Fake logos,fake theory,fake globalization

This essay attempts to map out the global networking of counter‐feit production and consumption by considering the historical and economic complications of fake superlogograms in Taiwan, Hong Kong and Mainland China as a point of departure. It traces not only the ‘capital logic’ of the counter‐feiting industry, which duplicates the international division of labour, but also its ‘cultural logic’, which creates the Euro‐American superlogograms under the spell of Western imperialist ideology. The essay is divided into three main parts to foreground the ‘glocal’ circulation of fake superlogos. The first part considers the famous French Louis Vuitton as a case study to explore the economic, historic and cultural formation of the logomania in East Asia piloted by Japan in the 1980s. The second part discusses the double cultural reproduction of fake logos in Taiwan as both an imitation of Japan and an imitation of Japanese imitation of Europe. The third part seeks to theorize the fake under the context of Asian consumption of the superlogo and to foreground further the historical change of how the ‘fake’ becomes ubiquitous, how the ‘fake’ could be produced out of no originals, and how the ‘fake’ turns out to be perfectly indistinguishable and doubly authentic, which could rewrite the whole theory of mimesis. A new theorization of ‘fake dissemination’ is attempted in this essay to map out the co‐dependent ongoing (de)construction between ‘fake globalization’ and ‘globalization.’ What we mean by ‘fake’ here is no longer the mere difference between real/fake; the ‘fake’ in ‘fake globalization’ means ‘counter‐feiting’ as well as ‘appropriating’. (In Chinese, ‘Jia’ means both ‘fake’ and ‘by a particular means’.) That is, counter‐feit products appropriate the power of globalization to disseminate themselves. ‘Fake globalization’ is the ‘dark flow’ within globalization; it counter‐feits and appropriates globalization, repetitively reduplicating and deconstructing it. ‘Fake globalization’ and ‘globalization’ are not a pair in binary opposition. ‘Fake globalization’ is the ‘subversion’ of global capitalism; it is subject to global superlogo fashion consciousness and simultaneously resistant to the manipulation of ‘glogocentrism’. This subversive fake globalization is different from the traditional anti‐globalization movement, which tends to highlight the protection of international worker's rights, anti‐monopoly and anti‐sweatshops, for the latter focuses chiefly on the ‘oppositional’ stance while the former stresses more the ‘reverse’ side of it. Fake globalization helps to turn globalization itself inside out and outside in. Fake globalization is not an external attack on globalization from without, but an internal exposure of how the historical and psychic formulations of the logics of global capitalism are subject to the cultural imagination under (western) imperialist ideology, and how they are influenced by the political‐economic deployment of international divisions of labour. What fake dissemination does is to expose from within the possibility and impossibility of ‘glogocentrism.’     

Voyage 15840 1 —migrants as photographers

This paper critically traces Marxist and certain other relevant traditions of knowledge about China's evolving position in the capitalist modern world, seeking to place current struggles over the country's future direction in the post-communist epochal parameters. Ultimately, given the Marxian perspective of world history in terms of capitalist genesis, expansion and revolutionary transformations (of pre-capitalism as well as capitalism itself), to position China in its historical and international contexts is to clarify its relationship with the global capitalist system. It is politics, rather than any economic logic or cultural destiny, which (de)legitimizes and explains that relationship and makes possible an alternative Chinese path of potential universality.     

The politics of imagining Asia: a genealogical analysis

Abstract

Following the recent trends of globalization and regionalization, the idea of Asia has been revived in political, economic, and cultural fields. This essay examines some of the various uses of this idea in modern East Asian and especially Chinese history. The essay consists of four parts. Part One discusses the derivativeness of the idea of Asia, that is, how this idea developed from modern European history, especially the nineteenth‐century European narrative of ‘World History,’ and it points out how the early modern Japanese ‘theory of shedding Asia’ derived from this narrative. Part Two studies the relationship between the idea of Asia and two forms of populism against the background of the Chinese and Russian revolutions – one, exemplified by Russian Narodism, attempted to use Asian particularity to challenge modern capitalism; the other, represented by Sun Yat‐sen, attempted to construct a nation‐state according to a socialist revolutionary program, and to develop agricultural capitalism under the particular social conditions of Asia. Part Three considers the differences and tensions between the ‘Great Asia‐ism’ of Chinese revolutionaries such as Sun and the Japanese idea of East Asia (Tōyō),and it discusses the need to overcome the categories of nation‐state and international relations in order to understand the question of Asia. Part Four discusses the need to go beyond early modern maritime‐centered accounts, nationalist frameworks, and Eurocentrism in re‐examining the question of Asia through historical research by focusing on the particular legacies of Asia and Toyo (such as the tributary system) and the problems of ‘early modernity.’     

