Assessment of the compatibility of new uses for heritage buildings: The example of Alexandria National Museum,Alexandria, Egypt

This article evaluates the compatibility of the adaptive reuse of heritage buildings in Egypt given that a growing number of projects featuring innovative building reuse are currently emerging nationwide. Accordingly, this research focuses on three objectives. The first objective is the evaluation of indicators drawn from literature, namely architectural integrity, public perception, form and new building function, with reference to the specific case of Alexandria National Museum. The second objective is the investigation of the sustainable adaptation of the Museum. The third objective is the assessment of the capacity of the heritage building to meet the criteria for reuse. The integration of the literature review and the case study is verified by examining research indicators. Semi-structured interviews with stakeholders, including laypeople and professionals are utilised in the assessment of Alexandria National Museum adaptive reuse project. Research results show that interviewees agree that the process preserved the building's architectural integrity and that its new cultural function (i.e. as a museum) represents the optimal reuse of the building. In addition, the research highlights diversity amongst the stakeholders and the drawbacks of the sustainable adaptation indicator, including the absence of community participation.     

With all Good Intentions: Jacob Lawrence at the Museum of Modern Art

In the exhibition ‘One-Way Ticket (2015)’, New York’s Museum of Modern Art (MoMA) presented African-American artist Jacob Lawrence’s series Migration (1941). However, despite a curatorial intention to do otherwise, MoMA’s exhibition diminished Lawrence as an artist and his Migration series as art by defining Lawrence as an African-American ‘painterly-historian’, rather than an American artist looking to an international art scene. This article examines ‘One-Way Ticket’ and compares Migration with exhibitions of Otto Dix’s 1924 Der Krieg series to demonstrate the racial bias undergirding even an honest attempt to pay homage to an artist outside of a white modernist mainstream. With the acknowledgement of profound differences in impact and scale, this article contends that there is a parallel between MoMA’s ‘One-Way Ticket’ and the consistent assumption of African-American otherness to a white norm undergirding today’s climate of racial unrest.     

An application of Multicriteria Decision Making to built heritage. The case of Calcutta

Given the civic and social commitments of urban local bodies in developing countries, renovation and maintenance of all heritage buildings and sites is a financially non-viable proposition. Urban planners, therefore, need to take decisions on which heritage sites are to be protected (either in their original form, or with suitable modifications that permit commercial use without destroying their architectural integrity) and the sites to be pulled down, ensuring more efficient land use. Such selection can generate considerable dispute between policy makers and various stakeholders unless the selection process is transparent, consistent and incorporates views of stakeholders. The difficulty in creating an analytical framework to be used for grading is the multiple (often qualitative) attributes of heritage sites. How to combine the performances of heritage structures with respect to these attributes into an aggregative index is a major concern for urban planners and conservationists. This paper argues that the Multicriteria Decision Making (MCDM) method may be a relevant method for grading heritage sites. The application of this method is illustrated for several heritage buildings in Calcutta, India.     

Factors influencing the intention to revisit a cultural attraction: The case study of the Museum of Modern and Contemporary Art in Rovereto

This paper analyses the different factors influencing the intention to revisit a cultural attraction with an application to the Museum for Modern and Contemporary Art (MART) in Rovereto, Italy. The empirical data were obtained from a survey undertaken in 2009 and a zero-truncated count data model is estimated. The findings reveal that sociodemographic characteristics positively influence the probability to return to the museum. Also, as reported in other studies, the temporary exhibitions offered by the museum have a significant impact with an incidence rate ratio almost twice as high. No matter how much visitors spend on accommodation, they are less likely to revisit if they travel in groups, by train or on foot, are far from their town of origin and have spent a long time visiting the museum.     

A definition of cultural heritage: From the tangible to the intangible

The aim of this work is to analyse the evolution of the concept of cultural heritage in West European states. In the last decades of the 20th century, the term “heritage” was characterised by expansion and semantic transfer, resulting in a generalisation of the use of this word, frequently used in the place of another, such as, monument and cultural property. However, all these terms are not able to cover the same semantic field. Starting by the reflection on the semantic evolution of the notion of cultural heritage in France, we approach to the international definition of heritage given by the directives, charters and international resolutions in order to define a global outline of the meaning of heritage that is not just limited to a particular national dimension. From a purely normative approach, one went to a less restrictive approach, one based on the capacity of the object to arouse certain values that led the society in question to consider it as heritage and therefore, to a further step in which heritage is no longer defined on the basis of its material aspect. This development has also made it possible to recognise intangible cultural heritage, which was ignored for a long time, as heritage to be protected and safeguarded.     

