Uses and Gratifications,Journalists’ Twitter Use,and Relational Satisfaction with the Public

This study employed the uses and gratification approach to investigate how journalists perceive relational satisfaction with the public on Twitter, specifically the associations between journalists’ motivations to use Twitter, their Twitter use, and their relational satisfaction with the public. Through a survey of South Korean journalists, this study revealed that journalists’ motivations for Twitter use are positively related to their job-related activities on Twitter (e.g., posting/sharing their news and interacting with audience), which consequently influences perceived relational satisfaction with the public. The findings provide new insight into an increasingly important part of the public’s engagement and news/information flows in the digital media environment. This study expands upon the literature by analyzing how journalists’ motivations for using Twitter and their job-related activities on Twitter are associated with relational satisfaction with the public.     

Managing Social Media Use: Whither Social Media Guidelines in News Organizations?

Fears exist that social media use by news media and journalists may affect basic journalistic tenets such as objectivity, gatekeeping, and transparency. As a result, more and more news media organizations are issuing guidelines to manage employee use of social media. In this article we discuss the complex relationship of a selection of market-leading news media organizations with prescribed use of social media. Applying content analysis to 12 existing social media guidelines, we elaborate on the various types of rules linked with the basic principles of journalism. A key intention of this research is to provide insights for media management and journalism scholars to better understand the use of social media by journalists and the implementation of guidelines by media organizations. More practically, this article can aid media organizations who are shaping their own set of rules regarding use of social media by their staff.     

Trust or Bust?: Questioning the Relationship Between Media Trust and News Attention

This article establishes the theoretical significance of media trust and explores the relationships between individuals' levels of media trust and news attention. Three distinct types of media trust are introduced: 1) trust of news information, 2) trust of those who deliver the news, and 3) trust of media corporations. The findings indicate that these different types of media trust relate to news attention in distinct ways, specifically when examined across medium. The theoretical significance of the findings are discussed and contextualized in light of an evolving media environment.     

How to Measure Generalized Trust in News Media? An Adaptation and Test of Scales

In many countries, studies show declining levels of trust in news media at large. However, there still is no valid and accepted measure of generalized trust in news media. To establish and test a suitable measure, we chose two elaborate scales of related concepts: the scale on trust in media coverage of a specific topic by Kohring and Matthes and a credibility scale by Yale, Jensen, Carcioppolo, Sun, and Liu. We adapted both to measure generalized trust in news media and conducted a survey in Germany to (a) evaluate the dimensional structures of both adapted scales and (b) analyze their predictive validity by testing their explanative power on alternative media use. Both adapted scales yield well-fitting models but should be carefully treated with respect to discriminant validity. The adapted Kohring and Matthes scale successfully predicts alternative media use and can therefore be recommended for further research on generalized trust in news media.     

Conversing Ethics in India’s News Media

This paper identifies the significant ethical challenges expressed by journalists and editors working in media companies in the city of Hyderabad, India. Keeping those dilemmas and challenges in mind, the authors propose economist and Noble laureate Amartya Sen’s capabilities approach as a theoretical outline for the development of future journalism ethics curricula. The major challenges described by the journalists and editors were cross-media ownership, which fosters a political economy focused on revenue generation rather than journalism for public good; problems with the publication of inaccurate information, which are now precipitated by the omnipresence of social media; and a culture of “democratic deficit” where journalists find it increasingly difficult to practice journalism safely and to report about poverty, corruption, crime, environment, caste, and gender. The specific knowledge systems from Sen’s capabilities approach suggested for integration are the study and coverage of injustices in a democratic society; the focus on whether people have flourishing lives that give them the opportunities, freedoms, and choices they need; and economic and political freedoms that give journalists an understanding and appreciation for reporting on inequality and strengthening democratic institutions.     

Are Social Media Ubiquitous in Academic Libraries? A Longitudinal Study of Adoption and Usage Patterns

A debate has emerged in library literature concerning the advantages and disadvantages of adopting social media applications in academic libraries. This research examines the ubiquity of social media through a longitudinal study of the adoption rates and usage patterns of Facebook, Twitter, YouTube, and Flickr at academic libraries in the Canadian province of Ontario from April 2010 to April 2012. The findings from this study indicate that large discrepancies exist in adoption rates across libraries, with two-thirds of Ontario academic libraries maintaining at least one social media application during the period of examination. Unexpectedly, Twitter and Facebook were equally popular social media tools during the study period. Despite its low adoption rate and usage, YouTube was by far the most effective means of reaching patrons. We conclude by examining the implications of engaging with patrons via social media in ways that are effective, engaging, and meaningful.     

Parenthood,Professorship, and Librarianship: Are They Mutually Exclusive?

A survey of tenure-track and tenured librarians at ARL libraries provides data on the relationship between parenthood and professorship. Results analyze the impact of the promotion and tenure process on child-bearing and child-rearing decisions. Discrepancies are found based on gender, tenure status, and family status.     

Journalists’ Coverage of Online Firestorms in German-Language News Media

When people perceive events that conflict with their expectations they can easily express their agitation and concerns online and likely find others who share their opinion. When large quantities of messages containing negative word-of-mouth suddenly spread in social media we speak of an online firestorm. By covering the outcry, journalists elevate it onto a mainstream communication platform and support the process of scandalization. Content analysis was used to explore how journalists, working for German-language media, cover this phenomenon. Over a period of 16 months, 130 online firestorms were identified and analyzed. Based on a typology of online firestorms, we have found that the majority of cases address events of perceived discrimination and moral misconduct aiming at societal change. Vilification of the organization or person occurred to a much lesser extent. Thus, journalistic coverage of the phenomenon focuses on the rectification attempts of an aroused public. Image-repair responses of the firestorm objects are quoted by journalists in about half of the articles, thereby providing some balanced reporting about the online criticism. This study provides an initial insight into how online firestorms are used as a topic of news coverage by journalists and explores journalists’ contribution to attempts of online scandalization.     

