职业足球球迷忠诚度的建模测量实证研究——以2010赛季中超北京、上海、南京三个赛区为例

对2010赛季中超北京、上海、南京三个赛区的球迷忠诚度进行了调查。运用品牌忠诚理论、数学中的复平面概念的方法对球迷忠诚度进行分类和测量,较准确地反映了职业足球球迷忠诚度的现状,并试析其下一步的政策导向。     

Investigating the role of fan club membership on perceptions of team brand equity in football

Researchers have suggested that brand equity is vital for professional sport teams by focusing on the examination of sport fans in general. The current study aims to examine the differences in team brand equity perceptions between fan club members and non-members, and the predictive role of brand equity dimensions on behavioral intentions. Data were collected from fans of a professional football league (n = 2287) with an adapted version of the spectator-based brand equity scale. The results gathered through a confirmatory factor analysis provide evidence of fair psychometric properties of the measurement scale. A multi-group CFA analysis showed factorial stability of the model in both groups, while the latent mean comparisons revealed significant differences in the dimensions of brand mark, social interaction, commitment, team history, organizational attributes, team success, head coach, management, stadium, and internalization. In addition, a multi-group SEM analysis revealed that the relationships between brand equity dimensions and behavioral intentions are not significantly different among the groups. Social interaction, team success and internalization were the significant positive predictors of behavioral intentions among the overall sample. These findings highlight the importance of studying different types of consumers and suggest managerial implications, such as the need for clubs to establish reciprocal relationships with fans in order to increase their levels of internalization and contribute to increased behavioral intentions.     

Ending traditions: football and the study of football in the 1990s

John Williams and Stephen Wagg (eds.), British Football and Social Change: Getting into Europe (Leicester: Leicester University Press, 1991). Pp.258. £13.99 (paper). ISBN 0–7185–1410–6.

Steve Redhead (ed.), The Passion and the Fashion: Football Fandom in the New Europe (Aldershot: Arena, 1993). Pp.205. £29.95 (cloth) and £12.95 (paper). ISBN 1–85628–462‐X; 1–85628–464–6.

Alex Fynn and Lynton Guest, Out of Time: Why Football isn't Working (London: Simon and Schuster Pocket Books, revised edition, 1994). Pp.xiii + 400. £5.99 (paper). ISBN 0–671–85087–3.

John Sugden and Alan Tomlinson (eds.), Hosts and Champions: Soccer Cultures, National Identities and the USA World Cup (Aldershot: Arena, 1994). Pp.323. £35.00 (cloth); £14.95 (paper). ISBN 1–85742–227–9; 1–85742–228–7.

Richard Giulianotti and John Williams (eds.), Game Without Frontiers: Football Identity and Modernity (Aldershot: Arena, 1994). Pp.381 £35.00 (cloth); £14.95 (paper). ISBN 1–85742–219–8, 1–85742–220–1.

Richard Haynes, The Football Imagination: The Rise of Football Fanzine Culture (Aldershot: Arena, 1995). Pp.xi + 169. £29.95 (cloth); £12.95 (paper). ISBN 1–85742–212–0; 1–85742–213–9     

Science and football: a review of applied research in the football codes

Over the last two decades there has been a growth in research directly related to football. Although most of this research is focused on soccer (association football), there has been a steady increase in publications related to the other football codes. There is evidence of more systematic training and selection influencing the anthropometric profiles of players who compete at the highest level. Fitness is being optimized to cope with match demands while accommodating the need for specific requirements of positional roles. There is evidence of work rate being higher in contemporary football games than in previous decades, with consequences for training and dietary practices. Notation analysis of actions during matches is now used regularly to provide detailed objective feedback on performance to players and coaches. Training regimens are designed for game-specific purposes where possible. Sports psychologists working in a football context have a more eclectic body of knowledge to draw from. In the professional soccer clubs, the rewards associated with a successful investment in youth academies have helped to focus attention on talent identification and development models. It is a challenge to those specializing in science and football to contribute to the success of such schemes.     