Using heritage risk maps as an approach to estimating the threat to materials of traditional buildings in Tainan (Taiwan)

Academic studies concerning how climate influences Asian heritage are rare. The object of this study was to utilize the concept of heritage climatology together with a spatial analysis approach that includes respective climate parameter risks to cultural heritage sites. The study area, Tainan City, Taiwan, is in a subtropical zone south of the Tropic of Cancer. Tainan has nearly 300 hundred years of rich history and a multicultural background. This study used maps to gain information about potential climactic threats to Tainan's cultural-historical legacy. There are four kinds of map that use ArcGIS to analyse and demarcate regions not only by climate parameters but also by risk to heritage. These four types of map are climate maps, heritage climate maps, heritage maps and heritage risk maps. Climate maps give the short- to medium-term general status of the climate in Tainan City and thus served as the foundation of the other maps used in this study. Heritage climate maps give data concerning index factors that influence wood and stone materials. Heritage maps show locations of cultural heritage sites on an administrative map and categorize them according to their historic value. Heritage risk maps use accumulated calculations to superimpose the heritage climate map onto the heritage map in order to evaluate the risks to heritage sites in certain areas and categorize the levels of risk. Heritage sites in mountainous areas generally need to be protected from heavy rain, whereas downtown city environments, due to the urban heat island effect, require better protection against heat and cracking. By comparison of our field study results and climate risk maps, we found that in urban areas wooden materials have a higher risk of structural cracking, colour fading and bio-degradation, while coastal areas have a higher risk of weathering of stone materials.     

An integrated and automated segmentation approach to deteriorated regions recognition on 3D reality-based models of cultural heritage artifacts

In the field of Cultural Heritage, image analysis represents an indispensable practice for restorers to collect information about the state of preservation of monuments and artifacts and plan restoration interventions. In addition, during the last two decades, the wide spread of remote sensing technologies and the possibility to build 3D reality-based models of artifacts allow the extension of image analysis to 3D environments. In this context, the purpose of this contribution is to show the results of investigations held in order to provide a methodology for the automatic detection of deteriorated areas within architectures and artifacts using colour images as a field of examination. Using both 2D and 3D segmentation approaches, our methodology aims at speeding and efficiently performing the automatic detection of deteriorated zones within Cultural Heritage and therefore segment 3D digital models acquired using different survey technologies. Within our investigations, we selected case studies concerning recurrent deteriorations, such as, for example, detachments, cracks and chromatic alterations; we run them both to manual and to automatic recognition and selection tests, in order to compare the results obtained using these approaches and evaluate the reliability of the automatic one. Results comparison included computational and user time, quantification of the deteriorated area error between manual and automatically detected zones. Additional parameters characterizing the specific type of deteriorations were also computed for each case study. Comparison between the automatic and the manual procedure showed that the automatic detection is faster and reliable in all our selected case studies, with evident improvements in the efficient evaluation of the entity and extension of deteriorated areas on 3D geometry.     

Decision making and cultural heritage: An application of the Multi-Attribute Value Theory for the reuse of historical buildings

The reuse of historical buildings can be seen as a complex decision problem because of the presence of different objectives to be pursued, the public/private nature of the goods under investigation, the existence of several values (historical, artistic, cultural, economic, etc.), the presence of different actors (public government representatives, architects, architectural historians, developers and owners). In decision problems related to the reuse of historical assets conflicts can arise and the availability of analytical frameworks able to support the process is getting more and more important. It has been generally agreed that Multicriteria Decision Analysis (MCDA) can offer a formal methodology to deal with such decision problems, taking into account the available technical information and stakeholders’ values. This paper considers the problem of sustainability assessment in cultural heritage projects using the Multi-Attribute Value Theory (MAVT) approach, which is a particular kind of MCDA technique. Starting from a real case concerning the reuse of historical buildings in the metropolitan area of Torino (Italy), the paper aims at exploring the contribution of MAVT for decision problems in the field of cultural heritage.     

