Why I Chose to Work in a College Library

Abstract

The myth of the liberal arts college, ivy-covered, cloistered, is increasingly less valid. Yet, at its heart, is an enduring ideal: a small, supportive community of scholars and learners who value the individual's importance. Today's college librarians have an important role in their schools. As agents of change and by offering new ways to achieve old ideals, they subvert the myth, but not the ideals of liberal arts education.     

Tutorials on Google Analytics: How to Craft a Web Analytics Report for a Library Web Site

Libraries, along with other information service institutions, have entered a digital era in which resources are presented electronically through various digital platforms. The library Web site functions as the main source of information to patrons as well as a community outreach tool. Many library services now either succeed or fail based on how well users interact with the institution's Web site. In order to evaluate the effectiveness of library services, it thus becomes important for libraries to measure the performance of library Web sites. Web analytics is the ideal tool to answer questions regarding the evaluation of Web site performance. However, Web analytics can be hard to understand for those who do not have the time to familiarize themselves with all the terms and data. Writing a thorough Web analytics report can help make Web analytics easier to digest for administrators or Web site stakeholders.

This tutorial provides step-by-step instructions on how to craft a Web analytics report. It provides suggestions on visualizing statistics, interpreting data, and customizing the report based on a real experience. The tutorial is facilitated with customized figures, charts, and tables from a real Web analytics report on the Texas Tech University Libraries Web site and concludes with recommendations on presenting the report to the administration and stakeholders.     

Work of the Web Weavers: Web Development in Academic Libraries

Although the library's Web site has become a standard tool for seeking information and conducting research in academic institutions, there are a variety of ways libraries approach the often challenging—and sometimes daunting—process of Web site development and maintenance. Three librarians at Western Michigan University explored issues related to this topic by conducting a Web-based survey, which was sent to two librarians—Web services and reference/public services—at 149 academic institutions. Survey findings are discussed, including references to Web departments and committees, priority setting, Web authoring, soliciting input, outsourcing, content management systems, redesigns, and user involvement. The participants’ insights regarding the greatest challenges and what seems to be working or not working well are also outlined, in addition to the authors’ suggestions for future research in this area.     

Toward a Usable Academic Library Web Site: A Case Study of Tried and Tested Usability Practices

Usability testing is an important element when designing useful, usable academic library Web sites. Since 2001, members of the Florida International University Libraries Web team have worked toward establishing a process that identifies user needs through usability testing. Starting with the libraries’ first Web site redesign project in 2001, the team has taken an active part in improving Web site user experience. After engaging in multiple redesign efforts, the Web team has developed a process that supports awareness of user experience through continual usability testing and feedback gathering. This article presents strategies and practices to measure Web site user experience, including classic usability testing methods (e.g., card sorting activities, focus groups, and task-based user testing), as well as the team's latest effort to assess Web site analytics and content to identify Web site usage patterns and areas of concern. A history of the Florida International University Libraries’ Web site redesign process is presented to illustrate lessons learned and best practices to facilitate future redesign and testing efforts. Taking a longitudinal look at usability testing at one institution, the study aims to inform the development of an effective strategy for user research and content management.     

Business Library Web Sites Revisited: An Updated Review of the Organization and Content of Academic Business Library Web Sites

This article updates the findings from a study by Hal Kirkwood in 2000 of the organization and content of academic business library Web sites. The authors examined 75 sites, focusing on five general aspects of the sites: organization, terminology, instructional elements, integration of resources across formats, and annotations. Results of the study show that business library Websites have dramatically improved in the 7 years since the original study.     

Collaborative Leadership at Ripon College

ABSTRACT

Lane Library's director left in 2002 during a time of financial uncertainty and administrative change at Ripon College. A temporary recommendation to utilize the talents of the remaining librarians to oversee the library until a new administration was in place was accepted by the librarians and the interim administration. After a great deal of research and discussion, the library implemented a permanent rotating chair model based on collaborative leadership to replace the position of Library Director.     