Recycling Steel: football,tradition, and historicity in Pennsylvania

On 19 August 2015, the Philadelphia Union of Major League Soccer announced plans to sponsor an expansion team in the second-tier United Soccer League. Two months later, an enthusiastic crowd filed into the historic Bethlehem Steel plant in eastern Pennsylvania to witness the new side’s unveiling. Against the backdrop of towering blast furnaces that evoked the region’s industrial golden age, Union representatives heralded the return of Bethlehem Steel Football Club. This paper explores the nexus of past and present in the recycling of Steel. Juxtaposing the modern club’s retro-themed kit against the identity of its storied namesake, it argues that the past is simultaneously honoured and obscured. In so doing, it situates the recycling of Steel in its broader historical context, paying attention to the business ambitions of Union executives, the cultural penchant for heritage branding and the efforts of a once-vibrant manufacturing town to negotiate the realities of a postindustrial landscape.     

论足球运动员足球意识的培养

培养是球运动员的足球意识是提高足球运动竞技水平的关键,本文着重探讨了足球运动员足球意识的培养并对 技战术训练和意志品质的训练方法进行了讨论,提出切实可行的实施方案.     

Moments of social inclusion: asylum seekers,football and solidarity

Abstract

Established in 2012, ‘the Seekers’ are a football club in Melbourne, Australia. Initially set up to provide social recreation for various refugees and asylum seekers, the Seekers have more recently entered a team in the mainstream league competition. Based on ethnographic fieldwork, this paper considers how football facilitates forms of social inclusion for team members, both in relation to the action of the sport and the political and social context of Australian society more broadly. In many ways the field of sport is highly contested as players engage with the mainstream; however the solidarity forged through playing creates the possibility for moments of social inclusion in other ways. The capacity of sporting interactions to facilitate social inclusion for male team members is vexed, though there is evidence to suggest that, in the correct conditions, sport can contribute to an individual’s capacity to access employment and educational opportunities.     

Constructing football through magic: an ethnographic study of football supporters

This article presents an analysis of football supporters as magicians based on the theory of magic developed by Marcel Mauss. The research was conducted in co-operation with a local football club from Sweden called Malmö FF. Taking into consideration how the supporters see their position in the club and their contribution, it is possible to explain their behaviour and involvement in terms of a collective phenomenon that requires a clearly stated objective and is achieved through technical elements. The extensive usage of props, language and symbols is supposed to influence the reality according to the wishes of the user. This article follows previous research of modern phenomena in terms of magic as presented by Thomas O’Dell (O’Dell, Spas and the Cultural Economy) and Peter Pels (Pels, Magic and Modernity, 183–99). Such approach can explain how the engagement and the unique relationship are still possible in a highly commercialized and commoditized world of modern football.     

European football clubs and football betting among the youths in Nigeria

European football clubs are very popular social realities in Nigeria. Their existence and activities shape social relations, process and outcomes of well-being as well as socio-economic and policy orthodoxies. Unfortunately, social trajectories of well-being, economic ramifications and policies remain poorly understood in Nigeria. What some people are aware of is the popularity of the clubs and not the intensification of associated implications and policy remits in existential environments of their social spaces. This is particularly important as the domains of European football clubs’ presence in developing countries, especially Nigeria, are largely nascent and haphazard. Against this background, this article examined the phenomenon of football betting as an ancillary of European football clubs’ presence among the youths in Nigeria. This article makes important contribution to understanding of ways European football identities are interlinked to the increased popularity of betting syndicates especially in Sub-Saharan Africa. Research questions engaged include; what is the pattern involved in football betting among the youths? What are the factors facilitating football betting among the youths and What are the perceived developmental implications relative to well-being and social health in Nigeria? The Social Exchange theoretical tradition was adopted as theoretical framework. Data collection triangulated quantitative method (questionnaires) and qualitative methods. Relevant findings were made and valid conclusions were reached and presented in this article.     

Poles apart: foreign players,Polish football and Euro 2012

The 14th running of the UEFA European Championships represented a watershed moment for football, and sport more broadly, in Eastern Europe. Whilst the competition itself might have been restricted to Europe’s elite national teams, world football’s gaze was drawn towards the joint hosts, Poland and the Ukraine, for the duration of the tournament. At this juncture, therefore, this paper seeks to consider the ‘place’ of football in Eastern Europe, and in this case, Poland specifically, by conducting an analysis of the economic value of Poland’s top division – the Ekstraklasa, and by examining the factors that influence foreign players’ decisions to migrate to that particular league. The paper identifies that whilst the Ekstraklasa might sit outside of Europe’s core football economies, it still offers much as a migration destination for certain sorts of players. However, the paper also shows that whilst the 2012 UEFA European Championships provided significant exposure for Poland in the football context, it is less clear if hosting the event will have a lasting effect on the development of Poland’s top league and its desirability to foreign players.