打造声音品牌--浅析专业电台频道整体形象包装设计

面对日益加剧的媒体竞争局面,单一做广播节目的年代已经过去了,广播媒体的建设是一项系统工程.广播电台一方面要明确电台的专业定位.另外更重要的是建立专业频道的品牌概念,塑造专业电台的视觉识别系统与听觉识别系统,确立专业电台的整体品牌形象.专业电台靠加强专业电台品牌的竞争力,一步步渗透到听众的耳中、心中.     

Radio,TV and literacy in Mexico

When radio and television are touted as the “greatest media for education” or the “promoting of social change” that the world has ever known, the need of the developing countries of the world for these media is often cited. It is probable that most citizens of the United States think of “developing nations” as those newly‐formed countries of Asia and Africa whose political, social and economic problems often are featured in the day's news reports. However, there are more than a score of developing nations in the western hemisphere, and one of these is right at the back door of the U. S. This country, Mexico, has been using radio and television effectively for a major literacy program since 1965, and the following article describes that program. Dennis Lowry is a doctoral candidate in mass communication in the University of Minnesota School of Journalism and Mass Communication. Information for this article was gathered during a six‐week study trip to Mexico in the summer of 1968.     

The Israeli radio play: Toward a sociothematic analysis

This article offers an outline for a sociothematic analysis of 40 years of radio plays in Hebrew. The examined corpus comprises 1,850 works, both originally radiophonic and adaptations from other media, broadcast by the Israeli Radio‐drama department from 1954 to 1992. Although clearly influenced by European radio drama, Israeli radio plays have nonetheless developed a unique blend of “form and content.” Through a selected number of radio plays, this first of its kind survey offers a thematic approach to the repertoire, in dealing with topics such as the Holocaust, the Arab‐Israeli conflict, and the image of the Israeli‐born “Sabra.”     

Turn On,Tune In,Drop Out: Radio Listening,Ownership Policy,and Technology

Radio listening in the United States fell by more than 10% between 1998 and 2003. During this time, broadcast radio faced new competition from satellite radio and the Internet while the industry was also undergoing significant changes due to increased radio ownership caps. This article quantifies the effects of these factors on audience sizes and explores the implications for audience composition and programming content. The results show that industry consolidation played a larger role in decreasing overall listening than new technology. New technology did have a role in altering the distribution of listeners among programming formats.     

Valerie Geller,Creating Powerful Radio. Burlington,MA: Focal Press, 2007

This essay explores the phenomenon of community radio in Colombia in light of the ongoing internal conflict. Combining a review of the written materials about Colombia's social-political conflict and the history of its radio industry, both in English and Spanish, with first-hand research on the ground in Colombia, I try to demonstrate how community radio is part of a broader movement to democratize society in the face of extreme violence, political repression, and economic dislocation. By using one youth-led radio station in southern Colombia as a case study, I argue that notwithstanding the many problems and drawbacks they face, community radio is playing a role in creating a public sphere.     

Public relations practices at medical journals

Many publishers of medical journals actively court coverage by the news media. However, the extent and effect of these practices are poorly understood. After reviewing prior literature regarding the impact of news coverage on the citation rate of journal articles, this paper seeks to measure the extent to which medical journals with clinical significance use public relations practices to encourage news coverage of their articles, and the success that those practices had in increasing coverage by newspapers. Editors of 120 medical journals published worldwide with clinical relevance were surveyed; the response rate was 54%. Eighty per cent of respondents reported that their journal offered journalists at least one of press releases, access to full‐text articles, or press conferences. Editors whose journals used the practices in conjunction with an embargo reported higher‐quality news coverage than editors of journals that did not, but editors and journalists held differing views about the justifications for the specific practice known as an embargo.     

“Riding Two Horses”: Radio at Television's Creation. An Interview With Dr. Frank N. Stanton

This study investigates both the internal competition for advertising revenues among radio stations and the external competition with other media. The study of the advertising revenues of the Greek radio market from 1988 to 2007 shows that there is a low concentration in the sector, allowing low barriers to entry. However, the radio market is inferior to other media regarding advertising revenues. A key reason is the constant decrease of the advertising cost, something that in the future may affect the intensity of competition and the quality of radio station content.     

Book editors in the social sciences and humanities: an analysis of publication and collaboration patterns of established researchers in Flanders

Book editors in the social sciences and humanities play an important role in their fields but little is known about their typical publication and collaboration patterns. To partially fill this gap, we compare Flemish editors and other researchers, in terms of career stage, productivity, publication types, publications with domestic and international collaboration as well as the number of (international or all) unique co‐authors, co‐editors and associated book chapter authors. The results show that editors are mostly established researchers, especially in the social sciences, produce more book chapters and monographs than do other researchers, and are more productive. Nevertheless, editors collaborate less than do other researchers, both in terms of publications and in number of co‐authors. Including book chapter authors in the editors' collaboration networks makes those networks substantially larger, demonstrating that editors do not mainly call upon authors from their existing collaboration network when choosing book chapter authors in the edited books. Finally, editors seem to co‐author with their book chapter authors slightly more often after the publication of the edited book than before.     

Limited competition without re‐regulating the media the case of the broadcasting industry in Thailand

Broadcast media is one of the high growth industries in Thailand; its expansion riding along with the present liberalization of the manufacturing and service industries supported by successive governments through the 1980s and ‘90s. This pace of change was quickened considerably by the 1992 up‐rising against the institutionalization of a nonelected prime‐minister, with calls for freedom of speech on radio and TV.

This article illustrates the on‐going liberalization process and asks if market forces have necessarily resulted in less censorship and more diverse and better quality programming. It also questions whether there is fair competition in the Thai broadcasting industry, and whether the subsequent reforms are working in the best interests of the public.     

