Experiential Learning Techniques in Marketing Education

“Experiential Learning Techniques in Marketing Education” examines the comparison of teaching approaches and techniques as well as course format and content of advertising courser. A random sample of 100 advertising professors drawn from the membership list of schools which belong to the American Advertising Federation was utilized to determine how widespread experiential advertising activities are. SAS was used to analyze the data. The results of the survey document widespread use of experiential learning in advertising, yet indicate opportunities for expansion.     

通过远程教育促进经验学习和存在学习

本文主要探讨了体验式学习,指出经验有两种基本类型：直接经验和间接经验。间接经验通常为学习树立规范,而直接经验能让学习者拓宽视野。本文认为,如果教师有这方面的认识,那么即使通过远程教育,教师也有能力促进学生直接经验的学习,以使学生成长并发展其潜能。     

体验学习理论及其对职业教育的启示

体验学习是一种有着悠久历史及深厚理论基础的一种学习方式,在当今的教育实践中有着广阔的发展空间。在追溯其起源与发展的基础上,通过论述理论基础与学习的过程与特点,将体验学习的精髓运用于职业教育领域具有借鉴意义。     

体验学习圈:体验与学习发生的过程机制

大卫·库伯教授在20世纪80年代提出的体验学习圈模型将体验学习过程分为四个连续循环的阶段,即具体体验、反思观察、抽象概括和行动应用.剖析体验学习圈,发现体验学习具有经验获得及意义转换的内在机制.体验学习圈可以启发教学者去"追踪"学习者的学习历程,为基础教育课程改革中体验学习的有效实施提供参考.     

Integrating Learning Technologies with Experiential Learning in a Postgraduate Teacher Education Course

This paper discusses how a postgraduate certificate course in third-level learning and teaching for academic staff in the Republic of Ireland has adopted a particular approach in teacher education. An important aspect of the successful integration and use of learning technology is the way in which it effectively reflects and articulates a given learning model; this course has its theoretical basis in the Kolb Experiential Learning Cycle. The work illustrates that no one technology can support all types of tertiary-level learning and teaching; an effective approach is to combine a range of technologies. The self-study focuses on analyzing key experiences regarding the integration of a variety of learning technologies in an effort to determine how the teacher educator can integrate technology into the curriculum effectively. What I learned from this self-study will assist the course participants with some of the integration issues that they, in turn, will be dealing with as they move towards incorporating more learning technology into their own subject disciplines. Course tutors deliberately set out to model what we advocate to our own participants.     

体验学习视域下的社区教育方式研究

社区教育的发展告诉我们,社区教育的活力在于学习方式的不断变革和创新。近年来,体验学习方式在社区教育的尝试和应用,引发了我们对社区教育方式的新思考。体验学习方式坚持以学习者为中心,强调学习过程的反思性、开放性和合作性,对于改进社区教育方式具有积极意义。因此,把体验学习方式应用于社区教育,有助于进一步体现社区教育的取向、提升社区教育的品质、激发社区教育的活力、完善社区教育的载体。为此,我们需要用体验学习的理念指导社区教育工作,开展多维度的体验学习方式实践,探索基于网络环境的互动体验方式、基于实践基地的社会体验方式以及基于实训基地的培训体验方式,从而寻求社区教育的新途径和新方法。     

Understanding Bottlenecks: An Operations Management Experiential Learning Exercise

Understanding bottlenecks is an in‐class experiential learning exercise designed to improve students’ understanding of production system capacity issues. After an introductory teaching session on capacity and constraint management, students are formed into groups of six to assume the roles of one raw material handler, four production workers, and one finished goods receiver and are asked to produce 20 units of product beta. Prior to the start of the exercise, the students are asked to predict the completion time of the 1st, 10th, and 20th units of product beta. When all 20 betas are completed, students compare their predicted completion times to the actual completion times. The results of the game show that while students can easily identify the system's bottleneck, they often have difficulties distinguishing the practical implications of the process time of the system versus the process cycle time; thus, their predicted completion times of the 10th and 20th units are typically overinflated compared to actual completion times. A debrief session is then used to solidify students’ understanding of the relationship between bottlenecks and capacity. The exercise is well‐received and highly rated by students; furthermore, it is not resource‐intensive, requiring 40‐45 minutes of classroom time, 20‐25 strips of paper per group, and a visible stopwatch.     

体验式学习理论及其对成人教育的启示

"体验式学习"是指在设定学习目标的前提下,学习者在真实或者模拟的环境中.进行切实的实践或体验,然后通过反思、感悟分享,实现自身知识、能力以及态度的提升与重构的一种学习方式.它以学习者为中心,注重体验和反思,强调体验和反思之间的平衡.它一般可以分为:制定目标、具体体验、反思观察、抽象概括、行动应用等环节,具有学员主体性、情境性、行动性、反思性等特征.本文论述了体验式学习的定义、理论发展、特点及其对成人教育的启示.     