Legacy and Native News Brands Online: Do They Show Different News Consumption Patterns?

The distinction between legacy media and digital media has frequently been used to analyze the journalistic and commercial contrast between traditional media (offline) and new media (online). However, little research has been carried out on the degree to which legacy brands differ from digital native brands in the digital environment. Are legacy and digital native news brands associated with similar news consumption patterns, or do those patterns differ substantially? This work intends to give an answer to this question, taking as a reference the Spanish case. The underlying assumption of this study is the idea that legacy brands carry over into the digital world some of the consumption characteristics of their old products, which could differ greatly from those associated with new digital native products. While not in the manner initially planned, the study confirms the existence of small differences in those characteristics between groups of brands, but mostly related to journalistic factors, not marketing ones. These findings have important consequences for the branding of legacy and native news brands.     

Whose News? Whose Values?

As user-generated content (UGC) and citizen-driven forms of journalism have risen to prominence alongside professional media production, they have presented a challenge to traditional journalistic values and processes. This study examines that challenge from the perspective of the creators and consumers of citizen-driven news content, exploring their perceptions of citizen journalism and the professional tenets of good journalism. Through a nationally representative survey of US adults, this study finds that citizen journalism consumers hold more positive attitudes toward citizen journalism, but do not show a significant identification with professional journalistic values, while general news consumption is positively related with affirmation of professional journalistic values. Compared with consumption, content creation plays a relatively insignificant role in predicting attitudes toward citizen journalism and the professional tenets of good journalism. Implications for understanding the changing perspectives of news creators and consumers are discussed.     

Partisan Enclaves or Shared Media Experiences? A Network Approach to Understanding Citizens’ Political News Environments

The abundance of political media outlets raises concerns that citizens isolate themselves to likeminded news, leaving the public with infrequent shared media experiences and little exposure to disagreeable information. Network analysis of 2008 National Annenberg Election Survey data (N = 57,967) indicates these worries are exaggerated, as general interest news outlets like local newspapers and non-partisan television news are central to the public’s media environment. Although there is some variation between the media diets of Republicans and Democrats (FOX News and conservative talk radio are central to Republicans’ information network), neither group appears to engage in active avoidance of disagreeable information. Individuals across the political spectrum are not creating partisan “echo chambers” but instead have political media repertoires that are remarkably similar.     

Media pluralism: What matters for governance and regulation?

Media pluralism is valued in most jurisdictions because it contributes to a well-informed citizenry. The authors examine what media policy and regulatory levers appear to affect five types of citizen knowledge across the European Union. They conclude that concentration of titles matters more than ownership in newsprint; and that neither type of concentration matters in broadcasting in the same way, but the regulatory regime for public service broadcasting does, particularly for political knowledge.     

Seeking Out and Avoiding the News Media: Young Adults’ Proposed Strategies for Obtaining Current Events Information

This study takes a closer look at the role the news media plays in how young adults inform themselves in the high-choice media age. In-depth interview data with 21 young adults from varying socioeconomic backgrounds were used to identify the strategies they had for locating current events information. During the interviews, the young adult participants responded to six hypothetical “vignettes” by articulating the steps that they would take to find information about current events. Findings revealed two strategy patterns that interviewees voiced—one set of strategies directly involved use of the news media, and another set avoided the news media in favor of functional information alternatives. Common among all the interviewees, however, was the need for information skepticism when navigating the contemporary media environment. Implications for social inequality and news media literacy are discussed.     

All About Whom? Stock Photos,Interactive Narratives and How News About Governmental Surveillance Is Visualized

A two-stage analysis examined visuals in news related to governmental surveillance, finding that just as surveillance has shifted from visual evidence to dataveillance, journalism is shifting its notion of visual evidence from photojournalism to journalistic data representations. First, a card sort analysis of news visuals was conducted on two news sites before and after Edward Snowden's document leak in June 2013. The news images remained relatively consistent, relying heavily on accessible official and stock photography sources. Second, a review of The Guardian's contemporaneous “NSA Files: Decoded” multimedia package found personalized, data-rich visual storytelling techniques. Between the two approaches is a vast difference in how surveillance is represented and made accessible, with implications for the visual coverage of other challenging news topics.     

Are They Watching? Visitors and Videos in Exhibitions

Abstract Data from the Women's Health summative evaluation video study prompted a comparison with similar data for other videos in exhibitions. Values for attraction power, holding time, and holding power were compiled in a database of 45 video titles. On average, 32 percent of the visitors are attracted to videos, and the average time spent watching is 137 seconds. An attraction power of more than 60 percent was exceptional. On average, people watched more than one‐third of the total length of videos, but less than one half. A holding power of more than .70 was exceptional. Once a video has attracted people's attention, it does not always hold it. Visitors are constantly tempted to move to another exhibit element, looking for what's next. One cannot assume that introductory videos will be watched thoroughly by the majority of visitors. This has implications for introductory videos that are expected to teach visitors concepts and vocabulary necessary to understand the rest of the exhibition or a main message that ties everything together. Using these data as a guideline, we can realistically gauge what levels of use are possible, and what levels of success, as measured by visitors' attention, can be anticipated.     

Are fame and fortune the kiss of death?

Trade and scholarly publishers often urge academic authors to reach out to an audience beyond their peers. One obstacle to expanding the audience for new scholarship is the widespread belief that it requires "pandering to the lowest common denominator," or "dumbing down," and that the scholar turned "popularizer" will be shunned by the academy. Where did this academic myth come from? Is there any truth behind it? What can an editor say to the academic author who fears that publishing success will spell the end of academic respectability?