Educational Media

Jay Stein's Mass Media Education, and a Better Society (Chicago: Nelson-Hall, 1979---$ )

Gavriel Salomon's Interaction of Media, Cognition, and Learning (San Francisco: Jossey-Bass Publishers, 1079---$ )

Dennis D. McDonald et al, Directory of Public Broadcasting Information Resources (Washington: Corporation for Public Broadcasting, 1979--- free , paper)

Religious media communication, two recent titles     

Market Competition and the Media Performance of Taiwan's Cable Television Industry

Using industrial organization as the theoretical framework, this study examines the relation between market competition and the media performance of Taiwan's cable television industry. The media performance of cable television systems is defined as the subscribers' satisfaction with program service, customer service, and community service. A telephone survey was conducted to collect data for the study. This study's findings in general support a positive relation between market competition and media performance, which accords with most previous studies.     

Foreign Media Systems

Philip Schlesinger's Putting 'Reality' Together: BBC News (London: Constable, 1978---E8.50/4.50 or about $17.00/9.00)

Australia, latest round-up of media publications from

John A. Lent, Third World Mass Media and Their Search for Modernity: The Case of Commonwealth Caribbean, 1717-1976 (Cranbury, N.J.: Bucknell University Press, 1978---$22.50)     

Social Media Marketing: Determining and Comparing View of Public Library Directors and Users

ABSTRACT

Purpose: The present study aims to determine and compare the views of directors and users of public libraries on the use of social media for the marketing of library services.

Methodology: Data collection was done through two researcher-made questionnaires, one from the viewpoints of directors and one investigating the views of users. The questionnaires’ validity was done by four libraries and Information Science professionals, and the reliability was determined by the Cronbach’s alpha coefficient. The statistical population of this research is made up of all directors and users of 12 public libraries of the city of Isfahan, one of the largest cities in Iran.

Findings: In users’ viewpoints, the “interaction capability” is the most important feature that social media marketing can have in libraries. From the viewpoints of the directors, “creating a true picture of the role of the library” and “informing users about library services” are among the most important reasons for the marketing of libraries in the social media. From the perspective of both groups, the Telegram is the most appropriate medium for the marketing of library services.

Results: To maintain their customers and their market position, libraries need to use more exciting tools such as social media for marketing. Library directors of this study emphasized on this fact and 79.1% of users expressed interest in receiving library information through social media.

Value: The findings of this study would help the library directors to better decide on the marketing of their library services in social media.

Type of the study: Scientific-Research     

Media Regulation and Law

Harold L. Nelson and Dwight L. Teeter, Jr.'s Law of Mass Communications: Freedom and Control of Print and Broadcast Media (Mineola, N.Y.: Foundation Press, 1978—$16.00)

David Gordon's Problems in Law of Mass Communications: Programmed Instruction (same publisher–inquire for copies), which in a few cases also updates the basic text (as in the Supreme Court case on crossownership of media)

John Foley, Robert C. Lobdell, and Robert Trounson, eds. The Southern California Conference on The Media and the Law (Los Angeles: Times Mirror Press, 1978—price not given, paper)     

Teaching Blended Content Analysis and Critically Vigilant Media Consumption

Courses: Media and Society, Media Literacy, Communication Research Methods, Mass Media and Pop Culture.

Objectives: This semester-long activity uses an integrated instructional approach to media studies to introduce students to the research method of qualitative content analysis and help them become more critically vigilant media consumers. To this end, students create a valid and reliable codebook for the purpose of content analyzing a mass-mediated text for its treatment of a dominant discourse.     

Effects of Celebrity Media Exposure on Box-Office Performance

This article examines the relation between box-office performance and celebrity media exposure, as measured by appearances in the celebrity magazine, People. This study employs variables that capture different time periods to test whether People magazine appearances were merely part of a general promotional effort by a studio or whether appearances reflected the popular appeal of the actor. The results indicate that promotional appearances do not significantly affect box-office revenues. In fact, it is the star's popular appeal reflected in appearances prior to the promotional push that significantly affect box-office success.     

