The Politics of Value in French Funeral Arrangements

This paper draws upon the history of the funeral market over two centuries to examine three major devices which have played a central role in the funeral economy, both in terms of defining the nature of the ‘goods’ and their attendant value but also in regulating the relations between the Pompes Funèbres and the other institutional actors involved. It highlights the ways in which these devices provide a ‘politics of value’ performing the articulation between the formatting of economic value and the pursuit of political concerns. First, observing the constitutional phase of the private industry, it examines the ‘system of the classes’ as a central device of managing dissonance between conflicting interests. Then, a historical jump leads us to half way through the twentieth century to the market infrastructure formed by the management of ‘care for the deceased’. As a third point, the exponential development of death insurance in recent years appears as an expression of rationalization of funeral arrangement. The analysis of the market devices will highlight an essential property, that is, the incorporation of a ‘calculation formula’ which set up both the profit sharing and the handling of moral and political issues.     

Calculating the blue economy: producing trust in numbers with business tools and reflexive objectivity

ABSTRACT

The ‘blue economy’ has in recent years become a leading concept for envisioning what may come after the fossil-based era. In efforts at calculating the potential economic value of the ocean, policy-oriented documents seek to unite diverse actors around common goals. Through the calculation of numbers, large-scale and long-term policy visions are being crystallized. But how do such numbers come into being in practice? This article interrogates this question with an example from the Norwegian context: the established policy goal of a so-called ‘five-fold increase’ in marine value creation in the year 2050. While powerful numbers are commonly expected to be produced through the procedures of ‘mechanical objectivity’ that involve strict quantification and scientific methods, our analysis shows a rather different route towards a powerful number: By loosely combining tools developed for business management, the number is calculated by, first, openly combining qualitative and narrative operations into the calculation and then, next, decoupling qualitative uncertainties from the quantified potential. The result is a calculative process that takes the form of what we suggest to call ‘reflexive objectivity’ and a policy-oriented number that encourages risk-taking and action over restraint and precaution.     

The separation of economy and sentiment: a comparison of how individuals perceive hostile worlds

ABSTRACT

Analyses of the relationship between economy and sentiment tend to focus on connection rather than separation. Scholars recognize that individuals sometimes identify moral conflicts between economy and sentiment, but primarily focus their research on the boundary or relational work performed to mitigate or disappear the conflict. Instead, I analyze how individuals talk about the relationship between economy and sentiment as separate or hostile, comparing two theoretically distinct groups: non-religious individuals and practicing evangelicals. The comparison allows me to analyze patterns of discourse and boundary-making based on access to institutionalized culture. I find that both groups articulate perceptions of hostile worlds by: (1) maintaining the taboo against talking about money, (2) recommending neutral separation, and (3) demarcating areas of life as too sacred for money. Through comparison, I find that non-religious respondents describe a less permeable vertical boundary line, whereby economy and sentiment are separated into separate spheres, as if side-by-side, while evangelicals describe a more permeable horizontal boundary line, where separation is maintained through the use of consistent hierarchical discourses that assert the moral importance of sentiment over economy. My findings underscore how unequal access to cultural schema differentially shape how individuals connect economy and sentiment, if at all.     

The moral economy of face: marketized gift and depoliticized solidarity in South Korea’s fair trade

ABSTRACT

Metaphors of ‘face’ are often found in South Korea’s fair trade activism, as fair trade is frequently described as ‘face-to-face commerce’ and its goal is presented as pursuing ‘global trade with a human face.’ By asking how and why fair trade relies on the metaphors of face, this article analyzes the political implications and limits of the trope. I first examine the intimate connection between gift-exchange and face based on Marcel Mauss’s analysis of the gift and I present face as a locus of symbolic recognition and politics. Next, drawing on ethnographic research into Beautiful Coffee, the largest fair trade organization in South Korea, I illuminate fair trade as a hybrid practice of ‘marketized gift-exchange’ in which the various faces of producers and consumers are produced and circulated along with market transactions. In examining the meanings of those faces, I maintain that the prevalent metaphor of face in fair trade betrays the contradictory nature of market-based solidarity that is sought through the activism to redefine the whole economic structure based on moral and ethical practices.     

The prosumer economy and the sex industry: the creation of an online community of sex prosumers

ABSTRACT

In this article, I discuss how changes in the economic infrastructure of mass consumption have changed the values and attitudes of consumer culture. By focusing on an online community of Israeli sex consumers and applying the theoretical framework of the prosumer economy, this article suggests its innovative potential for understanding the intersections of cyberspace, capitalism, and sex work consumption. Using the context of the dynamic cultural terrain of prosumerism, the article examines how commercial way of thinking is encouraged, understood, and adopted by sex consumers in the practice of purchasing sexual encounters and sharing them online. The main argument is that the online community of sex consumers has become a collaborative project in which consumers simultaneously produce and consume – that is, they become ‘prosumers’ and thus occupy positions of power within the capitalist market-place. They, therefore, not only responding to market rules but also producing them. I claim that the change in the nature of the community has impacted both the nature of online writing and the way clients perceive sex workers.     

