Explaining Media Choice: The Role of Issue-Specific Engagement in Predicting Interest-Based and Partisan Selectivity

This study analyzes the predictors of 2 types of media selectivity: interest-based (i.e., choice of entertainment over politics) and partisan (i.e., choice of pro-attitudinal over counter-attitudinal or balanced news). Relying on a large survey-based experiment, we find that issue-specific engagement variables, including perceived issue understanding, issue importance, and issue attitude strength, predict interest-based and partisan selectivity above and beyond the influence of general political knowledge, news interest, and strength of political leanings. These results show that the drivers of selectivity are more complex than general political attributes; rather, they are contextual and reflect people’s engagement with particular issues.     

When Athlete Activism Clashes With Group Values: Social Identity Threat Management via Social Media

On November 30, 2014, five African American St. Louis Rams players locked hands and displayed a “hands-up” gesture during player introductions in response to racial tensions in Ferguson, Missouri, emanating from the Michael Brown case. This act generated significant media attention and prompted discussions via Facebook and Twitter. Two notable venues on social media for these conversations were the “Boycott the St. Louis Rams” Facebook page and the Twitter hashtag #BoycottRams. A thematic analysis of 1,019 user-generated Facebook comments and 452 tweets was conducted through the lens of social identity threat management. Six primary themes emerged: (a) renouncing fandom, (b) punishment commentary, (c) racial commentary, (d) general criticism, (e) attacking other group members, and (f) presenting the “facts” of the case. The results suggest that social media sites such as Facebook and Twitter serve as forums where group members discuss and debate challenges to group values and promote action steps that can mitigate social identity threats. This form of protest holds implications for minority athletes’ activism efforts and sport organization administrators.     

Authors Using Social Media: Layers of Identity and the Online Author Community

This article offers an analysis of the impact of professional social-media engagement upon authors. Authors primarily use Facebook, Twitter and there is growing use of Pinterest. Authors use social-media platforms primarily for marketing, publicity and making contact with readers. They tend to adopt a multi-layered approach to self-presentation and the lines between their ‘public’ and ‘private’ identities are blurred. The research reveals a limited author-reader community, but a much stronger online author–author community, founded upon practical support and encouragement. There are implications for the publishing industry as authors believe their publishers lack social-media expertise. The commercial benefits of maintaining a social-media presence are unclear for many authors.     

Maintaining and Sharing a Haudenosaunee Identity: Onondaga Collective Memory and Social Media

In this article, I survey the Onondaga Nation's social media outlets in the light of collective memory theory. The article identifies several core topics of the nation's identity narratives which, all together, are perceived as an expression of Onondaga functional memory. The role of wampum belts as medial cues to that memory is highlighted as well as the role of social media in the struggle against the negative effects of native media invisibility.     

Media Literacy Messages and Hostile Media Perceptions: Processing of Nonpartisan Versus Partisan Political Information

Partisans are poor judges of news content, rating neutral content as biased against their views (the hostile media perception) and forgiving biased content when it favors their side. This study tests whether a short news media literacy public service announcement (PSA) appearing before political programming can influence credibility and hostility ratings of the program and program host. Our findings suggest that a media literacy PSA can be effective, but its impact depends on the position of the news program and on the political ideology of the viewers. In this case, the media literacy PSA only influenced conservatives’ evaluations of the political program, improving perceptions of a neutral or congruent (conservative) host while further depressing ratings of an incongruent (liberal) host. Liberals’ evaluations of the program were unaffected by the PSA. Implications for media literacy messaging and information processing are discussed.     