Journalism and Mass Media

1977 Newspaper Edition (the publication will appear quarterly—apparently covering a different medium each issue, 342 Madison Ave., New York, N.Y. 10017— available without charge to key personnel concerned with media decisions at agencies and clients, $18.00 per copy to others)

1977 City and Regional Magazine Directory (Conference Management Corp., 500 Summer St., Stamford, Ct. 06901—$19.95, paper)

Washington Journalism Review (WJR, 3122 M St. NW, Washington, D.C. 20007—$16.00 per year/12 issues, with single copies at $2.00)

Maurice Rickards' This is Ephemera: Collecting Printed Throwaways (Brattleboro, Vt.: Stephen Greene Press, 1977—$7.00/3.9)

Prakash Sethi's Advocacy Advertising and Large Corporations: Social Conflict, Big Business Image, the News Media, and Public Policy (Lexington, Mass.: Lexington Books [D.C. Heath] , 1977—$25.00)     

European Media

Leonard W. Doob, ed. "Ewa Pound Speaking" Radio Speeches of World War II (Westport, Conn.: Greenwood Press, 1978—$29.95)

L'Informatisation de la societe, by Simon Nora and Alain Minc (Paris: La Documentation francaise, l978—22FF)

La presse francaise by Pierre Albert (Paris: La documentation francaise, 1978 —18FF)

Dossier H....comme Hersant by Dominique Pons (Paris: Alain Moreau, 1977— 35FF)

Le Monde en miniformat (two volumes for 1977) (Paris: Editions France Expansion, 1978—1500FF)

La Correspondance de presse (13 avenue de l'Opéra, 75001 Paris—24FF per issue/ 4750FF per year for the daily)

La television fait-elle l'élection: une analyse comparative—France, Grande-Bretagne, Belgique by J.G. Blumler, R. Cayrol and G. Thoveron (Paris: Presses de la fondation nationale des sciences politiques, 1978—135FF)

La television et son tlublic, 1974-1977 (Paris: La documentation francaise, l978—25FF)

Le village à l'heure de la télé (Paris: Stock, 1978—35FF)

Corsaires des Ondes: Europel, RTL, RMC c Cie by Jean-Emmanuel and Muriel Ray (Paris: Cerf, 1978—39FF)

Les radios libres by Collectif Radios Libres (Paris: Maspero, l978—14FF)

Les chemins de la persuasion: le mode d'influence des media et de la publicité sur les comportements by Jean-Noel Kapferer (Paris: Gauthier-Villars, 1978— 98FF)

Les spectres de la bande: essai sur la BD by Alain Rey (Paris: Editions de Minuit, l978—39FF)

Actuel par Actuel: Chronique d'un journal et de ses lecteurs, 1970-1975 (Paris: Stock, 1977—32 FF)

Cinq monopoles de l'information by Institut national de l'audiovisuel (Paris: INA, Service des relations exterieures, 1977—price not given)

Irish Broadcasting Review (Radio Telefís Eireann, Dublin 4, Ireland—E4.50 in Ireland and UK; E5.50 in Europe and E10.00 in rest of world ($20.00 in USA)/three times per year)

Bibliography of Austrian Mass Communication Literature 1945-1975 prepared by the Department of Mass Communication, University of Salzburg (Verlag Wolfgang Neugebauer, Box 64, A-5033 Salzburg, Austria—AS180.00/DM28.00/US$14.00)

Fernsehen, Program, Pyogrammanalyse: Auswahlbibliographie 1970-1977 (Television, Program, Program Analysis: Selected Bibliography 1970-1977) by Josef Hackforth et al. (Munich: Verlag Dokumentation Saur KG, Poessenbacher Strasse 2, D-8000 Munich 71, 1978—price not given)

Hörfunk and Fernsehen in der DDR (Radio and Television in the German Democratic Republic by Heide Riedel (Literarischer Verlag Braun, Duennwalder Mauspfad 390, D-5000 Cologne, 1977—DM 20.00/US$10.00 approximately)

Massenmedien Spontan. Die Zuschauer Machen Ihr Programm (Spontanious Mass Media: Viewers Produce Their Own Programs) edited by Rudolf Brun (Fischer Taschenbuch Verlag, Geleitsstrasse 25, D-6000 Frankfurt, 1978—DM6.00/US$3.00)

Kabelcommunikation. Organisation and Programme (Cable Communication: Organization and Programs) edited by Ulrich Paetzold (Verlag Oelschlaeger, Amalienstrasse 81, D-8000 Munich 40, 1978—DM25.00/US$12.50)

Tontraeger in der Bundesrepublik Deutschland (Recording Industry in the Federal Republic of Germany) by Werner Zeppenfeld (Bochum: Studienverlag Dr. N. Brockmeyer, 1978—DM35.00/US$17.50)

Handbuch des Presserechts (Handbook of Press Law) by Martin Loeffler and Reinhart Ricker (Beck'sche Verlagsbuchhandlung, Wilhelmstrasse 9, D-8000 Munich 40, 1978—DM80.00/US$40.00)     

Media Production

Peter Utz' Video User's Handbook (Englewood Cliffs, N.J.: Prentice-Hall, 1980--- $12.95 in paper with a hardback available as well).

