社交媒体在虚拟学习共享空间的应用研究

[目的/意义]将社交媒体应用于高校图书馆虚拟学习共享空间,探索其助力虚拟学习共享空间快速发展的有效途径,以践行图书馆服务由"以信息资源为中心"向"以学生学习为中心"的转变。[方法/过程]设计以QQ、微信等大学生喜爱善用的在线交流媒体为工具,以"学生服务团队"、主题驱动、多方协同、用户评价等为要素,构建、组织、管理虚拟学习共享空间的机制,并将这种机制应用于一个以"汽车"为主题的虚拟学习共享空间进行了实践研究。[结果/结论]实证研究和用户评价表明,以社交媒体作为工具构建高校图书馆虚拟学习共享空间,适合当下大学生个性化学习的需求;优化"学生服务团队"是其有效运行的关键因素;主题驱动和多方协同提升了其吸引力及其内涵,大学生学习成效显著,参与踊跃。     

Two Thousand Students,One Librarian: Balancing Depth and Breadth of Library Instruction for Online Graduate Students

Many librarians struggle with how to balance scalable instructional offerings with more personalized instruction for online students—scale tends to come at the cost of personalization and vice versa. This paper will discuss three methods for connecting with online students that range from one-to-one personalization to widely scalable instruction: individual consultations, scaffolded instructional webinars, and asynchronous video tutorials. The student engagement with each type of instruction will be discussed, with ideas for future directions provided.     

Audience Valuation in the New Media Era: Interactivity,Online Engagement,and Electronic Word-of-Mouth Value

This national survey of broadband users (N = 200) investigates people’s participatory behavior on Internet video websites by analyzing their use of interactive features. It seeks to identify a group of “interactive audiences” who take full advantage of web interactivity and may be most valuable to advertisers. This study defined audience interactivity based on people’s frequency in using interactive features and three groups were identified—non-interactive audience, average audience, and interactive audience. It compared three audience groups based on traditional audience valuation criteria such as demographics and media consumption levels, as well as newly proposed criteria including online engagement level and electronic word-of-mouth value. Results indicated that interactive audiences are younger, more engaged online, and have higher electronic word-of-mouth value than non-interactive audiences. Because audience interactivity is related to audience value, findings suggest that advertisers should invest more in this highly engaged and influential group online. The results also reveal the need for expanding audience valuation criteria, particularly in the online space, to include other variables such as online engagement level and electronic word-of-mouth influence. The study then offers practical implications for website managers and marketers.     

New materials,new processes: implementing digital imaging projects into existing workflow

Electronic resources and multimedia databases are quickly becoming an integral part of library collections. These electronic resources are forcing libraries to look at many parts of their organization—in particular, technical services—and to begin planning and implementing available technology for the organization and management of these materials. Designing and re-designing workflow will be a critical component in the successful access to and integration of electronic resources with existing materials and workflow. This article draws on the authors’ own experiences designing, planning and implementing workflow for two digital imaging projects, including using an SGML/XML metadata standard to provide access to digitized resources in all formats. The authors will share the challenges of learning new technology to organize and manage these resources (with no increase in staff), show how technology can be applied for increased efficiency, and discuss future possibilities.     

Planning the Virtual Library

The merger of libraries, computer technology, and telecommunications is transforming the access and distribution of information. Librarians should be in the process of visualizing their future and planning the evolution of their libraries into virtual libraries. Virtual libraries should retain all the great characteristics of a good library while maximizing the use of the new technology. This article will outline key steps in planning a virtual library.     

Tailoring Library Instruction for Non-Science Majors Taking Hybrid and Online Science Classes: Student Perceptions of Information Literacy in the Virtual Environment

An instruction librarian and a biology professor at a small, urban commuter college campus worked together to provide research instruction to non-science majors in selected hybrid and online biological sciences classes. They collaboratively designed in-class and online learning tools, as well as homework assignments aimed at developing non-science majors’ information literacy skills. Through an array of innovative technologies and pedagogical models (including online screencasts, Twitter conversations, and embedded librarianship), they sought to engage non-science majors in the scientific discourse and to encourage them to access and assess reputable online science materials. This study explores the efficacy of their pedagogical partnership.     

