Book reviews

Book reviewed in this article: CRISMORE, A. (1989) Talking with Readers: Metadiscourse as Rhetorical Act. COHEN, L. and MANION, L. (1989) Research Methods in Education, Third Edition. HUNTER-CARSCH, M. (ed) (1989) The Art of Reading. GOLDMAN, SUSAN R. and TRUEBA, H.T. (eds) (1987) Becoming Literate in English as a Second Language. MICHAEL, I. (1987) The Teaching of English: from the sixteenth century to 1870. HOLLINDALE, P. (1988) Ideology and the Children's Book.     

Book reviews

Book reviewed in this article: DAVISON, A. & GREEN, G.M. (1988) Linguistic Complexity and Text Comprehension: Readability Issues Reconsidered. HUTSON, BARBARA (ed.) Advances in Reading/Language Research: Volume 3 1985. BRITTON, B.K. and GLYNN, S.M. (eds.) (1987) Executive Control Processes in Reading. TIERNEY, R.J., ANDERS, P.L. and MITCHELL, J.N. (eds.) (1987) Understanding Reader's Understanding. GARNER, R. (1987) Metacognition and Reading Comprehension GRAFF, H.J. (1987) The Labyrinths of Literacy: reflections on literacy past and present. NEWMAN, ANABEL P. and BEVERSTOCK, CAROLINE (1990) Adult Literacy: Contexts and challenges. WILLINSKY, J. (1990) The New Literacy: redefining reading and writing in schools. GOSWAMI, J. and BRYANT, P. (1990) Phonological Skills and Learning to Read. WATERLAND, L. (1989) Apprenticeship in Action: Teachers Write About ‘Read With Me'. MINNS, H. (1990) Read It To MeNow. HEDLEY, C.N. and HICKS, J.S. (eds.) (1988) Reading and the Special Learner. PUMFREY, P. (1991) Improving Children's Reading in the Junior School.     

Science in the extra‐mural departments of British universities 1946–67

Private Schools and Public Policy: International Perspectives. Edited by William Lowe Boyd and James G. Cibulka. Pp. vi, 363. London, New York, Philadelphia: The Falmer Press, 1989. £11.95, ISBN 1–85000–447–1 fc. Education Policy Perspectives

Thomas Arnold Headmaster: A Reassessment. By Michael McCrum. Pp. viii, 157. Oxford University Press, 1989. £17.50. ISBN 0–19–211798‐X.

Primary Understanding: Education in Early Childhood. By Kieran Egan. Pp xvi, 287. New York, London: Routledge, 1988. £25.00. ISBN 0–415–90003–4

Towards Democratic Schooling: European Experiences. Edited by K. Jensen and S. Walker. Ppxii, 199. Milton Keynes: Open University Press, 1989. £10.95 (paperback) £27.50 (hardback). ISBN 0–335–09567–4 (paperback) CP335–09568–2 (hardback).

The Ethics of Educational Research. Edited by Robert G. Burgess. Pp x, 236. Index. Lewes, East Sussex: The Falmer Press, 1989. £25.00 hardcover; £9.95 flexicover. ISBN 1 85000 297 5 hc;‐ 1 85000 298 3 fc. Social Research and Educational Studies Series: 8.

The Educational Insiders: a study of the Society of Education Officers 1971–88. D. A. Howell. Pp x, 240, Index. Harlow: Longman Group U.K., 1989. £25 limp bound. ISBN 0 582 05920 8.

Multicultural Education in a Global Society. By James Lynch. Pp. xxi, 191. Index. Lewes: The Falmer Press (Taylor and Francis Group), 1989, £9.95 flexicover ISBN 1 85000 558 3

Research Papers in Education Volume 4: Number 3; October 1989 (Festschrift for Jack Wrigley) pp. 94. Windsor: NFER‐Nelson, 1989. ISSN: 0267 1522

The Changing Secondary School. Edited by Roy Lowe. Pp 233. Index. The Falmer Press, 1989. £9.95 paper, ISBN 1–85000–556–7 pbk; £20.00 cloth, ISBN‐555–9.

