Program exclusivity and competition in the cable television industry

The authors argue that program exclusivity will be an important factor in the future of the cable television industry. They assert that prohibiting cable program exclusivity may limit the First Amendment rights of cable programmers and operators. The authors conclude that the best chance for increasing competition if program exclusivity continues is to increase the number of market participants.     

Cable advertising and the future of basic cable networking

Using a pooled cross section/time series data base for 18 basic cable networks over a seven‐year period, we show that limited national household reach is a major reason that cost‐per‐thousand (CPM) advertising rates for cable have remained consistently below broadcast rates. Our models thus imply that limited reach disproportionately restricts the economic potential of advertiser‐supported cable networks. The models also predict, however, that reach expansion, via DBS and other multichannel media and via digital compression technology, will disproportionately improve their viability: average cable CPMs would be well above broadcast network CPMs if household reaches were comparable. Our results also support the view that larger MSOs are able to adversely affect entry and survival of advertiser‐supported cable networks by threatening to refuse carriage.     

The selling of the cable TV compromise

A fair bit has already been written about the broadcaster‐cablecaster “compromise” of late 1971 which led to the final issuance of cable television rules and regulations by the Federal Communications Commission early in 1972. On the following pages, Mr. Jassem explores events in the compromise and deliniates several key factors instrumental in the agreement being reached. The author, who taught last year at Trenton State College (New Jersey) is presently a teaching assistant while enrolled in the doctoral program at the University of Wisconsin in Madison.     

Competition between the cable and broadcast industries: A niche analysis

The authors show that although there is increasing competition between cable television, broadcast television, and radio, broadcast television remains a strong competitor and has not yet been displaced by cable television in the advertising market. Radio still remains competitive, but not to the degree of broadcast television. The authors suggest that cable television will not rapidly overwhelm and push broadcast industries out of the market.     

Bestsellers and the British book industry

The article considers the concept and significance of bestsellers in British publishing. There is a brief historical summary, noting the trade's objections to the idea. This was overcome in 1979, whenThe Sunday Times started to publish a weekly list. The methods used to compile it are described. The successive improvements to the methods, and their limitations, are analyzed. The authoritative lists published inThe Bookseller since 1979 are analyzed in terms of format, authorship and subject. It is concluded that paperback is the principal medium for popular fiction, but that hardback is still more important for nonfiction. It is further concluded that the range of subjects of bestsellers is limited, and predictable, leading to the creation of formula books. A link between popular television programs and media personalities and successful books is noted.     

传媒业中的规模经济与范围经济

本文针对传媒业运作中的规模经济与范围经济现象进行了阐析。作者先在理论上对规模经济与范围经济进行辨析 ,然后列举传媒业中与单一传媒组织以及传媒集团有关的规模经济与范围经济现象 ;论文最后就如何追求规模经济与范围经济对传媒业提出了建议     

Life after death in the magazine industry

The magazine industry has succumbed to severe cutbacks in recent months but nevertheless is still a vibrant industry. In order to become a successful part of this industry, magazines must go through certain stages of life in which they meet with certain challenges. Surviving these stages is the mark of a truly auspicious publication, but surviving also means being able to adapt to market and readership changes.     

Measures of concentration in the daily newspaper industry

The author argues that the amount of circulation controlled by, and number of papers owned by, major newspaper firms does not provide adequate measures of economic concentration. The study measures the national newspaper market and thirty local markets using various concentration ratios and finds that all markets surpass the levels of concentration normally associated with monopoly.     

The information revolution and the modern printing industry

The progress of humanity has long been impossible without the development of quality printing production: the book is universally known to be an essential attribute of worldwide civilization. Over the recent decades, the most important feature of the scientific and technological revolution has become its informational aspect, and this produces multiple effects on the changing nature of modern printing. The latest information technologies have significantly replenished the arsenal of traditional printing production and form the basis of the current use of printing equipment.     

The publishing industry and the single European market

True European integration cannot occur without developing a common cultural base that preserves diversity. An analysis of the present European publishing market and the involvement to date of the European Community in publishing sheds light on the likely impact of European unity on the industry. The book is the main force of European culture, and European publishing is healthy. To protect and enhance this vitality, the European Community must promote coordination with regard to author/publisher relations, adaptation of book distribution channels, book pricing, taxation, libraries, promotion of reading, foreign trade, control of illicit reprography, and development of information and research relevant to publishing and the book. Germán Sánchez Ruipérez is founder, chairman and CEO of Grupo Anaya and CEO of America Publishing Group. He heads the Committee on Reading of the International Publishers Association and the Ibero-American Chapter of the International Group of Scientific, Technical and Medical Publishers.     

简谈我国新闻出版业的标准化建设

我国新闻出版业进入了转企改制、转型升级的改革关键期,行业标准化工作面临着新情况、新问题,也迎来了更多的机遇和更广阔的发展空间.本文对新闻出版业现阶段标准化工作的主要特点和存在的主要问题加以分析,提出了解决的建议.     

全球化进程中的澳大利亚广告业

广告产业蕴含着巨大的经济、文化和社会力量 ,是支撑所有商业媒体的原动力 ,在全球经济一体化的进程中 ,这种特征犹为明显。本文探讨了澳大利亚广告业的发展历程以及经济全球化对澳大利亚广告业造成的影响 ,并对其前景作了描述。     

A study of the communications of executives in business and industry

This research study was addressed to the question of how group composition, based upon Machiavellian characteristics and under conditions of structured and unstructured task assignments, would affect the dispersion of group communication and reactions. The data suggested that both Machiavellianism and task structure significantly influence group communication, but that they are not dependent upon one another. Reasons for these findings and the applications to group communication theory are discussed.