Reimagining Asian American literary studies in China

ABSTRACT

The study of Asian American literature has developed for almost two decades since the beginning of the twenty-first century. Inspired by Kuan-Hsing Chen’s “Asia as method,” which situates Asia at the center and uses Asian societies as each other’s points of reference, we use China as a site to reconsider how to read, teach and study Asian American literature in its new phase by exploring the following interactions: (1) between Asian American literature and American literature; (2) between Asian American literature and overseas Chinese literature; (3) between Asian American literature and Chinese literature. We encourage writers, readers and scholars to adopt Chen’s inter-Asia approach to rethink and reconsider the writing of Asian American subject, the study of Asian American literature, the inquiries made about it, and the methods of teaching it. We further expand it to include both a global perspective and a comparative approach that also uses national/regional literatures as reference points.     

The way our generation imagined the world

Abstract

This paper tells the worldview of a generation that grew up in the Communist revolutionary ideology. For the people of this generation, the world was always divided into two worlds, the East and the West. Throughout China’s modern national history, the West, led by the United States, has been the imperialist aggressor and invader; on a global scale, it has been the hegemonic power that rejected and blockaded China; in social structure and ideology, it was capitalist, countering socialist China, and ever ready to subvert the New China. According to Mao Zedong’s three‐pronged theory of ‘enemy, friends and us,’ the West belonged to the ‘enemy’ side. The Bandung Conference in 1955, and prior to it, the Peace Conference for Asia and the Pacific Region held in Beijing, had a great impact on high‐school students in Mainland China. We viewed these conferences as promising signs that the New China would rid itself of isolation, and felt very close to those countries of ‘neighbors and friends.’     

English education in the Indian multi-lingual classroom

In Britain, film studies came on the agenda in the 1970s, when it served as a terrain for the formulation of a critical understanding of how cinema functioned within the broader context of industrial capitalism and the nexus between that and the reshaping of people's habits and lives. However, during that decade, a different agenda was also at work, which, from the early 1980s, began to receive support from neo‐liberal ‘free‐market’ ideologues. Over a period of 30 years, the overall direction of the inquiry into cinema, now firmly sealed into institutional networks, has become such that the critical language of ‘film theory’ has been hollowed out and the industrial agenda of British national television and cinema wrapped around it. Today, with the opening of film studies departments across Asia, the question is not whether outside Britain the language of film studies will became available for instrumentalization by the forces of an expanding Euro‐American capital, but how it will do so. This paper argues that the recovery of film from the bureaucratization of its study and its rediscovery as one of the modalities of modernization require both a framework of analysis that is fully conscious of its own historicity and critical role, and a new topography of cinema.     

Daejanggeum as ‘affective mobilization’: lessons for (transnational) popular culture and civil society

Abstract

(Transnationalized) popular culture and (global) social movement are often seen as unrelated, if not mutually exclusive. Popular culture is entertaining, consensual but trivial; social movement is serious, idealized and oppositional. Yet the WTO Ministerial Conference, held in Hong Kong in December 2005, saw the Korean protesters' adoption of the theme‐song of a popular Korean television drama, Daejanggeum, as their protest strategy. The Korean protesters had been framed by mainstream Hong Kong media as ‘violent rioters’, but the inclusion of the drama elements helped the protesters advance their cause by gaining instant rapport with the local Hong Kong news media and public/fans (of Korean wave). The impact of celebrity involvement in the WTO was also about an immediate transferal of fan affect, from celebrities to the movement, and to the Korean protesters. This ‘affect mobilization’, becomes important as movement capital, as the effective manipulation of emotions is a key to ‘getting the message across’ as movement strategies. The case of WTO Hong Kong reveals the possibility of a symbiotic relationship between transnational popular culture and globalized social movements. The ‘use’ of (Korean) popular cultural products enriches and complicates the affect subjectivities within the social movement, and arranges fan affect into multiple layers of emotion hierarchies/spheres. It remains to be seen, however, if this would set a precedence to protesters in future WTO rounds as they are keen to mobilize their causes in different locales. More research is needed, too, to demonstrate if the success of the Korean wave fosters the emergence of a transnational Asian ‘public’ or civil society. Yet, for now, the success of Korean protesters in the mobilization of Hong Kong public's affect epitomizes the hegemonic flow, or soft power, of Korean TV dramas in the Asian popular.     

