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安康旅游形象塑造和旅游营销策略研究 总被引:2,自引:0,他引:2
《安康旅游发展总体规划》将安康定位为“具有通道型、集散型和休闲观光型旅游目的地特征的休闲型健康养生旅游目的地和深度游憩目的地”。根据这一定位,从创新、整合休闲文化旅游资源的视角,探讨安康旅游形象塑造策略和多元化旅游产品结构,并通过整合旅游营销策略,提升安康旅游整体形象和产品的知名度、吸引力和竞争力。 相似文献
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旅游外语人才培养的几点思考 总被引:1,自引:0,他引:1
我国旅游业的快速发展不仅给我国旅游外语人才带来了巨大的机遇,而且也给我国旅游外语人才的培养带来了很大的挑战,本文介绍了旅游外语人才的特点,并从旅游企业和旅游院校两方面探讨了如何培养旅游外语人才的问题 相似文献
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本文基于广西旅游业发展情况的分析,论述以东盟非通用语种人才为主、需要具备复合型能力的专业人才的广西旅游业外语人才需求特点,提出研发丰富鲜活的教学资源、合理设置专业课程、彰显旅游外语教学的文化属性、加强外语教师队伍建设等提高中职旅游专业旅游外语教学有效性的策略。 相似文献
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宽松的发展环境,明显的区位优势,得天独厚的自然资源是安康生态旅游业发展的有利条件。但旅游管理人才的匮乏,旅游基础设施的薄弱,旅游开发的滞后,又制约了安康旅游业的发展。只有坚持以市场为导向,加大旅游新产品的开发力度,建立多元化的投资经营机制,大力改善服务质量,才能使安康旅游业跃上一个新台阶,从而实现安康旅游资源优势向经济优势的转化,促进地方经济和社会的发展。 相似文献
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邢莉娜 《河北北方学院学报(社会科学版)》2014,(3):116-119
随着张家口旅游业的不断发展,其对旅游外语人才要求也越来越高。人才是提升地区旅游产业发展的关键,只有符合地区发展需要的旅游外语人才才能适合竞争激烈的市场需求。在产学研构建下,分析了应用型旅游外语人才的需求特点,包括优越的地理位置、专业设置对口、多样实习机会等,并提出相应的培养对策:探索联合办学道路、共享院企办学资源、加强师资队伍建设、鼓励学生实践定岗、加强学校监管指导作用等,以期培养更多的应用型旅游外语人才来适应地区旅游背景下的市场竞争,更好地发展张家口的旅游产业。 相似文献
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随着旅游业的迅速发展,我国旅游业对旅游人才,特别是旅游外语人才的需求激增,而人才的培养却不能适应市场的需要,暴露了许多问题。本文描述了我国旅游外语人才培养的现状,并针对此现状分析了我国旅游外语人才培养中的难点问题。 相似文献
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《海外英语》2007,(5):10-11
Many college freshmen arrive woefully unprepared to do college work, and as disadvantaged populations continue to grow, the share of the American work force that has made it through college is expected to plummet. Many experts blame that educational failure not just on high schools but also on colleges. School & College, a special report by The Chronicle, looks at efforts to fix the system. What reforms would better prepare students for college? What should schools and colleges be doing differently? How should state and federal officials help? 相似文献
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《海外英语》2007,(4):36
There are numbers of crossroads on our long and unpredictable life journey where we totally have no idea about which direction to choose. No matter what our decision is, we should not turn back, but face the music and go ahead instead. I am this kind of girl who always does try without regretting, one example is how I dealt with my love. 相似文献
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Migration occurs behind a variety of reasons and has a great effect on the whole world. People may migrate in order to improve their economic situation, or in order to escape civil strife, persecution, and environmental disasters. The impact of migration is complex, bringing both benefits anddisadvantages. This paper briefly talks about the causes of migration, the allocation of benefits, and the ways in which individual countries and the international community deal with this important subject. 相似文献
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Sister Carrie is one of the most controversial characters in American literature.Thought as a "fallen woman" firstly,she was defined as a "new woman" by some critics later. However, by digging into the motivaton behind the whole process of Carrie's "success", the relationship between Carrie and her creator (the author), the social conditions of then American, it can be found that Carrie has never been free-standing on her thought and she has never found her real-sdf even after becoming a famous actress. In a society dominated by mass consumerism Carrie is only an adherent of her own desires. She also is a representative of all those country girls flooded into cities, a symbol and a sacrifice of the urbanization of America in a time countryside was overcome by cities. 相似文献
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RUZBEHANI Mohsen 《重庆大学学报(英文版)》2004,3(1):20-25
1.IntroductionOne-cyclecontrolmethod,whichwasproposedaboutonedecadeago[1],hasbecomeanattractivemethodinspecialfieldssuchaspowerfactorcorrection[2-6],switchingamplifiers[7,8],etc.Themainideaofthiscontrollerisbasedonintegrationofdiodevoltageinone-cycleandforcesittobeexactlyequaltothereferencevalue.Themainadvantageofthiscontrollerisitsrealtimeabilitytorejectthevariationofinputvoltage[1].Despitethisgreatability,ithasnogoodperformancesinrejectingofloaddisturbanceandfollowingreferencecommands.Espec… 相似文献
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唐芳 《读与写:教育教学刊》2008,5(6)
During interview with English majors, it was found that a majority of students expressed disappointment with their experience of English literature classes. Students' dislike of learning English literature appears to be the major problem of teaching English literature in China. Reader response approach is a good way to solve this problem. In this paper, I explain the rationale behind the reader response approach, such as its origin, definition, features, assumptions, and strategies. Then I illustrate how reader response approach works as a teaching strategy by presenting several teaching models. At last I evaluate its usefuiness for teachers and present the advantages of reader response approach in Chinese context. 相似文献