The Search for Enlightenment: The Working Class and Adult Education in the Twentieth Century. Edited by Brian Simon. Pp 334. London: Lawrance and Wishart, 1990. £19.95. ISBN 0 85315 683 2.

Literacy and Popular Culture: England 1750–1914. By David Vincent. Pp xii, 362. Index. Cambridge: Cambridge University Press, 1989. £32.50/$49.50 hardcover. ISBN 0–521–33466–7.

The Social Contexts of Schooling. Edited by Mike Cole. Pp ix, 251. London, New York, Philadelphia: The Falmer Press, 1989. £25.00 cloth, £9.95 Paper. ISBN 1–85000–450–1, 1–85000–451‐X (pbk)

Working with Parents. A Whole‐school Approach. By John Bastiani. Pp x, 140. Windsor: NFER‐Nelson, 1989. £8.50 paperback. ISBN‐7005–1183‐Ofc. Parents and Teachers, Volume 3.

Industry, Children and the Nation: An analysis of national identity in school textbooks. By John Ahier p.p. 203. Index. Falmer Press, 1988. No price given. ISBN 1 85000 408 0.     

Book Reviews

Book reviewed in this article: Carver, R.P. (1981) Reading Comprehension and Reading Theory. Crowder, R.G. (1982) The Psychology of Reading: an Introduction. Downing, J. & Leong, C.K. (1981) Psychology of Reading. Henderson, L. (1982) Orthography and Word Recognition in Reading. Kolers, P.A., Wrolstad, M. & Bouma, H. (Ed.) (1979) Processing of Visible Language 1. Kolers, P.A., Wrolstad, M. & Bouma, H. (Ed.) (1980) Processing of visible Language 2. Lesgold, A.M. & Perfetti, C.A. (Ed.) (1981) Interactive Processes in Reading. Mitchell, D.C. (1982) The Process of Reading: a Cognitive Analysis of Fluent Reading and Learning to Read. Ewing, J. and Johnstone, M. (1981) Attitudes to Reading: Measurement and Classification within a Curricular Structure. Heather, P. (1981) Young People's Reading: a study of the leisure reading of 13-15 year olds. Clay, Marie M. (1982) Observing Young Readers: Selected Papers. Ferreiro, Emilia and Teberosky, Ana (1982/3) Literacy Before Schooling. Spender, L. (1983) Intruders on the Rights of Men: Women's Unpublished Heritage. Sheridan, E. Marcia (Ed.) (1982) Sex Stereotypes and Reading: Research and Strategies. Posner, Roland (1982) Rational Discourse and Poetic Communication: Methods of Linguistic, Literary, and Philosophical Analysis. Prince, Gerald (1982) Narratology: The Form and Functioning of Narrative. Sharratt, Bernard (1981) Reading Relations: Structures of Literary Production. A Dialectical Text/Book. Tompkins, Jane P. (Ed.) (1981) Reader-Response Criticism: From Formalism to Post-Structuralism. Widdowson, Peter (Ed.) (1982) Re-Reading English. Cressy, D. (1980) Literacy and the Social Order: Reading and Writing in Tudor and Stuart England. Eisenstein, E.L. (1982) The Printing Press as an Agent of Change: Communications and Cultural Transformations in Early-modern Europe. Furet, F. and Ozouf, J. (1982) Reading and Writing: Literacy in France from Calvin to Jules Ferry. Mann, P.H. (1982) From Author to Reader: a Social Study of Books. Morris, R.C. (1981) Reading, Riting, and Reconstruction: the Education of Freedmen in the South, 1861-1870. Gollasch, F.V. (Ed.) (1982) Language and Literacy: the Selected Writings of Kenneth S. Goodman. Volume I: Process, Theory, Research. Volume 2: Reading, Language and the Classroom Teacher. Miles, T.R. (1983) Dyslexia: The Pattern of Difficulties. Singer, M.H. (Ed.) (1982) Competent Reader, Disabled Reader: Research and Application. Malatesha, R.N. and Aaron, P.G. (Ed.) (1982) Reading Disorders: Varieties and Treatments.     