Financial performativity as evidence of immanence: the phenomenology of liquidity crisis in contemporary markets for risk

The sociologist Bruno Latour has often expressed aversion to immanent critique, framing actor-network theory in terms of focus on visible phenomena. In spite of this, research on financial performativity inspired by Latour’s perspective can still be interpreted in terms of immanent critique and related to Political Economy (a critical discipline), through Kant’s critique of metaphysics as a ‘regulative axiom’. Research on financial performativity has uncovered evidence of the existence of constructive processes that show how an idea (like a financial model) can become something like an ‘object’. This ‘objectivity’ appears to contradict Kant’s critique of metaphysics – that there always remains a gap between our ideas and the world itself. This paper therefore explores financial performativity as a ‘contradiction’, historicizing it to argue that ‘Barnesian performativity’ and ‘financial liquidity’ are ‘immanent’ to one another in the events of recent financial crises. The paper conducts this interpretation to provide a new conceptualization of ‘financial liquidity’ that is more empirically apparent, helping to overcome some of the limits in the discussion of ‘liquidity’ in Political Economy (that Latour might want to highlight), where discussion occurs in metaphysical terms difficult to connect to actual events.     

Consumer databases as practical accomplishments: the making of digital objects in three movements

This paper aims to reflect on some key issues linked to the production of digital objects in business settings. In doing so, it problematizes current social science scholarship, which emphasizes the analysis of digital data and analytics, and reinforces the magnitude of its consequences and ‘data power’. The paper proposes making three corrective ‘movements’ that might enrich our approaches to how databases and analytics are assembled in business settings. The first movement involves the problem of ethnographic access to data-making practices. We propose taking seriously the issue of fabricating an ethnographic encounter where the process of making digital objects is exposed. The second movement concerns the visibility and the type of politics taking place in data practices. We argue for the need to displace attention from data impacts and results to the myriad of mundane practices and devices through which these objects are assembled. The third movement we suggest requires a focus on examining error and failure as key aspects of the manufacturing of consumer databases. Each of these movements is illustrated by ethnographic vignettes from a 9-month ethnographic experiment that involved participating in the first stages of the manufacturing of an online financial retail company's consumer database.     

A good hustle: the moral economy of market competition in adult webcam modeling

In this article, we examine how models working on Chaturbate, one of the world’s most popular adult webcam platforms, negotiate and make sense of the dynamic ways in which this platform configures their competitive environment. By combining different perspectives from the field of economic sociology, we demonstrate how competition on Chaturbate is shaped by various market devices whose strategic negotiation informs – and is informed by – the moral economy articulated on web forums where models gather to discuss their work experiences and market strategies. We first introduce Chaturbate and the ways in which it organizes market competition, surveying the environment models have to negotiate. We then zoom in on two controversial strategies for beating the competition, each of which upset the moral economy of Chaturbate’s model community. Subsequently, we turn to what models term ‘the hustle,’ which encompasses a number of competitive strategies and criteria judged to be fair and thus legitimate. The final part of our analysis considers the limitations of the hustle, as well as the meritocratic and entrepreneurial discourse that surround it, in light of what we identify as Chaturbate’s ‘manufactured uncertainty.’     

Subjective well-being in cultural advocacy: a politics of research between the market and the academy

This paper responds to a trend of contracting out subjective well-being econometrics to demonstrate social return on investment (SROI) for evidence-based policy-making. We discuss an evolving ecology of ‘external’ research taking place ‘between’ the academy and commercial consultancy. We then contextualise this as waves of research methodologies and consultancy for the cultural sector. The new model of ‘external between’ consultancy research for policy is not only placed between the University and the market, but also facilitates discourse between policy sectors, government, the media and the academy. Specifically, it enables seductive but selective arguments for advocacy that claim authority through academic affiliation, yet are not evaluated for robustness. To critically engage with an emergent form of what Stone calls ‘causal stories’, we replicate a publicly funded externally commissioned SROI model that argues for the value of cultural activities to well-being. We find that the author’s operationalisation of participation and well-being are crucial, yet their representation of the relationship problematic, and their estimates questionable. This case study ‘re-performs’ econometric modelling national-level survey data for the cultural sector to reveal practices that create norms of expertise for policy-making that are not rigorous. We conclude that fluid claims to authority allow experimental econometric models and measures to perform across the cultural economy as if ratified. This new model of advocacy research requires closer academic consideration given the changing research funding structures and recent attention to expertise and the contracting out of public services.     

Revulsion and awe: charting the development of the moral economy of capitalism and its hero in the American imagination,from the protestant ethic to ecstasy of the entrepreneur

ABSTRACT

The spirit of capitalism shifted throughout the twentieth century, Boltanski and Chiapello place it sometime in the period between the 1960s and 1990s [2005, The New Spirit of Capitalism, Verso, London], for Bell it had happened by the mid-1970s and its contradictions were already apparent [1998, The Cultural Contradictions of Capitalism, Basic Books, New York]. David Harvey is more specific and cites 1979 as the dawn of the new era [2005, The New Spirit of Capitalism, Verso, London]. This paper seeks to build on this scholarship of the changing spirit of capitalism and read it through the development of the heroic figure of the American imagination, through the representation of the capitalist hero. Its aim is to situate the figure of the capitalist hero in the post-crash era and ultimately to understand the seductive power of the new capitalism that enables it to thrive. My thesis is that the seductive power of the new capitalism can be understood as an oscillation between revulsion and awe, we are both morally repulsed by the venality of capitalism yet also captivated by it. Revulsion and awe are at the core of the libidinality of the new capitalism and can be seen through the representation of the heroic object of the capitalist imagination.     

