Who Am I and Where Do I “Stand?”

Objective: Students can reflect upon and articulate how they have been shaped by their “standpoints” in life. This assignment allows students to truly see themselves reaching out (understanding others) and reaching in (examining selves) to reflect upon their standpoint in society. Secondary goals are to dispel stereotypes of various standpoints and create more openness in class discussions.

Potential courses: Gender Communication, Communication Theory, Cultural Communication, and Introduction to Public Speaking     

新I司中的“诗性”

说起新闻，大家都知道是新近发生的事实的报道；而提及诗歌，众人皆知，则是一种文学艺术。笔者在近年的新闻采访与诗歌创作中，发现这两种风格貌似各异的文体，其实有很多共通之处，即在新闻中潜藏着很多“诗性”（此文中特指旧体诗）。当然，这种所谓的“诗性”，在笔者看来，仅指诗之“文”，而非其“质”。[第一段]     

“I Got the Job! Now What Do I Do?”

Abstract

New reference librarians should not expect to be passive participants in their orientations. As evidenced in current literature, few libraries are able to provide the time and resources needed to fully orient and train their staff. Therefore, librarians should take an active role in planning and implementing their own training. This article provides tips for developing a self-training plan for new reference librarians.     

出版社微博营销的“4I”原则

随着互联网技术的快速发展,一种全新的营销平台——微博营销逐渐进入出版社开展网络营销的视野。在国外,微博作为一种营销工具已经得到了有效的利用,在国内,各出版社也逐渐认识到了微博营销作为一种新型营销模式的优势。为此,出版社大都建立起自己的微博,以开展营销活动。本文从微博在我国的广泛运用切入,对出版社如何开展图书微博营销创新进行了探讨。     

耶鲁“I Love Yale staff”的启示

因为我的母校复旦与耶鲁是姊妹学校,复旦创始人李登辉校长就毕业于耶鲁大学,所以我这里常有一些耶鲁信息从校友处传来。复旦百年校庆时,湖北校友向母校捐赠的编钟,摆放在正大体育馆最显眼处,也曾引得前来祝贺的耶鲁校长莱文先生驻足观看。     

“Trust Me,I’m a Sub-editor”

In this paper, I focus on one particular player in the newspaper production process, i.e. the sub-editor. I analysed the sub-editing process through participant observation in newsrooms in the United Kingdom, Belgium and the Netherlands. Looking at both the sub-editors at work (think-aloud protocol) as well as the articles in various stages of production, and informed by (retrospective) interviews, I have compiled a list of six of the sub-editor’s “production values”. These values guide sub-editors whenever they intervene, and help them to transform a news story into an appealing, correct and credible newspaper article. I took the lead from Östgaard’s “factors influencing the flow of news”, but also from Galtung and Ruge’s “news values” which help reporters to determine which “events” are transitioned into “news”. In doing so, I go beyond the limitations of previous research, in which the types of interventions carried out in the sub-editing stage of newswriting were categorised. By identifying the guidelines driving the alterations made by the sub-editor, I aim to move one step closer towards uncovering the intricacies of the sub-editing process. Moreover, I demonstrate how “the rewrite men” add journalistic value to their newspapers, as perhaps their brand’s strongest ambassadors.     

创新电视娱乐节目的“5I”模式构想

电视娱乐节目市场的竞争渐趋白热化,也使得节目创新成为一种必然。电视娱乐节目的创新,无论从何处着手,应该有一个基本的指导思想,它能为创新活动带来清晰的思路和方向。有鉴于此,本文从受     

“I LOVE TO PLAY THE BIMBO SOMETIMES WITH ATHLETES”

This article analyses the professional interactions between female journalists and their sources, key moments in the information production process, and explores, in the context of the Swiss daily press, one of the most masculine journalistic universes: sports journalism. It illustrates that because of the specific mode of recruitment into this journalistic speciality, women are confronted with various constraints—a lack of knowledge in the domain of sports, overwhelmingly male sources, and tensions linked to the fact that they are women—and with expectations from their chief editors that they will develop a “feminine” view of sports news. They are required to adapt and adjust to their role in a way that severely constrains their interactions with their male sources. Thus, controlling their appearance, language, and attitudes, these women make intentional use of certain stereotypes associated with femininity—“women as object of seduction” and “women as weak and inoffensive”—for professional goals, when the interaction warrants. They believe that those strategies allow them to have easier access to their sources and to create interactions encouraging the exchange of information that they judge to be sincere, authentic and more private, that would permit them to write deeper and more “human” articles.     

