The Attitudes of Academic Reference Librarians Toward Information Brokers

This study describes a questionnaire survey of reference librarians working at the eighty-nine academic ARL (Association for Research Libraries) member institutions in the United States. The survey was conducted to determine the extent to which information brokers use the materials available in academic reference departments, the types of sources which are consulted, and the nature of the relationship between librarians and information brokers. The data colelcted in the present study indicate that none of the personal and professional conflicts between information brokers and reference librarians that were reported in the library literature during the first half of the 1970s is either widespread or serious. Possible explanation for the change include: (1) an increased professionalism characterizing brokers; (2) the attrition of the less competent brokers; and (3) the establishment and clarification of a role for commercial providers of information which is separate from and not threatening to that of librarians.     

An Ethnographic Study of Attitudes Influencing Faculty Collaboration in Library Instruction

SUMMARY

Numerous surveys over the years have found that faculty value librarians more for their reference work, often described as “service,” than for their contributions to teaching; that 55–85 percent of faculty report using no LI with their classes; and that faculty have various reasons for not using librarian-provided instruction. This study differs from its predecessors by focusing specifically upon faculty who use LI heavily with their courses and interviewing them about why they use LI and what they value about it. Understanding these faculty members' values regarding LI, as expressed in their own words, can assist librarians in promoting course-integrated instruction.     

When Librarians Hit the Books: Uses of and Attitudes Toward E-Books

Librarians offer a unique perspective on e-books: on one hand they collect these resources and train users as part of their jobs, while on the other hand, they may be users of e-books themselves. With recent increases in research expectations for Canadian academic librarians, this study aimed to discover: when librarians do research, do they use e-books and how often are they using them? This study examines the results of a survey of 392 academic librarians from across Canada. The survey generated data on librarians' use of, and attitudes towards, e-books. While a number of studies examine the use and opinions of e-books among other user groups, this study examines how librarians search for or use e-books differently than other user groups. Results will help librarians to improve their liaison work and make more informed collection development decisions at their own institutions.     

基于图书馆员-教师合作的信息素养教学模型

本文建立了图书馆员与教师的合作模型，并在此基础上，提出了基于图书馆员一教师合作的信息素养教学模型。     

Finding Common Ground: An Analysis of Librarians' Expressed Attitudes Towards Faculty

SUMMARY

Information literacy listservs provide opportunities to discuss a range of instruction-related issues. One common theme is librarian-faculty relationships, including positive interactions and complaints. Content analysis is used to investigate librarians' discussions of faculty in BI-L/ILI-L postings from 1995 to 2002. By isolating and anonymizing postings reflecting librarian-faculty relationships and examining these through the authors' experiences as trained librarians and full-time faculty, the paper explores: (1) how librarians frame faculty relationships; and (2) librarians' perceptions of faculty attitudes. The paper concludes with suggestions for transcending unsatisfactory experiences with faculty to forge relationships that benefit those individuals both groups must reach–students.     

Toward Improving the Validity and Reliability of Media Information Processing Measures in Surveys

Measuring media information processing strategies is of great value to the study of media effects in the field. However, researchers have raised concerns about the reliability and construct validity of previously used scales. Therefore, the aim of the present study is to make a methodological contribution by developing a standardized scale for measuring heuristic and systematic information processing. Based on existing research, we tested our measures of media information processing in three independent surveys. Results demonstrate the psychometric properties of the scale and its construct validity with respect to related constructs.     

国内学界对电视收视率的基本态度及分析

一、介绍 作为当前电视台经营收入的主要来源,电视广告收入目前已经成为各家电视台经营和竞争的焦点。根据央视市场研究股份有限公司(CTR)提供的广告检测数据,2002年全国电视广告投放额按电视台公开价格计算达到910亿人民币,比2001年增加了2.1％。直接源于巨大的电视广告金额的刺激,对于电视收视率的采用和重视于是被越来越多的电视台所接受。从80年代开始,收视率这个名词开始被实务界和学术界所了解和运用。直至今日,“收视率=广告收入”,这个源自西     

A Study of the Variables Influencing Academic Library Staff's Attitudes Toward Marketing

This article aims to present an insight into some of the factors influencing the attitudes of academic library staff in three UK university libraries toward marketing and how these factors could be incorporated into an existing model. An online questionnaire about attitudes to marketing and personality was completed by 54 academic library staff from three UK universities. Four academic library management staff were also selected for in-depth interviews. The results indicated that academic library staff have a positive attitude toward marketing and feel that it is vital in the current environment. The research found that personality factors such as extroversion and openness to change, experience and training influenced marketing attitudes. It also revealed that academic library staff were unclear of the definition of marketing, leading to a possible misunderstanding and mistrust of the terminology. The research discovered a gap in marketing knowledge and understanding that must be addressed for marketing success to be achieved. The findings supported the definition of marketing for individual academic libraries as a prerequisite to strategic marketing planning and the importance of considering the attitudes of staff when implementing marketing strategy.     

