Self-Dealing or Market Transaction?: An Exploratory Study of Vertical Integration in the U.S. Television Syndication Market

This study explores the programming relationship between vertically integrated station groups and their affiliated syndicators in the context of two frameworks associated with the advantages of vertical integration: the transaction cost and vertical foreclosure theories. The programming sources for various stations that are vertically integrated with syndicators were assessed. The results indicated that leading television station groups had purchased relatively more products from their vertically integrated syndicators. The pattern of internal transfer through vertical integration was especially apparent in the acquisition of newer first-run products that are associated with uncertain quality and less audience information. The findings generally support the transaction cost theoretical perspective. However, the data did not paint a picture of market foreclosure in this industry.     

Which New Forms of Television Advertising Are Most Strongly Recalled? A Quantitative Analysis

In recent years the loss of effectiveness of television advertising based on traditional spots has led to the development and consolidation of new forms of advertising. In this article, the authors analyze the recall effectiveness of three new television advertising formats (television billboards, internal telepromotions, and external telepromotions). We use a representative sample of Spanish television audiences to compare the advertising recall generated by each new form of advertising. The empirical analysis, carried out by means of a probit model, shows that television billboards generate better recall than external or internal telepromotions.     

Influences of the Digest Classification System: What Can We Know?

Robert C. Berring has called West Publishing Company's American Digest System “the key aspect of the new form of legal literature” that West and other publishers developed in the last quarter of the nineteenth century. Berring argued that West's digests provided practicing lawyers not only the means for locating precedential cases, but a “paradigm for thinking about the law itself” that influenced American lawyers until the development of online legal research systems in the 1970s. This article discusses questions raised by Berring's scholarship, and examines the late nineteenth and early twentieth century legal environment in which the West digests were created and became essential research tools for American lawyers.     

Visual Propaganda in the Age of Social Media: An Empirical Analysis of Twitter Images During the 2012 Israeli–Hamas Conflict

This study analyzed images posted to Twitter by the Israel Defense Forces and Hamas' Alqassam Brigades during the November 2012 Gaza conflict to understand aspects of visual propaganda in the age of social media and online social networking. Content analysis was conducted to identify themes and frames prominently appearing in a total of 243 Twitter images posted by the two sides during a two-month period. Resistance and unity were the most prominent themes in the images posted by Israel and causalities of civilians and resistance were most prominent in Hamas-posted images. The majority of the Israeli images featured the analytical propaganda frame whereas the emotional propaganda frame was dominant in Hamas images.     

What do Our Faculty Use? An Interdisciplinary Citation Analysis Study

During the fall of 2012 and spring of 2013, two librarians from the University of Kansas Libraries conducted a citation analysis of faculty publications in three broad disciplinary areas: humanities, social sciences, and science. The main purpose of research was to find out if the library provides adequate support to faculty researchers. The authors confirmed that KU Libraries provide access to the majority of items used by campus researchers. In addition, the findings will be used in collection management decisions, such as demand driven acquisition. Finally, the authors analyzed additional citation analysis studies in order to establish external benchmarks for their results.     

Microaggressions in Academic Spaces: What About the Library?

Microaggressions are subtle aggressions, often unintentional, which are usually directed at certain groups of people, generally minorities. Due to their insidious frequency, they cause great discomfort. They can even cause permanent problems with adapting and integrating of various kinds. University libraries, as the social spaces that they are, accommodate a wide variety of people and can be places where microaggressions occur in different directions: librarians towards users, users towards librarians and among these groups. This study analyzes the incidence of various types of microaggressions in the academic library environment from the point of view of one group of users: academics and researchers. An online survey was completed by a large number of academics and researchers from a large geographic area. Data was obtained on both observed and felt or experienced microaggressions in the library, either towards themselves or other users, or towards the librarian. The results indicate that researchers are more aggressive than librarians, making the library space a safer place for diversity than the university. Nevertheless, for certain aspects the library shows some data that invites reflection and an opportunity to further reduce occurrences.     

Trivializing the News? Affective Context Effects of Commercials on the Perception of Television News

This study examined whether affect induced by television commercials influences the perception of news programming. An experiment showed that viewers in positive moods generated by television commercials perceive news stories viewed both after and before watching the commercials as more entertaining, relaxing, realistic, and more credible than viewers exposed to neutral commercials do. Of interest, viewers in positive mood, as compared to neutral mood, perceived the topic presented in the news story as less important and serious.     

Spanish Language Children’s Books Focusing on Health Literacy: An Annotated Bibliography

An efficient and economical health care system requires that patients and providers understand each other. For Latino patients, the challenges to effective communication include limited Spanish language ability of providers, limited English language ability of patients, lack of knowledge of the health system, and a generally low educational attainment resulting in general low literacy and numeracy abilities. Both literacy and public health research suggests that focusing on family systems and children is a good path to helping the entire Latino community to navigate better healthcare. This poster provides a selection of titles of readily available Spanish and bilingual (Spanish/English) children’s books that focus on health literacy as well as a series that addresses children’s health issues written for low literacy Spanish-speaking parents. The bibliography is organized into the following categories: Exercise, Healthy Habits, The Human Body, Hygiene, Nutrition, Parenting, and Understanding Difference. It is incumbent upon those in public service, including public libraries, the educational system, and literacy experts, as well as those in the medical professions to try and remedy this situation. Ideally, the titles for children should be read with parents or teachers. This bibliography should be useful for public librarians, school librarians, academic librarians collecting for education departments, literacy experts, and medical and health sciences librarians.     