Book reviews

Book reviewed in this article: BERTELSON. P. (ed) (1987) The Onset of Literacy. Cognitive Processes in Reading Acquisition. SNOWLING, M. (1 987) Dyslexia: A Cognitive Development Perspective. DODD, B. and CAMPBELL, R. (eds) (1987) Hearing by Eye: thepsychology of lip-reading. MILLER, N. (ed) (1984) Bilingualism and Language Disability: assessment and remediation. PEARSON, D. BARR, R., KAMIL, M.L. and MOSENTHAL, P. (eds) (1984) Handbook of Reading Research. ORASANU, J. (ed) (1986) Reading Comprehension: From Research to Practice. POSNER, M.I. and MARIN. O.S.M. (1985) Attention and Performance XI. COLTHEART, M. (1 987) Attention and Performance XII. WADE, B. and MOORE, M. (1987) Special Children … Special Needs: Provision in Ordinary Classrooms. MCNAUGHTON, s. (1987) Being Skilled. The Socializations of learning to read. FREIRE. P. and MACEDO, D. (1987) Literacy: Reading the Word and the World. ALVERMANN, D.E. DILLON. D.R. and O'BRIEN. D.G. (1987) Using Discussion to promote Reading Comprehension. SCHIEFFELIN, B. and GILMORE. P. (1986) The Acquisition Of Literacy: Ethnographic Perspectives. SMITH, P. (ed) (1987) Parents and teachers together: Proceedings of the twenty-third annual course and conference of the United ‘Kingdom Reading Association’. MEEK, M. (1988) How Texts Teach What Readers Learn.     

Book reviews

Book reviewed in this article: READ, GAVIN (1994) Specific Learning Difficulties (Dyslexia): A handbook for study and practice. EDWARDS, JANICE (1994) The Scars of Dyslexia. HATCHER, P. J. (1994) Sound Linkage. MILES, T.R. (1993) Dyslexia: The Pattern of Difficulties. COOKE, A. (1993) Tackling Dyslexia: The Bangor Way. WILLOWS, D., KRUK, R.S. and CORCOS, E. (Eds.) (1993) Visual Processes in Reading and Reading Disabilities. GOODWYN, A. (ed.) (1995) English and Ability. HULME, CHARLES, and SNOWLING, MARGARET (eds) (1994) Reading Development and Dyslexia. ELLEY, WARWICK B. (ed.) (1994) The IEA Study of Reading Literacy: CHAUDRON, MARTINE and DE SINGLY, FRANCOIS (eds) (1993) Zdentitk, Lecture, Ecriture.     

Book reviews

Book reviewed in this article: GRIFFITH, P. (1987) Literary Theory and English Teaching. BLOOME, D. (ed) (1987) Literacy and Schooling. HANNON, P. and JACKSON, A. The Belfeld Reading Project Final Report: Belfield Community Council/National Children's Bureau LRWIN, J.W. (ed) Understanding and Teaching Cohesion Comprehension. FOORMAN, B.R. and SIEGEL, A.W. (eds) (1986) Acquisition of Reading Skills: Cultural Constraints and Cognitive Universals.     

Book Reviews

Book reviewed in this article: Wilensky, R. (1980) Understanding Goal-Based Stories. Weiss, Jacques (Ed.) (1980) A la Recherche d'une Pkdagogie de la Lecture. Coltheart, M., Patterson, K. and Marshall, J.C. (Ed.) (1980) Deep Dyslexia. Edwards, P. and Nichols, R. (1980) Edwards Reading Test: Reading Selections, Manual of Directions and Pupil's Record Booklet. Fish, Stanley (1980) Is There a Text in This Class? The Authority of Interpretive Communities. Hulme, C. (1981) Reading Retardation and Multi-sensory Teaching. Kavanagh, J.F. and Venezky, R.L. (Ed.) (1980) Orthography, Reading and Dyslexia. Quin, V. and MacAuslan, A. (1981) Reading and Spelling Difficulties: A Medical Approach. Southgate, V., Arnold, H. and Johnson, S. (1981) Extending Beginning Reading.     