Free or Fee Based Library in the Year 2000

ABSTRACT

With the rapid rise in distance education and online courses, the need to provide effective library services to the faculty and students involved in online courses is vitally important. Traditional services cannot always be transferred easily to the online environment and may need to be modified, or new services may need to be created to meet the needs of online users. This article examines the needs and wants of faculty involved in offering online courses. A Web-based survey was administered to faculty teaching an online course within the past 2 years at the authors’ organization. Faculty were asked a series of questions including their use of current library services, their emphasis on students using library services, and the services and resources they would like the library to provide in the future. Questions for the survey were inspired by LibQual comments received during our 2005 and 2007 surveys as well as comments received from both faculty and students while teaching and participating in online courses. Faculty who took the survey teach in a variety of disciplines and have different experience levels with teaching online courses. Results of the survey will be presented along with inferences from the current literature. The audience will be invited to share their innovative service ideas. Participants will gain ideas for updated or new services to faculty teaching online courses.     

我国数字参考咨询服务的现状及其评价

虚拟参考咨询是数字图书馆信息服务的核心内容。通过对我国图书馆网上参考咨询服务的现状调查,指出目前存在的问题,并提出相应的对策。     

To Infinity and Beyond: Reducing Textbook Costs Through Librarian/Faculty Collaborations

As subject and distance learning librarians, we have a special interest in supporting our faculty and their needs as they explore alternative and more affordable textbook options for their students. In an increasingly digital environment, there are a wealth of resources available at little or no cost to students. Unfortunately, finding these resources can be challenging and time consuming for faculty. This is where librarians step in. Through careful planning and collaboration with faculty, we can help transition course reading to online and open resources. Librarians can assist in this process by helping faculty identify appropriate resources, helping integrate resources into online learning environments, and providing support for student access to materials. This paper will describe this process from start to finish, utilizing our experience supporting a faculty member with an Ethnobotany course textbook as it was transitioned to an online textbook option.     

国外一流大学图书馆最新战略规划的文本分析及启示

文章主要运用网络调研和统计分析等方法,分别从战略规划文本制定主体、战略发展方向、战略规划体例及内容等维度,对23份国外一流大学图书馆战略规划样本进行统计分析,进而得出若干研究结论和发展启示,以期为我国高校图书馆制定战略规划和开展新型服务提供必要的理论参考。     

Institutional Challenges in Web-Based Programs

Abstract

Institutions, as we know, are quickly embracing distance education, in the forms of online or Web-based courses and programs at phenomenal rates. Oftentimes, however, significant institutional structures, including such areas as registration, advising, library, and technical support are overlooked until too late. Institutions must have clear, well-planned strategies in place in order to maximize their students' learning experiences and overall satisfaction with distance education programs to avoid attrition and maximize retention. This paper provides many useful and easy to implement strategies for institutions considering distance education, as well as for those already engaged in serving students online. In particular, this paper explores experiences of students pursuing the Master of Library and Information Science degree through a Web-based program. Their challenges will be described, and the institutional responses and solutions will be offered.     

从虚拟参考咨询统计和调查问卷谈国家图书馆虚拟参考服务的深化和创新

论文对中国国家数字图书馆虚拟参考咨询统计和问卷调查数据进行了梳理,在此基础上提出了一系列针对性措施,包括:尽快开通无线网,尽快开通异地办卡、充值付费和扣费、验证等网上虚拟参考服务,大幅增加网上阅读和文献提供的数量,添加OPAC视频和数据资源馆外访问视频演示,增加实时咨询网络"语音咨询"业务.     