在I242类下应为“传奇”立类

《中图法》I242.1笔记小说类有注释:“杂志、志怪、传奇、谐德等。”在这注释里,将“传奇”小说列入笔记小说的范畴是欠妥当的。笔记小说初盛于魏晋南北朝。其特点是“粗陈梗概”。笔记小说又分为志怪、轶事小说等类。志怪小说多以鬼神为题材,轶事小说则反映当时社会风尚和土族阶层的精神状态。一般是将用粗线条记叙故事,以人物为中心而较有结构的称为笔记小说。《世语新说》是笔记小说的代表。传奇,有着曲折离奇、传写奇事等意思。晚唐裴鉶第一个使用这一词语,以之去命名他的小     

“I am Rose,请叫我中国玫瑰”

正榜样孙二娘我出生在英国东北边一个叫约克的小镇,那镇不大,但有千年的教堂和大片的原始森林,还有美不胜收的自然风景。父母是当地的房产商,家境十分优裕。我家有古堡式的别墅,有英国式的乡村花园,也有高档的马厩。小时候我最喜欢看家乡的紫红色的朝霞,它半掩在白杨树的后面,不一会,它把万紫千红的光芒洒在苏醒的大地上,那时,我坐在马背上,也成了它覆盖的一员,那时要多开心有多开心。那地方人很少,一年四季冷多暖少,可环境造人,那里的人坚强率真,做事干脆、认真,要么不做,做便要做好。     

“I own it,don’t I?” The Rules of Academic Copyright Ownership and You

Abstract

This article delves into a few areas of copyright law that academic authors often overlook: joint author’s rights and the work made for hire doctrine. Scholarly publications produced by university professors often include more than one author. The default copyright laws apply to any such works if there is no specific written agreement to the contrary. Thus, it is important to understand what those default rules are in order to determine whether it is appropriate to deviate from them in an author agreement. Similarly, the work made for hire doctrine would normally apply to make all work produced by professors owned by the university. Luckily, many universities do not wish to own such work and give it back to professors through university statutes and other governing documents. However, it is crucial to understand whether the default rules apply or the university permits professors to negotiate their own author agreements with publishers. Finally, if authors own their own scholarly works, publishers can expect that they will negotiate their rights in the publishing agreements to benefit the terms most favorable to the author. And yet, many faculty members simply sign a standard authorship agreement without asking for concessions on the part of the publisher. Thus, this article empowers professors to exercise their copyright rights to the full extent of the law and to negotiate their author’s agreements to benefit themselves and society as a whole through open access and the use of Creative Commons licenses.     

“I Am Who I Am”: Black Masculinity and the Interpretation of Individualism in the Film Barbershop

This essay will provide further insight into how Black audiences interpret a popular culture text by focusing upon how a group of young black men construct Black masculinity as depicted in the film Barbershop. Interestingly, a rhetorical community of young Black men discussed the representations of the characters in the film from a perspective of Black individualism rather than reaffirming identity through a collective orientation toward the culture. This reading contrasts with much of the “ghettocentric” film literature by highlighting how a Black audience's interpretation of a text can focus on individualism rather than on cultural representations and stereotypes.     

“S.I.S”:品牌系统传播终结者

S.I.S为何重要?品牌经过创业草创阶段和初步发展阶段,随即迈入中段品牌阶段。中国企业的很多品牌就处于这个阶段。在这个阶段,品牌经营的课题和难点就是如何将产品的实用价值形象,升华为具有社会信息价值的形象。产品的社会信息价值,要求产品不但具有知名度,     

“I Now See How I Can Use These Skills”: An Applied Project for the Public Speaking Course

Courses: Public Speaking, Advanced Public Speaking, Argument and Debate

Objective: Students will learn in-depth about a speech or presentation genre they see as relevant to their future, and be able to prepare and present such a speech or presentation     

“When I Ask a Question,They Look at me Strangely”

This study uses qualitative interviews with 66 women journalists from print, broadcast, and online media in India, to understand how women political reporters assigned to the political beat negotiate gender issues and organizational and news routines while being effective journalists entrusted to cover matters of policy and enhance political awareness among audiences. Using Shoemaker and Reese’s hierarchy-of-influences model that introduces five levels of influence on news content, this study explores how institutional, news gathering, societal procedures, and professional practices influence the functions of women journalists on the political beat and percolate into the content they produce. The results show that in India’s growing media market, organizational and news routines, as well as the contentious issue of gender, control access to beats, especially the political beat, and percolate into news content produced by women political reporters.     

“I know it when i see it”: Assessing good teaching

Teaching effectiveness is a particularly difficult aspect of library instruction to evaluate because judging what makes an instructor effective in the classroom can be a highly subjective, interpretive act. In search of more “objective” criteria, this study began by adapting a process described by Carole Larson and Laura Dickson (in their 1994 RQ article, “Developing Behavioral Reference Desk Performance Standards”) to elicit a comparable set of performance behaviors for instruction. Traits and behaviors derived from two preliminary investigations served as the basis for a written survey then distributed to a wider audience of instruction librarians. This article reports on the results of that survey—what instruction librarians consider to be the desired traits and behaviors of an effective teacher.     

广州图书馆“I(爱)捐书”微公益行动的启示

文章总结了广州图书馆“I(爱)捐书”微公益行动开展以来的情况,阐述了“I(爱)捐书”微公益行动发挥传统公益文献资源的作用,对于消除贫困地区青少年的“知识鸿沟”起到积极的影响.     

“I Play So I Am?” A Gender Study into Stereotype Perception and Genre Choice of Digital Game Players

Stereotypes in game culture are still inhibiting the freedom of female players. This survey study aims to gain insight into these practices by looking at gaming stereotypes on two different, yet interrelated, levels. First, we inquire into perceptions of gamers regarding gender-related and general gamer stereotypes and how these relate to playing frequency. Second, genre choice is investigated in light of player’s gender and how this is associated with play motivations. Results suggest that high frequency female players disagree the most with gender-related stereotypical beliefs and that these women are more strongly drawn towards specific gaming genres than men.