Select Books – the struggle of an independent bookshop

Abstract

This is a first‐hand account of the initial 28 years of Select Books, an independent bookshop, located in Singapore, but with a regional Southeast Asian focus and a global reach. Select Books carved a niche for itself by specializing in books about Southeast Asia and published in Southeast Asia. Its comprehensive and in‐depth book stock gave it an edge over formidable competition at home and abroad. The author relates the difficulties encountered and the novel solutions Select Books employed to overcome administrative problems and sidestep bureaucratic red tape. Select Books operated on all levels of the book trade: as bookseller, distributor, library supplier and publisher. Equally important is its intangible role as a promoter of Southeast Asian authors and their works in Singapore as well as to the first world. Select Books provided a cultural space where authors could meet with their readership. Turning to the broader book community, the author is critical of the Eurocentric mindsets of public and academic institutions in Singapore. She is equally critical of the parochial and prejudiced international market that dismisses books about Asia as insufficiently ‘mainstream’ for their market.     

Intersection of Asia,feminism and cultural studies: Yonsei University's experience in South Korea

Abstract

This article addresses the issues of how feminism, cultural studies and inter‐Asia studies can intersect amicably and meaningfully as an institutional program by using Yonsei University as an example. Speaking from the position of someone who is one of the founders and teachers of the Graduate Program in Cultural and Gender Studies at Yonsei University, I endeavor to analyze the possibilities and limitations of combining these fields together. This article suggests that practitioners of inter‐Asian cultural studies carefully formulate and establish a conceptual framework as foundation upon which we can begin to discuss some possible commonalities for future curriculum. I believe that the framework ought to focus more on the ‘post‐nation state paradigm,’ and incorporate the achievements of both critics of global capitalism and the neoliberal order, and creators of new meanings – including migrants and youths – as a possible transnational subjectivities. Inter‐Asia cultural studies also needs to learn some lessons from the history of the belittlement and groundless exclusion of feminism experienced by the Birmingham School and Korean cultural studies practitioners and the gender‐blindness they held.     

Discourse of cultural identity in Indonesia during the 1997-1998 monetary crisis

Abstract

‘Asian Pop’ cultural products, which include a wide range of media artifacts such as film, music, television drama, comic books, magazines, websites and fashion, have emerged as a popular choice for youth in Asia in recent times. These cultural artifacts feature prominently in the lives of urban youth in major metropolitan centers throughout Asia. This paper examines how Thai youths have become consumers of Korean pop (K‐pop), following the trend of neighboring countries. The popularization of Japanese pop (J‐pop), Taiwanese‐pop and more recently, K‐pop, is welcomed by the Cultural Industry as a sign of expanding borders and as a major step towards expanding its Asian market. On the one hand, growing consumption and mainstreaming of Asian pop might become problematic due to the notion of cultural ‘McDonaldization’/standardization, in the future. On the other hand, perhaps nationalism and national ties will manage to overrule this projected standardization. This paper explores the Thai youth’s consumption of K‐pop in the process of cultural appropriation vis‐à‐vis their ‘national’ cultural formation in changing socio‐cultural contexts.     