Focus Groups and Usability Testing in Redesigning an Academic Library's Web Site

ABSTRACT

As the World Wide Web has advanced since its inception, librarians have endeavored to keep pace with this progress in the design of their library Web pages. User recommendations collected from focus groups and usability testing have indicated that the University of Scranton's Weinberg Memorial Library's Web site was not working as intended, and the library's home page, in particular, was cluttered. Focus groups indicated that the process of accessing the library's databases from off-campus took too many steps, key resources were not located in key areas of the page, links were too close together, and the font was too small. Library staff determined it was necessary to rethink and redesign its pages. Self-reports from focus groups were insufficient to get at the mechanics of Web page use. Through usability testing, librarians were able to observe students and faculty completing simple research and directional tasks. Before “going live” with the new page in January 2007, users who had participated in the focus groups and in the usability testing were surveyed about the redesigned library Web page. The users indicated that the new Web page was less confusing, easier to use, and somewhat more intuitive than the previous library Web page. Web sites are always works in progress, and academic librarians should be proactive about making changes to their library Web sites to take advantage of emerging technology and to meet user expectations.     

Increasing Efficiency and Decreasing Waste by Overhauling Interlibrary Loan Procedures at a Small Community College

While the ideal of a paperless library may be unobtainable, striving for a paperless interlibrary loan department is both possible and desirable. Interlibrary loan departments at smaller academic libraries are often understaffed and overworked. In this environment, streamlining and efficiency become priorities; implementing practical changes that save time, effort, and money are critical. Changes may include going paperless, improving shipping techniques, using custom holdings wisely, and training staff for efficiency.     

Beyond Description: Converting Web Site Usage Statistics into Concrete Site Improvement Ideas

Web site usage statistics are a widely used tool for Web site development, but libraries are still learning how to use them successfully. This case study summarizes how Morris Library at Southern Illinois University Carbondale implemented Google Analytics on its Web site and used the reports to inform a site redesign. As the main campus library at a research university with about 20,000 undergraduate and graduate students, the library included resources from multiple library departments on a single site. In planning the redesign, Morris Library's Virtual Library Group combined usage reports with information from other sources, such as usability tests and user comments. The Virtual Library Group faced barriers to interpreting and applying the usage statistics in the site redesign, including some that were specific to the library's implementation of the Google Analytics tool and some limitations inherent with Web usage statistics in general. Some key barriers in applying the usage statistics to a redesign included sifting through data that did not have implications for the site redesign, interpreting the implications of usage numbers for the site redesign, and balancing competing interests within the library. Nevertheless, the usage statistics enabled the Virtual Library Group to make better decisions by providing a source of factual information about the site's use rather than relying on staff members’ opinions and conjectures.     

Library Homepage Design at Smaller Bachelor of Arts Institutions

This study examined the homepages of the libraries of 175 smaller bachelor of arts institutions, coding for the presence of 98 design elements. By reporting and examining the frequency of these features, the authors noted what is and is not common practice at these libraries. They found that only fourteen elements were present on at least half of the homepages studied. The most common elements were hours, a link to the university homepage, interlibrary loan, library instruction/tutorials/guides, a staff directory, an “about section,” and a “contact librarian” link. The large degree of variability in design demonstrates the unsettled nature of academic library homepage design, at least among smaller institutions, and makes it difficult for designers of such pages to follow a standard set of practices.     

Building the College Library Collection to Support Curriculum Growth

Because the mission of smaller academic libraries serving fewer than 10,000 full-time enrolled students is mainly to serve the curriculum-based needs of students and faculty, collection management in these libraries needs to be directly related to changes in the curriculum of the parent institution. A look into applicable collection management literature, combined with one library's experience, offers insights about effective curriculum-based collection building in a smaller academic library setting. To achieve efficiency, collection managers must maintain up-to-date knowledge of changing instructional and research needs at their institutions, the needs new programs have for library materials, appropriate collection assessment tools, and the tasks involved in a focused expansion project. By optimizing consultations with faculty and evaluation procedures scaled to its needs, the library at North Georgia College & State University, a modestly sized academic institution, established a model for becoming an active participant in new course and program planning during the application stage, ensuring appropriate library support for new courses and programs of study.     

Academic Library Web Sites and Distance Education

Abstract

This study focuses on college and university library services provided to distance education students and a content analysis of library Web sites. The Web sites chosen were categorized by the amount of distance education the institution offered to students. Results indicated that the size of the institution had the strongest correlation to library services offered to distance education students (Spearman's rho of .618), not the degree to which distance education is provided (rho of .076). This study suggests that just because an institution offers distance learning courses does not necessarily mean that its library offers a full range of Web services to meet distance learner needs, and it brings into question whether some institutions have been too quick to provide distance education services without properly addressing student library needs.     

