整合营销传播中社交媒体的应用

整合营销传播(IMC)是市场营销中重要的理念和实践方式,强调与消费者之间关系的建立和维持.WEB3.0时代,依托互联网和移动通信技术发展起来的社交媒体成为营销和信息传播环节的重要工具.本文对如何将社交媒体有效应用于IMC进行了探索,包括IMC中社交媒体的作用、运用社交媒体的流程和发挥社交媒体作用的途径等内容.     

应对媒体“三原则”

目前,我们正处在一个媒体时代.校长作为一所学校的“法人”和决策者,不可避免地要与媒体打交道.我认为,在和媒体交往的过程中,校长应该坚持“三项基本原则”:尊重、信任、沟通. 尊重.尊重他人,是个人内在修养的外在表现,是一种文明的社交方式,也是顺利开展工作、建立良好的社交关系的基础.现在,教育是最大的民生,是全社会关注的焦点,也是媒体关注和报道的重要领域.无论哪家媒体来访,我都充分重视,真诚接待.时间一长,结识了很多媒体朋友.     

构建基于大工程观的机械制造基础课程资源库

随着社会的发展和人类的进步,培养创新型人才是当今社会的迫切要求.本文论述了基于大工程观的高等工程教育课程媒体资源库建设的必要性及其作用,阐述了媒体资源库建设的指导思想和构建内容,指出建设好课程媒体资源库有助于学生大工程意识的建立及工程能力的提高.     

数字媒体艺术与现代科技浅议

数字媒体艺术是一种建立在现代科技基础之上的艺术形式,它与现代科技相互依赖、相互依存,共同构成科技与艺术的统一体.在可以预见的未来,现代科技必将推动数字媒体艺术发生更多革命性的变革,使数字媒体艺术越来越人性化、民主化、大众化.     

论媒体对刑事司法量刑的影响

刑罚是对违法犯罪分子最为严厉的惩罚措施,其滥用、误用,都会给犯罪人带来无法弥补的伤害.因此,为了确保司法量刑的准确适用,国家有必要完善相关监督制度,而确立媒体监督的社会地位将是必要之举.当然,保证媒体监督,必须从完善立法、建立新闻发布制度、加强媒体自身管理等方面入手,才能使媒体监督成为有效且可行之举.     

新闻诚信与媒介产业发展

新闻报道作为媒体发展的重中之重,应该把新闻诚信作为建立媒体信誉与影响力的根本所在,以实现媒体产业的可持续发展.     

基于服务的媒体资产管理系统体系结构设计

提出了一种基于面向服务的媒体资产系统体系结构为模型的探索性的数字媒体资产处理技术方案,对媒体资产的复杂业务,多任务的处理与存储进行业务功能的增加和转变,建立了基于SOA的分布式,为系统的建立提供了扩展和传输性的构架保障.     

俄罗斯运用英文媒体塑造国家形象问题分析

俄罗斯为了抵御西方国家的媒体攻势,运用包括建立英文报刊和英文电视台,突出国家领导人和重大突发事件的英文报道,加强英文媒体投入和改善报道方式等手段,发展英文媒体,塑造国家形象.俄罗斯的以上做法,不仅在俄罗斯国家提升中发挥了重要作用,而且对中国等非英语国家英文媒体的发展有借鉴意义.     

手机媒体环境下高校班级建设的现状与思考

当前手机媒体发展日新月异的环境下,高校班级建设面临新的问题和挑战,研究建设手机媒体平台,合理运用手机媒体进行班级建设是构建和谐高校、培养大学生正确人生观、价值观必须要思考的课题.手机媒体环境下的班级建设,要着重利用手机媒体互动交流功能,搭建班级建设信息化平台;充分发挥典型示范作用;创新班级干部的选拔制度;加强辅导员对手机媒体运用和管理能力;提升大学生甄别有效信息的能力;转变教育观念,建立大群意识.     

