Understanding impulse buying in mobile commerce: An investigation into hedonic and utilitarian browsing

Growing evidence shows that mobile commerce will increase consumers’ impulse buying behavior. However, existing study examining the impact factors on individuals’ impulse buying in mobile commerce is limited. Drawing on stimulus-organism-response (S-O-R) paradigm, this study focuses on situation factors and reaction factors in mobile commerce to examine impulse buying. Building on prior literature of browsing and motivation theory, this study views hedonic browsing and utilitarian browsing as two key drivers on impulse buying in mobile commerce. This study adopts partial least squares estimation to analyze the data obtained from an online questionnaire. Two main findings emerge. First, three situation factors (portability, visual appeal and interpersonal influence) differently affect hedonic browsing and utilitarian browsing. Second, hedonic browsing directly and positively influences consumers’ urge to buy impulsively, whereas utilitarian browsing indirectly influences consumers’ urge to buy impulsively through hedonic browsing. Discussions, limitations, and implications are also presented in the paper.     

Product attributes and brand equity in the mobile domain: The mediating role of customer experience

There are studies showing that utilitarian (perceived ease of use and perceived usefulness) and hedonic (entertainment and aesthetics) attributes of products are two fundamental resources that ensure brand equity in the mobile domain. However, few studies examine the attributes of products and how and why such resources influence mobile brand equity. In this study, a survey was carried out on 262 mobile users in Taiwan to examine the mediating effects of customer experience on the relationship between product attributes on mobile brand equity. Our findings suggest that utilitarian and hedonic attributes of products affect mobile brand equity through customer experience. In other words, perceived ease of use, perceived usefulness, entertainment, and aesthetics may not be intrinsic value; their value on mobile brand equity is realized through customer experience. However, whereas the effect of perceived ease of use on mobile brand equity is partially mediated, perceived usefulness, entertainment, and aesthetics are fully mediated by customer experience. By showing the differential effects of product attributes on mobile brand equity, this study provides a more refined understanding of the interplay among product attributes, customer experience, and mobile brand equity. The results suggest that by overlooking the mediating role of customer experience, previous research may have provided an overly optimistic view of the value of product attributes in mobile brand equity.     

Mobile technology identity and self-efficacy: Implications for the adoption of clinically supported mobile health apps

Despite smartphone applications (apps) being key enablers of telemedicine, telehealth, and self-monitoring, adoption issues persist for mobile healthcare (mHealth) apps. This study diverged from the traditional adoption approach and drew on more innovative theories to predict the intentions of patients for adopting apps supported by clinics. More specifically, technology identity literature was explored to make this prediction and the study surveyed 292 patients who were seated in the waiting room of a local clinic. The results suggested that perceived mobile technology identity (MTI), perceived related IT experience, and perceived self-efficacy positively influences patients’ perceived intentions to adopt mHealth apps provided by clinics or hospitals. Furthermore, the results suggested that perceived related IT experience positively influences users perceived self-efficacy and perceived MTI. However, education was found to negatively influence patients’ perceived intentions to use mHealth apps. This study contributes to the growing literature on the use of these apps in trying to elevate the quality of patients’ lives. Moreover, there are implications for mHealth-app designers who are trying to make healthcare services accessible via smartphones.     

The moderating effect of experience in the adoption of mobile payment tools in Virtual Social Networks: The m-Payment Acceptance Model in Virtual Social Networks (MPAM-VSN)

Although mobile-related technologies are widely accepted in today's society, mobile payment in Virtual Social Networks (VSN) is not among the most widely used mobile services. This paper analyzes users’ acceptance of mobile payment in VSN. In order to analyze the level of acceptance of this technology, as well as the factors that determine its use by consumers, we have introduced a modification of the classical technological acceptance models (TRA and TAM). Thus, the study proposes and tests an integrated theoretical model, which establishes the relative importance of the key factors (external influences, ease of use, usefulness, attitude, trust and risk) in terms of the acceptance of the mobile payment system in VSN. It also analyzes the eventual moderating effect of users’ experience with similar tools. The empirical results show that the proposed behavioral model (named MPAM-VSN) is accordingly adjusted, thus showing that previous experience increases intention of use. Finally, the results obtained in this study reveal interesting implications for the diffusion of mobile payment systems in VSN.     