Control of indoor environments in heritage buildings: experimental measurements in an old Italian museum and proposal of a methodology

This paper describes some results from an experiment carried out regarding a procedure to be adopted for temperature and R.H. monitoring of indoor spaces designed for exhibiting events, such as museums and similar institutions. The monitored data employed in this study has been collected by the Department di Ricerche Energetiche ed Ambientali of the Università degli Studi di Palermo in co-operation with the Regional Gallery ''Palazzo Abatellis'' of Palermo. The study analyses a simple method for characterising the environmental quality of museums so as to ensure the optimal conservation of works of art. This methodology is based on the procedure (where thermal and hygrometry parameters are concerned) proposed by an Italian standard rule. A new technique, firstly applied to the industrial environment, based on the passive reactive monitoring of proper coupons is also proposed for monitoring air quality in museums. The methodology adopted, has been applied to two survey campaigns which were carried out at a distance of 5 years. This shows the two aspects of thermal-hygrometry and levels of indoor air quality aimed at preserving works of art. The future developments of this work are oriented towards the definition of guidelines in support of those responsible for the conservation of works of art and improvements in the quality of environments for artwork conservation and for the comfort of visitors through the use of proper HVAC systems.     

Definition of the procedure to determine the suitability and durability of an anti-graffiti product for application on cultural heritage porous materials

Anti-graffiti protection is becoming a common practice in many urban buildings, especially in areas of social decay. When Cultural Heritage objects are affected by graffiti, the application of anti-graffiti products can result not only in an unsatisfactory result but also in an irreversible damage of an invaluable cost. The materials commonly found in these constructions are very frequently porous and present different types of decay forms. For this reason, the protection of these materials should be carefully considered. This paper proposes a criterion to decide on the suitability and durability of an anti-graffiti product prior to its application in a porous surface of a protected building. Performance classifications are defined for a series of properties including colour and gloss, and hydric and durability properties, and minimum acceptable values or reductions in these properties are recommended.     

An Artistic Production Function: Theory and an Application to Australian Visual Artists

This paper proposes a production function for artistic output in which quantity and quality of output are specified as joint products from the inputs of labour and capital provided by individual artists. A model is constructed specifying the quantity of creative and commercial output and the quality of creative output as a function of inputs of labour time and of physical and human capital. Included in the latter is a variable to account for the contribution of creative talent to an artist's human capital. The model is estimated for a sample of practising professional visual artists and craftspeople in Australia. The results suggest that a model along the lines indicated may be taken as a plausible representation of the artistic production process.     

The effects of cultural and historical information and contribution threshold on public contributions: an experimental study on the conservation of heritage houses in Penang,Malaysia

Budget constraints at the local government level towards the provision of public goods have fuelled interest in the voluntary contribution and provision point mechanisms. However, due to their public nature, these mechanisms are not without problems. The literature shows the presence of free riding and socially inefficient contribution levels. This paper experimentally tests the effect of cultural and historical information pertaining to heritage houses in Penang, Malaysia, on public contributions for their conservation. This paper considers a standard linear one-shot four-person public good game and the decision of the subjects being to contribute either to a private or to a public account. We devise 4 treatments: a Control treatment, a treatment where subjects are provided with cultural and historical information pertaining to the heritage houses, a treatment that includes a contribution threshold, and finally a treatment that combines the use of cultural and historical information with the contribution threshold. The main finding shows that 60–75 % of the subjects contributed more than what they believed others in the same group would contribute when they were provided with the pertinent cultural and historical information. Most of the subjects contributed less than their belief, while 75–77 % cooperated ‘selfishly’ in treatments without the information. These findings are in agreement with the literature, namely that contributions are higher in treatments with a contribution threshold. Moreover, the combination of a contribution threshold and cultural information could encourage more pro-social behaviours.     