浅析数字报业发展中民意表达出现的问题

对于受众来说,通过媒体实现民意表达,其社会作用是非常重要的.数字报业运行下,媒体有更多种途径完成民意的表达,但发展到今天民意表达的效果还不尽如人意.领导者、管理者对民意表达的不重视,媒体信息发布不当导致"流言"的产生,媒体对普通民众的报道强度不够,危机预警机制的缺失,民意表达的失控和非全民性等,都严重阻碍了应有的民意表达效果的实现.数字报业发展时代我们媒体的民意表达功能应该得到进一步的强化,要充分挖掘和利用数字报业的特性和规律,努力通过媒体建立政府与民众之间良性、互动的沟通渠道.     

卡思卡特城堡

It is worthy of noting that, whilst Crookston Castle witnessed the earlier and happier portion of Mary's variegated life,     

不同的吃喝玩乐

一、吃和喝吃苹果 eat an apple, 吃药 take medicine,吃糖 have some sweets,吃饭 have one's meals,吃馆子 dine out,吃惊 be surprised/     

漏洞百出的教育

Many college freshmen arrive woefully unprepared to do college work, and as disadvantaged populations continue to grow, the share of the American work force that has made it through college is expected to plummet. Many experts blame that educational failure not just on high schools but also on colleges. School & College, a special report by The Chronicle, looks at efforts to fix the system. What reforms would better prepare students for college? What should schools and colleges be doing differently? How should state and federal officials help?     

只要努力,不要后悔

There are numbers of crossroads on our long and unpredictable life journey where we totally have no idea about which direction to choose. No matter what our decision is, we should not turn back, but face the music and go ahead instead. I am this kind of girl who always does try without regretting, one example is how I dealt with my love.     

浅谈移民问题

Migration occurs behind a variety of reasons and has a great effect on the whole world. People may migrate in order to improve their economic situation, or in order to escape civil strife, persecution, and environmental disasters. The impact of migration is complex, bringing both benefits anddisadvantages. This paper briefly talks about the causes of migration, the allocation of benefits, and the ways in which individual countries and the international community deal with this important subject.     

Sister Carrie, an Adherent of Desires

Sister Carrie is one of the most controversial characters in American literature.Thought as a "fallen woman" firstly,she was defined as a "new woman" by some critics later. However, by digging into the motivaton behind the whole process of Carrie's "success", the relationship between Carrie and her creator (the author), the social conditions of then American, it can be found that Carrie has never been free-standing on her thought and she has never found her real-sdf even after becoming a famous actress. In a society dominated by mass consumerism Carrie is only an adherent of her own desires. She also is a representative of all those country girls flooded into cities, a symbol and a sacrifice of the urbanization of America in a time countryside was overcome by cities.     

Improvement of one-cycle controller by use of proportional integral differential controller

1.IntroductionOne-cyclecontrolmethod,whichwasproposedaboutonedecadeago[1],hasbecomeanattractivemethodinspecialfieldssuchaspowerfactorcorrection[2-6],switchingamplifiers[7,8],etc.Themainideaofthiscontrollerisbasedonintegrationofdiodevoltageinone-cycleandforcesittobeexactlyequaltothereferencevalue.Themainadvantageofthiscontrollerisitsrealtimeabilitytorejectthevariationofinputvoltage[1].Despitethisgreatability,ithasnogoodperformancesinrejectingofloaddisturbanceandfollowingreferencecommands.Espec…     

库克斯顿城堡

城堡, 是欧洲典型的建筑之一, 每个城堡都有一个美丽的传说或是一段历史。从本期开始, 我们将推出“城堡之旅”, 带各位读者去浏览、观赏欧洲各地的城堡, 开始一段文化与历史的旅途!     

The Reader Response Approach to Teaching of English Literature

During interview with English majors, it was found that a majority of students expressed disappointment with their experience of English literature classes. Students' dislike of learning English literature appears to be the major problem of teaching English literature in China. Reader response approach is a good way to solve this problem. In this paper, I explain the rationale behind the reader response approach, such as its origin, definition, features, assumptions, and strategies. Then I illustrate how reader response approach works as a teaching strategy by presenting several teaching models. At last I evaluate its usefuiness for teachers and present the advantages of reader response approach in Chinese context.