Access to and participation in the arts: The case of those with low incomes/educational attainment

This paper looks at the issue of access to the arts in terms of the very unequal attendance at and audiences for the high arts by educational grouping. The meaning of equal access is analysed, recent data for two countries, namely the United States and Ireland, are examined and new evidence is proffered. The constraints/barriers to, and the rationale for, more equal attendance/audiences are examined. The paper concludes by outlining a number of possible responses to this continuing problem.This paper was presented at the 9th international conference of the Association for Cultural Economics, held in Boston, May 8–11, 1996.     

The logic of practice in the practice of logics: practicing journalism and its relationship with business in times of technological changes

This paper investigates the workings of institutional logics in practice, by focusing in particular on the interplay between material, practical and linguistic dimensions of practices. In other words, drawing on Bourdieu's sens pratique, the paper explores the logic of practice in the practice of logics through a six months full-time ethnographic study at Il Sole-24 Ore, the largest Italian financial newspaper, between 2007 and 2008. An original conceptual framework is developed to analyse how the logic of journalism is enacted vis-à-vis that of advertising in a setting in which an old technology for news production – print newspaper – coexists with a new one – website – and thus encounters between new and old technological possibilities make workings of institutional logics particularly visible. The findings point out different mechanisms of institutional work dealing with actions that, made possible by new technological possibilities, are potentially, but not necessarily classified as divergent from institutional logics.     

The positive impact of othering in voluntourism: The role of the relational other in becoming another self

Despite initial enthusiasm about the potential of voluntourism to promote sustainable development and intercultural learning, recent critiques have focused on voluntourists’ tendency to reinforce status differences by “Othering” their hosts. This study expands the literature on Othering in international voluntourism contexts by examining how local community members who interacted with voluntourists interpreted the Self–Other relationship. Based on longitudinal focus group data from four host communities, the findings showed that the categories of “Self” and “Other” were not fixed but fluid, permeable, and dynamic. The study suggests that the Othering process can open up unexpected relational spaces and reconfigure community–voluntourist relationships.     

The Determinants of Artistic Innovation: Bringing in the Role of Organizations

This article deals with the determinants of artistic innovation by arts organizations. First, we define artistic innovation. Second, we review the literature on its determinants, identifying some gaps. In particular, we observe that existing research mostly focuses on macro-environmental factors and tends to ignore the role of the organizations themselves. Thus, drawing from the organizational literature on innovation we formulate testable propositions that relate organizational factors to artistic innovation. We hope that our focus on organizational factors contributes to a more comprehensive framework on the determinants of artistic innovation in particular and programming in general.     

The business of film music in mainstream Nollywood: competing without advantage

This article addresses the business of film music in mainstream Nollywood. It does so by focusing on the materiality of the industry as an institution: its social organisation and systems of film music production; markets; networks; and power relations. Specifically, the arguments rely on social organisational theories, and economic concepts such as vertical integration and market competition alongside inferences from interviews with insider-practitioners. Findings reveal that the Nollywood film music industry is characterised by non-institutionalised vertical integration within a perfectly competitive market in which its film music composers are, essentially, competing without advantage.     

Assessing Quality in Cultural Goods: The Hedonic Value of Originality in Rembrandt's Prints

The definition of quality, and its consistent assessment, is a fundamental issue when dealing with collectibles. We analyze how originality is priced by the market. The market for prints by Rembrandt is considered. An original database has been built including almost 5,000 transactions in the international auction market during the period 1985–1998. The data allow us to control for many different characteristics (market, aesthetic, originality, authenticity, rarity, art history, techniques, conservation, etc.). The concept of “state” is used to measure originality. In printmaking a state is defined as the artist's creative phase, which occurs on the plate before inking and printing. We test whether (non-original) posthumous states are sold at prices lower than Rembrandt's own (original) states. The implicit price associated with the state has been found to significantly decrease if the state was later printed by someone else when it was no longer the master's intervention on the plate. Furthermore, a decreasing value among subsequent original states has proved to positively account for Rembrandt's direct invention. JEL classification: Z11, D46, C52     

The Rhetorics of Racial Power: Enforcing Colorblindness in Post-Apartheid Scholarship on Race

This article examines the reproduction of colorblindness discourse in selected post-1994 South African studies in economics, education, literature, philosophy, and sociology. It argues that the presence of dominant racial ideologies in this scholarship is emblematic of an active investment in maintaining racialized privileges. As it illustrates some of the rhetorical mechanisms that inform the articulation of colorblindness discourse at large, it shows that unpacking colorblind rhetoric is itself necessary if we are to make sense of the research emphases, arguments, logics, and findings of a significant body of South African scholarship on race published since the advent of democratic rule.