感知价值视角的移动SNS用户持续使用意向研究

基于对国内外社交服务用户动机的梳理,分析移动SNS用户感知价值的结构维度包括社会价值、信息价值和娱乐价值。借鉴感知价值和期望确认理论,构建了移动SNS用户持续使用意向模型。以328份移动SNS用户为样本,通过结构方程模型对概念模型中各变量之间的关系进行实证检验。实证结果显示社会价值、信息价值和娱乐价值不仅直接正向影响持续使用意向,而且还通过满意度间接影响用户持续使用意向。     

The mediating effects of habit on continuance intention

How do the behavioral-cognitive-emotional constructs of attitude, satisfaction, and habit drive consumer continuance intention of incumbent mobile technologies? From a survey of 528 consumers, we ran two structural equation models: model #1 is a base model of direct effects of attitudes and satisfaction on continuance intention; model #2 adds habit as a mediator variable. We show that consumer attitudes are stronger predictors of continuance intention, without mediation effects from habit. Consumer satisfaction only weakly predicts continuance intention and is mediated by habit. While satisfaction is correlated with consumer attitude, and satisfaction is correlated with habit, consumer attitudes seem unrelated to any habits. Attitude seems to be the strongest determinant of continuance intention; second, in the absence of compelling rational data, or given beliefs that competitors are largely undifferentiated, consumers might continue using the same product. Such complex interactions between variables may not be adequately captured in a straightforward variance model, however this study extends research in habit and continuance intention and provides for future research exploring the importance of habit over satisfaction and predominance of consumer attitudes in predicting continuance intention.     

基于社交体验的移动APP持续使用意愿研究——以网易云音乐为例

[目的/意义]基于互联网行业的"社交"和"社群化"等概念，以网易云音乐为具体对象，研究社交体验对移动APP持续使用意愿的影响。[方法/过程]本研究借鉴期望确认模型，构建研究社交体验对持续使用意愿影响的模型，通过调查问卷收集数据，利用结构方程模型对所得数据进行分析。[结果/结论]研究结果表明，用户使用移动音乐APP时产生的获得体验、沉浸体验和人际体验显著影响满意度，获得体验和满意度显著影响持续使用意愿。     

The impact of inertia and user satisfaction on the continuance intentions to use mobile communication applications: A mobile service quality perspective

Vendors of mobile communication applications/services (apps) aim at improve their designs to attract and retain users, and thus achieve the critical mass needed to ensure the success of their services. Despite the significant number of prior mobile service studies, few works have examined the effects of inertia and satisfaction on the users’ continuance intention with regard to specific mobile communication apps from a mobile-service-quality perspective. By integrating the mobile service quality framework, inertia, and user satisfaction, this study develops a model for interpreting the development of the continuance intention of users of mobile communication apps. Data collected from 238 users of such apps provided support for the model. The results indicated that interaction quality, environment quality, inertia, and user satisfaction are key determinants of continuance intention, while outcome quality is not. The theoretical and practical implications of this work are discussed.     

移动团购的持续使用意愿研究——ECM与IS成功理论的比较与整合研究

移动团购发展迅速,用户的持续使用意愿是移动团购发展和竞争的关键,ECM、IS成功理论以及两者整合研究是持续使用意愿的主要方式,哪个模型对用户的持续使用意愿解释力度更强是本文研究的主要问题。本文以移动团购为研究对象,基于ECM和IS成功理论比较和整合研究用户的持续使用意愿,构建研究模型。通过调查问卷收集数据,使用SPSS和Smat PLS分析数据,进行假设检验。研究发现ECM、IS成功理论以及两者整合研究模型均适用于持续使用意愿研究,且ECM对于满意度和持续使用意愿的解释力度均大于IS成功理论,而整合理论的解释度最强,整合研究模型更适合于研究用户的持续使用行为。移动团购的满意度受到期望确认、感知有用性和系统质量、服务质量的影响,且期望确认以及感知有用性的影响作用更大,而信息质量的影响作用不显著。     

学术博客持续使用意愿的影响因素研究

以Bhattacherjee的ECT-IS模型为基础,整合体验价值这一关键概念,通过在线问卷调查从科学网博客社区搜集数据,利用基于PLS的结构方程模型,研究了学术博客持续使用意愿的影响因素。结果表明,ECTIS模型同样适用于学术博客情境。而体验价值对用户满意感产生不同程度的正向影响:使用者投资回报的影响最显著,其次是愉悦感和优质的服务,美感则不产生影响。     

