Understanding followers’ stickiness to digital influencers: The effect of psychological responses

The ability of digital influencers to convert their followers into paying customers relies heavily on the followers’ “stickiness”, a topic that has not been adequately investigated in the existing literature. From a psychological perspective, this study develops a theoretical model of followers’ stickiness. Two forms of followers’ psychological responses to digital influencers are jointly considered: wishful identification and parasocial relationships. This study also categorizes and examines the moderating effects exerted by the genres of digital influencers’ revenue models, which represent a vital contextual factor for forming followers’ stickiness. A survey was conducted on Weibo, the Chinese equivalent to Twitter, with a sample of 319 followers of real digital influencers that are using different genres of revenue models. The findings indicate that both wishful identification and parasocial relationships have significant but different impacts on followers’ stickiness in different genres of influencers’ revenue models. This paper enriches our understanding of the phenomenon of followers’ stickiness toward digital influencers and provides practical guidance for digital influencers and social commerce/media platform providers.     

Teenagers’ Experiences With Social Network Sites: Relationships to Bridging and Bonding Social Capital

Many studies have examined the relationship between social network sites (SNSs) and the development of social capital. However, most studies to date have only considered college and adult populations. This study examines the patterns of SNS use in an urban, teenage sample in the United States. It tests the hypothesis that use of SNSs is related to higher levels of social capital. The results show that youth who use Facebook and Myspace report higher social capital in both their school and online relationships. In addition, the analysis suggests that distinct modes of SNS experiences are differentially related to bridging and bonding social capital. Time spent in SNSs is related to bridging capital, while positive or negative experiences are related to bonding capital. The study offers new insights into how youth experience SNSs and the relationship of that experience with their connection to the world.     

Promoting users’ intention to share online health articles on social media: The role of confirmation bias

Nowadays, it is a common practice for healthcare professionals to spread medical knowledge by posting health articles on social media. However, promoting users’ intention to share such articles is challenging because the extent of sharing intention varies in their eHealth literacy (high or low) and the content valence of the article that they are exposed to (positive or negative). This study investigates boundary conditions under which eHealth literacy and content valence help to increase users’ intention to share by introducing a moderating role of confirmation bias—a tendency to prefer information that conforms to their initial beliefs. A 2 (eHealth literacy: high vs. low) × 2 (content valence: positive vs. negative) between-subjects experiment was conducted in a sample of 80 participants. Levels of confirmation bias ranging from extreme negative bias to extreme positive bias among the participants were assessed during the experiment. Results suggested that: (1) users with a high level of eHealth literacy were more likely to share positive health articles when they had extreme confirmation bias; (2) users with a high level of eHealth literacy were more likely to share negative health articles when they had moderate confirmation bias or no confirmation bias; (3) users with a low level of eHealth literacy were more likely to share health articles regardless of positive or negative content valence when they had moderate positive confirmation bias. This study sheds new light on the role of confirmation bias in users’ health information sharing. Also, it offers implications for health information providers who want to increase the visibility of their online health articles: they need to consider readers’ eHealth literacy and confirmation bias when deciding the content valence of the articles.     

Knowledge co-creation across national boundaries: trends and firms’ strategies

This paper examines the role, patterns, and characteristics of knowledge co-creation in a cross-border context and develops a theoretical framework to guide empirical exploration of the value of cross-border knowledge. The empirical results reveal an upward trend in the share of cross-border knowledge and show that cross-border knowledge is of higher quality than within-border knowledge in terms of having more forward and backward citations, more claims, and a shorter technology cycle time. Our study also reveals pronounced differences in knowledge co-creation patterns between the triad regions: Japan, Europe and the United States. Moreover, the analysis of three cases, IBM, Hitachi, and Bayer, demonstrates that instead of focusing on conflicts of interest, such leading firms cooperate with foreign competitors to address technological challenges and opportunities, penetrate foreign markets, defend their positions, and advance technological innovations. Overall, our findings provide new evidence regarding the importance of cross-border knowledge co-creation.     

Trademarks’ relatedness to product and service innovation: A branding strategy approach

The use of trademark data in innovation studies is still limited because as yet no guidelines exist to ascertain which trademarks relate to innovation. This paper proposes that a branding strategy approach may help to identify innovation related trademarks. Companies use distinctive branding strategies for innovation and these branding strategies have important consequences for the design of new trademarks and their application scope. Based on a sample of Benelux and Community trademarks, we find that trademarks for brand creation relate more often to product innovation. In addition, we find negative effects of a trademark’s industry scope on its relatedness to product innovation, and of a trademark’s geographic scope on its relatedness to service innovation. Our findings bear several key implications for further research towards identifying innovation-related trademarks from a branding strategy perspective.     