Depoliticized politics,multiple components of hegemony,and the eclipse of the Sixties

Abstract

Following the recent trends of globalization and regionalization, the idea of Asia has been revived in political, economic, and cultural fields. This essay examines some of the various uses of this idea in modern East Asian and especially Chinese history. The essay consists of four parts. Part One discusses the derivativeness of the idea of Asia, that is, how this idea developed from modern European history, especially the nineteenth century European narrative of “World History,” and it points out how the early modern Japanese “theory of shedding Asia” derived from this narrative. Part Two studies the relationship between the idea of Asia and two forms of Narodism against the background of the Chinese and Russian revolutions – one, exemplified by Russian Narodism, attempted to use Asian particularity to challenge modern capitalism; the other, represented by Sun Yat‐sen, attempted to construct a nation‐state according to a socialist revolutionary program, and to develop agricultural capitalism under the particular social conditions of Asia. Part Three considers the differences and tensions between the “Great Asia‐ism” of Chinese revolutionaries such as Sun and the Japanese idea of Toyo (East Asia), and it discusses the need to overcome the categories of nation‐state and international relations in order to understand the question of Asia. Part Four discusses the need to go beyond early modern maritime‐centered accounts, nationalist frameworks, and Eurocentrism in re‐examining the question of Asia through historical research by focusing on the particular legacies of Asia (such as the tributary system) and the problems of “early modernity.”     

Asia in the 50th Venice Biennale of Art 2003

The 50th Venice Biennale of Art 2003 took the theme of ‘Dreams and Conflicts: the Dictatorship of the Viewer’, a theme that was said to reflect the difficulties of presenting art to diverse global audiences, with their own very different points‐of‐view. As an event, the Biennale has two tracks, one features works specially curated for the event, without necessarily any reference to place of residence of artists; the second track is specifically state‐based, where state art establishments present the work of ‘their’ artists in dedicated spaces, or even specially‐built permanent pavilions. This essay is structured as an art review, a statement of relative success or failure of aesthetic projects, mixing journalist convention, some light exegesis and purely subjective personal comment. Such review essays are relatively uncritical of the very frame of viewing and judging, and rarely make very clear the scale against which projects are measured. In this case, the main criteria for such ranking of the national pavilions was how they balanced the sort of self‐awareness that art in the early 21st century seems to require, against the implied aims of state promotion, and a sensitivity to styles or flavours of work prevailing in the world of the major Euro‐American arts institutions. This article goes on to consider several other artists and entries, and notes that few works were site‐specific to ‘Venice, Italy’, (as opposed to ‘place where important Biennale is held’). One exception was Fred Wilson’s work in the US pavilion. Work by practitioners based in Asia was reasonably well‐represented in the curated sections of Venice, particularly through the show orchestrated by Hou Hanru, a China‐educated curator who has made his career in Paris since 1990. While individual curators are able to move in circuits between Asia and Europe or North America, it is unclear how art circuits in various Asian territories will continue to interact with the larger Biennale circuit, and indeed the international commercial art market. Clearly the ‘national’ approach still has some momentum, and we can expect curators and state arts organizations to become more nuanced in their presentation.     

The great upsurge of South Korea’s social movements in the 1960s

Abstract

I intend to show the characteristics and limitations of South Korea’s social movements in the 1960s and examine its formative potentialities in the growth of social movements thereafter. Whereas the 1960s in the Western world is characterized by the surge of ‘new social movements’ and waves of upheaval in the Third World, it would not be the case of South Korea. The ‘subject’ of the movements looks similar, but the context and raised issues proved markedly different. Some old‐school left‐wingers who conceived the strategy of socialistic national liberation survived the emergence of new ‘liberal’ generations in South Korea’s 1960s. The structural crisis of Korea’s anticommunist ruling class caused by the democratization movements and the growth of nationalism at the turn of the 1960s instigated the military coup of 1961, which finally brought Yushin dictatorship in 1972. Although South Korea’s social movements remained isolated from the world through the ‘long 60s’, it may be viewed as a significant part of the division of the ‘liberal consensus’ in the American‐led East‐Asian bloc.     