基于期望确认模型、社会临场感和心流体验的微信用户持续使用意愿研究

本文基于期望确认模型、社会临场感和心流体验理论,探讨了影响微信用户持续使用意愿的因素。利用结构方程模型对308份调查数据予以分析,结果表明:感知有用性和满意度对微信用户的持续使用意愿有显著的直接影响,而社会临场感和心流体验等用户体验因素对持续使用意愿有间接影响。     

移动阅读用户满意度与持续使用意愿影响因素研究——以内容聚合类APP为例

近年来,移动阅读服务中用户的持续使用与黏性受到了学界和业界的关注。在分析移动阅读特点的基础上,基于ECM-IT模型和DM模型,构建了新的持续使用意愿研究模型,并通过实证研究,得到了以下结论:一是扩展后的ECM-IT和DM模型适用于移动阅读情境;二是满意度、感知有用性、感知娱乐性等因素对用户持续使用有显著影响;三是移动阅读服务的内容、界面、个性化服务等功能对用户满意度有显著影响,分享、转发、评论等社交化互动服务对用户满意度没有显著影响。     

社会化媒体环境下消费者持续信息共享意愿影响因素实证研究——基于信息搜寻和信息分享的同步视角

【目的/意义】社会化媒体是消费者信息共享的重要平台,探讨影响消费者持续信息共享的因素有助于社会化媒体管理者制定出更符合消费需求的针对性策略。【方法/过程】将信息共享意愿划分为信息搜寻意愿和信息分享意愿两个方面,同时从两个维度系统探索社会化媒体环境下消费者持续信息共享意愿的影响因素及作用机理。采用网络调查方法收集309份有效问卷,运用偏最小二乘法对研究模型和假设进行验证。【结果/结论】感知有用性对信息搜寻满意度、自我效能对信息分享满意度有正向影响,感知易用性对信息搜寻满意度和信息分享满意度有正向影响;信息搜寻满意度正向影响持续搜寻意愿,信息分享满意度正向影响持续分享意愿;挣面子倾向对持续信息搜寻和信息分享意愿有正向影响,而护面子倾向的影响正好相反。此外,持续信息搜寻意愿正向影响消费者持续信息分享意愿。     

学术微信公众号用户持续使用意愿影响因素研究

[目的/意义] 探讨学术微信公众号用户持续使用意愿的影响因素,期望促进学术微信公众号的健康和可持续发展。[方法/过程] 基于期望确认模型（ECM）和PPM模型,构建了学术微信公众号用户持续使用意愿的影响因素模型,并通过问卷搜集300份有效样本数据,采用结构方程模型分析数据。[结果/结论] 结果表明,用户对学术微信公众号的满意度是影响用户持续使用意愿的主要因素;感知有用性正向影响满意度,间接影响用户持续使用意愿;期望确认正向显著影响感知有用性和满意感,间接影响用户持续使用意愿。与此同时,感知娱乐、信息质量和服务质量正向显著影响期望确认,间接影响感知有用、满意度、持续使用意愿。此外,转换成本、替代者吸引对持续使用意愿影响不显著。最后提出了相应的建议。     

轻量化视角下微信小程序用户持续使用意愿研究

以微信小程序为代表的轻量应用一定程度上改变了企业与用户之间的互动方式,如何提高“用户留存”已经成为企业进行社交媒体营销所面临的重要问题。在社交媒体情境下,小程序具有哪些特征、这些特征是否以及如何影响用户的持续使用意愿,并未得到理论界的足够重视。本研究从轻量化视角深入分析,基于信息系统成功模型与情绪理论构建了小程序轻量化特征影响用户持续使用意愿的理论模型。研究表明：信息-任务匹配、系统易用性以及服务响应性正向影响用户持续使用意愿;信息-任务匹配、服务响应性分别对用户积极情绪和流体验有促进作用,系统易用性正向影响用户流体验而对积极情绪的影响不显著;积极情绪分别在信息-任务匹配、服务响应性与用户持续使用意愿之间起到完全中介作用,流体验则完全中介了小程序轻量化特征与持续使用意愿之间的关系。研究构筑了“轻量化特征-情绪反应-行为意愿”完整的传导机制与影响路径,拓展了轻量应用持续使用、社交媒体用户情绪成因相关研究,结论对企业借助轻量应用进行社交媒体营销具有借鉴意义。     