H. A. L. Fisher,reconstruction and the development of the 1918 education act

Radical Education: a critique of freeschooling and deschooling. By Robin Barrow. Pp. 207. London: Martin Robertson &; Co., 1978. £7.95 (hardback); £3.50 (paperback).

Experience and the Growth of Understanding. By D. W. Hamlyn. International Library of the Philosophy of Education. London: Routledge and Kegan Paul, 1978. £6.50.

Phenomenology and Education: Self‐consciousness and its development. Edited by Bernard Curtis and Wolfe Mays. Pp. xxvi, 150. London: Methuen, 1978. £6.95. (University paperback edition: £3.50).

Moral Education: Theory and Practice. By Meriel Downey and A. V. Kelly. Pp. ix, 226. London: Harper &; Row Ltd., 1978. Cloth £4.95, Paper £2.75.

Robert Owen as educator. By Karen C. Altfest. Pp. 191. Boston, U.S.A.: Twayne's World Leaders Series, G. K. Hall &; Co., 1977. $8.95.

Curriculum Change in the Nineteenth and Twentieth Centuries. By Peter Gordon and Denis Lawton. Pp. London: Hodder and Stoughton 1978. Hardback edition: £12.50. Paperback edition: £5.75.

The Development of an Education Service. The West Riding 1880–1974. By P. H. J. H. Gosden and P. R. Sharp. Pp. x, 273. Oxford: Martin Robertson &; Co. Ltd., 1978. £8.95.

Limits to educational change ‐ (Studies on Education in change). By Per Dalin. Pp. 112. Great Britain. The Macmillan Press in association with The International Movement Towards Educational Change. 1978. Price £8.95.

Schools and Schooling in England and Wales: A Documentary History. By Michael Hyndman. Pp. 269. London: Harper and Row, 1978. £3.95.

Two Centuries of Anglesey Schools. By D. A. Pretty. Pp. 383. Anglesey Antiquarian Society, Llangefni, 1977. £4.50.

Education in modern Egypt — ideals and realities. By G. D. M. Hyde. Pp. xx+245. Routledge and Kegan Paul, 1978. £7.95.     

Book Reviews

Books reviewed in this article: Pirozzolo, F.J. (1979) The Neuropsychology of Developmental Reading Disorders. Tansley, P. and Panckhurst, J. (1981) Children with Specific Learning Difficulties: a Critical Review of Research. Ingham, Jennie (1981) Books and Reading Development. Pavlidis, G.Th. and Miles, T.R. (Ed.) (1981) Dyslexia Research and its Applications to Education. Tzeng, O.J.L. and Singer, H. (Ed.) (1981) Perception of Print: Reading Research in Experimental Psychology. Pirozzolo, F. J. and Wittrock, M.C. (Ed.) (1981) Neuropsychological and Cognitive Processes in Reading. Reichmann, F. (1980) The Sources of Western Literacy: the Middle Eastern Civilizations. Hills, P. (Ed.) (1980) The Future of the Printed Word. Vellutino, F.R. (1979) Dyslexia: Theory and Research. Martin, Graham Dunstan (1981) The Architecture of Experience: a Discussion of the Role of Language and Literature in the Construction of the World. Martínez-Bonati, Félix (1981) Fictive Discourse and the Structures of Literature: a Phenomenological Approach. Ricoeur, Paul (1981) Hermeneutics and the Human Sciences: Essays on Language, Action and Interpretation. Young, Robert (Ed.) (1981) Untying the Text: A Post-structuralist Anthology. Levinson, H.N. (1980) Dyslexia: A Solution to the Riddle. Ericson, Britta (1981) Reading Disabilities and Emotional Disturbances. Arnold, Helen (1982) Listening to Children Reading. (UKRA Teaching of Reading Monograph.) Francis, Hazel (1982) Learning to Read. Tuunainen, K. & Chiaroni, A. (Ed.) (1982) Full Participation. (Proceedings of the Second European Conference on Reading, August, 1981.) Hendry, A. (Ed.) (1982) Teaching Reading: the Key Issues. (Proceedings of the Eighteenth Annual Conference of the United Kingdom Reading Association, July, 1981.)     