Martin Maloney and Paul Max Rubenstein's Writing for the Media (Englewood Cliffs, N.J.: Prentice-Hall, 1980---$14.95).

Betsy P. Graham's Magazine Article Writing: Substance and Style (New York: Holt, Rinehart & Winston, 1980---$10.95, paper)

Michael L. Kleper's How to Build a Basic Typesetting System (1979---$10.00, paper)

Martin L. Gibson's Editing in the Electronic Era (Ames: Iowa State University Press, 1980---$15.50).     

Print Media

Elizabeth L. Eisenstein, The Printing Press as an Agent of Change (Cambridge and New York: Cambridge University Press, 1979---$49.50 for the two volume set)

Roy Harley Lewis' Antiquarian Books: An Inisder's Account (New York: Arco, 1979---$10.00)

Jack Lindsay's William Morris: His Life and Work (New York: Taplinger, 1979---$14.95)

Thomas Weyr's Reaching for Paradise: The Playboy Vision of America (New York: Times Books, 1979---$12.50)

Book Publishing Worldwide, A Publisher's Weekly Extra (New York: R.R. Bowker, 1979---S6.95, paper)

Scholarly Communication: The Report of the National Enquiry (Baltimore: The Johns Hopkins University Press, 1979---$3.95, paper)

Charles B. Osburn's Academic Research and Library Resources: Changing Patterns in America (Westport, Conn.: Greenwood Press, 1979---$18.95)

Robert Egan's The Bookstore Book: A Guide to Manhattan Booksellers (New York: Avon Books, 1979---$5.95, paper)     

Media and Media Related

Ronald Gottesman and Harry Geduld (eds.) Guidebook to Film: An Eleven-in-One Reference (New York: Holt, Rinehart &; Winston, 1972 – ,$6.95/3.95)

C. Edward Wall (ed.) Multi Media Reviews Index: 1970 (Ann Arbor, Mich.: Pierian Press, 1971 – $19.50)

Dorothy I. Weil's (ed.) The American Film Institute's Guide to College Film Courses 1971-72 (Chicago: American Library Association, 1972 – $3.50, paper)

Raymond Fielding's The Technique of Special Effects Cinematography (New York: Hastings House, 1972 – $18.50)     

Media Production

Barrie Redfern's Local Radio (London and New York: Focal Press, 1978—$8.95, paper)

Norman Crowhurst's How to Select and Install Your Own Speakers (Blue Ridge Summit, Pa.: TAB Books, 1979—49.95, and also in paperback)

Hindman, Janes, Larry Kirkman, and Elizabeth Monk. TV Acting: A Manual for Camera Performance (1979—$15.50/7.95 , 191 pp.)

Williamson, Daniel R. Newsqathering. (1979—$13.50/7.50 , 250 pp.)

Stonecipher, Harry W. Editorial and Persuasive Writing: Opinion Functions of the News Media (1979—$13.95/7.95, 256 pp.)

Richard Robinson's The Video Primer: Equipment, Production, and Concepts (New York: Quick Fox, 1979—$14.95/6.95)

Marshall Lee's Bookmaking: The Illustrated euide to Design/production/editing (New York: R.R. Bowker, 1979—$25.00)

Lenny Lipton's Lipton on Filmmaking (New York: Simon and Schuster, 1979—$7.95, paper, with a hardback also available)

Philip C. Geraci's Photojournalism: Making Pictures for Publication (Dubuque, Iowa: Kendall/Hunt Publishing, 1978—$12.95, paper)     

Media Production

Bob Westmoreland's Teleproduction Shortcuts: A Manual for Low-Budget Television Production in a Small Studio (Norman: University of Oklahoma Press, 1974—$10.95)

Joseph F. Robinson's Videotape Recording.: Theory and Practice (New York: Hastings House, 1975– $18.50)

L. Bernard Happe's Your Film & the Lab (New York: Hastings House, 1974 —$11.50/6.50)     

Media

Steven H. Chaffee and Michael J. Petrick's Using the Mass Media: Communication Problems in American Society (New York: McGraw-Hill, 1975—$6.95, paper)

Bibliography: Some Canadian Writings on the Mass Media (Ottawa: Canadian Radio-Television Commission , 1974—apparently free on request, paper)

Communications: Some Federal Proposals (Ottawa: Information Canada, 1975—price not known, paper)

Bernard C. Hennessy's Public Opinion (Belmont, Calif.: Duxbury Press/ Wadsworth, 1975—price not known, paper)