Conversations with Web Site Users: Using Focus Groups to Open Discussion and Improve User Experience

ABSTRACT

User feedback on Web site design can be vital to understanding what issues library users may encounter when visiting a Web site, but obtaining this feedback can be time consuming, difficult to structure, and expensive. In past years, staff working on the Cal Poly Pomona University Library Web site collected user feedback from surveys and usability testing. This team was interested in acquiring a more basic understanding of how users interact with the Web in general, whether for research or other purposes, and how such experiences could inform design decisions. This article will discuss what focus groups are, why libraries should consider conducting focus groups for Web site testing and development, how focus groups can complement usability testing, and if focus groups are worth the time and effort. Results from focus group sessions will also be shared and discussed including information that fueled design decisions and benefits that participants gained from the experience.     

Appraising the Community of Practice at a Hospital Library System Using a Critical Librarianship Lens

Abstract

The Kaiser Permanente health sciences librarians created inter-regional policies to standardize and guide the work of all librarians across regions. In response to the larger organization’s emphasis on promoting diversity and equity in healthcare and the workplace, the library policies have evolved over time to include aspects of critical librarianship in the information services that the Kaiser Permanente librarians provide to their organization. The article describes how the inter-regional group of hospital librarians provide information services through a critical librarianship lens and provides examples of how other health sciences librarians can incorporate these principles to expand their services.     

The Library Web Site: Collaborative Content Creation and Management

ABSTRACT

Oakland University's Kresge Library first launched its Web site in 1996. The initial design and subsequent contributions were originally managed by a single Webmaster. In 2002, the library restructured its Web content creation and management to a distributed, collaborative method with the goal of increasing the amount, accuracy, and timeliness of the information available on the library Web site. The new model was successful, resulting in a significant increase in both the amount and timeliness of the information presented on the library Web site. This article details the fundamental structural changes to how the Web site was managed and the rationale behind it.     

The Researcher's Journey: Scholarly Navigation of an Academic Library Web Site

A qualitative study of the Maureen and Mike Mansfield Library's Web site identified the ways in which students and faculty of the University of Montana used the site for research purposes. This study employed open-ended interview questions and observations to spontaneously capture a user's experience in researching topics in which they specialized. Four thematic recommendations emerged from nine study participants: increase the readability and consistency of the library's Web site, provide research guidance and ease of navigation, offer task-based services that maximize technology, and enable customization. The study led to Web site modifications and a formalized process by which the library will approach subsequent Web site design.     

Responsive Web Site Development at the Library,Institute of Technology Tallaght: A Case Study

ABSTRACT

This case study reviews the responsive Web design project undertaken by the Library, Institute of Technology Tallaght, with Granite Digital, including the preparatory literature review, the design process, task allocation, and the technologies leveraged to deliver the final design. The library is a small academic library with limited resources, and the project took place during a particularly challenging period in Ireland. The different types of testing the site underwent before launch are discussed, including testing of the design itself across browsers, accessibility testing using free online resources, testing the responsive design using free online resources, and physical device testing. The article outlines how feedback was gathered and addressed, and discusses plans for future upkeep and development. Finally, the article concludes that it is possible for a small academic library to successfully deliver a high quality library Web site using responsive design.     

A Use of Space: The Unintended Messages of Academic Library Web Sites

Academic library home pages are not only access points to the resources and services of a library, they are virtual representations of the library itself. The content placed on the page, where it is placed, and the amount of space allotted are all choices that send a message about the character of the library, the resources a user should start with, and the library's attitude toward its users. This study explores the messages being sent by the content selection and design of the home pages of 49 of the 50 largest academic libraries in the United States. By looking at the area allocated to different content types and the number and location of different content types, the researchers discovered that design elements and promotion/public relations receive a large amount of page space. The researchers also identified the prominently positioned multi-search box as the apparent de facto standard access point to library resources. Many sites are clearly designed to direct users to specific, presumably important resources. Other sites are more obscure in their site structure and design, increasing the options and visual clutter for users without providing much guidance.     

The Rural Library Project: Building Libraries,Building Community

Just like urban residents, rural citizens want educational, cultural, and technological resources delivered in an affordable manner appropriate to their locale. Rural communities and elected officials strive to leverage their limited resources to meet critical needs, provide services, and improve their quality of life. The Rural Library Project, a small nonprofit in Georgia, is working with rural communities to organize and engage talent, gather resources, and value the public library as a center for lifelong learning and community development.