论体验式学习

体验式学习的内涵因应学习的时代要求而变化,但直接经验与反思是其不变特征;从心理学角度看,体验式学习的优势在于它更多地涉及情节记忆、情绪记忆、默会知识、实用智力以及学习过程中的自我决定性;根据学习目标、内容、过程的差异,可把体验式学习分为认知体验式学习、情感体验式学习、行为体验式学习三类;在学校教育情境中运用体验式学习,教师应重点把握经验构筑和学习反思两个核心环节。     

论体验学习

体验学习是一种以学习者为中心的、从体验和反思中获得进步的学习方式。他萌芽于20世纪初期实用主义教育思想,产生于20世纪70年代关注生活体验的人文科学研究的转型时期。他是一种主要以设定目标、体验情境、观察反思、抽象概括、行动应用等环节为过程,并具有情境性、行动性、反思性、感悟性和主体性特征,使学习者无论学习预定主题内容还是针对解决问题都能获得更好发展的学习。他还有着与传统学习不同的理念和要求。     

The Experiential Learning Cycle in Undergraduate Diversity and Social Justice Education

Teaching for diversity and social justice is the teaching of complex abstract ideas about privilege and oppression, such as the social construction of social groups and identity. An effective way to teach this material is with experiential learning, but this approach requires much more than exercises and activities. Courses must be consciously structured to emphasize both the elements and cycle of experiential learning, as well as attending to critical thinking and the potential for cognitive dissonance. An example of this process from an undergraduate course is presented to demonstrate course construction, experiential learning strategies, and initial outcomes.     

Religious Experience and Experiential Learning

Learning is both experiential and existential and a theory of learning is examined here in considerable detail to show how we interpret religious experiences. This learning provides the basis of theological systems although it is argued here that we cannot learn religious experience, only interpretations that provide us with mediated religious experience. These interpretations usually come from within a culture or a faith community. The interpretations, when they are shared, are secondary experiences: they constitute the basis of theological explanations, which are then taught. But teaching religion academically creates a tension between approaches to study, faith, and experience that has to be resolved in a satisfactory manner.     

体验性学习与自我概念的重估

通过对杭州师范大学外国语学院教授杨小洪老师课堂的实地观察,探讨高等师范院校英语专业在教学中如何关注自我概念,追寻自我意义,如何使课堂成为学生和老师真实体验的生活空间,并由此引发学生和老师,学生和学生之间进行真实的对话,使学生体验到学习的成功与失败,最终达到心灵成长的教育目的。     

体验式创业教育模式的管理运行机制研究

当前我国大学生面临的就业压力较大,而鼓励大学生创业不仅提高我国经济的发展活力,并且能够在一定程度上缓解大学生就业压力。为此在我国高校开展创业教育课程十分必要。为了提高创业教育课程的质量与水平,对创业教育课程运行管理机制进行深入分析与研究就显得非常重要。     

基于体验学习的交互式生产管理实践教学平台

为了加深学生对生产管理实践活动的理论原理、业务流程和角色特征的理解,以体验学习理论为指导,将专业知识、教育学知识和业务情境融合,研发了面向交互式体验学习的生产管理实践教学平台。该平台通过多角色业务交互协同,将知识传递过程整合到业务应用过程,学生通过扮演不同角色,参与到虚拟生产全过程的业务协作,体验企业经营、生产、物料、工艺、质量等管理环节的知识与业务关联,通过个体与个体、个体与系统之间的交互式体验学习,增强分析问题和解决问题的实践能力,激发学生创新性思维,改进教学效果。     

Teaching a Course on the Arts and Counseling: Experiential Learning in Counselor Education

The authors offer a rationale, structure, and method for teaching an experientially based class in using the arts as an adjunct to counseling. They describe the benefits to counseling students, review literature documenting the effective uses of the arts in counseling, and recommend textbooks and other resources. Professional and ethical considerations are noted, suggestions for collaborative teaching are offered, and the authors' experience in piloting such a course is documented.     

Experiential Learning for Logistics and Supply Chain Management Using an SAP ERP Software Simulation

This teaching brief describes a three‐echelon supply chain simulation that involves complex decision making in a dynamic environment. Using a team‐based logistics simulation operating on a live commercial‐software application (SAP ERP) as a foundation, a supplemental exercise is proposed for deeper learning of transportation and logistics aspects of supply chain management. Sales and operations planning is used during four simulated months to develop detailed procurement strategies and logistics plans to enhance the baseline supply chain management (SCM) concepts of inventory control and forecasting in a distribution network. Transportation planning and scheduling complexity is introduced as students manage freight to conform to motor carrier weight regulations. The combination of commercial software and extensive real‐world planning allows students to assimilate numerous SCM concepts in a realistic environment. Student opinion survey data shows that students are highly engaged by the detailed nature of the simulation, which they concluded aided their conceptual learning. Additionally, the inclusion of the SAP ERP commercial software becomes a competitive advantage during collegiate recruiting by potential employers.     

体验式生涯教学的初步探索

体验式生涯教学是生涯教育改革与发展的基本方向之一.这种模式的生涯教育包括终生生涯探索的理念、能力本位的目标和评价标准,学生自主探索导向的多样学习方法体系,以及开放、多元的生涯学习资源系统.相应的教学则包括创造性的生涯教学设计(情境-活动-互动三要素)和作为生涯学习专家的教师观.