Application of geographic information technologies to historical landscape reconstruction and military terrain analysis of an American Revolution Battlefield: Preservation potential of historic lands in urbanized settings,Boston, Massachusetts,USA

Through funding from the National Park Service's American Battlefield Protection Program, geographic information technologies were employed to create a high resolution, spatially accurate representation of the 1775 landscape of Boston's Inner Harbor and to conduct a geospatial and temporal assessment of the location, extent, and preservation potential of an American Revolutionary War battlefield and its associated cultural resources. Geographic information technologies provide the tools and methodologies to accurately create digital representations of historical landscapes. These tools enable the visualization and geospatial analysis of landscapes and significant historical events, greatly enhancing the understanding of temporal and spatial interactions between these events and the physical landscape upon which they occurred. Data sources include historical bibliographic and cartographic records, high resolution orthophotographs, constant value raster grids, and LIDAR data. A military terrain model was created utilizing American Battlefield Protection Program's KOCOA system categories, in order to identify defining features of the battlefield. KOCOA is an acronym which stands for Key terrain, Obstacles, Cover and Concealment, Observation and Fields of Fire, and Avenues of Advancement and Withdrawal. The KOCOA analysis provides an established method for identifying critical defining features of the battle and determining the influence of the landscape on the ephemeral battle events. The base map was created utilizing U.S. Navy Coast Survey maps dating from the mid-19th century. A digital elevation model was created to represent the 1775 topography, utilizing LIDAR data and constant value raster layers. The military terrain analysis provided valuable insights into battlefield events and decisions. Defining features of the battle were also identified and mapped. A detailed Environmental Systems Research Institute's ArcGIS Citation Data Model was used to link landscape and KOCOA features to the historical sources they were derived from. A comprehensive source table was created as part of this effort. The results of this investigation have provided a high resolution dataset of Boston's historical landscape during the time of the American Revolution. The geospatial analysis will aid in the development of long-range management strategies for the Chelsea Creek Battlefield and facilitate the assessment of threats to cultural resources posed by both anthropogenic activities and environmental change. The methodologies and interdisciplinary approach will also be applicable to other investigations seeking to recreate historical landscapes within a geographic information system.     

Segmentation of Cinema Audiences: An Exploratory Study Applied to Young Consumers

The cinema exhibition sector in Spain, as well as in the rest of Europe, is a dynamic sector characterised by the present growth of multiplexes and consumer demand after a long period of decline. These changes make it relevant to analyse the cinema attendees' profile from a marketing perspective. To this end, we have developed an exploratory study on segmentation applied to the young cinema attendees. Doing so, we have found three different groups according to benefits sought in their going to the cinema and other demographic and behavioural variables. On the basis of information as such, specific marketing objectives could be set and more efficient strategies designed and implemented.     

The Government's Choice of Bureaucratic Organisation: An Application to Italian State Museums

Italian state museums are characterised by a rigid bureaucratic structure and are almost completely financed by government transfers. In this paper we develop a simplified two-stage model in an attempt to explain how the government's preferences for differentiated museum functions may affect museum organisation. The model shows that the government prefers that complementary functions (e.g., conservation and scientific research) be produced by a single museum, whereas it prefers that substitutable functions (e.g., conservation and access by the general public) be produced by two museums. We use this prediction for an empirical analysis of the organisational structure of Italian state museums. On the basis of the unique ISTAT census of the Italian museum system, we test with two separate probit models the probability of observing in a state museum the concentration of either scientific activities of conservation and research or promotion activities for education and the general public. Higher classes of centralisation for the state museums are also considered by means of an ordered probit model. The results seem to suggest that the Italian state museum structure, as surveyed in the early 1990s, fully reflected the traditional policy model viewing museums as institutions devoted to conservation, scientific research and education. JEL-Classification: D73, Z11     

The value of a good reputation online: an application to art auctions

Using a unique dataset of art auctions on eBay, we conduct an empirical analysis of the value of a seller’s online reputation. Several aspects distinguish our work from most existing research. We analyze a heterogeneous panel data consisting of a large number of observations over a large period of time, including significant variation in reputation across and within sellers. The panel structure of our dataset allows us to employ fixed effects techniques to control for observed and unobserved differences across auctions. Our results point to a highly significant, and sizable, impact of a negative reputation on the behavior of market participants and on market outcomes. Negative feedback is associated with a significant reduction in the number of bidders and a reduction in the probability of sale; negative feedback is also associated with a significant reduction in sale price. Consistent with previous research, the impact of additional positive feedback on market outcomes for the seasoned sellers in our sample is not statistically significant.