To be or not to be in social media: How brand loyalty is affected by social media?

There is an ongoing debate over the activities of brands and companies in social media. Some researchers believe social media provide a unique opportunity for brands to foster their relationships with customers, while others believe the contrary. Taking the perspective of the brand community building plus the brand trust and loyalty literatures, our goal is to show how brand communities based on social media influence elements of the customer centric model (i.e., the relationships among focal customer and brand, product, company, and other customers) and brand loyalty. A survey-based empirical study with 441 respondents was conducted. The results of structural equation modeling show that brand communities established on social media have positive effects on customer/product, customer/brand, customer/company and customer/other customers relationships, which in turn have positive effects on brand trust, and trust has positive effects on brand loyalty. We find that brand trust has a fully mediating role in converting the effects of enhanced relationships in brand community to brand loyalty. The implications for marketing practice and future research are discussed.     

From Imitation to Innovation:A Strategic Adjustment in China’s S&T Development

I. S&T Innovation Capacity as aStrategic Resource for SustainableDevelopment.Over the past two decades, China’s economy haswitnessed burgeoning growth at an average rate of9.4% per year, and by 2004, its per capita GDP sur-passed US$1,000, marking the beginning of the take-offstage of China’s industrialization. In line with nationalrealities, however, China cannot completely follow thetraditional route of industrialization taken by developedcountries. Instead, a brand-new road should b…     

A new solution to the gamer’s dilemma

Luck (2009) argues that gamers face a dilemma when it comes to performing certain virtual acts. Most gamers regularly commit acts of virtual murder, and take these acts to be morally permissible. They are permissible because unlike real murder, no one is harmed in performing them; their only victims are computer-controlled characters, and such characters are not moral patients. What Luck points out is that this justification equally applies to virtual pedophelia, but gamers intuitively think that such acts are not morally permissible. The result is a dilemma: either gamers must reject the intuition that virtual pedophelic acts are impermissible and so accept partaking in such acts, or they must reject the intuition that virtual murder acts are permissible, and so abstain from many (if not most) extant games. While the prevailing solution to this dilemma has been to try and find a morally relevant feature to distinguish the two cases, I argue that a different route should be pursued. It is neither the case that all acts of virtual murder are morally permissible, nor are all acts of virtual pedophelia impermissible. Our intuitions falter and produce this dilemma because they are not sensitive to the different contexts in which games present virtual acts.     

Can media forecast technological progress?: A text-mining approach to the on-line newspaper and blog's representation of prospective industrial technologies

This article critically assesses the utility of both personal blog and mass media (on-line newspaper)’s coverage of future technology in forecasting the prospect of industrial technology. By analyzing the statistical pattern of the South Korean media salience in 13 novel industrial technologies in 2015, the study argues that the mass media is more biased than aggregated blogs in depicting promising new technology. In doing so, the authors present a methodical pathway to address the bias with acceleration and skewness index. The article also applies semantic network analysis for the collected textual data of blogs to represent and interpret people's perspective of industrial technologies. By extracting key concepts from PBS index and merging semantic networks of the 13 technologies, the study derives a key insight that nurturing expertise in the coming era of artificial intelligence and robot would become crucial to integrate key technological competence.     

A Review of: “Computer Mediated Communication: Social Interaction and the Internet”

The Internet has doubled in size every year in recent years and now spans the globe, facilitating the exchange of all matter of digital data. Recent development has been categorized by an explosion in new commercial activity. Despite overwhelming coverage in the popular press, relatively little is understood regarding the impact the Internet is having on firms that use this medium to facilitate commerce. Even less is understood about the impact on small enterprises-the largest segment of U.S., Japanese, and Western European businesses. This article reports the results of an exploratory study examining critical issues surrounding the use of the Internet in emerging enterprises. The survey (1) describes how small businesses develop and use their on-line sales presence, (2) explores factors that motivate firms to invest in electronic commerce, (3) assesses the importance of the expected benefits of an on-line sales presence on the decision to go on-line, and (4) examines some of the barriers that prevent small businesses from further developing their on-line presence.     