Identification of critical quality dimensions for continuance intention in mHealth services: Case study of onecare service

Mobile health (mHealth) services support the continuous health-related monitoring, feedback, and behavior modification of individuals and populations through the use of personal mobile communication devices. Poor service quality is a major reason why many users have discontinued using mHealth services. However, only a few studies have identified the critical quality components for continuance intention. The current study aims to identify the crucial quality dimensions for users’ continuance intention in an mHealth service called Onecare. This service provides various forms of support for the day-to-day health behavior monitoring of college students by utilizing daily behavior data. In this research, five major quality dimensions of mHealth services, namely, content quality, engagement, reliability, usability, and privacy, were derived from existing studies. The effect of each quality dimension on continuance intention was estimated by analyzing the survey responses of 191 Onecare service users. The quality dimension with the most considerable effect on continuance intention was determined to be engagement followed by content quality and reliability. By contrast, the effects of usability and privacy on continuance intention were insignificant. Furthermore, this study found that the optimal quality management strategy can change depending on the objective, i.e., to increase continuance intention or satisfaction. These results will help mHealth service managers allocate their limited resources to effectively and efficiently improve continuance intention. Future research is required to verify if the findings of this study are generalizable to any population because the sample used in this work was specific to Korean college students.     

Examining continuance use on social network and micro-blogging sites: Different roles of self-image and peer influence

Social network sites (SNS) and micro-blogging sites are popular yet distinctive social media. Previous studies have focused on one type of social media and thus overlook how the distinctive features of SNS and micro-blogging sites may affect underlying motivational mechanisms. To address this research gap, we draw from the self-regulation framework and propose a research model to explain how different appraisal factors (i.e., self-image and peer influence) affect continuance use through emotional responses (i.e., a sense of belonging and satisfaction). Furthermore, we argue that the effects of these appraisal and emotional factors are different across types of social media. We tested our research model by survey data collected from SNS and micro-blogging sites. The results confirm our hypotheses: First, self-image is a more significant factor in increasing SNS users’ sense of belonging and satisfaction, while peer influence has a greater effect on micro-blogging sites users’ sense of belonging and satisfaction. Second, the sense of belonging explains the greater variance of continuance intention in SNS as compared with satisfaction. A few theoretical and practical implications are discussed related to our findings on different motivational mechanisms.     

移动数字阅读用户体验动态行为模型及实证研究

随着移动互联网的发展与普及，用户体验成为移动数字阅读领域备受关注的因素。本文从用户体验的动态阶段出发，从体验维度、认知和情感以及持续采纳行为等角度构建移动数字阅读领域用户体验动态行为的理论模型以及研究假设。通过收集434份有效问卷，利用Lisrel8.70对理论模型进行了检验和修正。结果表明：1）在用户体验决策阶段，期望确认程度和满意度是影响持续采纳意向的重要变量；2）在用户体验交互阶段，期望确认程度对于感知易用性和感知愉悦存在显著影响；3）在用户体验期望阶段，用户体验三层维度对于用户的持续采纳意向都具有显著影响，其中反思层体验的影响最大，其次是认知层体验，最后是感官层体验。     

国外信息系统持续使用模型应用研究综述

信息系统持续使用模型于2001年提出,已在信息系统、图书情报、管理学等领域得到广泛应用。首先,介绍ECM-ISC的提出及演化过程。其次,以施引论文为视角,结合关键词词频统计分析和内容分析法,从应用目的、应用对象、应用形式、应用方法等方面揭示国外ECM-ISC的应用规律。抽取ECM-ISC应用背景下影响信息系统用户持续使用的因素,归结为用户因素、系统因素和环境因素。最后,提出ECM-ISC应用的不足之处和未来的研究方向。     

