Tracking User Behavior with Google Analytics Events on an Academic Library Web Site

ABSTRACT

The primary purpose of an academic library Web site is to serve as a portal to library-acquired content. Navigational design of a library Web site affects the user's ability to find and access content. At Albertsons Library, the goal of the navigational design of the Web site is to mimic user behavior on the Web site to help them access information and articles from over 300 different library vendors. Coordinating with different vendors makes tracking the navigational flow of user behavior difficult with the tool Google Analytics. Using the events feature in Google Analytics, the team responsible for Web design was able to track user flow, and was able to quantify how many users were actual “drop-offs” versus those that were clicks into library resources. Decisions made after acquiring these data resulted in a Web site with a 10 percent or less bounce rate, and decreased the number of clicks required for users accessing the library's content.     

Measuring Law Library Catalog Web Site Usability: A Web Analytic Approach

ABSTRACT

Although there is a proliferation of information available on the Web, and law professors, students, and other users have a variety of channels to locate information and complete their research activities, the law library catalog still remains an important source for offering users access to information that has been evaluated and cataloged by experts. The usability of the catalog needs to be effectively measured before any necessary improvements can be made. This study was undertaken to investigate the information retrieval patterns of users of the Rutgers Law Library Online Public Access Catalog and to develop the catalog into a more effective search tool for these users. This study used an experimental approach to measure the usability of our catalog by analyzing the transaction logs from the OPAC system and the results from Google Analytics. The findings provided not only important information on user demographics and their computer systems, but also more insight on the search behaviors of users. The specific findings included the following:

1. As a Web-analytic tool Google Analytics provided extensive information on the OPAC and the navigational behaviors of users.

2. Fifty-eight percent of our users visited the Web site regularly.

3. The most popular search method, which was employed by 37% of our users, was by title.

4. Most patrons used computer systems with a high resolution and color depth monitor and visited the catalog Web site with a high-speed Internet connection.

5. Suggestions were made by the authors to improve the users’ search experience of the catalog Web site.

This study is significant to libraries with Web catalogs because it demonstrates the potential value of using Google Analytics as a Web analytics tool in combination with the OPAC transaction logs to measure catalog usability.     

Beyond Description: Converting Web Site Usage Statistics into Concrete Site Improvement Ideas

Web site usage statistics are a widely used tool for Web site development, but libraries are still learning how to use them successfully. This case study summarizes how Morris Library at Southern Illinois University Carbondale implemented Google Analytics on its Web site and used the reports to inform a site redesign. As the main campus library at a research university with about 20,000 undergraduate and graduate students, the library included resources from multiple library departments on a single site. In planning the redesign, Morris Library's Virtual Library Group combined usage reports with information from other sources, such as usability tests and user comments. The Virtual Library Group faced barriers to interpreting and applying the usage statistics in the site redesign, including some that were specific to the library's implementation of the Google Analytics tool and some limitations inherent with Web usage statistics in general. Some key barriers in applying the usage statistics to a redesign included sifting through data that did not have implications for the site redesign, interpreting the implications of usage numbers for the site redesign, and balancing competing interests within the library. Nevertheless, the usage statistics enabled the Virtual Library Group to make better decisions by providing a source of factual information about the site's use rather than relying on staff members’ opinions and conjectures.     

Toward a Usable Academic Library Web Site: A Case Study of Tried and Tested Usability Practices

Usability testing is an important element when designing useful, usable academic library Web sites. Since 2001, members of the Florida International University Libraries Web team have worked toward establishing a process that identifies user needs through usability testing. Starting with the libraries’ first Web site redesign project in 2001, the team has taken an active part in improving Web site user experience. After engaging in multiple redesign efforts, the Web team has developed a process that supports awareness of user experience through continual usability testing and feedback gathering. This article presents strategies and practices to measure Web site user experience, including classic usability testing methods (e.g., card sorting activities, focus groups, and task-based user testing), as well as the team's latest effort to assess Web site analytics and content to identify Web site usage patterns and areas of concern. A history of the Florida International University Libraries’ Web site redesign process is presented to illustrate lessons learned and best practices to facilitate future redesign and testing efforts. Taking a longitudinal look at usability testing at one institution, the study aims to inform the development of an effective strategy for user research and content management.     