John G. Cawelti's The Six-Gun Mystique (Bowling Green, Ohio: Bowling Green University Popular Press, 1972—price not known, paper)

First Annual Report (Cambridge: Massachusetts Institute of Technology, December 1974—free on request, paper)     

Media Nostalgia

Frank Buxton and Bill Owen's The Big Broadcast: 1920-1950 (New York: Viking Press, 1972---$12.95)

Summers' A Thirty-Year History of Programs Carried on National Radio Networks in the United States (1958: reprinted by Arno Press, 1971---$10.00)

Hello Again (Mr. Jay Hickerson, 6 Koczak Court, North Haven, Conn. 06473)

Mary E. Bickel's George W. Trendle: An Authorized Biography (Jericho, N.Y.: Exposition Press, 1972---$5.00)

Joe Morella, Edward Z. Epstein, and Eleanor Clark's Those Great Movie Ads (New Rochelle, N.Y.: Arlington House, 1972--- $14.95)

Ron Goulart's Cheap Thrills: an Informal History of the Pulp Magazines (New Rochelle, N.Y.: Arlington House, 1972---$7.95)     

Print Media

Dick Lupoff and Don Thompson All in Color For a Dime (Arlington House, 81 Centre Ave., New Rochelle, New York 10801, $11.95, or $7.95 from Nostalgia Book Club)

Warren Chappell's A Short History of the Printed Word (Knopf, $12.50)

Turner Catledge's My Life and The Times (Harper & Row, $10.00)

Hodding Corter's Their Words Were Bullets: The Southern Press in War, Reconstruction, and Peace (University of Georgia Press, 04:00)

Winzola McLendon and Scottie Smith's Don't Quote Me: Washington Newswomen and the Power society (Dutton, $5.95)     

Media Production

Mitchell V. Charnley and Blair Charnley, Reporting (New York: Holt, Rinehart & Winston, 1979—$9.95, paper)

Jerry McGuire's How to Write, Direct & Produce Effective Business Films and Documentaries (Blue Ridge Sunimit, Pa.: TAB Books, 1978—$14.95)

David W. Samuelson's Motion Picture Camera & Lighting Equipment: Choice & Technique (London and New York: Focal Press, 1977 (but not released in the US until February 1979)

David W. Samuelson's Motion Picture Camera Techniques (New York: Focal Press/Hastings House, 1978—$8.95, paper)

H. William Bockhus, Jr.'s Advertising Graphics (London: Collier Macmillan/New York: Macmillan, 1979—price not given, paper)

Stuart W. Hyde's Television and Radio Announcing (Boston: Houghton Mifflin, 1979-415.95)

Robert McLeish, The Technique of Radio Production (London and New York: Focal Press, 1979—$18.95)

David Lachenbruch's Videocassette Recorders: The Complete Home Guide (New York: Everest House, 1979—$6.95, paper)

Charles Bensinger, The Video Guide (Video-Info Publications, P.O. Box 1507, Santa Barbara, Calif. 93102—$14.95, paper)

Deirdre Boyle, ed. Expanding Media (Phoenix, Ar.: Oryx Press, 1977—$13.95)

Dan Poynter's The Self-Publishing Manual: How to Write, Print and Sell Your Own Book (Parachusting Publications, P.O. Box 4232, Santa Barbara, Calif. 93103—$14.95/9.95)     

Educational Media

Dorothy T. Taggart's A Guide to Sources in Educational Media and Technology (Metuchen, N.J.: Scarecrow Press, 1976—$6.00).

Christine L. Wynar's 1974-75 Supplement [to] Guide to Reference Books for School Media Centers (Littleton, Colo.: Libraries Unlimited, Inc., 1976—18.00 in U.S.and Canada, $10.00 elsewhere).

Bernard Chibnall's The Organization of Media (Hamden, Conn.: Linnet Books/Shoestring Press, 1976—$5.50)

Robert D.B. Carlisle's Media and the Adult Student: One Man's Journal (Lincoln, Neb.: Great Plains National Instructional Television Library, 1976—price not known, paper).

Margaret E. Chisholm and Donald P. Ely's Media Personnel in Educational: A Competency Approach (Englewood Cliffs, N.J.: Prentice-Hall, 1976—$12.95)     

General Media

David Manning White, ed. The Great Contemporary Issues: Popular Culture (New York: Arno Press, 1975—$35.00)

Stan Lee's Son of Origins of Marvel Comics (New York: Simon and Schuster, 1975—$10.95/6.95)

Les Daniels' Living in Fear: A History of Horror in the Mass Media (New York: Scribners', 1975—$12.95)