新型主流媒体新闻的身份建构:角色展演与道德规训

通过对三大央媒微信、微博报道的文本分析发现,新型主流媒体新闻的身份建构本质上是通过角色展演实现道德规训。一方面,身份建构的表征是角色展演,在角色展演中体现了基本的角色道德。另一方面,身份建构的旨归是形塑角色规范:道德规范、法律规范、伦理规范、技术规范。其中道德规训是新型主流媒体新闻进行身份建构的基本逻辑。为进行道德规训,新型主流媒体主要采取了叙述事件和价值判断相结合的方式。依托身份建构的这一逻辑,新型主流媒体新闻传递社会主流价值观,完成自身的职责和使命。     

The Role of Political Identity and Media Selection on Perceptions of Hostile Media Bias During the 2012 Presidential Campaign

Viewing a hostile media bias against one’s group (e.g., political party) is a perceptual effect of media use. When it comes to the portrayal of political parties in the United States, prior research suggests that both Democrats and Republicans see mainstream media coverage as favoring the other side, regardless of the orientation of the political news coverage. Although prior research has not identified all factors that make this perceptual bias more likely, or at explaining how or why this perceptual effect occurs, we do know that it is related to one’s group identity. In this study, we examined salient predictors of hostile media bias during the 2012 presidential campaign. Individual (i.e., political cynicism) and group identity related (i.e., group status, intergroup bias, political ideology) differences of media users predicted such perceptions. But, the medium selected for political information about the campaign also mattered. The use of two media in particular—TV and social networking sites—appear to have blunted hostile media bias perceptions, whereas the use of two other media—radio and video sharing sites—appear to have accentuated perceptions that the media were biased against one’s party     

Social Media and Online Political Communication: The Role of Interpersonal Informational Trust and Openness

This study examines relationships among interpersonal informational trust and openness with Internet-based political activities and attitudes. Conceptually, it proposes the categorization of online spaces and activities as consumption or interaction types, and classifies interpersonal informational trust within inner and outer circles. Interpersonal informational trust was found to be positively associated with perception of online activities as political participation. It also was associated with use of all types of online media for purposes of political communication, but mostly with online spaces that require interaction with others. Interpersonal political openness showed positive association with the use of interactive-type Web sites for purposes of political communication.     

Government Digital Transformation: Understanding the Role of Government Social Media

Government social media has been integrated as part of the government administrative tools to improve public service and promote public goals. However, the current government information literature is limited to understanding government social media adoption and its purpose for political marketing. The present study seeks to understand the role of government social media in promoting government digital initiatives (i.e., government-backed digital currency). The study validated the inter-relationships between government social media effort, privacy concerns, trust in technology, reachability, and citizens' participation in government-initiated digital innovations. A total of 505 responses from Chinese citizens were collected through an online self-administered questionnaire survey, and the data was submitted to a two-stage Partial Least Squares Structural Equation Modelling-Artificial Neural Network analysis. The analytic results revealed that privacy concerns, trust in technology, and reachability positively influence digital participation. In addition, the information quality and perception of trust in government social media have significant positive influences on government social media engagement. The study provides strategic practical suggestions to government agencies in effectively utilizing social media as a communication platform to foster citizens' participation in government's digital initiatives.     

新时期传媒业的社会角色与人才机制

新时期我国传媒业的社会角色及其定位呈现出多重特征,而这些特征的形成与传媒人才需求以及建立科学的人才机制密不可分.科学的人才机制是新时期我国传媒业的社会角色及其定位的有力保障.     

Partisan Media and Discussion as Enhancers of the Belief Gap

This study examines the roles of partisanship, partisan media use, and political discussion in the development of belief gaps. Using national survey data, we construct models of political identity, media use, and discussion factors predicting beliefs on five contested political issues and find that ideology and partisanship are generally stronger predictors of beliefs than is education. Notably, each has independent effects on belief outcomes. Contrary to some concerns that the Internet especially promotes partisan clustering, use of partisan traditional media—television and radio—is by far the strongest information-related predictor of belief outcomes, whereas partisan social media use and partisan discussion are relatively weak and inconsistent. These findings suggest that political elites continue to exert significant influence over the perceptions of rank and file partisans.     

感知媒介下的流行病、经验与社会记忆——基于屏幕介质的数字传播实践分析

新冠病毒席卷全球,在封禁与隔离的"例外状态"下,屏幕逐渐成为流行病终端化体验的重要装置.屏幕作为感知媒介的承载界面,在数字传播实践中具备特有的社会经验模式与构成框架,是数字传播与个人生活间的一种集成存在.流行病中的交往和认知被平移到屏幕的视觉空间中,人与疾病、经验、社会记忆的关系正在被基于屏幕介质的手机、平板电脑等感知媒介重新塑造:数据与标签建构了经验的数字化与记忆的框架,图像的流通提供了经验的在场化与记忆的激励,个体的叙事导向了记忆的时空化与经验的延伸.     

