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This paper explores the themes of sacrifice and consumption in World War II advertising, including content analyses of advertisements and editorials in the Saturday Evening Post as well as a textual analysis of articles in the advertising trade publications Printer’s Ink and Industrial Marketing in 1942 and 1943. Results are discussed in terms of Cohen’s (2003) concepts of “citizen consumer,” “purchaser consumer,” and the ultimate American postwar dual-identity: “purchaser as citizen.”  相似文献   

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By the time World War I1 began, women regularly participated in radio broadcasting, either as entertainers or in the behind the scenes creation of radio programming. Few women owned stations or participated in network management. Newscasts featured dulcet toned, deep, male voices. In short, the serious business of radio was for men: Women were "okay" as long as they stuck to their own domain- cooking shows, homemaker tips, those sorts of things. Through an exhaustive literature review coupled with critical analysis of primary source documentation, this paper examines women who had a profound impact on broadcasting during World War I1 and beyond. Collectively, they created a programming concept that would turn out to be one of the most well liked types of programs during the war.  相似文献   

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Museums hold the physical and intellectual resources, abilities, creativity, freedom, and authority to foster the changes the world needs most. The authors offer a mantra for the field's role in creating a world where people and cultures flourish as the environment thrives. The text includes a variety of international calls‐to‐action, and provides example institutional responses. The authors are all members of PIC Green, the American Alliance of Museums’ professional network on environmental sustainability.  相似文献   

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中国的文博事业正处于百年一遇的极好机遇期,革命类博物馆、纪念馆作为中国博物馆业中的一个大类,其事业发展有待进一步完善与加强。1.根据革命文物的不可再生性特点,应抓紧对面临毁损的不可移动文物的勘实、修复、保护;抓紧对可移动文物的征集、抢救(包括口述史);加强对所征文物真实性的鉴定、利用。2.根据革命博物馆、纪念馆领域人才结构的特殊要求,应通过各种形式抓紧培养专业研究、文物修复、文物鉴定、科学管理等紧缺人才。3.根据革命博物馆、纪念馆事业发展的专业特点,应解决平衡布局和统一归口管理问题,促进新一轮革命博物馆、纪念馆事业的可持续发展。  相似文献   

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This article explores the question of how transnational audiences experience anthropology exhibitions in particular, and the natural history museum overall. Of interest are the ways in which natural history museums reconcile anthropological notions of humanity's shared evolutionary history—in particular, African origins accounts—with visitors' complex cultural identities. Through case studies of British, American, and Kenyan museum audiences, this research probed the cultural preconceptions that museum visitors bring to the museum and use to interpret their evolutionary heritage. The research took special notice of audiences of African descent, and their experiences in origins exhibitions and the natural history museums that house them. The article aims to draw connections between natural history museums and the dynamic ways in which museum visitors make meaning. As museums play an increasing role in the transnational homogenization of cultures, human origins exhibitions are increasingly challenged to communicate an evolutionary prehistory that we collectively share, while validating the cultural histories that make us unique.  相似文献   

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Radio soap operas espouse a domestic ideology that they present as a common‐sense view shared by men and women. Narratives about World War II veterans coming home from the hypermasculine battlefield dramatize the soaps’ vision of masculinity. There are two dominant narratives about veterans: The hardships of war make the man treasure home more; or they alienate him from the home and the story is structured around the revelation of his hidden attachment to domesticity. This presentation of domestic masculinity simultaneously masks the oppression of women and offers a progressive vision of what masculinity should be.  相似文献   

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《Communication monographs》2012,79(4):428-447
In this essay I use an updated approach to Richard Hofstadter's paranoid style to analyze the contemporary birther movement. While the paranoid style provides a set of characteristics that describes paranoid narratives, it does not account for why some narratives ring true for certain audiences. Thus, in order to explain how and why the birther narrative resonates with a substantial portion of Americans, I argue that the resonance of the birther narrative can be explained through Kenneth Burke's scapegoating process, which activates the conspiratorial story for the birther audience. I use an analysis of a popular birther film, materials on the birthers' website, and media commentary on the group to illustrate this position.  相似文献   

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二战中广播在社会动员方面的作用浅析   总被引:1,自引:0,他引:1  
第二次世界大战虽然已经结束60周年了,可人们对那段难忘的历史的记忆,日久弥新。从某种意义上讲,人们对二战的记忆是和广播紧紧联系在一起的。从战争的爆发,到战争过程中重要的转折点,再到战争的结束,人们都可以看到广播的影子。  相似文献   

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