A bidirectional perspective of trust and risk in determining factors that influence mobile app installation

The purpose of this research is to consider how trust in and perceived risk of a mobile marketplace impact a consumer before installing a mobile application. In particular, trust is considered from the perspective of institutionalized trust, where consumers faced with ignorance rely on institutionalized mechanisms for personal safety. A bidirectional research model is presented based on trust and perceived risk as antecedents to the intent to install a mobile application. Data is collected from a survey of 214 participants and is analyzed using structural equation modeling. Results suggest that institutional loyalty plays a significant role in consumers’ intent to install mobile apps. Trust and its antecedent, security, had strong significant positive relationships with the intention to install mobile apps, while risk and its antecedent, privacy, had weak and insignificant relationships. The bidirectional model’s relationship between trust and risk was also insignificant in both directions, further suggesting that perception of risk is an insignificant factor in the intent to install mobile apps.     

How system quality influences mobile BI use: The mediating role of engagement

Despite the recognized value that mobile BI (m-BI) brings to firms, our understanding of the use of m-BI and its determinants are limited. In this study, we suggest that m-BI system quality characteristics may be among the factors that influence m-BI use. Yet, in the information systems (IS) literature there is mixed support for the relationship between system quality and system use at the individual level. Given there is research suggesting that engaged users are an indication of the technology’s success, we believe that ‘engagement’ may be the key to understanding the relationship discrepancy between system quality and use. To address this gap, we conducted a quantitative study of key informants who use m-BI, to understand what the key m-BI capabilities are and other success dimensions perceived as important by users. The results indicate that m-BI system quality attributes affect m-BI use indirectly through engagement, with this finding contributing to understanding of the complexity of IS use in mobile technologies.     

基于 PhoneGap和 jQuery MobiIe的课程群移动学习平台构建

介绍了PhoneGap和jQuery Mobile两种 Hybrid App开发中常用的框架技术,并将其应用到高校课程群移动学习平台。通过对学习平台功能需求进行分析,设计了相应的功能模块。在开发模式上选择M VC模式,采用主流开发技术实现架构,对开发中存在的几种关键问题,如移动开发中的跨域数据通信、移动终端数据加载和系统配置等问题,提出了相应的解决方案。     

The mediating role of mental imagery in mobile advertising

The future of communication and advertising is mobile. There is, however, little empirical evidence as to exactly how mobile advertising works. This research examines the role of mental imagery elicited by mobile advertising and its mediating effect on trust in the advertising message (ad trust) and purchase intention. Using a 2 × 2 factorial experimental design, we examined the influence of the type of message – SMS vs. MMS – and type of content – informational vs. transformational – on the three dimensions of mental imagery: vividness, quantity and elaboration. Results show a greater impact of MMS mobile ads and transformational ads on vividness and elaboration, while SMS mobile ads have a greater impact on the quantity dimension. The study also suggests that ad trust can be improved by enhancing the mental imagery elicited by mobile ads. Vivid and elaborate mental imagery mediates the effect of the type of ad on ad trust and exerts a positive influence on purchase intention. These findings have important implications for mobile advertisers since overcoming trust issues remains a major obstacle in the adoption of this medium. In addition, practical aspects of mobile ads’ conception and design are discussed and directions for future research are suggested.     

The impact of inertia and user satisfaction on the continuance intentions to use mobile communication applications: A mobile service quality perspective

Vendors of mobile communication applications/services (apps) aim at improve their designs to attract and retain users, and thus achieve the critical mass needed to ensure the success of their services. Despite the significant number of prior mobile service studies, few works have examined the effects of inertia and satisfaction on the users’ continuance intention with regard to specific mobile communication apps from a mobile-service-quality perspective. By integrating the mobile service quality framework, inertia, and user satisfaction, this study develops a model for interpreting the development of the continuance intention of users of mobile communication apps. Data collected from 238 users of such apps provided support for the model. The results indicated that interaction quality, environment quality, inertia, and user satisfaction are key determinants of continuance intention, while outcome quality is not. The theoretical and practical implications of this work are discussed.     

