Marketing the recreational sublime: Jumbo Wild and the rhetorics of humans in nature

Since Carleton Watkins and Ansel Adams captured the sublime landscapes of Yosemite, immense technological changes have occurred that demand we revisit discourses about the sublime. Panmediation combined with ever-reaching capitalist practices have shifted the ways in which the sublime is imaged, conceptualized, and utilized. In this paper, we turn to DeLuca and Demo’s (2000. Imaging nature: Watkins, Yosemite, and the birth of environmentalism. Critical Studies in Media Communication, 17(3), 241–260.) and Stormer’s (2004. Addressing the sublime: Space, mass representation, and the unpresentable. Critical Studies in Media Communication, 21(3), 212–240.) essays on the sublime to trace the trajectory of the sublime’s domestication and the ways in which its use in contemporary environmentalist discourses, led by corporations like Patagonia, have reinforced human–nature binaries and anthropocentric discourses. To do so, we examine the 2015 documentary Jumbo Wild, which represents one example of a new turn in depictions of the sublime—what we term the recreational sublime—and how it is rhetorically grounded in visual discourses.     

“We bleed for female empowerment”: mediated ethics,commodity feminism,and the contradictions of feminist politics

Discourses of female empowerment are increasingly prominent within ethical capitalism, which seeks to remedy global crises with private-sector solutions and their commodities. This article examines the intersecting manifestations of female empowerment, commodity activism, and ethical capitalism with case studies on Born Free Africa, a fashion collection combatting mother-to-child HIV transmission, and THINX, which sells “period-proof” panties. Each company articulates empowerment through a binary between the Western feminist savior and “in-need” woman of the global south. This article argues that this iteration of empowerment not only reinforces logics of neo-colonial capitalism, but also masks disciplinary regimes for individual feminine subjects.     

The Tyranny of the Empty Frame

This study explores the notion of the “tyranny of the empty frame” within the online departments of the two leading Slovenian newspapers, Delo and Dnevnik, where online journalists—newsworkers with little or no training or experience in photojournalism—are required to provide each news item with at least one photograph. By adopting newsroom observation and in-depth interviews with online journalists working for Delo and Dnevnik, we investigate paradoxes associated with this imperative. Despite often being faced with a desperate search for “any image,” online journalists at both institutions are reluctant to use citizen-produced photographs—their use appears to be an aberration rather than a norm. Instead, they frequently resort to using what they refer to as a “symbolic photograph” to overcome the lack of visual material originating from the reported event. This move from indexical–iconic nexus to metaphoric visual communication signals challenges to the dominant paradigm of press photography. At the same time, we suggest that we should not view the phenomena of citizen photojournalism as a radical break with the past but as the latest development in a series of interrelated processes, intellectual projects of modernity, such as ocularcentrism, journalism, capitalism and the nation state.     

“Open-Mouth Awe”: ESPN's Streetball and the “Transcendent Simultaneity” of the Media Sublime

An impressive body of research on the subject suggests that the seeds of the sublime experience are rooted either in the aesthetic qualities of the viewed object or in the cultural and contextual characteristics of the viewing subject. In this article, I contend that sublimity is, rather, the product of the relationship between subject and object, a relationship that defies representation and therefore provides the “excess of experience” that is the hallmark of the sublime encounter. Turning to ESPN's Streetball: The AND 1 Mix Tape Tour as evidence, I conclude that mediation as a process invites sublimity in audiences by immersing the viewer in the “transcendent simultaneity” of subjectivity and objectivity.     

How Team Interlock Ecosystems Shape the Assembly of Scientific Teams: A Hypergraph Approach

ABSTRACT

Today’s most pressing scientific problems necessitate scientific teamwork; the increasing complexity and specialization of knowledge render “lone geniuses” ill-equipped to make high-impact scientific breakthroughs. Social network research has begun to explore the factors that promote the assembly of scientific teams. However, this work has been limited by network approaches centered conceptually and analytically on “nodes as people,” or “nodes as teams.” In this article, we develop a “team-interlock ecosystem” conceptualization of collaborative environments within which new scientific teams, or other creative team-based enterprises, assemble. Team interlock ecosystems comprise teams linked to one another through overlapping memberships and/or overlapping knowledge domains. They depict teams, people, and knowledge sets as nodes, and thus, present both conceptual advantages as well as methodological challenges. Conceptually, team interlock ecosystems invite novel questions about how the structural characteristics of embedding ecosystems serve as the primordial soup from which new teams assemble. Methodologically, however, studying ecosystems requires the use of more advanced analytics that correspond to the inherently multilevel phenomenon of scientists nested within multiple teams. To address these methodological challenges, we advance the use of hypergraph methodologies combined with bibliometric data and simulation-based approaches to test hypotheses related to the ecosystem drivers of team assembly.     