Book reviews

Books reviewed in this article: MALATESHA, R.N. and HARTLAGE, L.C. (eds) (1982) Neuropsychology and Cognition (2 volumes). GOLDBERG, H.K., SHIFFMAN, G.B. and BENDER, M. (1983) Dyslexia: Interdisciplinary Approaches to Reading Disabilities. YOUNG, P. and TYRE, C. (1983) Dyslexia or Illiteracy? Realising the Right to Read JORM, A.F. (1983) The Psychology of Reading and Spelling Disabilities. ELLIS, A.W. (1984) Reading, Writing and Dyslexia: A Cognitive Analysis. CULLER, JONATHAN (1983) On Deconstruction: theory and criticism after structuralism. DREYFUS, H.L. and RABINOW, P. (1982) Michel Foucault: beyond structuralism and hermeneutics. EAGLETON, T. (1983) Literary Theory: an introduction. JEFFERSON, A. and ROBEY, D. (eds) (1982) Modern Literary Theory: a comparative introduction. KERMODE, F. (1983) Essays on Fiction 1971-82. LEITCH, V.B. (1983) Deconstructive Criticism: an advanced introduction. MCHOUL, A.W. (1982) Telling How Texts Talk: essays in reading and ethnomethodology. SHOLES, R. (1982) Semiotics and Interpretation. TODOROV, T. (ed.) (1982) French Literary Theory Today; a reader. TODOROV, T. (1983) Symbolism and Interpretation. TODOROV, T. (1982) Theories of the Symbol. SOLTOW, L. and STEVENS, E. (eds) (1981) The Rise of Literacy and the Common School in the United States: a socioeconomic analysis to 1870. DOWNING, J., AYERS, D. and SCHAEFER, B. (1983) Linguistic Awareness in Reading Readiness (LARR) Test. BRADLEY, LYNEITE (1980) Assessing Reading Difficulties. VINCENT, D., GREEN, L., FRANCIS, JEAN and POWNEY, JANET (1983) A Review of Reading Tests. PUGH, A.K. and ULIJN, J.M. (eds) (1984) Reading for Professional Purposes: studies and practices in native and foreign languages. HUDELSON, s. (ed.) (1981) Learning to Read in Different Languages. JUNG, U.O.H. (ed.) (1982) Reading: a symposium. GEOFFRION, L.D. and GEOFFRION, O.P. (1983) Computers and Reading Instruction. SHUARD, H. and ROTHERY, A. (eds) (1984) Children Reading Mathematics. BOUMA, H. and BOUWHUIS, D.G. (eds) (1984) Attention and Performance Vol. X: Control of Language Processes. MANDL, H., STEIN, N.L. and TRABASSO, T. (1984) Learning and Comprehension of Text.     

Partisan patterns in presidential campaign speeches, 1948–2000

Mastering SAS

Cody, Ronald P., &; Smith Jeffrey K. Applied Statistics and the SAS Programming Language. (2nd. ed.). New York, NY: Elsevier Science Publishing Co., Inc., 1987.

Jaffe, Jay A. Mastering the SAS System. New York, NY: Van Nostrand Reinhold, 1989.

Marike Finley, Powermatics: A Discursive Critique of New Communications Technology. London: Routledge and Kegan Paul, 1988.

How we talk

Goodman, Gerald, &; Esterly, G. The Talk Book: The Intimate Science of Communicating in Close Relationships. Pennsylvania: Rodale Press, 1988. 360p.

Artificial intelligence

Rainer Born (Ed.), Artificial Intelligence: The Case Against. London: Croom Helm, 1988.     

