数字媒体产业的发展与数字媒体专业人才的培养

阐述了世界当前数字媒体内容和文化创意产业的发展状况,分析了文化侵略的危害和潜在危险,对数字媒体专业人才的培养模式作了探讨并提出了建议。     

数字化媒体为教育带来什么

在教育 (这里主要指学校教育 )活动当中 ,对媒体的使用由来已久。在以往所使用的媒体主要以印刷媒体和电子媒体为主。而当前又出现了数字化媒体 (ＤｉｇｉｔａｌＭｅｄｉａ) ,那么究竟应该怎样看待数字化媒体给教育带来的冲击呢 ?本论文即是藉研究数字化媒体的特性 ,来探讨现在或将来数字化媒体正在或将会给教育带来什么。共同构筑主义当前美国的多媒体教育研究大致可分为两种情况 :一种是通过致力于对多媒体机器及软件的开发将过去的不可能变为可能 ,或者将过去的研究变的更加简捷。另外一种是关于怎样在实际的教育中使用前者 ,如何使用会…     

Online Digital Media: The Uptake of YouTube-based Digital Clinical Education (DCE)

There has been considerable growth in the uptake of digital clinical education (DCE) over the last few years. This growth has coincided with similar growth in social media platforms available to both educators and learners. In this article, we describe a novel, innovative video-based medical education project using YouTube for teaching, training, and learning. We created a series of short ‘System based’ clinical scenario videos and uploaded it to YouTube. Using the analytics function provided by Google and YouTube, end-user data including viewer engagement, uptake, and comments were then analyzed. To date, the channel has garnered more than 5.5 million views over five years between July 2012-July 2017.

With the increase in the use of video-based learning and the popularity of social media platforms, the uptake of DCE is set to increase. YouTube offers a novel approach to streaming medical education for training purposes. A quality assessed, structured and sustainable educational online platform is likely to meet the future requirements of a new generation of learners.     

数字新媒体在现代教育中的应用

数字新媒体的崛起不仅显示着媒介形态的发展,更蕴含着教育技术环境的深刻变迁。吸纳新媒体技术,实现课程升级,从全新数字媒体运用视角看待教育技术发展和人才培养模式改革,以迎接现代教育技术第四次革命带来的机遇和挑战。     

我国数字媒体专业本科教育现状与分析

数字媒体产业的迅猛发展及其巨大的人才缺口,催生与促进了数字媒体专业教育。本文从专业数量及学位类型、专业地域布局与产业发展、专业方向与人才培养规格三个方面对我国数字媒体本科专业教育现状进行了统计分析,藉此总结出存在的问题并给出了相应的策略,提出了数字媒体专业应走生态可持续发展之路。     

媒介涵化与媒介教育

文章在媒介素养教育的框架下提出了"媒介涵化"这一灰色隐性的媒介教育概念,描述了媒介涵化带来的负面问题和媒介教育中存在的偏颇与困窘,进而通过比较论述了"媒介涵化"与"媒介教育"的不对等关系,质疑了媒介教育的有效性,最后提出了治本的改革设想.     

发达国家数字战略及新媒体在文化教育上的应用

中国新媒体应用主要在电子商务和娱乐游戏方面,而发达国家更重要的应用是在数字政府、公共文化服务、医疗军事和文化教育等方面,文章通过实地考察、原始一手资料的分析,特别考察和探讨了北美在公共服务和文化教育上的新媒体应用状况和战略计划,"新媒体能力(digital literacies)已成为发达国家社会关注热词,有关数字战略和新媒体学习已成为各国未来竞争的焦点,是为中国新媒体应用的有益借鉴。     

后真相时代美国数字媒介素养教育研究

随着数字媒介的崛起与媒介形态的快速更替,美国传统媒介素养教育举步维艰。为迎接后真相时代的严峻挑战,一场由政府、媒介素养教育组织、教育工作者、高校、新闻界等多元主体共同参与的数字媒介素养教育全面启动。数字媒介素养教育可以帮助年轻人识别数字媒介的不利影响,帮助他们养成探究的习惯和表达技巧,将他们培养成为批判性的思想者、有效的沟通者和积极的公民。当前中国同样备受谣言、假消息的困扰,公众的媒介素养亟待提高。借鉴美国数字媒介素养教育的经验,应尽快将数字媒介素养教育纳入正规教育体系,制定数字媒介素养教育的整体教学规划,鼓励与发展数字媒介素养社会组织,高度重视家庭数字媒介素养教育的作用。     

关于数字媒体专业学生艺术素养教育的思考

随着数字媒体兴起,数字媒体人才逐渐走俏.但是在高校数字媒体号业人才的培养中,学生的艺术素养教育是个难题.就这个问题进行一些深入探讨,希望能对数字媒体专业学生艺术素养教育提供一些思路.     

传统教育媒体和现代教育媒体的关系

传统教育媒体和现代教育媒体是当前教学领域中共存的两种教育媒体形态.如何正确处理二者之间的关系是广大一线教师必然面对的一个重要问题.尽管"传统"与"现代"是根据教育媒体的发展历程进行区分的,但是在实际教学中,"传统"并不意味着一定落后,"现代"也未必就是对"传统"的彻底取代.     