Addressing the sublime: space,mass representation,and the unpresentable

Mass representations of the sublime use apostrophe as a mode of address that normalizes a moment of expected failure of discourse. Regardless of whether a viewer experiences “sublimity,” mass representations of what is supposedly beyond discourse embody the expected limits of communication, aestheticizing conditions of impossibility for discourse, and thereby constituting a space wherein the humanist subject may become a recognizable self in a public sense. Constituting a relationship between the spectator as human and the sublime objects as greater than human, a mass reproduced sublime thus helps establish discursive spaces of humanism. Although the aesthetics of the sublime can be exceptionally varied, the essay applies these ideas to popular Ansel Adams photographs, which illustrate the problems of attempting to represent the unrepresentable and the invocation of a particular kind of subjectivity as a commonplace.     

Technology and/as Governmentality: The Production of Young Rural Women as Low-Tech Laboring Subjects in China

This article presents an ethnography of a group of young women from rural China who attended a three-month computer-training course and then were placed in a data input company in China. Building upon scholarship on “Chinese governmentality,” I argue that although the training emphasized individual “quality” (suzhi) and the attainment of “useful” skills, once the women were employed their choices as autonomous individuals were severely limited through workplace disciplines that problematize notions of self government. I show how multiple modes of power were deployed to produce rural women as low-tech laboring subjects necessary for China's domestic development and participation in global capitalism.     

From Grand Narratives of Democracy to Small Expectations of Participation

This article critically examines the invocation of democracy in the discourse of audience participation in digital journalism. Rather than simply restate the familiar grand narratives that traditionally described journalism's function for democracy (information source, watchdog, public representative, mediation for political actors), we compare and contrast conceptualisations of the audience found within these and discuss how digital technologies impact these relationships. We consider how “participatory” transformations influence perceptions of news consumption and draw out analytic distinctions based on structures of participation and different levels of engagement. This article argues that the focus in digital journalism is not so much on citizen engagement but rather audience or user interaction; instead of participation through news, the focus is on participation in news. This demands we distinguish between minimalist and maximalist versions of participation through interactive tools, as there is a significant distinction between technologies that allow individuals to control and personalise content (basic digital control) and entire platforms that easily facilitate the storytelling and distribution of citizen journalism within public discourse (integrative structural participation). Furthermore, commercial interests tend to dominate the shaping of digital affordances, which can lead to individualistic rather than collective conceptualisations. This article concludes by considering what is gained as well as lost when grand visions of journalism's roles for democracy are appropriated or discarded in favour of a participation paradigm to conceptualise digital journalism.     

Remembering and Disremembering: A Museum Perspective

Abstract Ken Waliaula’s essay in this issue, Remembering and Disremembering in Africa, acutely observes the interaction of individual memory with what has been remembered and “disremembered” (willfully erased) by local communities and larger national political structures in Kenya. His reflections on the way society deals with memory offer valuable insight into museum‐making. Exhibitions can accommodate the fuller range of complexity, meaning, and interpretation that is reflective of real history as experienced from the range of perspectives Waliaula describes. To create such exhibitions, museum professionals need to adopt methods of collection and curation that differ from the common practice of “telling the story” in favor of incorporating greater narrative variety that embodies the complex contradictions of events that become history. By doing so, museums may better equip their users to share interpretive authority and experience a greater sense of authenticity within the exhibition.     

The SK-II #changedestiny campaign and the limits of commodity activism for women’s equality in neo/non-liberal China

This article examines one market-based intervention to combat gender discrimination in China, beauty brand SK-II’s #changedestiny campaign, and in particular an accompanying video, Marriage Market Takeover, which attempts to challenge the cultural stigma of “leftover women” (single women over 25). By mobilizing affect and highlighting the self-optimizing subject, SK-II, through the #changedestiny campaign, positions itself as a key instigator of women’s empowerment, and ultimately of not only familial, but also societal, change. In this regard, it follows the logic of what Banet-Weiser and Mukherjee (in Commodity activism: Cultural resistance in neoliberal times [NYU Press, 2012]) call commodity activism, or the merging of consumer behavior with efforts at social change within neoliberal brand culture. However, in a context we call “neo/non-liberal China,” modes of authoritarian and therapeutic governance intersect, and consumer subjects, not consumer citizens, are encouraged. We argue that through offering resistance to, and a resolution situated within familial relationships, the #changedestiny campaign does little to challenge the patriarchal “leftover women” discourse. We further argue that gender discrimination is raised in the #changedestiny campaign as a way to rationalize a neoliberal emphasis on consumption, self-care, and personal fulfillment, and that ultimately gender—as well as class—norms are reaffirmed despite the campaign’s efforts to promote meaningful social change.     

Information

Just as gold, silver and other precious metals are regarded as valuable commodities, so now is information. We call it the information age. But with this recognition there are many questions. One of the more pressing ones is, “What are the needs of Librarians, Archivists, Records Managers and other information specialists so that they can insure that information, like the precious metals, retains itsreliability and accountabilitythrough time?” This paper presents several technology changes that are shaking the foundations of our previous “tried and tested” methods. It identifies the current problems with what has worked in the past. An attempt is made to predict what will be happening in the future and what effect it has on a Global Information Society and the way we need to go about our business in the coming decades.     