Book Reviews

Books reviewed in this article: Tarnopol, L. and Tarnopol, M. (Ed.) (1981) Comparative Reading and Learning Difficulties. Benton, A.L. and Pearl, D. (Ed.) (1978) Dyslexia: An Appraisal o f Current Knowledge. Doehring, D.G., Trites, R.L., Patel, P.G. and Fiedorowicz, C.A.M. (1981) Reading Disabilities: The Interaction of Reading, Language, and Neuropsychological Deficits. Neville, M.H. and Pugh, A.K. (1982) Towards Independent Reading. Rye, J. (1982) Cloze Procedure and the Teaching of Reading.     

Book reviews

EISEMON, T.O. (1988) Benefitting From Basic Education, School Quality and Functional Literacy in Kenya SWEENEY, A. (1987) A Full Hearing: Orality and Literacy in the Malay World MEEK, M. and MILLS, C. (eds) (1988) Language and Literacy in the Primary School. TOWNSEND, JOHN ROWE (1987) Written for children (3rd Edition). RUSTIN, MARGARET & MICHAEL (1987) Narratives Of Love and LOSS: Studies in Modern Children's Fiction. NELL. VICTOR (1988) Lost in a Book: the Psychology of Reading for Pleasure. COOPER, C.R. (ed.) (1985) Research Response to Literature and the Teaching of Literature. BENTON, M., TEASEY, J., BELL, R. and HURST, K. (1988) Young Readers Responding to Poems. DIAS, P. and HAYHOE, M. (1988) Developing Response to Poetry. DOWNING, JOHN A. (ed.) (1988) Cognitive Psychology and Reading in the U.S.S.R. FEITELSON, D. (1988) Facts and Fads in Beginning Reading: A Cross-Language Perspective. WATERLAND, L. (1988) Read With Me: An Apprenticeship Approach. Revised Second Edition.     

Reviews

Writing/Disciplinarity: A Sociohistoric Account of Literate Activity in the Academy. Paul A. Prior. Mahwah, NJ: Lawrence Erlbaum, 1998. 333 pages.

Exploring the Rhetoric of International Professional Communication: An Agenda for Teachers and Researchers. Ed. Carl R. Lovitt with Dixie Goswami. Amityville, NY: Baywood Publishing Company, Inc., 1999. 326 pages.     

Editorial Review and Book Reviews

Evaluating and Assessing the Visual Arts in Education: International Perspectives. Editors: Doug Boughton, Elliot W. Eisner, and Johan Ligtvoet TRIX of the Grade. Tutor A + Tutor B Writing an art policy and curriculum plan for a primary school – guidance for co–ordinators. John Bowden Oxford GNVQ Intermediate Art & Design. Norman Binch Media in Art – Classroom materials for moving media in art at key stage 3. Tony Carroll Design History: An Anthology. A Design Issues Reader. Dennis P Doordan Surfaces: Visual Research for artists, architects, and designers. Judy A. Juracek Susie Cooper: An Elegant Affair. Bryn Youds Clay In The Primary School. Peter Clough     

Reviews

The Grammar Schools of Medieval England: A. F. Leach in Historical Perspective. By John N. Miner. Pp. xx, 355. Montreal, McGill ‐ Queen's University Press, 1990. £40, cloth. ISBN 0–7735–0634–9.

Pupil Welfare and Counselling. By David Galloway. Pp.v, 128. London: Longman, 1990. £5.95 flexicover. ISBN 0–582–00330X. The Effective Teacher Series.

Foundations of Distance Education. By Desmond Keegan. Pp. x 214. London: Routledge 1990. £10.95. ISBN 0–415–03162–1, 0–415–01052–7.

The Voice of Liberal Learning. Edited by Timothy Fuller. Pp. 166. New Haven, CT and London: Yale University Press, 1989. Price £20 (cloth) and £6.95 (paper). ISBN 0–300–04344–9 and 0–300–04753–3.

Teachers’ Case Studies in Educational Management. Edited by Margaret Preedy. Pp. 303, index. London: Paul Chapman Press, 1989. Flexicover £8.95. ISBN 1–85396–069–1. Management in Education Services.