Media Education and the Media Industries: bridging the gaps?

Recent changes in the media industries and in pre‐vocational education have presented significant opportunities and challenges for media educators. This article sketches the broader context of these developments, and considers their implications for media education in terms of both course provision and pedagogic practice in schools and further education. It considers some of the possibilities and limitations of past attempts to teach about the structure and functioning of the media industries, and to integrate critical study and practical production. The article concludes by identifying a number of issues for further research and investigation.     

数字短片特性分析及其对大学生媒介素养教育的启示

随着新媒体技术及艺术的发展,数字短片以其独有的特点悄然盛行。文章探讨数字短片的内涵界定,根据传播学认识媒介的原则探析数字短片的特性。并根据数字短片主体情况提出数字短片对大学生媒介素养教育的启示。     

纸质媒介的数字化解析

信息时代的数字化使信息传播范围不断扩大,信息保存更加便利、持久。虽然数字媒介带来了丰富多彩、灵活多变的快捷资讯和个性化服务,但传统纸质媒介也并未因此退出历史舞台。文章通过对纸质媒介与数字媒介进行比较研究,寻求不同信息传播的最佳方式,为两种不同媒介在未来市场环境中合理运用及优化组合提供依据,探寻两种媒介在竞争中共同发展的最佳途径。     

超越解构主义:新媒体时代之媒介素养教育

脱胎于文学批评-文化研究-符号学的媒介素养教育一旦运用到中小学课堂,势必流于解构技巧训练。任何一种解构的效果都颇为可疑,媒介素养教育不会使世界更好,只会使一个贫乏的大脑更加贫乏。新媒体带来知情权和参与权,受众消失,制作人诞生,人们解读媒介文本内容能力大大提高,解码媒介文本制作技巧无师自通。在此背景下,媒介素养教育迅速过时。知道不等于接受,解构无助于建构,技巧带不来素养,独立建制的媒介素养教育是富裕国家的教育富裕病,可取之途是将之融入素质教育和通识教育,将重心从解构技巧转向文化素养。     

数字战略背景下瑞典义务教育阶段媒介信息素养政策变革

瑞典政府重视数字创新在国家和社会发展中的作用,于2017年实施"数字战略"。为提升瑞典国民的数字创新能力,瑞典教育部门将媒介信息素养教育融入义务教育阶段的课程大纲,不断深化瑞典教育领域改革,以适应国家经济社会发展需要。瑞典媒介信息素养教育可追溯到20世纪60年代,经历了强调培养学生媒介批判能力、注重培养学生媒介鉴赏能力和媒介参与意识、注重数字化社会公民培养等阶段。瑞典义务教育阶段媒介信息素养教育政策以民主价值观和平等教育观为原则,其政策的制定以国家创新战略为导向,与瑞典文化政策、传媒政策密切联系,服务于瑞典经济社会发展,强调政府部门、媒体机构和各类社会组织合作参与媒介信息素养教育。     

Media Literacy Art Education: Deconstructing Lesbian and Gay Stereotypes in the Media

Popular media such as films, television programmes/commercials and magazines have become the dominant source through which children learn about others and their world, develop attitudes and beliefs as manifested in media expressions, and formulate their sense of identity. Popular media have enormous influence on children who are constantly immersing themselves in value‐laden media images that perpetuate over‐generalised representations of cultural groups, in particular, lesbian and gay stereotypes. By critically examining media images in the art room, media literacy art education offers art teachers and their students an opportunity to nurture their aesthetic sensibilities, social awareness and the media literacy necessary to resist and challenge prejudiced, dehumanised or unjust social practices. This article explores issues of lesbian and gay stereotypes in the media, and proposes using media images as a pedagogical device to help students deconstruct them.     

Computer-related self-concept: The impact on cognitive achievement

Teaching and learning in outreach laboratories is suitable for completion of multiple hands-on experiences of students. Digital contents may support and further enrich individual haptic experiences. Nevertheless, individual variables such as computer-related self-concepts are supposed to intervene with the cognitive learning success within this context. This potential interrelationship was a major focus of our study completed in an outreach laboratory where an eLearning module specifically was integrated into a hands-on centered gene-technology module. By monitoring cognitive knowledge levels and simultaneously applying the computer-related self-concept of 162 German students (11th grade), an increase in knowledge became apparent independently of individual computer-related self-concepts. This missing relationship exemplarily fosters the assumption that computer-supported learning may suite every student regardless of computer-related self-concept scores.     

传媒海外影响力的构建:一个传媒与华文教育的交叉视角

作为国家软实力的名片,传媒与华文教育两者之间是有共通点的,即海外华文教育的对象完全可以成为传媒的海外受众,这也暗示着华文教育市场将是传媒产业可以把握的一个富有创造力和吸引力的巨大市场。本文从传媒影响力的本质出发,以接触环节、保持环节和提升环节三个依次递进的层面为构建依据,从传媒与华文教育的交叉视角深入解读了传媒海外市场的拓展路径。