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CRM环境下的流程定制与再造 总被引：2，自引：0，他引：2
在当前以客户为导向的市场环境下,客户关系管理已经成为企业管理的重要内容,而CRM环境下的企业业务流程有效与否则是整个CRM是否成功的关键。文章在辨析CRM概念的基础上,对CRM环境下业务流程的定制与再造进行了讨论,并给出了金龙公司CRM具体实施过程中的有关操作实例和设想,以期能够给我国当前的CRM实施提供一些有用的借鉴。 相似文献
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Meadbh Ruane 《Action Learning: Research and Practice》2016,13(3):272-280
The merits of action learning as a change tool and enabler of deep learning are well recognised. However, there is a gap in the literature of participants’ stories regarding their experiences on accredited postgraduate executive programmes underpinned by an action learning philosophy. The following account of practice addresses this gap and recounts participant experiences, in their own words, combined with my insights into these learning experiences of a Master of Business Studies. While the programme is underpinned by an action learning philosophy, it does not discount programmed learning. However, programmed learning is not privileged over the executives’ own experiences and knowledge of their own problems; they are seen as the experts. Throughout the programme, the participants are members of an action learning set in which they address real problems in their own organisations, problems on which they can take action. This account examines the experiences, as told by the executive participants, and so provides rich and in-depth insights into their learning experiences. It provides an opportunity for educators to appreciate the depth and richness of learning and change which can occur as a consequence of adopting an action learning approach on such programmes. Furthermore, this account provides evidence of how action learning can contribute and be an enabler to the development of executives as reflective and critical practitioners able to better face an ever more complex and challenging world. 相似文献
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Martin Loeve 《Action Learning: Research and Practice》2007,4(2):211-218
Imagine you are Thai and a member of a management team from a European company that acts in an Asian emerging market. Imagine you are a European expat with the assignment to double the turnover from that Asian company in a few years. Imagine you are a Change Maker and they ask you to facilitate the (multinational) management team of that Asian company to develop a market strategy and translate it into a business plan, and you have to deal with cultural differences. How do you manage a small-scale change process based on the principles of action learning in that specific multinational context? That's the essence of this account of practice. 相似文献
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21世纪是飞速发展的信息时代,我国企业必须利用电子商务来带动信息化,实现企业跳跃式发展,本文在介绍电子商务的特点及其传统实施办法的基础上,重点研究了利用变革管理和项目管理理论以及“S模拟实施”法指导企业实施电子商务,促进企业信息化建设。 相似文献
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Wendy Penney Julienne Meyer Penny Cash Lisa Clinnick Louise Martin 《Action Learning: Research and Practice》2017,14(1):62-71
The implementation of action learning workshops in three nursing homes in rural Victoria, Australia has been critical in the re-visioning of how care can be enhanced for residents. The workshops were designed with the intent of improving quality of care for residents by providing health care staff with opportunities to learn together and effect cultural change. Valuing what was accomplished well in these nursing homes was the starting point. The project was funded by a Commonwealth Government Rural Education Grant and was based on ‘My Home Life’ a popular programme that promotes quality of life and delivers positive change in care homes for older people across the United Kingdom. This paper provides an account of the project including key components of the action learning workshops and subsequent evaluation of the programme conducted in Australia. The lessons learnt throughout this project have provided the impetus to continue using appreciative inquiry and action learning to involve participants in reflecting on their practice, valuing what they do well while identifying areas that require change. Working together in a safe and respectful space provides participants with opportunity to harness their own collective wisdom and as the health professionals in this project experienced, also learn valuable skills that support progressive action that makes a difference to older people’s lives. 相似文献
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Daniel Doherty 《Action Learning: Research and Practice》2016,13(3):263-271
This account of practice charts one organisation development practitioner’s experience of the influence of action learning (AL) at various points in his career, from the early 1970s to the present day. It explores the impact of AL upon his practice over the years, chronicling various episodes which had strongest impact. It contrasts AL as it was in its formative years in the UK with how it is now, asking some questions as to how the early pioneering spirit might sustain the face of forces for commoditisation. 相似文献
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市场导向作为营销领域的一场思想革新,要求企业改变经营战略,以适应市场环境的快速变化。本文基于市场导向的概念和内涵,在哈默业务流程重组实施模型基础上,提出了市场导向型业务流程重组的实施框架。 相似文献
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Gido Englisch 《Action Learning: Research and Practice》2018,15(2):182-188
This article attempts to build a cross-reference between a Doctoral program in Business and Administration (DBA) and the concept of ‘Action Learning’ made known within this programme, while also highlighting the relevance for ‘Action Learning’ in the authors professional daily life. The experiences made during the studies, when the concept of Action Learning was first introduced and applied, are gleaned and thus compared to the professional problems encountered by consultants in the financial industry. The chances and benefits for the professional life are highlighted, and suggestions are made to enrich the student experience while attending a DBA-program. 相似文献