An empirical investigation of mobile banking adoption: The effect of innovation attributes and knowledge-based trust

Rapid advances in mobile technologies and devices have made mobile banking increasingly important in mobile commerce and financial services. Using innovation diffusion theory and knowledge-based trust literature, this study develops a research model to examine the effect of innovation attributes (perceived relative advantage, ease of use and compatibility) and knowledge-based trust (perceived competence, benevolence and integrity) on attitude and behavioral intention about adopting (or continuing to use) mobile banking across potential and repeat customers. Based on a survey of 368 participants (177 for potential customers and 191 for repeat customers), this study uses a structural equation modeling approach to investigate the research model. The results indicate that perceived relative advantage, ease of use, compatibility, competence and integrity significantly influence attitude, which in turn lead to behavioral intention to adopt (or continue-to-use) mobile banking. Additionally, by using multi-group analysis with t-statistics, the results found that the antecedents of attitude toward mobile banking differ between potential and repeat customers. The implications for research and practice and future research directions are discussed.     

The role of GIS-enabled mobile applications in disaster management: A case analysis of cyclone Gaja in India

Geographic information systems (GIS) have generated great interest in the field of disaster management and have stimulated rich discussions in the domain. This case study describes how we selected and adapted a GIS-enabled mobile application to be used by field workers in the aftermath of cyclone Gaja in Tamil Nadu in 2018. It also analyses how the app was used by field workers to ensure faster electricity restoration in the cyclone-hit site. The app helped decision-makers, middle managers/supervisors, and field workers achieve faster restoration and deliver a more efficient post-disaster emergency response. The findings of this study could serve as a guide for emergency restoration teams in similar disaster management scenarios in the future.     

企业社会战略对价值创造的影响——有机组织文化的调节作用

将社会责任与企业战略相结合的企业社会战略为价值创造提供了新的理论解释，但其作用机理探讨尚不明确。文章基于战略管理理论及资源基础理论探究了中国情境下企业社会战略对价值创造的影响，揭示了企业社会计划与社会定位对价值创造的内在作用机理；并以有机组织文化为切入点，探索活力文化与宗族文化在价值创造活动中的具体功效。通过对433家企业样本数据的实证分析，结果表明：企业社会计划与社会定位均对价值创造具有显著正向影响；活力文化在社会计划、社会定位与价值创造之间均呈积极调节作用；而宗族文化仅在社会定位与价值创造之间呈积极调节作用。研究结论有助于更深刻地理解社会战略及企业差异性文化在价值创造实现过程中的作用。     

集群新创企业平行搜索对产品创新绩效的影响:管理者联系的调节作用

虽然许多研究发现新创企业知识搜索提升产品创新绩效,但却忽视了企业相对竞争对手的搜索时机选择对其产品创新绩效的影响。文章分析了集群新创企业领先搜索和跟随搜索对产品创新绩效的影响以及管理者联系的调节作用,并以215个集群新创企业样本进行实证检验。研究结果表明:领先搜索与跟随搜索对产品创新绩效有倒U型影响;集群外部联系增强领先搜索与产品创新绩效的曲线关系;集群内部联系削弱领先搜索与产品创新绩效的曲线关系,但正向调节跟随搜索对产品创新绩效的曲线影响。这一发现丰富了平行搜索和产品创新绩效关系研究,实践上对新创企业实施创新搜索与提升产品创新绩效有指导意义。     

Abandoning innovation activities and performance: The moderating role of openness

Firms are encouraged to continually initiate innovation activities as part of their new product development processes and to be open to the use of external knowledge sources. Yet, many are abandoned. Openness to external knowledge sources and the experience of abandoning innovation activities are, therefore, becoming a part of an organization’s reality and innovation strategy. In this paper, we aim to explore how the experience of having abandoned an innovation activity can affect innovation performance and the role two key dimensions of openness, external search breadth and formal innovation collaboration breadth, play. Using data from the UK Innovation Survey, we find that the experience of having abandoned an innovation activity leads to improved innovation performance and that this is negatively moderated by the two dimensions of openness. When external search breadth is high, i.e. when an organization engages with a higher number of different types of knowledge sources, the link between abandoning innovation activities and innovation performance weakens. Similarly, when formal innovation collaboration breadth is high, i.e. the breadth of a firm’s formal collaboration relationships is high, the link between abandoning innovation activities and innovation performance also weakens. We conclude by discussing the theoretical and practical implications of our findings.     

