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本文从媒介竞争中经常使用的价值链一词出发,回顾了这一概念的演变脉络,及其对媒介生产行为的意义。在此基础上,作者认为价值链正在向空间尺度扩展,媒介生产网络更能概括目前社会情境下的媒介生产方式,体现传播资源的集散运动。  相似文献   

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In recent years, the need to study the communication challenges schools face during crises has become essential. The current study included semi-structured interviews with 56 crisis team members from 21 P–12 districts. Participants identified the social media challenges and strategies districts employ during crisis events. Implications for scholars and P–12 administrators are discussed.  相似文献   

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澳大利亚昆士兰旅游局2009年大堡礁护岛员招聘,不仅吸引了世界各地众多人士的参与,而且吸引了世界各国媒体的聚焦,从而成为一个轰动全球的媒介事件。本文从传播学的角度对其富有创意而十分巧妙的公关传播作了具体分析,进而阐明对中国公关的有益启示。  相似文献   

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《Communication Teacher》2013,27(4):221-228
Course: Small Group Communication

Objectives: Students will apply small group communication principles to a service learning project and learn how autoethnography is a means of writing reflexively about their experiences. Specifically, students will do so by (1) applying their understanding of oppression to their own lives, (2) analyzing how their community experiences relate to other experiences in their lives, (3) evaluating power relationships, and (4) creating a coherent piece of writing that reflects their learning about power in society.  相似文献   

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电视媒体与当代青少年媒介素养教育   总被引:2,自引:0,他引:2  
媒介对当代青少年成长的影响日益趋强,加强青少年媒介素养教育势在必行。本文试从处于社会转型期的青少年特点入手,探讨作为大众媒介重要组成部分的电视媒体,在促进当代青少年媒介素养教育方面的重要意义、独特优势以及实现途径。  相似文献   

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西班牙的新闻传播经过漫长的发展,在20世纪80年代真正迎来实在的新闻自由环境。目前多家跨行业的多元化传媒集团掌控着西班牙当代传媒的三大支柱:纸质媒体、电子媒体和广播电视。本文先对西班牙新闻传播的发展脉络进行梳理,然后论述当代传媒的布局,并分析其特点。  相似文献   

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This study advances the concept of consumer nationalism in the international marketplace. It examines the complex role of the media in its formation and expressive practices through a case study of an incident involving Toshiba Corporation in China. The concept rests upon three key arguments of self-definition through consumption, globalization, and symbolic national unification. In their encounter with the global brand Toshiba, the Chinese media and consumers re-discovered and evoked a strong nationalistic sentiment underlined by Japan's past aggression and atrocities in China. The media discourse of national pride and dignity in the case study represents the complex confluence of China's continuing ambivalence towards Japan, sponsor activities by key advocacy groups, and the changing Chinese media practices. Further research is called for to consider the concept of consumer nationalism, its processes, participants, and consequences.  相似文献   

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To a certain extent, the position of radio in Botswana since the colonial period has benefited significantly from recent developments in the media. The potency of radio as a mobile medium; its usefulness for public dialogue and entertainment; and its effectiveness as a less sophisticated technology that is easily accessible and adaptable in remote communities, have ensured that radio remains the most preferred and dominant medium of mass communication in Botswana. The recent introduction of the Internet and digital communication technologies also meant that in Botswana, radio is appropriately situated in the World Wide Web and mobile phones.  相似文献   

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李京 《编辑之友》2018,(5):55-60
新闻传播学视野中的媒体公信力研究多专注于媒体信度测量,鲜有从"公信力"这一概念出发溯源.媒体公信力不仅仅是指媒体可信度的测量指数,还包含着公众对媒体的信任,而媒体信任是受众对媒体专业性的一种认知与评估,是社会信任的一种.文章将传播学研究进路与社会学研究视角相结合,归纳我国媒体公信力研究的理论依据与现实逻辑.  相似文献   

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新世纪以来,当代艺术日渐成为大众媒体上的一个常规报道领域.但是当代艺术的含混以及当代艺术生态的复杂都使得这个领域充满争议性和不确定性.文章从这一报道领域的悖论性入手,分析了当代艺术报道与艺术界、社会公众之间的矛盾和相互关系.当代艺术是一个非常特殊的报道领域,用普适的新闻价值和新闻规范去要求,将失去针对性并流于空洞说教,只有增强对这一领域悖论性的理解和探究,才能有的放矢,促使大众媒体的当代艺术报道以更加自省的意识去呈现当代艺术.  相似文献   

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The contradiction between the stated preferences of social media users toward privacy and actual privacy behaviors has suggested a willingness to trade privacy regulation for social goals. This study employs data from a survey of 361 social media users, which collected data on privacy attitudes, online privacy strategies and behaviors, and the uses and gratifications that social media experiences bring. Using canonical correlation, it examines in detail how underlying dimensions of privacy concern relate to specific contexts of social media use, and how these contexts relate to various domains of privacy-protecting behaviors. In addition, this research identifies how specific areas of privacy concern relate to levels of privacy regulation, offering new insight into the privacy paradox. In doing so, this study lends greater nuance to how the dynamic of privacy and sociality is understood and enacted by users, and how privacy management and the motivations underlying media use intersect.  相似文献   

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