International journal editors and East Asian authors: two surveys

Countries in East Asia – specifically China, Japan, and South Korea – are rapidly emerging as major contributors to global research output. However, owing to barriers in language and culture, it is possible that authors from these countries face unique challenges in getting published. Moreover, as submissions from these countries increase, journal editors may be able to spot some trends in the problems encountered when processing these submissions. This study presents the results of two surveys – one involving non‐native English‐speaking authors from East Asia and another involving international journal editors. The surveys were designed to throw light on the challenges East Asian authors face in the publication process and the perceptions journal editors have of submissions from East Asian countries. Here, we present and discuss the survey results, highlight gaps in the perspectives of authors and journal editors, and make recommendations to bridge these gaps.     

Going in for Competitions

This article assesses the extensive ‘reader competitions’ run in popular magazines and story papers of the early twentieth century. Using examples from Irish story papers, it examines the appeal of these competitions to both the publishers and the readers. For readers, competitions offered an opportunity to display skills which combined the results of universal education with the more playful knowledge that was part of popular parlour games and other leisure activities of the time. They also offered readers an opportunity to ‘write back’ to the mass media, with indications of an extremely high level of interactivity between readers and editors, including reader suggestions for competition ideas, and disputes regarding the rules and judging of contests. The article goes on to argue that these competitions were themselves significant examples of mass media structures of the time, relying as they did on the specific forms of print culture and upon mechanisms of industrial time and communication processes.     

Interactivity on Traditional Media Web Sites

This study compares the radio industry's use of interactivity to that of other traditional media on the Web such as newspapers and television stations, along the dimensions of audience-oriented interactivity and source-oriented interactivity. A content analysis of 112 traditional radio station Web sites, 282 traditional newspaper Web sites, and 128 traditional television station Web sites found that traditional radio station Web sites provided more audience-oriented interactivity compared to other traditional media Web sites, and traditional newspaper Web sites offered the most source-oriented interactivity. A general conclusion of this study is that although traditional radio stations were more likely to transmit live and archived sound than other media, all traditional media Web sites have held back from developing interactivity beyond e-mail, and have limited the transmission of streaming media, as well as archived audio and video content.     

新媒体时代广播音乐节目的内容转型

在新媒体时代,广播音乐节目受到了新媒体的强劲冲击。内容为王,广播音乐节目必须在内容上充分发掘自身的优势与不可替代性,提供独具观点、深度整合及可共享的音乐节目,方能在新旧媒体混战中立于不败之地。     

树立终身学习理念成就复合型编辑人才

在竞争激烈的社会主义市场经济和知识经济时代,科技期刊的生存和发展面临严峻的挑战,科技期刊编辑人员只有牢固树立终身学习的理念,主动去掌握新概念,学习新理念,研究新问题,培养适应新环境的能力,才能在竞争激烈的出版市场争得一席之地,发展和充实自己。新时代的编辑应该是集编校、策划、经营为一体的现代复合型编辑人才。     

Measuring Issue-specific and Generic Frames in the Media’s Coverage of the Steroids Issue in Baseball

This study explored frames in the coverage of the steroids issue in baseball through a content analysis of traditional and new media. Using issue-specific and generic frames, it proposed a hybrid measurement tool that combines both approaches. Findings of the principal component analysis indicate the media framed the steroids issue primarily in terms of conflict and policy. Significant differences emerged between traditional and new media, on the one hand, and between the news and sports media, on the other. Besides these frames, the media also presented the steroids story as a public opinion and morality issue, using organizational officials, the public, and the media to convey these frames.     

INTERNET COMPETITION AND US NEWSPAPER CITY GOVERNMENT COVERAGE

This study used data from a survey of city government reporters at US metropolitan daily newspapers to test the 2008 Lowrey and Mackay model of occupational competition. The results indicate that as the quality of Internet competition (as perceived by the US city hall reporters) increased, reporters were more likely to report stories they might have missed and were more likely to increase the number of city government stories. This study also suggests that the perceptions of the reporters as well as the perceptions of editors play a role in the reaction to occupational competition and that city government reporters were affected more by the perceived quality of competitors' coverage than by the number of news outlets providing that coverage.     

BEYOND THE MILITARY SPHERE

The article discusses the political and public debates in Israel over the appropriateness of a military radio station in a democratic state. The Israeli station was established in 1950 to assist the defense forces in absorbing and educating new Jewish immigrants, but later developed to become one of Israel's major media outlets. Previously unstudied documents reveal that the initiative to launch the station was met with criticism from its early stages; concerns about letting the army run a radio station without public oversight have been raised repeatedly ever since. This research project illustrates the benefits of media historiography as an effective prism for studying wider aspects of societies in which various media organizations operate. It adds, as well, to the historiography of military radio stations around the world.     

论媒体融合趋势下科技期刊编辑的素养

媒体融合发展已成为期刊出版必然趋势,媒体融合时代我国科技期刊的繁荣发展和国际竞争关键取决于编辑的素养。系统阐述媒体融合发展趋势下科技期刊编辑应当具有的素养,包括科学素养、业务素养、全媒体素养以及人文、信息素养等,努力做不忘初心的学者、精益求精的工匠、与时俱进的潮人以及博学多才的杂家,确保由媒体融合平台推送科技成果信息的科学性、规范性、适应性和实用性;科技期刊编辑应树立终生学习实践的信念,并通过积极交流、融入科研、善于总结等提升素养,充分利用现代技术,不断促进科技成果更快更有效地传播以及服务好创新驱动发展战略。