Japanese Schooling: Patterns of Socialization, Equality and Political Control. Edited by James J. Shields, Jr. Pennsylvania State University Press, 1989. Pp. 294 $24.95 ISBN 0–271–00658–7

British Universities and Teacher Education: A Century of Change. Edited by John B. Thomas. Pp. VIII, 214. Indexes. London: Falmer Press, 1990. £21.00 hardcover; £9.95 flexicover, ISBN 1–85000–706–3hc; ‐707–1fc.

Assessing Radical Education. By Nigel Wright. Pp. xii, 244. Milton Keynes: Open University Press, 1989. £29.50 hardback; £9.99 paperback ISBN 0–335–09228–4 (hardback) ISBN 0–335–09227–6 (paperback) Innovations in Education series.

GCSE in Practice ‐ Managing Assessment Innovation. By Mary Grant. Pp. × 180. Index. Windsor: NFER ‐ NELSON 1989. £9.95. ISBN 07005 1240.3 (paperback) NFER Research Library.

Quality in Teaching: Arguments for a Reflective Profession. Edited by Wilfred Carr. Pp. x, 232. Index. Lewes, Falmer Press 1989. £10.95 paperback, £25 cloth, ISBN 1–85000–546‐X cloth, ISBN 1–85000–547–8, paperback.

Managing Schools. By John Sayer. Pp. 134. London: Hodder and Stoughton, 1989. £6.50 pbk, ISBN 0–340–41670‐X.

The Examiner. James Booth and the origins of common examinations. By Frank Foden. Pp. 221. Leeds. 1989. £8.50. ISBN 0–907644–06–6. Leeds Studies in Adult and Continuing Education by the School of Continuing Education.     

Problem page

Books Reviewed in this Articles: The Statistician at Work: A Glimpse of a Profession in Action Centre for Statistical Education, University of Sheffield, 1987. Devised by Toby Lewis Statistical Investigations in the Secondary School, Open University. Understanding Data By P. Sprenf The Teaching of Practical Statistics By C. W Anderson and R. M. Loynes. Statistics Explained: Basic Concepts and Met hods, By R. Kapadia and G. Anderson.     

Book reviews

Book reviewed in this article: UPWARD, c. (1992) Cut Spelling: a handbook to the simplification of written English by omission of redundant letters. CHALL, J., JACOBS, v. and BALDWIN, L. (1990) The Reading Crisis: Why Poor Children Fall Behind. LITTLEFAIR, A. (1990) Reading All Types of Writing. ROBECK, M.C. and WALLACE, R.R. (1990) The Psychology of Reading: An Interdisciplinary Approach. BALOTA, D.A., FLORES D'ARCAIS, G.B., and RAYNER, K. (eds) (1990) Comprehension Processes in Reading. SMITH, J., and ALCOCK, A. (1990) Revisiting Literacy: Helping Readers and Writers. CAIRNEY, T.H. (1990) Teaching Reading Comprehension.     

Student-customer orientation at a higher education institution: the perspective of undergraduate business students

Existing literature is polarized and primarily conceptual on the topic of student-customer orientation. Research into this phenomenon has failed to realize that higher education as such consists of several different educational experiences and has therefore addressed and studied the issue at too general a level, i.e. at the level of the higher education institution (HEI) as a whole, not at the level of educational experiences that an HEI provides. Based on a validated model of educational experiences, validated student-customer orientation questionnaire [Koris, R., & Nokelainen, P. (in press Koris, R., & Nokelainen, P. (in press). The student-customer orientation questionnaire (SCOQ): Application of customer metaphor to higher education. International Journal of Educational Management. [Google Scholar]). The student-customer orientation questionnaire (SCOQ): Application of customer metaphor to higher education. International Journal of Educational Management] and a survey conducted among business students (N?=?405) in Estonia, the aim of this article is to identify whether in which categories of educational experience and to what extent students expect an HEI to be student-customer oriented. The results of the study show that students expect to be treated as customers in some, but not all categories of educational experience that an HEI offers.