The Effect of Perpetrator Motive and Dispositional Attributes on Enjoyment of Television Violence and Attitudes Toward Victims

Previous research (Zillmann & Bryant, 1975 Zillmann, D. and Bryant, J. 1975. Viewer's moral sanction of retribution in the appreciation of dramatic presentations.. Journal of Experimental Social Psychology, 11: 572–582. [Crossref], [Web of Science ®] , [Google Scholar]) suggests that over-retributive and under-retributive violent acts are deemed unjust, enjoyed less, and influence attitudes toward perpetrators and victims of violence. This study extends this research to examine how disposition and motive influence enjoyment and liking of victims and perpetrators. An experiment manipulating perpetrator disposition and motive for violence showed that liking for neutral targets is decreased by incongruous perpetrator disposition and motive, whereas liking for perpetrator was affected only by motive. Balance Theory is offered to explain how dispositional considerations influence the evaluation of characters and other features of a story line.     

图书馆员的自我效能感

自我效能感是馆员工作行为的一种动机,直接影响馆员的工作热情的坚持性。馆员自我效能感的强弱,取决于诸多因素。要提高图书馆工作水平,就要培养馆员具有更好的综合素质,也应深入研究馆员的自我效能感,激励馆员的工作成就动机。     

对“图书馆员去职业化”及其研究的反思

在中国,图书馆员没有职业化,何来"去职业化"及研究?中国图书馆还没有进入"职业化"——法律的界定,"图书馆员去职业化"及研究是"非理性"的。然而,中国图书馆和图书馆员事实上的职业化是存在的,图书馆员职业是图书馆员赖以生存的物质来源、是图书馆员善心悦目的精神基石、是图书馆员朝夕相伴的职业港湾。业务外包是图书馆员去职业化的风险投资与不当支出,图书馆员"职业边缘化"及研究具有客观性,"图书馆员去职业化"及研究却是虚妄的。面对着中国图书馆职业"边缘化"的趋势和风险,应该推进图书馆员职业化,而图书馆员"去职业化"研究应该滞后。     

图书馆继任管理问题探析

由于图书馆职业内容的相对单调和平淡、图书馆员社会地位和收入较低等原因,图书馆员离职现象时有发生,本文在分析了易离职员工群体特征和图书馆员离职带来危害的基础上,强调了对于突然离职做好继任管理的重要意义,探索了实施继任管理的措施。     

数字图书馆及其对图书馆员的影响

信息环境的新变化要求重新教育和培训图书馆员,重新确定图书馆员的社会角色.本文论述了图书馆员在未来信息环境中,必须积极进行心理调整和适应,必须提高自身知识技能和综合素质.因为信息环境的新变化为图书馆员提供了机遇,同时也向图书馆员提出了挑战.     

The Implications of Vantage Point in Parental Mediation of Television and Child's Attitudes Toward Drinking Alcohol

A survey of 273 children in grades 3, 6, and 9, and their parents investigated parental mediation effects on a child's message interpretation process both from a child's and from a parent's perspective. The study found that children's reports of positive mediation (parental reinforcement of media messages) were significantly higher than parents' reports. Parents and children agreed more closely on reports of negative mediation (counter-reinforcement of media messages). Only the children's reports predicted variables influencing their decision-making for drinking alcohol. The results suggest that children's reports are probably more useful than parents' reports for predicting a child's cognition and behavior.     

略论图书馆工作人员应具备的能力

图书馆是人类文明的共同财富,是动态文化的具体表现形式和载体之一,是传播文化知识和教育信息的能源库,是满足人类精神需求,提供人与人、人与社会、人与自然和谐交流的知识平台和广阔空间。这就意味着图书馆工作人员必须适应社会的需求,不断提高自身的各种专业知识水平,才能跟上时代的发展步伐,发挥出图书馆的最佳优势,为读者提供多元化的优质服务。     

基于IFLA《图书馆员道德准则》的图书馆员道德规范研究

图书馆员职业道德规范有利于约束图书馆员在其从业生活中的行为,有利于维护图书馆知识自由,有利于保障信息用户权利。文章在定位图书馆员职业道德内涵基础上,介绍了国际图联IFLA/FAFIE所制定的图书馆员职业道德规范的意义及内容。结合泰国图书馆协会TLA、智利图书馆协会CBC所制定的图书馆员职业道德规范个案特色,提出了对图书馆员职业道德规范的特色化建设、执行保障力度及图书馆协会角色定位的思考。     

参考馆员之科技压力

本文在给出科技压力、参考馆员科技压力定义及病症的基础上，从绩效焦虑、信息超载、角色冲突以及组织因素四个方面，分析了参考馆员科技压力的组成及成因。     

学科馆员发展目标探讨

本文对国内学科馆员发展方向的研究进行了综述,提出学科馆员的发展目标是"学科文献专家"的观点,并就有培养自主研究能力的学科馆员提出一些意见。     

图书馆人员-岗位动态匹配的策略

本文从图书馆人力资源优化配置的角度,阐述了人力资源配置的能级对应、优势定位、动态调节、内部为主原则,提出了图书馆人力资源应以人员-岗位动态配置为基础,通过人力资源的规划、岗位的设置与分级、馆员能力盘点、人员-岗位合理匹配、动态优化调配,这五个步骤进行实施。