Crowdsourcing: A Platform for Crowd Engagement in the Publishing Industry

Publishers will usually make decisions based on their experience and knowledge in book publishing. However, there are risks of losses as markets can be unpredictable. Now, with the availability of various online social platforms, “crowdsourcing” is being used by publishers and authors to gather new ideas and innovations. This article will analyze how the crowdsourcing platform is used by industry players to attract active participation from the public, especially in the title development process. Publishers or authors also need to understand which platform is appropriate and how to use the platforms as a marketing communication tool. The netnography approach will be used to gather and analyze the data related to the specific subject area of the study, including literature review and online observation. Based on our observations, platforms such Wattpad and Ilham Karangkraf are popular among Malaysian authors and publishers, and had been used to get crowd engagement as well as to communicate with readers. With it, sometimes a work that has many readers or followers will be published.     

Taking Multimedia to the Extreme

The role and function of the Multimedia Resources Department has evolved as collections and services have moved online. This article outlines Sprague Library's creative use of space, technology, and programming to reimagine Multimedia Services. Montclair State University's Media Department has expanded the scope of its services and utilized technology to enhance group study spaces to encourage collaborative efforts on group and media projects. This involved working closely with the Library Technical Support Specialist and Information Technology Division in planning and designing the collaborative spaces. In addition, the author will discuss the library's use of exhibits, workshops and programming to highlight media collections and services as well as the use of Zoom in facilitating community and campus engagement through programming. New services such as lending musical instruments and presentation printing will also be discussed.     

Budget Planning and Performance Measures for Virtual Reference Services

Abstract

The Tampa-Hillsborough County Public Library, as a county government agency, is required to follow a specific budget planning process in order to obtain funding for library programs and services. One tool of this planning process-the “decision unit”-requires advanced planning and continued evaluation of potential and existing library services. Prior to receiving funds for any new service, performance measures must be established in order to measure the success of the service in relation to the public money invested. This article will look at the evaluation process built into the funding of the library's participation in a statewide virtual reference service and the implications for continuation and/or expansion of this service based on continued assessment.     

Assessing the Effectiveness of Online Information Literacy Tutorials for Millennial Undergraduates

This article reports on the findings of a study that evaluated the effectiveness of redesigning online information literacy tutorials in order to meet the learning needs and preferences of Millennial students. Using both quantitative and qualitative measures, this study compared two different online tutorials—a static, HTML-based tutorial and a dynamic, interactive, audio/video tutorial. This study found that, contrary to generalizations made in the library and education literature, Millennial students learned equally well from both tutorials. However, students expressed a much higher level of satisfaction from the tutorial designed to be “Millennial friendly.”     

Assessing Digital Reference and Online Instructional Services in an Integrated Public/University Library

Abstract

In spite of the explosion of interest in virtual reference and instruction, assessment of digital reference remains relatively uncharted territory in the library literature. What standards exist for online reference and instruction and how can they be used to assess the innovative new merged online reference environment at the Dr. Martin Luther King, Jr. Library? Led by co-unit heads from the former San Jose Public Library Main Branch and the San Jose State University Clark Library, the merged reference unit is a unique testing ground for perceived differences between public and academic reference service. Evaluation of both the online and the live merged reference environment is crucial and will be necessary to determine what is working and what is not. This paper will discuss plans for current and future assessment of digital reference including e-mail, live online reference, and online instruction.     

国外图书馆战略规划调研分析及其启示

[目的/意义]科学化、规范化、定期化的图书馆战略规划对我国图书馆而言仍处于初始发展阶段,调查研究并吸收和借鉴国外图书馆战略规划的相关成果,将加快我国图书馆战略规划的理论与实践发展。[方法/过程]调研国外39份最新图书馆战略规划,以之作为研究样本,分别从战略规划时间长度、战略规划体例、战略规划文本词频等维度进行较为深入的分析与研究。[结果/结论]国外图书馆重视图书馆战略规划工作,重视图书馆战略规划文本的产生与执行,重视战略环境分析以及战略制定过程中各种因素的协调作用,其开展战略规划图书馆之广泛、战略规划时间之连续以及战略规划体例之规范都为我国图书馆战略规划的制定提供了重要启示和宝贵参考。