Business Library Web Sites Revisited: An Updated Review of the Organization and Content of Academic Business Library Web Sites

This article updates the findings from a study by Hal Kirkwood in 2000 of the organization and content of academic business library Web sites. The authors examined 75 sites, focusing on five general aspects of the sites: organization, terminology, instructional elements, integration of resources across formats, and annotations. Results of the study show that business library Websites have dramatically improved in the 7 years since the original study.     

The Researcher's Journey: Scholarly Navigation of an Academic Library Web Site

A qualitative study of the Maureen and Mike Mansfield Library's Web site identified the ways in which students and faculty of the University of Montana used the site for research purposes. This study employed open-ended interview questions and observations to spontaneously capture a user's experience in researching topics in which they specialized. Four thematic recommendations emerged from nine study participants: increase the readability and consistency of the library's Web site, provide research guidance and ease of navigation, offer task-based services that maximize technology, and enable customization. The study led to Web site modifications and a formalized process by which the library will approach subsequent Web site design.     

Conversations with Web Site Users: Using Focus Groups to Open Discussion and Improve User Experience

ABSTRACT

User feedback on Web site design can be vital to understanding what issues library users may encounter when visiting a Web site, but obtaining this feedback can be time consuming, difficult to structure, and expensive. In past years, staff working on the Cal Poly Pomona University Library Web site collected user feedback from surveys and usability testing. This team was interested in acquiring a more basic understanding of how users interact with the Web in general, whether for research or other purposes, and how such experiences could inform design decisions. This article will discuss what focus groups are, why libraries should consider conducting focus groups for Web site testing and development, how focus groups can complement usability testing, and if focus groups are worth the time and effort. Results from focus group sessions will also be shared and discussed including information that fueled design decisions and benefits that participants gained from the experience.     

The Perfect Storm: Examining User Experience and Conducting a Usability Test to Investigate a Disruptive Academic Library Web Site Redevelopment

Abstract

The researchers conducted a task-based usability test of the effectiveness of online research beginning on the library Web site homepage. The participants included five university faculty members, six graduate students, and six undergraduate students. All participants reported feeling satisfied with their overall research experience, though most were unable to effectively complete all the research tasks of the test. The researchers identified weaknesses in the approach and process of many participants, and overall usability issues of the library discovery tool and other library Web site pages and research interfaces. Findings indicate the need to strategically incorporate self-service information literacy and research skills help into the library Web site, and to implement navigation and design changes to the library homepage, discovery tool interface, online catalog, and across all the library's Web services.     

Services for Graduate Students: A Review of Academic Library Web Sites

A library's Web site is well recognized as the gateway to the library for the vast majority of users. Choosing the most user-friendly Web architecture to reflect the many services libraries offer is a complex process, and librarians are still experimenting to find what works best for their users. As part of a redesign of the Oregon State University Libraries’ Web site, entry points for specific user groups were created. One of these user groups was graduate students. The purpose of this study was to explore the ways other academic libraries design their Web sites for particular user groups, specifically graduate students, in order to determine how the Oregon State University Libraries Web site compared to peer institutions. This study analyzed 112 Association of Research Libraries’ Web sites and 26 Oregon academic libraries’ Web sites to determine the availability of resources and services specifically promoted to graduate students. Since graduate students may view the library Web site through the lens of new student, researcher, or instructor, Web sites were also examined to see if sites were created with any or all of these roles in mind. Nearly a quarter of Association of Research Libraries' Web sites that were examined contained a link on the homepage for graduate students, and another 20 percent provided graduate-student information at a lower level in their site hierarchy. A majority of sites had events, subject guides, or course guides for graduate students. Information for graduate students was typically framed in the context of graduate students as researchers. Ideas and examples are given for ways to improve Web site design to better serve this user group. In order to provide improved services to these students, future studies will explore what graduate students need from academic libraries and the ways these students conduct themselves in their various roles of researchers, instructors, and new students.     