The long march to catch-up: A history-friendly model of China’s mobile communications industry

This paper develops a history-friendly model of the process of catch-up by Chinese firms in the mobile communications industry. It aims to explain how the sectoral environment in terms of segmented markets and generational technological change facilitated the catch-up of domestic firms with respect to foreign multinationals. Segmented markets provided a nurturing environment in peripheral markets for the survival of domestic firms starting with low level capabilities in their infant stage. Generational technological change opened windows of opportunities for domestic firms to catch-up with foreign multinationals in new product segments. Segmented markets and generational technological change allowed domestic firms to leverage their initial advantages in peripheral markets to catch-up in core markets. Counterfactual simulations highlight that the process of catch-up was facilitated by relatedness across technological generations. This paper contributes to the literature on catch-up and industry evolution by illustrating the role of technological change and market regimes in the process of catching-up.     

Exploring askers’ switching from free to paid social Q&A services: A perspective on the push-pull-mooring framework

The purpose of this study is to explore the factors that prompt askers to switch from free to paid social question-and-answer (SQA) services. Prior studies have investigated users’ motivations and participation in free and paid SQA services; however, little attention has been paid to askers’ switching behavior. We empirically analyzed the content of qualitative interviews from 64 askers on a well-known SQA platform in China. Based on the push-pull-mooring framework, we identified and classified factors that influenced askers’ to switch from free to paid Q&A services, using the critical incident technique, after which we calculated the entropy weights of the 16 subcategories before and after the switch, using the entropy weight method. The findings suggest that askers’ switching behavior was influenced by push factors (i.e., dissatisfaction with the free SQA service), pull factors (i.e., satisfaction with the paid SQA service), and mooring factors (i.e., social factors, personal factors, situational factors). Moreover, the findings show that the effects of these factors vary significantly before and after a switch. Dissatisfaction with the quality of information from the free SQA service would influence users before a switch, whereas satisfaction with the quality of information from the paid SQA service would influence them after a switch. In terms of mooring factors, the effects of social and personal factors on askers’ switching behavior, especially subjective norms and cognitive lock-in, turn out to be less significant after a switch, whereas the effect of trust is more significant. Besides, the effects of situational factors are more or less the same before and after a switch. To the best of our knowledge, this paper is one of the first attempts to explore factors that affect askers’ switching behavior and to shed light on the managerial strategies of paid SQA services.     

A Review of: “Hacking Cyberspace’

Abstract

The efforts of other nations to develop comprehensive approaches to the development and application of information technology have given rise to concern in many quarters about the adequacy of the U.S. government's response to information issues.

A bill, H.R. 3137, was introduced in the House of Representatives in April 1981 by Congressman George E. Brown, Jr., in an attempt to stimulate movement toward a coordinated development of U.S. information policies. Hearings on this legislation elicited a wide variety of opinion concerning how best to proceed toward this development. This paper surveys the testimony presented at the hearings and some recent actions taken by Congress and by the Reagan Administration on information issues.     

Physicians’ willingness to share: a TPB-based analysis

Physicians’ willingness to share knowledge is a central antecedent of effective knowledge sharing within hospitals. This paper aims at supporting the micro-foundation of knowledge sharing with the identification of the factors that affect willingness to share and their classification according to a behavioural model grounded in the Theory of Planned Behaviour (TPB). The identification of antecedents and their classification is based on the review of the major contributions published on top tier and specialist journals. This study identifies 22 factors that affect physicians’ willingness to share. These factors are classified according to the TPB framework, which identifies three behavioural antecedents: attitude, subjective norm and perceived behaviour control. The organization of the factors allows appreciating the diffusion of knowledge-sharing behaviours as the result of three concurring perspectives: raising attention to the benefits of knowledge sharing, building up social pressures from relevant actors and designing appropriate organizational contingencies.     

Content-oriented or persona-oriented? A text analytics of endorsement strategies on public willingness to participate in citizen science

This paper applies text analytics to study how the orientation of an endorsement strategy affects the public's willingness to participate in citizen science projects. Using 850 citizen science projects with 1,243 endorsements from an online citizen science platform Experiment.com as corpus, the orientation of the endorsement strategies is detected using the naïve Bayesian inference model with a Laplace estimator. Our results inform that 39% of the endorsements are persona-oriented while 61% are content-oriented. A persona-oriented endorsement strategy draws more participants but reduces the per capita invested. A content-oriented endorsement strategy has the opposite effect. Further, the project initiator's identity strengthens or weakens the effect of the endorsement orientation strategy. In the number of participants model, the projects initiated by the professional scientists and research students are positively moderated by persona-orientation endorsements, whereas the projects initiated by the amateur researchers are negatively moderated. The converse holds for the per capita invested model.