Reinvention,Revolution and Revitalization: Real Life Tales from Publishing’s Front Lines

Over the past 10 years the publishing industry has undergone major changes with the shift from format driven print publishing to the dynamic delivery of information to users in a variety of digital and printed formats. These changes have affected all aspects of the publishing business including the technology platforms and product development processes. This paper will survey these areas and discuss (1) The principals of the information delivery platforms powering the new generation of products; (2) Strategies for innovation and product development including; (a) Innovation Hubs: enabling new products while maintaining the core; (b) Data driven publishing: the complete picture of your users and markets; (c) Contextual delivery to better deliver information beyond the traditional touch points of publishing and research. These strategies will allow publishing and information provider organizations to reinvent themselves in the continuing digital revolution and are key to bringing new vitality to the ever-changing role of publisher and information provider.     

数字出版转型中科技期刊知识服务及知识付费模式探析

知识付费为出版业带来新的机遇和挑战,科技期刊在数字出版转型中要突破传统出版的盈利模式,在知识服务中探索知识付费模式;参照出版业知识服务和知识付费成功案例探讨出版业尤其是科技期刊知识服务及知识付费模式,并指出实现知识付费的条件;科技期刊应从自身实际出发,依照互联网的用户特点实现知识服务和知识付费;知识付费将成为科技期刊新的盈利模式,并将成为新的出版业态。     

Simplifying e‐book and print production

While XML‐based single‐source publishing is a powerful tool for streamlining the book publishing industry, it may not be the right one for every sector of the industry. For an industry that is part cultural and part industrial, the traditional workflow allows for creativity at every stage and this craft focus still deserves a place in defining how the industry functions. With simple and familiar tools, it can be possible to integrate elements of old and new principles to create a workflow that is streamlined and advantageous without being too radical a shift in practice. This article describes the factors that are important to creating publications in both digital and physical formats.     

“SCI”内容产业服务模式的案例分析

随着数字化与网络化技术的发展,知识经济带动了一门新的产业--内容产业的诞生。在此介绍内容产业并对内容产业的一个案例--《科学引文索引》从传统印刷版到电子版、网络版的服务模式的分析,揭示内容产业在社会生产中的本质特点。     

Scholarly book publishing practice: the ALPSP survey findings

In summer 2009 ALPSP undertook the first industry‐wide survey into scholarly book publishing practice. This article covers the key findings and attempts to describe the current scholarly book and e‐book publishing landscape. Publishers' development of e‐books varies considerably from early experimentation to being a standard component of their publishing programme. However, publishers of all shapes and sizes have developed some common policies and practices despite the rapid evolution of an emerging element of scholarly publishing. E‐books currently make up a small, if growing, proportion of total book sales, although they are currently one of the most talked about developments in the entire publishing industry.     

Who are the independent editors,how did they reach their role and what are their associated job satisfactions?

This paper presents new evidence on the world of the independent editor in the publishing industry, analysing their demographic background, education and training, working practices, links with professional organizations, motivations for ‘going it alone‘, and job satisfaction. The results help contribute to the understanding of this important and growing segment of the publishing industry, challenge some of the commonly held beliefs about their role in the industry and set these within the broader context of changes in work organization in publishing. Contrary to the assumption that self‐publishing largely takes place without the involvement of an editor, research into the processes of self‐publishing (previously published in this journal) found that editors (and other providers of publishing services) were in fact often involved. The results are significant for the traditional publishing industry, the users of independent editorial services, and the editors themselves.     

Stories and statistics from library‐led publishing

Library‐led publishing is one of the new approaches to journal publishing and open access that has grown tremendously in the last few years. A 2010 IMLS‐funded survey found that 55% of respondents – from US academic libraries of all different types and sizes – were already implementing or developing a publishing program. Library‐led publishing has garnered such momentum because, by offering low‐ or no‐cost publishing to university scholars, it addresses needs that traditional publishing has not been able to meet. This article presents a series of small case studies to illustrate different journals that have benefited from the library‐publishing model: (i) a journal that struggled to find an affordable publisher in its emerging field; (ii) a small society journal that could no longer afford to support itself in print; (iii) society publications that go beyond the traditional journal format; and (iv) a student journal with a revolving editorial board.     

Who are the self‐publishers?

This paper describes new research into the motivations, demographics, processes, and outcomes of self‐publishing authors of books. The findings challenge traditionally held notions about self‐publishing being a process undertaken by the untalented, as a last resort. The cohort studied emerges as highly educated, often well informed about the publishing process, and generally very positive about the self‐publishing experience. As the number of people self‐publishing continues to grow and associated technology progresses, a number of fundamental implications for stakeholders in both the non‐fiction and fiction publishing business pipelines are noted. With disintermediation now widespread, there will be increased pressure on the traditional industry to adapt its business models and focus on adding value. At the same time, opportunities in publishing services can be identified and the role of the author is significantly enhanced. Parallels between the cultures and processes of academic and self‐publishing authors are discussed; these will set the scene for future research.     

Changes in the role of the commissioning editor in academic book publishing

This article reviews research on the role of the commissioning editor in academic book publishing. It argues that there has been a historic shift from a primarily ‘gatekeeper’ role to a more proactive role in shaping what authors write, driven by the requirements of business strategy, the need to focus more closely on end‐user needs, and, increasingly, by the new challenges of commissioning within a digital environment.     