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This article provides insights into how participating in an action research study challenged traditional beliefs about teaching practices and led to more active learning strategies being included in English for Specific Purposes (ESP) Science classes at a Vietnamese university. Recent reforms in higher education teaching and learning by the Vietnamese government have placed increased demands on universities to employ more active learning approaches to meet future global needs. In Vietnam, university teaching has generally been based upon traditional lecturing, whereas active learning requires a more student-centred approach whereby students engage cognitively in learning through increased participation and take greater responsibility for inquiring into new knowledge in meaningful and critical ways. Using a participatory action research approach, interviews, observations and planning meetings were undertaken with eight Science lecturers who were currently teaching ESP. The findings revealed how the lecturers underwent positive pedagogical shifts from traditional lecturing to more constructivist approaches to teaching and learning over the time of the study. 相似文献
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关系营销视角下的高校管理 总被引：1，自引：0，他引：1
凌振春 《扬州大学学报(高教研究版)》2006,10(1):14-17
关系营销的出现改变了营销学的研究范式,它强调某一组织与其利益相关者之间互相信任的关系和长期价值。从关系营销视角出发,研究高校与其利益相关者(学生、用人单位、教职员工、供应商和外部伙伴)的关系及其管理,有利于高校的管理理念从注重短期利益转变为注重长期价值,从加强行政管理转变为加强双向沟通,从监督教师提高教学质量转变为全体教职员工共同关注质量。 相似文献
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Chandana Sanyal 《Action Learning: Research and Practice》2019,16(2):159-165
This account of practice provides a practical example of the use of mindfulness practice within action learning which was a component of a bespoke UK Business School post-graduate leadership development programme commissioned by an English NHS Mental Health Trust aimed at improving the leadership capacity of mid-level managers through work-based learning. The article discusses background and context of the programme followed by how application of mindfulness exercises was integrated within the action learning process to encourage participants to be ‘in the moment’ as an added component of their leadership development. The aim of the paper is to share examples of practice applied within action learning. Finally, the paper asserts that the application of mindfulness exercises helped to enhance the action learning process by creating a calm, focused space for individual and collective reflections, enhancing the quality of engagement and enabling action learning members to take a more pragmatic approach to addressing the work issues raised within the action learning sets. 相似文献
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Geir Lieblein Tor Arvid Breland Charles Francis Edvin Østergaard 《The Journal of Agricultural Education and Extension》2013,19(1):27-40
Abstract Purpose: This article examines and evaluates the potential contributions from action learning and action research with stakeholders to higher education in agriculture and food systems. Design/Methodology/Approach: The research is based on our experiences over the past two decades of running PhD courses and an MSc degree programme in Agroecology in Norway that have attracted students from the Nordic region and other countries. Findings: We conclude that collaborating with non-university stakeholders as an integral part of a university course or programme serves four main purposes, two directly related to learning and two that can be considered as practical implications. Firstly, it enables learning about complex topics, a learning that cannot be achieved by merely reading or listening. Secondly, the real-life flare of such activities provides the students with enthusiasm and energy to delve into theory. Practical Implications: Thirdly, students collaborating with non-university stakeholders connect university and society. Fourthly, this process builds social relevance and civic engagement not found in conventional courses or curricula. Originality/Value: The article presents conceptual foundations and practical implementation of a unique educational programme in agriculture and food systems. 相似文献
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社会建构主义视域中的网络学习共同体 总被引：4，自引：0，他引：4
网络学习共同体是在网络环境下应运而生的一种新的学习方式。本文阐明了社会建构主义学习理论的观点思想,及其对网络学习共同体的启示。从社会建构主义的角度,详细解释了提高共同体学习的有效学习方式。 相似文献
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在激烈的市场竞争和电子商务环境下,客户已经成为企业竞争的重要资源,为了充分利用这些资源为企业带来最大化收益,以客户为中心的理念已经成为多数生产经营企业的共识。加强客户关系管理,提高客户忠诚度,已成为企业的不二选择。拟对电子商务环境下客户关系进行探讨,分析电子商务环境下客户关系管理的内涵和具体运用,在此基础上对电子商务环境下客户关系管理存在的问题提出相应的对策。 相似文献
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由于价格歧视和超订策略等收入管理常用手段的应用常常让消费者感到不公平,从而造成部分客户流失到了竞争者手中,导致长期的收入降低;因此,有效的收入管理需要深入认识顾客的价值。如果利用模糊数学理论处理顾客满意与期望收入最大化之间的关系,通过模糊隶属函数来量化顾客满意度,建立模糊目标规划模型以平衡收益最大化和顾客满意度,则可以较好地解决顾客满意的收入管理优化问题。 相似文献
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This article is about what action learning is in the twenty-first century. In 1983 Reg Revans explained how action learning differed from seven phenomena with which it had been confused. This article explores how action learning differs from seven further phenomena with which it is currently confused. The article details similarities and differences between action learning and self-directed teams, coaching, focus groups, action research, seminars, problem-based learning and experiential learning. 相似文献
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Research suggests that high-quality school improvement planning reflective of the school’s needs and objectives is central to a principal’s success in leading a school. Some American scholars contend that successfully planned and executed “quick wins” are critically important to launching high-level organizational change processes necessary to turn around low-performing schools. Yet, lack of research suggests that the concept of quick wins may be built more on assumptions than evidence. In this study, we evaluate formal quick wins as planned by school principals participating in a turnaround leadership program in the United States. Our results suggest that principals struggle to develop high-quality quick wins despite their relative simplicity as an improvement planning starting point, especially in comparison with the development of traditional annual improvement or development plans. Finally, we consider the implications of these results in relation to traditional school improvement planning, especially in response to low-performing school contexts. 相似文献