Asianism in Korea’s politics of identity

Abstract

This article examines Korea’s politics of identity in the form of Asianism in the modern period, especially since Korea’s incorporation into the modern world system in the late nineteenth century. Asianism, and regionalism generally, has become a salient policy strategy for the current South Korean government. However, Asianism has been a primary ideological current in modern Korea whose most recent incarnation should be understood in the larger historical context. This study traces the development of Asianism in four different periods: precolonial, colonial, Cold War, and post‐Cold War. Initially emerging as a bulwark against Western encroachment, the Asianism narrative became irrelevant upon Japanese annexation of Korea in 1910 and only survived as a discourse about a glorified cultural past during colonial rule. Upon liberation, Asianism rescinded as the Japan‐centered regional order was replaced by a new Cold War alignment, capitalist (Japan, South Korea, and Taiwan) versus communist (China and North Korea). Although discussion about Asianism and a new East Asian regional order have recently resurfaced, the historical legacy of colonialism, war, and national division has added much complexity to the debate. Explicating how the Asianism narrative emerged and evolved through these various historical contexts sheds light on the complexities and difficulties inherent in the current attempt to forge an Asian regional order. By looking at Asianism from a historical perspective, we can also better appreciate the continuity and discontinuity in Korea’s politics of identity. While it is still uncertain what the foundation of a new Asianism will be, it is equally obvious that regional interactions will continue to be an important part of the global world order. This study concludes with policy implications of how a historically sensitive understanding of the development of an Asian regional identity can further interaction and integration of East Asian nations.     

Yoko's Story and the battle of memory: fragmentation and suture of national memory and gender in the age of globalization

Abstract

Since its publication in 1986, Yoko Watkins’ So Far from the Bamboo Grove has been used as a textbook by some primary and middle schools in the US. The book is an autobiographical novel about the experiences of a Japanese girl named Yoko who returns to her home country with her mother and sister with an anti‐war and peace message. However, it became the center of attention and was referred to as the Yoko incident when, in January 2007, it became known to the Koreans that the book was being used as a textbook by American students and contained a story about Japanese women raped by Korean men at the end of Japanese colonial rule. It immediately incited outcries from the Korean media and online communities, complaining that any suggestion of the rape of Japanese women by Korean men at the end of Japanese colonial rule is a grave distortion of history and a reversal of the perpetrator and the victim. This paper analyzes how the memory structure of the Koreans regarding colonialism is based on a victim nationalism and how Korean feminism has intervened in the fragmentation and suture of national memory since the 1990s. Furthermore, the paper reveals how American multiculturalism turns a blind eye to, or even promotes, the clashing of collective identities in the age of globalization. The so called Yoko incident illustrates how the competition of East Asian countries for a historical position of ‘victim’ in a battle of memory in the US not only strengthens exclusive nationalism in the area but also connives in ‘Americanization of world justice’.     

Looking for other stories: women's writing,Self-Respect movement and the politics of feminist translations

ABSTRACT

The primary purpose of this essay is to survey the recent zombie craze in Northeast Asian films from Japan and South Korea. While the concept of the zombie may have originated in colonial Haiti, with its ghoulish images and supernatural lore, zombies were later imported to North America and reformulated as popular cultural entertainment by Hollywood. They are now flourishing in an East Asian cinematic context preserved in a globalized form. The films under investigation – I Am a Hero and Train to Busan – share similar cultural subtexts despite their incommensurable experiences of global capitalism in Asia and its latest ideological phase, neoliberalism. Both films critique the current neoliberal order and were nurtured by historical traumas experienced by both countries as well as the pandemic spread of viruses, both real and imaginary, that have ravaged the region. Nevertheless, the most prominent issue explored by Japanese and Korean zombie films is the continuity of society and its reproduction: as cultural artifacts of the neoliberal world, these films offer dystopian visions in which exploitation accelerates to such an extent that states cannot protect themselves against the viral and capitalist onslaught.     

Beyond the anti-American sentiment

Abstract

This paper juxtaposes the predicaments of two popular stars in Asia whose mobility in their respective cultural fields became challenged by political sentiments in 2004. Chang Hui‐Mei (A‐Mei), the aboriginal pop diva from Taiwan, became the target of a protest organized by Chinese ‘patriots’ before a performance in Hangzhou. The event set off a series of public debates involving high‐level Taiwanese politicians, fans, and members of the public that recalled a similar controversy in 2000 when A‐Mei was banned in China after singing at the inauguration of President Chen Shui‐Bian. Some months later, Korean Wave star Song Seung‐Heon became the subject of a draft‐dodging investigation while he was shooting a highly anticipated TV drama, Sad Love Story. Support from different configurations of overseas fans poured in and remained strong even after he gave up the project and began his mandatory military service. Using these two parallel cases to reveal how politics and entertainment interact in Asia independent of stars’ volition, this paper investigates the affective investment and communication strategies of A‐Mei’s cross‐strait fans and Song’s Chinese‐Asian fans during these emotion‐laden circumstances. The inter‐referential approach of this paper not only reveals the importance of considering patriotism as a latent (rather than exceptional) political and popular force in trans‐Asian popular culture, but also reconfigures the relationships between the public, popular, and political in inter‐Asia cultural traffic.     