高校图书馆网站个性化服务的实现

基于读者反馈信息及对图书馆网站功能的认识，作者尝试在图书馆网站建设中贯彻“为读者提供人性化服务”这一思想，兼顾元数据规范要求，建立“厦门大学知识资源港”。该网站具有页面内容模块化、个性化等特点，并实现在线智能帮助系统的人性化特征。     

Side by Side: What a Comparative Usability Study Told Us About a Web Site Redesign

Library Web sites must compete against easy-to-use sites, such as Google Scholar, Google Books, and Wikipedia, for students’ time and attention. Library Web sites must therefore be designed with aesthetics and user perceptions at the forefront. The Music and Performing Arts Library at Urbana-Champaign's Web site was overcrowded and in much need of a user-focused redesign. This article presents a usability study that compared participants’ use of the old site versus the new site to determine if performance improved on the redesigned site. Participants were asked to complete library-related tasks on both the old Web site and on the redesigned Web site to determine if they could both complete more tasks and complete tasks more quickly on the new site. Participants showed a marked improvement on the new site, and their “think-out-loud” responses to the tasks helped further improve site design and wording. Participants were also surveyed about their perceptions of ease of use and navigation on the old and new sites, and in general, the new site was preferred by participants and seen as a great improvement. Future studies will aim to further involve students and faculty in addressing terminology and site organization.     

Mobile Web Site Ease of Use: An Analysis of Orbis Cascade Alliance Member Web Sites

ABSTRACT

This article analyzes 37 Orbis Cascade Alliance members' Web sites to determine ease of use across mobile devices. Based on that analysis and a literature review, guidance is provided on how libraries' mobile Web sites may be improved. Web sites were examined to determine ease of locating frequently accessed resources on mobile devices that were identified in the literature: contact information, hours, databases, library accounts, and search boxes. Scalability of Web sites on mobile devices was also evaluated and was found to be non-existent in nearly a quarter of examined libraries. Areas for consideration and improvement are presented across Orbis Cascade Alliance libraries that can easily be applied globally.     

山东省高校网上图书馆主页调查研究

本文通过调查山东省高校网上图书馆的现状，分析了山东省高校网上图书馆存在的问题，探讨了网上图书馆的开发领域，展望了网上图书馆的发展。     

Web-Scale Discovery: Impact on Library Database Web Page Views and Usage

ABSTRACT

Web page views of databases by title and databases by subject pages, in conjunction with COUNTER Database Report 1 and Journal Report 1 statistics, were examined to determine what impact a migration to Primo, a Web-scale discovery layer, had at Central Washington University Brooks Library. The analysis determined that the first year post-migration (2015) compared to the two years pre-migration (2013–14) saw a decline in Web page views of database Web pages, journal full-text article requests, and database record views and result clicks. The implementation of Primo thus had a noticeable negative impact on both direct database access and overall electronic resource usage during the first year post-migration.     

Academic Library Web Sites and Distance Education

Abstract

This study focuses on college and university library services provided to distance education students and a content analysis of library Web sites. The Web sites chosen were categorized by the amount of distance education the institution offered to students. Results indicated that the size of the institution had the strongest correlation to library services offered to distance education students (Spearman's rho of .618), not the degree to which distance education is provided (rho of .076). This study suggests that just because an institution offers distance learning courses does not necessarily mean that its library offers a full range of Web services to meet distance learner needs, and it brings into question whether some institutions have been too quick to provide distance education services without properly addressing student library needs.     

Pakistani University Library Web Sites: Features,Contents, and Maintenance Issues

ABSTRACT

This study explores the current status and features of Pakistan's academic library Web sites. A checklist describing features and content was prepared based on a review of the literature related to academic libraries’ Web sites. Then, all 85 library Web sites of Pakistani universities and degree-awarding institutions recognized by the Higher Education Commission (HEC) of Pakistan were surveyed and analyzed using the checklist. Interviews with library professionals were conducted to learn more about the problems and issues with building and maintaining library Web sites. Results indicate that Pakistani academic library Web sites have effective features such as contrasting color schemes, easily readable text, minimal use of horizontal scrolling, and English-language text. Staff information, OPACs, and navigation features are also widely found on the Web sites. Features found less frequently include the use of Web 2.0 technologies, Web site aid tools, information about library buildings, and general library information. By offering information about the status of Pakistani academic library Web sites, the study can serve as a foundation for discussion between libraries and other parts of the university, as well as a benchmark for evaluating the progress of academic library Web sites in Pakistan     

高校图书馆基于“人人网”的读者服务

高校图书馆的主要服务对象是在校学生,人人网具有大量在校学生用户,并且覆盖率较高,由此认为高校图书馆具有基于人人网开展读者服务的可能性。提出采用API插件+公共主页的方式,充分利用该平台实现读者与图书馆的互动,提高读者服务质量。