服务化与产品创新：环境不确定性的调节效应

众多研究将服务化视为制造企业获取竞争优势的重要途径。然而,伴随着对商业模式过度创新的质疑和对硬科技的持续关注,服务化究竟能否促进产品创新并最终塑造长期竞争优势亟待研究。因此,本研究分析了服务化对制造企业产品创新的影响及环境不确定性的调节作用。基于中国239家制造企业的样本数据,研究表明：1）服务化与产品创新度之间呈U型关系;2）技术动态性和市场不确定性负向调节服务化与产品创新度之间的关系。研究结果有助于制造企业全面认识服务化作用,明确服务化对产品创新的积极作用和不利影响,根据不同的环境条件有效推进服务化实践。     

非正式网络对双元创新的影响:吸收能力的中介作用和环境动态性的调节作用

分别以非正式网络、双元创新、吸收能力和环境动态性为自变量、因变量、中介变量和调节变量,以227家高新技术企业为样本,通过理论分析与实证研究,揭示非正式网络对双元创新的影响以及吸收能力的中介作用和环境动态性的调节作用.实证结果表明:(1)非正式网路对双元创新有显著的正向作用;(2)潜在吸收能力在非正式网络与渐进性创新之间...     

合作与企业国际化创新:政府参与的调节作用

本文利用2009-2011年之间科技部创新型企业数据库中样本企业的面板数据,通过回归分析,实证检验了企业间合作和产学研合作对于企业国际化创新的影响,并探究了政府参与在该过程中的权变机制。研究发现,企业间合作和企业国际化创新绩效是正向的线性关系,而产学研合作对企业国际化创新绩效具有倒U型影响。政府参与正向调节企业间合作对国际化创新的影响,并改善产学研合作与企业国际化创新绩效之间的关系。     

基于JQuery Mobile的国际漫游自助服务平台设计与实现

随着移动互联网技术的快速发展,JQuery Mobile框架以其成本低廉、兼容性强、跨平台、使用简单等特性越来越受到移动开发人员的欢迎。文章结合移动用户投诉国际漫游中遇到的实际问题,基于JQuery Mobile技术设计开发了国际漫游自助服务平台。通过使用该平台,有效降低了用户国际漫游相关问题处理时长,提升了用户满意度。     

Managing external knowledge flows: The moderating role of absorptive capacity

In this paper, we argue that those firms with higher levels of absorptive capacity can manage external knowledge flows more efficiently, and stimulate innovative outcomes. We test this contention with a sample of 2265 Spanish firms, drawn from the Community Innovation Surveys (CIS) for 2000 and 2002, produced by the Spanish National Statistics Institute (INE). We find that absorptive capacity is indeed an important source of competitive advantage, especially in sectors characterized by turbulent knowledge and strong intellectual property rights protection. The implications for management practice and policy are also discussed.     

平行搜索对后发企业协同追赶的影响研究

摘 要：转型背景下,后发企业同时面临技术和市场双重劣势,如何搜索外部知识实现技术和市场协同追赶备受关注。文章整合创新搜索、后发追赶和组织合法性理论,构建平行搜索对后发企业协同追赶的影响模型,并以212家企业的样本数据进行实证分析。结果表明：领先搜索与跟随搜索对后发企业协同追赶均有倒U形作用;外部合法性正向调节领先搜索与协同追赶的关系,负向调节跟随搜索与协同追赶的关系,内部合法性的调节作用则与之相反;内、外部合法性整合正向调节平行搜索与后发企业协同追赶的关系。文章丰富了平行搜索与后发追赶的相关研究,同时对中国后发企业实现创新跨越具有实践指导意义。