旅游品牌的营销策略研究

随着经济的快速发展,旅游业也得到了快速的发展,我国旅游业已从资源优势进入品牌优势时代,旅游业进一步发展必须实施旅游品牌战略,其中旅游品牌营销策略是旅游品牌战略的重中之重.本文首先阐述了我国旅游品牌的发展现状及存在问题;然后在此基础上提出了加强品牌意识,选准品牌定位、创新营销策略及注重品牌宣传整体性等营销策略;最后结合实例进一步说明我国旅游品牌的营销策略.     

伏羲文化成为天水旅游业特色品牌的可行性分析

天水旅游业随着全国旅游业的发展也在不断的蓬勃发展,但由于天水旅游业主题不突出,形成了毫无鲜明特色的旅游。文章通过地域条件、资源条件和经济条件等方面分析了伏羲文化成为天水旅游业特色品牌的可行性,最后针对分析提出了对策。强调伏羲文化是天水发展旅游业特色品牌的必然趋势,强化伏羲文化特色品牌,有助于天水旅游业取得丰硕成果。     

我国旅行社品牌营销研究

本文在对整个旅游业及旅行社行业发展现状进行分析之后,对我国旅行社的品牌营销状况进行了剖析,提出了旅行社品牌营销的重要性,并指出了我国旅行社品牌营销存在的问题.最终结合我国旅行社自身的特点,提出了旅行社品牌营销的发展策略.     

试论旅游者合法权益的保护

近年来我国的旅游业发展迅速,在国民经济中的地位也越来越重要,已成为21世纪的一项"朝阳产业"。但与我国旅游业迅速发展的趋势相比,我国的旅游法制尤其是旅游立法状况还相当滞后,这给我国旅游业发展带来了多方面的不利影响。而对旅游者合法权益的保护不完善就是其中比较重要的问题之一。本文拟就我国对旅游者合法权益保护中存在的问题进行分析,并提出完善措施。     

广州会展旅游业发展模式研究

随着国民生活水平的不断提高,我国会展旅游业得到了快速的发展,广州作为会展旅游的主要目的地如何促进会展旅游业的发展成为国内外专家讨论的热点问题。本文在对国内外城市会展旅游业发展模式进行总结借鉴的基础上,提出了广州会展旅游业与其他行业联动发展的模式,并从法规建设、发展规划等方面对该模式的保障措施进行了详细论述与分析,以促进广州会展旅游业的进一步发展。     

福建省文化旅游业供给驱动机制研究

文化旅游业供给侧改革是促进福建经济绿色发展的必然选择。本文从供给驱动的视角,构建了福建省文化旅游业供给驱动机制模型,对福建省文化旅游业发展的推力、引力和支持力子系统进行了深入的探讨,揭示了当前福建省文化旅游业发展面临着高端旅游品牌不多、文化旅游有效供给不足等突出问题,并从加快推进文化旅游业供给侧改革的战略高度,提出激活福建省文化旅游业发展的内生动力,增加文化旅游有效供给的对策建议。     

我国海洋旅游业发展现状分析

我国的海洋旅游业发展迅速,不仅是旅游业的重要组成部分,也是海洋经济乃至国民经济的重要组成部分,但在发展的过程中也暴露出诸多的问题。在分析我国海洋旅游业发展现状和存在问题的基础上,从实践的角度,提出了解决或改善存在问题的对策,以推动海洋旅游业的健康可持续发展。     

腾冲旅游产业发展综合改革试验区的战略思考

腾冲旅游产业发展综合改革试验区既是云南旅游业“二次创业”的试点工作,也是推进旅游业转型升级的必然选择。在分析其对全国旅游业转型发展的示范意义的基础上,剖析了腾冲旅游业的竞争优势,确定腾冲旅游业的发展方向,并针对现存的突出问题,分别从品牌、市场、交通、城镇、政策等五个方面提出了改革策略。     

关于中小企业品牌战略实施问题的分析

随着改革开放的不断深化,我国经济发展取得了巨大成效,这其中离不开2000多万家中小企业的支撑,但从我国中小企业整体发展情况来看,还存在着数量大、品牌少的问题,最重要的就我国中小企业不注重实施品牌战略,制约了企业自身的发展。论文探讨了中小企业品牌战略实施问题,首先对中小企业品牌战略实施方面存在的问题进行了分析;最后从创新品牌管理理念、实施品牌创新策略、加强品牌文化传播等方面提出解决对策。     