外文电子期刊数据库捆绑纸本订购模式分析

随着期刊市场纸本与电子共同出版模式的形成,以及期刊出版业的垄断集团化,为了获取高额利润,一些出版商采取纸本与电子版捆绑销售模式来销售电子期刊数据库,其捆绑模式有保留现有纸本订购、规定一个最低订购额以及提供E-only和纸本+电子捆绑三种形式。随着图书馆馆藏数字化,出版商的纸本捆绑销售出现了一些转变,有的出版商允许用户将纸本刊转成电子刊,有的允许用户取消纸本载体转而支付电子内容费,有的取消纸本捆绑启用E-only模式,但这些转变并没有给用户节省多少费用,并没有在真正意义上取消纸本捆绑,只是出版商换了一种销售方式而已。     

传统出版业的现代化之路——数字出版与传统出版的结合

随着信息技术、数字技术和互联网技术的不断发展,数字出版已对传统出版构成了挑战。在传统出版业面临生存危机的时候,我们要认清数字出版在出版产业中的地位,明确它只是技术手段的更新,出版的本质并未发生根本性的转变,它是促使传统出版现代化的催化剂,并且改变着传统出版业的经营理念。     

IEE professional magazines and networks

The Institution of Electrical Engineers (IEE) has changed its approach to member publications over a two‐year period with an increased focus on understanding the needs of its broad membership and structuring its portfolio of magazines and websites to meet members' needs and complement the organization's research publications. The process of market research and product development is outlined in this article and the resulting combination of online and print products described. The products have been well received by IEE members and the wider community and have been recognized within the publishing industry with important awards in the business‐to‐business and not‐for‐profit sectors.     

论出版产业链的延伸与新业态的形成机理——基于投入产出方法的分析

出版业正处于传统出版与数字出版相互结合、相互交叉和相互促进的转型期,出版业技术层面的变化导致出版业在内涵、外延、组织形式、出版流程、盈利模式等层面发生了深刻的变革,传统出版业正面临前所未有的挑战和机遇.本文依据投入产出表,从上下游产业间需求与供给关系的角度研究我国出版业产业链的延伸以及新业态的形成机理,认为出版业向下游制造业延伸既有利于提高我国制造业的竞争力,也能扩大出版业需求,促进出版业发展;而建立与载体和渠道相一致的商业模式,是促进新业态形成的关键.     

纯网络杂志发展之影响因素分析

纯网络杂志作为一种新型的期刊种类，其发展受到诸多因素的影响。在技术层面，互联网技术、显示技术、移动通信技术、数字版权保护技术等是影响纯网络杂志的关键因素。在出版层面，传统出版业与互联网整合，尤其是传统杂志社参与纯网络杂志的出版不仅可加快纯网络杂志的发展，还有助于提高纯网络杂志出版的质量和整体水平。在管理层面，相关管理政策措施的出台和调整是纯网络杂志健康发展的重要保障。在市场层面，积极拓展用户市场、开发读者群体是纯网络杂志赖以生存和发展的根本措施。     

Understanding end‐users in academic book publishing

This article reviews ways that commissioning editors in academic book publishing can better understand the end‐users of their products. It discusses available market resources, reports, and market research undertaken by other publishing companies and consultants, before going on to look at some of the existing internal sources that commissioning editors can draw on. It considers both qualitative and quantitative ways of testing and developing a commissioning editor's understanding of end‐users to improve market reach and customer satisfaction. The article concludes with a case study illustrating how one publisher used research on end‐users to improve its products and be more successful in the market.     

商业出版与国际出版:出版业的两次飞跃

出版业的发展经历了两次飞跃,第一次是商业出版的形成,第二次是现代出版产业的形成.商业出版出现的背景是大众阅读市场的形成、版权保护的完善.商业化使出版摆脱为宗教服务的狭窄范围,以市场销售作为出版业发展的赢利模式;国际出版市场的形成,在出版企业、出版资源配置、出版利润、出版技术等方面,使出版业产生了第二次飞跃.这两次飞跃都是历史性的,第一次使出版业得以成形,第二次则培育了现代出版业.     

社交与激励:教育出版的游戏化元素应用

在出版产业融合发展的时代背景下,教育出版活动正在逐渐引入游戏化这一内容呈现手段。文章结合DMC三元素概念对相关融合出版服务的功能设置进行综合考察。结果显示,目前一些出版内容服务提供者已经在产品制作、内容服务、用户体验等方面进行了游戏化的积极探索,游戏化元素能够通过用户的持续使用和社交关系的建立为教育出版的融合发展创造机会。     

数字出版的五要素分析

为推动数字出版产业高质量发展,文章从出版的定义、特点等出发,提出了数字出版的“五要素”即内容、形式、体验、数据、服务,指出内容在数字出版中仍然处于核心地位,不管是哪种内容生产方式,内容的质量决定了数字出版的质量;形式与内容是密不可分的,数字出版的形式能够影响内容产生的实效;体验是决定用户是否会长时间使用产品的关键;数据是改进数字出版产品的力量;所有的数字出版手段,其终极目标都是为用户提供更好的服务。