国内外海洋资源环境信息系统研究现状与发展趋势

海洋是全球生命支持系统的重要组成部分。海洋资源环境信息系统是进行海洋资源开发和海洋环境管理的有力工具。在过去的十几年中,无论是发达国家还是发展中国家都进行了大量的研究工作,建立了数十个海洋资源环境信息系统。这些系统在区域可持续发展的决策制定中发挥着重要的作用。随着Internet 、超级计算机、全球定位系统以及遥感的广泛应用,高性能的海洋资源环境信息系统将得到更快的发展。本文通过对海洋资源环境信息系统的特点和国内外研究现状的分析,探讨了网络时代海洋资源环境信息系统的发展趋势。     

政府门户网站用户采纳意向实证研究

政府门户网站是政府电子政务建设的重要部分,其成功的关键取决于用户的持续使用。基于IS持续使用模型(IS Continuance Model)和DeLone & McLean IS成功模型,构建了政府门户网站用户采纳模型。以政府门户网站个人用户为研究对象,通过问卷方式采集了630个有效样本数据,运用结构方程建模方法对模型进行了检验。实证结果表明:(1)用户满意和感知有用性是政府门户网站用户持续使用意向的重要前因;(2)政府门户网站服务质量的四个维度通过用户满意和感知有用性影响用户持续使用意向,但其影响机制存在差异。     

Promoting the continuing usage of strategic information systems: The role of supervisory leadership in the successful implementation of enterprise systems

Organizations face significant challenges in capturing value from their investments in strategic information systems such as enterprise systems (ES). Managers are a powerful source of influence shaping the post-adoption attitudes and behaviors of users and the success of ES. However, the extant IS literature has focused primarily on the role of top management and theoretical explanations of the role of supervisors in fostering continuing usage of ES are lacking. Drawing on transformational leadership theory and the IS continuance (ISC) model, this paper conceptualizes a theoretical model differentiating the influence mechanisms through which different types of leadership behaviors influence the success of ES. Data collected from 192 users of ES confirms our theorization. We find that transformational leadership behaviors of supervisors influence users’ evaluations of satisfaction and perceived usefulness, while their transactional leadership behaviors influence users’ ES continuance intention by moderating the effects of user satisfaction and perceived usefulness on ES continuance intention. This study advances research on the role of leadership behaviors of supervisors in capturing value from enterprise systems. The research also contributes to practice by suggesting effective strategies for promoting continued usage of mission critical systems such as enterprise systems and delivering value from firms’ IT investments.     

Investigating use continuance of data mining tools

While improving decisional quality is important to businesses, continued use of DMTs is a critical issue for managerial personnel. This problem mainly concerns the willingness of an individual to participate in the behavior. It can be further defined in a routine-based working behavior. This problem essentially involves three key issues, task fit, technology use, and habit. This study therefore integrates task-technology fit (TTF) model, expectation–confirmation mode (ECM), and habit, to examine the determinants of continued use of DMTs. Prior studies have focused on intention to use DMTs in the first time and only considered part of the three issues for identifying the determinants. 285 respondents from managerial personnel were collected to empirically evaluate this research model. The three issues are all important in influencing continuance use intention of DMTs. In particular, the task-technology fit indicates a direct effect on two factors of the technology use issue, user satisfaction and perceived usefulness, and an indirect effect on continuance use intention. User satisfaction and perceived usefulness, and habit are the key predictors of continuance use intention.     

Exploration into the intellectual structure of mobile information systems

The purposes of this research are two-fold: to explore the key content of the Mobile Information Systems (MobIS) field and to identify the intellectual structure within MobIS research. Although mobile technologies have developed at great speed, little research has focused on the macroscopic viewpoint to understand the core knowledge of MobIS and its intellectual structure. To fill this research gap, articles related to MobIS from the ISI Web of Knowledge database and their cited articles were collected, and then citation analysis and document co-citation analysis were applied, including factor analysis and cluster analysis. This research identified 75 highly-cited articles and yielded 6 core categories of knowledge in mobile information systems: (1) Technology Acceptance; (2) Mobile Commerce; (3) Technology Innovation; (4) Use of Mobile Technology; (5) Measurement and Evaluation of Information Technology; and (6) Information System Success. The findings demonstrate that the MobIS field is still young and evolving. The core knowledge categories will be useful for scholars from different disciplines to effectively understand the core concepts and their relevance in MobIS in order to uncover possible research directions and entry-points in this rapidly expanding research area. Practitioners can also discover trend lines for future development, as well as identify extended themes for integration into the current MobIS field. This will benefit both the maintenance of current framework and the development of new business opportunities.