Under the sign of 'Asia': rethinking 'creative unity' beyond the 'rebirth of traditional arts'

Abstract

The major purpose of this study is to critically reassess China’s hierarchical view of East Asia and, specifically, its manifestation toward Korea, particularly in the context of the East Asian discourse that has been active in China and Korea since as early as the 1990s. According to this discourse, East Asians have been preoccupied with ‘a dream for the strong nation‐state’ in the past century that specifically accounts for the secularized concept of modernization, ‘the wealth and power of the nation‐state’. But rising above the dream is more desirable in both bringing peace to the region and helping carry the grand project of East Asian regional integration through the 21st century. This is an integration initiated from the periphery (weaker states) to the center (strong states), and an integration that differs from the past Chinese empire and the Japanese Greater‐East Asian Co‐prosperity Sphere. However, the East Asian discourse falls short of efforts to combine intellectual discourse to concrete political issues in the region. In this regard, the discourse is likely to remain merely a normative and abstract subject of study unless it is related to practical and pending issues among the regional countries. This study is a response to this critical viewpoint, by applying the East Asian discourse to a critique of China’s view of East Asia and its manifestation toward Korea. For the full materialization of the spirit of the East Asian discourse, the essential component is continuous dialogue among intellectuals from throughout the region to gain and improve a horizontal perspective among them and to overcome the obsolete and redundant geographical concept of the nation‐state. The East Asian discourse will therefore provide a communication network to support active intellectuals in their striving to provide an academic framework capable of supporting the regional positive development and transformation.     

The power of circulation: digital technologies and the online Chinese fans of Japanese TV drama

Focusing on the online Chinese fans of Japanese TV drama, this paper explores the way in which the fan subculture, in connection with digital technologies, has carved out alternative practices in the circulation, production and consumption of Japanese TV drama. As ‘minority audiences’ who are not targeted as the objects of capitalist interests, online Chinese fans invent spaces for Chinese transnational networking with self‐help and sharing, as a way of resisting the aloofness from marketing strategies of Japanese TV distributors in Asia. This case study reveals that the online Chinese fan clubs, the websites for downloads, pirated VCD markets, digital file conversion, and private VCD burning – all of these have linked endless networks for the digitalized circulation and consumption of Japanese TV drama. The online Chinese fans are guerrilla fighters in the politics of autonomy, network and low‐cost digital technology; they are attempting to break down time–space constraints and the official distribution hierarchy. Such fan practices shed light on the new trends of audio‐visual consumption via digitalization.     

Made in China: the cultural logic of OEMs and the manufacture of low‐cost technology

Abstract

This paper investigates the conditions of the manufacture of low‐cost technology in China with the examples of ‘pirated’ VCD players, ‘no‐name’ DVD players, and Shenzhen’s development as a techno‐urban city. It emphasizes the significance of the cultural logic of original equipment manufacturers (OEMs) and argues that the various transformations and deflections that are derived from ubiquitous OEM experiences have gone beyond the original model of an authorized OEM, experiences that are to some extent embodied in the transgression of brand name and patent hegemonies, which are mainly controlled by high technology companies. OEMs have been associated with China’s current imperative and uninhibited development of low‐cost technology capitalism. ‘Made in China’ signifies the production of any product, legal or illegal, for transnational high technology giants or domestic technology manufacturers. Learning to ‘become an OEM’ in China has partly resulted in excessive technological mimesis that may be part of an unauthorized, underground economy that is based on low‐cost technology. Based on the Shenzhen experience, part of this study will show industrial production‐oriented OEM cultures in which illegal operations and counterfeit trade are incorporated, even in city projects that are shared by municipal governments and Chinese technological companies, and undergo spatial restructuring in the development of the economy, consumerism, and urbanism.