新媒体受众主体悖论性身份表征略论

新媒体广泛地融入我国政治、经济、社会和文化等诸个领域,业已成为受众获取讯息、分享娱乐和表达诉求的主要媒介.文章通过对新媒体受众的主体实践与精神审美二重性探究,揭示新媒体语境下受众主体悖论性身份表征,进而对新媒体进行理性反思和辩证认知.     

移动社交媒体环境下用户错失焦虑症(FoMO)的研究回顾与展望

[目的/意义]随着技术的发展和环境的变化,用户对于移动社交媒体的依赖程度和使用频率激增,错失焦虑症（fear of missing out,FoMO）已经从原先的个体现象演化为一种广泛存在的社会症候群。对这一新兴群体现象进行系统梳理及分析,以更好地理解移动社交媒体环境下用户信息行为及其背后的认知模式和心理因素。[方法/过程]以国外现有相关研究文献为基础,结合沉浸体验、网络/手机上瘾等相关研究成果,从移动社交媒体环境下FoMO的概念阐述、测量量表以及影响因素3方面进行研究回顾,最后从理论方法和实践操作的角度对移动社交媒体环境下FoMO的未来研究方向进行展望。[结果/结论]以往的FoMO研究对于概念辨析、情境界定以及多方法的融合方面具有较大的局限性,且针对我国移动互联网和移动社交媒体开展的FoMO理论和实证研究几乎为空白。因此,这一命题对于我国信息管理研究者,尤其是用户信息行为研究方向有很大的探索空间。     

电脑与网络:媒介地理学的颠覆者

电脑与网络不仅彻底改变了传播形态学的面貌,而且全面更新了媒介地理学的版图.网络正在将人的生存竞争演变为一种全新的数字竞争、传播竞争,我们必须在网络还没有全面征服人类之前,抓紧设计和规划新的未来.     

论媒介文化的社会角色与发展趋势

当今是个充满预言的时代。由媒介技术所牵动的文化预言．也正是如此．所谓的“网络化生存”、“虚拟社区”、“注意力效应”等等．无不令人眼花缭乱。敢于预言，就意味着不放弃可能出现的机会：认清现实．就意味着机会得以实现的可能。本文将就此探讨传媒文化在社会中的进入与存在方式。     

新媒体时代档案资源的社会认同路径探析

档案是历史的原始记录,新媒体是传播档案资源的重要渠道。科技文化高速发展的时代背景、公民档案需要与档案意识增长的诉求以及档案工作自身发展的渴望,是推动档案资源社会认同的不竭动力。可以通过规避新媒体传播失范,确保档案资源真实有效,把握公众需求、塑造档案形象、弱化刻板印象等路径,保障新媒体时代档案资源的社会认同。     

A Qualitative and Quantitative Study of Social Media Communicators: An Extension of Role Theory to Digital Media Workers

The life of knowledge workers in the information age is enwrapped in both uncertainty and opportunity. Organizations have faced ill-defined times by placing their confidence in the ability of digitally literate workers. We explored how social media communicators navigate the role stressors of this recently developed organizational position. The qualitative results revealed communicators struggled with and managed role ambiguity by relying on outside social media experts and Web analytics. A separate international quantitative survey of social communicators showed organizational leadership and social media self-development activities diminished levels of perceived ambiguity. The implications of this research suggest that organizational leaders possess minimal authority and influence in defining the role of knowledge workers.     

Effectiveness of a News Media Literacy Advertisement in Partisan Versus Nonpartisan Online Media Contexts

Moving media literacy messages out of the classroom and onto the Internet, where much news consumption happens, offers an opportunity to extend media literacy education to a wider public. However, in doing so it becomes important to consider how the context in which such messages are seen conditions their impact on media literacy attitudes and knowledge. The results of an experimental test suggest that a media literacy public service announcement was more effective in reinforcing media literacy beliefs when paired with a partisan, rather than a neutral, political program. The effects of presenting media literacy messages outside of the classroom are discussed.