山西省面食旅游品牌发展探讨

山西省是一个旅游大省,也是中国乃至世界的面食之乡.虽然近年来山西的旅游业得到了快速的发展,但以面食为主题的旅游活动却尚未发展起来,而这恰恰是进一步发展山西旅游业的一个突破口.文章从山西的面食旅游现状的空白入手,总结了山西面食的分布情况,分析了发展山西面食旅游品牌的优势,提出了打造山西面食旅游品牌的对策与措施.     

卡思卡特城堡

It is worthy of noting that, whilst Crookston Castle witnessed the earlier and happier portion of Mary's variegated life,     

不同的吃喝玩乐

一、吃和喝吃苹果 eat an apple, 吃药 take medicine,吃糖 have some sweets,吃饭 have one's meals,吃馆子 dine out,吃惊 be surprised/     

漏洞百出的教育

Many college freshmen arrive woefully unprepared to do college work, and as disadvantaged populations continue to grow, the share of the American work force that has made it through college is expected to plummet. Many experts blame that educational failure not just on high schools but also on colleges. School & College, a special report by The Chronicle, looks at efforts to fix the system. What reforms would better prepare students for college? What should schools and colleges be doing differently? How should state and federal officials help?     

只要努力,不要后悔

There are numbers of crossroads on our long and unpredictable life journey where we totally have no idea about which direction to choose. No matter what our decision is, we should not turn back, but face the music and go ahead instead. I am this kind of girl who always does try without regretting, one example is how I dealt with my love.     

浅谈移民问题

Migration occurs behind a variety of reasons and has a great effect on the whole world. People may migrate in order to improve their economic situation, or in order to escape civil strife, persecution, and environmental disasters. The impact of migration is complex, bringing both benefits anddisadvantages. This paper briefly talks about the causes of migration, the allocation of benefits, and the ways in which individual countries and the international community deal with this important subject.     

Sister Carrie, an Adherent of Desires

Sister Carrie is one of the most controversial characters in American literature.Thought as a "fallen woman" firstly,she was defined as a "new woman" by some critics later. However, by digging into the motivaton behind the whole process of Carrie's "success", the relationship between Carrie and her creator (the author), the social conditions of then American, it can be found that Carrie has never been free-standing on her thought and she has never found her real-sdf even after becoming a famous actress. In a society dominated by mass consumerism Carrie is only an adherent of her own desires. She also is a representative of all those country girls flooded into cities, a symbol and a sacrifice of the urbanization of America in a time countryside was overcome by cities.     

Improvement of one-cycle controller by use of proportional integral differential controller

1.IntroductionOne-cyclecontrolmethod,whichwasproposedaboutonedecadeago[1],hasbecomeanattractivemethodinspecialfieldssuchaspowerfactorcorrection[2-6],switchingamplifiers[7,8],etc.Themainideaofthiscontrollerisbasedonintegrationofdiodevoltageinone-cycleandforcesittobeexactlyequaltothereferencevalue.Themainadvantageofthiscontrollerisitsrealtimeabilitytorejectthevariationofinputvoltage[1].Despitethisgreatability,ithasnogoodperformancesinrejectingofloaddisturbanceandfollowingreferencecommands.Espec…     

库克斯顿城堡

城堡, 是欧洲典型的建筑之一, 每个城堡都有一个美丽的传说或是一段历史。从本期开始, 我们将推出“城堡之旅”, 带各位读者去浏览、观赏欧洲各地的城堡, 开始一段文化与历史的旅途!     

The Reader Response Approach to Teaching of English Literature

During interview with English majors, it was found that a majority of students expressed disappointment with their experience of English literature classes. Students' dislike of learning English literature appears to be the major problem of teaching English literature in China. Reader response approach is a good way to solve this problem. In this paper, I explain the rationale behind the reader response approach, such as its origin, definition, features, assumptions, and strategies. Then I illustrate how reader response approach works as a teaching strategy by presenting several teaching models. At last I evaluate its usefuiness for teachers and present the advantages of reader response approach in Chinese context.