On the Spot: A Functional Analysis of Congressional Television Spots, 1980–2004

Congressional elections are crucial to the American political system and candidates spend millions of dollars seeking votes with television spots. Unfortunately, the literature in this area is a hodgepodge of studies (with different methods and samples) rather than a comprehensive analysis of congressional television advertising. This study utilized the Functional Theory of Political Campaign Discourse to content analyze 744 television spots for House and Senate candidates from 1980–2004. Candidate discourse in these spots employed acclaiming (positive) strategies much more frequently than attacking (negative) or defending (refutational) strategies. Unlike discourse in presidential campaigns, congressional TV spots tend to place equal emphasis on policy and character (although since 1992 the emphasis has been on policy). Democrats tend to attack more and to discuss policy more than their counterparts. Incumbents acclaimed more and attacked less than challengers, whereas open-seat candidates have a style that lies between these two extremes. Open-seat candidates discuss past deeds less frequently than incumbents or challengers, both of whom tend to rely on the incumbent's record to attack (challengers) or to acclaim (incumbents).     

Google Scholar’s Coverage of the Engineering Literature: An Empirical Study

Google Scholar’s coverage of the engineering literature is analyzed by comparing its contents with those of Compendex, the premier engineering database. Records retrieved from Compendex were searched in Google Scholar, and a decade by decade comparison was done from the 1950s through 2007. The results show that the percentage of records appearing in Google Scholar increased over time, approaching a 90 percent matching rate for materials published after 1990.     

Inclusion or Illusion? An Analysis of the FCC's Public Hearings on Media Ownership 2006–2007

An assessment of the extent of public involvement in the FCC's media ownership hearings in 2006–07 was conducted through an analysis of the hearings' structure, the 732 public comments made in them, and the FCC's ensuing Report & Order (R&O). In light of the rising call for pluralism, direct democracy and public involvement in policy deliberations, the results reveal that the FCC consistently hindered public participation in the hearing process it initiated and managed through limited advance notice, inconvenient timing, a hearing structure that subordinated the public to experts and stakeholders, and scarce mention of public comment in the final report.     

Expanding the Unidirectional View on Parental Television Mediation: Children’s Guidance of Their Parent’s Television Use

Compared to parental mediation research, much less is known about how children influence and guide their parents’ media use. This study examined whether children also mediate the television use of their parents. Measures of an existing television mediation scale were reversed to the perspective of the child guiding the parent’s television use. A sample of 187 parent-child dyads completed a cross-sectional survey in Flanders (Belgium). Factor analyses showed that the original subscales were reproduced with high internal validity. Both parents and children had congruent views about children’s television mediation; television mediation and children's restrictive mediation was positively associated with conflict in the family.     

Live Reporting in Television News: Breaking News or Black Holes?

In the early days of television, it was thought that live coverage of news events would be extremely rare. Instead, live coverage has become pervasive. Results from this study showed that stations in sampled-markets aired more stories containing a live element than they aired standard reporter packages. Most of the time, there was no apparent journalistic justification for going live, adding evidence to the contention that technology drives journalism in television newsrooms today.     

Guest Editorial: An Opinion on the Opinion—An Access Services Librarian's Perspective on the Georgia State Ruling

The authors examine, based on a survey of users, the e-reserve management software landscape. Library course reserve processing staff was surveyed to determine what management systems, if any, are being used and how effective they are in meeting the needs of the library, the faculty, and the students. Although there are many positive aspects to such systems, there are some shortcomings, which the authors discuss.     

What is in the United States serial set?

The number and character of documents printed as part of the U.S. Serial Set have undergone considerable transformation since its beginning in 1817. This study examines the composition of the Set at various points in time. During the nineteenth century numerous executive branch documents were included in the Serial Set, so that the early Serial Set is a large and reasonably comprehensive record of the activity of the U.S. government. The Serial Set of the twentieth century has been gradually reduced in scope: presently it contains almost no executive branch documents, and only a select portion of congressional publications. Increased familiarity with the varying nature of the U.S. Serial Set provides researchers with valuable guidance for greater and more effective use.     

Arousing News Characteristics in Dutch Television News 1990–2004: An Exploration of Competitive Strategies

This study investigates the processes by which competition in the television news market might promote the presence of arousing characteristics in television news. A total of 3,024 news stories from six Dutch television news programs over the period 1990 to 2004 were investigated through content analysis. The findings of the study show overall increases in all 6 arousing characteristics. The findings also show that commercial newcomers included more arousing characteristics in their news stories than the public service broadcasters, that commercial newcomers developed a news format that featured more arousing characteristics, and that existing programs reacted to newcomers by increasing the amount of arousing characteristics in their news stories.     

What causes the similarities and differences among the social sciences in different cultures? Focusing on Japan and the West

As the title suggest, this article attempts to account for variations in the approach to the social sciences between Japan and the West. Ito identifies and provides examples for two categories of research that are peculiar to Japan: (1) A tradition of academic interest in long‐term longitudinal social surveys; and (2) Theories that are based on words and concepts that are unique to the Japanese language and experience. He also covers the special focus that Disaster Communication research has had in the country.

The second half of the paper deals with the great deal of similarities in approach to research between the West and Japan by looking at the significance and impact of key developments in the histories of the two cultures.