Study 1) and adolescents (Study 2). Results of Confirmatory Factor Analyses showed good fit, in both studies, for both antisocial and prosocial dimensions of media content, and for both males and females. Furthermore, the C-ME2 explains unique variance beyond previous measures of violent and general media exposure. Evidence is presented of reliability, discriminant and predictive validity of the C-ME2, measuring both frequency and exposure to specific content of media. The C-ME2 covers all media platforms, is easy to use in all research designs, and allows for standardization and systematic comparisons across studies.     

移动社交情境下互联网媒体的内容生产流程重构

移动化、社交化的传播环境中,作为互联网媒体核心工作的内容生产正经历流程重构,体现在编辑职权从岗位制向项目制转变、价值重心从以编辑为中心到以作者为中心、工作节奏从追赶时效到制造话题、推送逻辑从议程设定到算法推荐.内容生产的流程重构是对用户习惯的响应,也带来新闻编辑的职业自主性和工作权威性的调适.     

算法驯化:个性化推荐平台的自媒体内容生产网络及其运作

本文整合行动者网络理论的"转译"概念和"驯化"理论,研究面向算法推荐平台的自媒体生产实践。笔者观察了4个推荐平台,访谈了6位平台管理者和6位自媒体创作者,基于实证数据阐释发生在自媒体生产过程中的两次算法驯化。两次驯化构建了两个行动者网络--在平台运营实践中形成的"职责共识网络"、在自媒体创作群体中形成的"规律共识网络",二者再共同构成自媒体内容生产网络。算法规则在两个局部网络中都是"强制通过点",同时也是局部网络之间的连接点,由此成为整个网络的权力中心。