Finopower: Governing Intersections Between Gambling and Finance

Regulatory distinctions between “problem” and “recreational” gambling have contributed to the neglect of important discursive and cultural practices at the intersection of finance and gambling. This intersection is now sufficiently formative of everyday life and popular culture to warrant closer scrutiny within cultural studies research. Through a range of examples, I elaborate the concept of “finopower” as a specific kind of governmentality through which individuals negotiate the mutual imbrications of gambling and finance. The final part of the article draws on theories of “post-disciplinary” societies to explore social and political implications of cultural distinctions between skill and chance-based games.     

Managerial rhetoric as the metaphor for the World Wide Web

–This article explains how metaphors influence how we experience events, and how the Web, viewed through a different metaphor or lens, currently appears a little less valuable as a tool of education or democracy. Although the Web constitutes a new communication milieu, possessing the potential to revolutionize communication in the next millennium, its rhetoric is currently one of consumerism and capitalism–economic not political ideologies pertain. This article conducts a metaphorical analysis of the World Wide Web positing that the Web might be understood best through a managerial metaphor rather than the current spatial/relational metaphor. Using Sproule's 1988 categories of managerial rhetoric, this article critiques contemporary Web practices in an effort to better understand the Web and its communicative potential.     

Engaging the Audience in a Digitised Television Production Process

This article discusses producer practices and the reasons why they engage their audience in the production process. In a digitised media context, audiences have become more visible, mainly through social media, and have more means to participate. Our research deconstructs the production process of a particular television programme by means of the “hierarchy of influences” model, which separates micro and macro levels that influence production. It draws on in-depth interviews with all editors of Flemish current affairs programme De Afspraak (The Appointment) and on a three-month participatory observation. We conclude that immersive ways of engaging the audience are applied in our specific case. More broadly, we argue that although practices change, pre-existing norms and values about the television audience remain central to how producers engage their audience through digital and social media.     

Telenovelas and politics in the 1994 Brazilian presidential election*

Brazilian telenovelas (soap operas) have been playing a growing and important role in the discussion of political and social problems in Brazil. This specific role of melodrama in Brazilian culture imposes the necessity of exploring its influence upon the political process, avoiding the prejudice and indifference of the traditional approach to this problem on the part of political scientists. The objective of this article is to stress the importance of telenovelas for the interpretation of the Brazilian political process and to show their role as a key public forum in the discussion of political and social issues. A content analysis of three telenovelas that preceded the 1994 Brazilian presidential election is developed to identify the constitutive elements of the “scenario of representation of politics” (SR‐P) within which the electoral process took place. The identification of the SR‐P's constitutive elements is made on the basis of three telenovelas produced by TV Globo: Renascer (Revival), Fera Ferida (Wounded Beast) and Pátria Minha (My Homeland). The implications of the study for the analysis of political and electoral processes are discussed.     

Participatory Populism: Online Discussion Forums on Mainstream News Sites During the 2014 European Parliament Election

ABSTRACT

Online media have transformed the political news landscapes, changing not only professional journalistic practices but also the way in which citizens participate in political communication. In the debate about the impact of the Internet on democratic practices, some scholars emphasize the potential of digital media platforms to establish a medium for deliberative and inclusive democratic participation, whereas others underline the development of fragmented “echo chambers” driven by the interests of mainstream news organizations. We point to an alternative scenario in which online political communication develops in the direction of “participatory populism”, involving an unrepresentative group of users actively engaging in the delegitimization of democratic institutions. This engagement results in a collective voice that expresses high levels of negativity towards mainstream democratic politics. Through a study of user comments relating to the 2014 European Parliament election in Germany and the UK, we show how commenters express predominantly negative views towards not just the EU but also national government and mainstream opposition parties. We find, however, that the relationship between user comments and news platforms is highly contextualized. The nature of the relationship between comments and news platforms across countries thus warrants further investigation.     

The “madness” of market logic: mental illness and late capitalism in The Double and Nightcrawler

This paper examines representations of mental illness in popular film, particularly Richard Ayoade’s The Double and Dan Gilroy’s Nightcrawler. As I argue, both films trouble typical Hollywood narratives of mental illness by situating schizophrenia and psychopathy, for instance, within a socioeconomic context, specifically relations of production under late capitalism and the unfettered self-interest of neoliberalism. If mental illness is a product of the postindustrial workplace in The Double, it becomes a prerequisite for success in Nightcrawler, providing a cinematic depiction of mental illness at odds with the “personal pathology” paradigm that dominates the current neoliberal landscape.     

“Am I a good [white] mother?” Mad men,bad mothers,and post(racial)feminism

In this article we locate, interpret, and critique the figure of the “bad” white mother, focusing on the critically acclaimed AMC drama, Mad Men. Advancing feminist and postcolonial approaches to myth, we uncover a prevailing “white consciousness” that relies on racializing logics in, first of all, Mad Men’s representations of (white) motherhood through the character of Betty Draper, and second, public discussions of the show in academic and media outlets. Drawing on Black feminist thought, we propose that these discourses rely on and feed underlying assumptions that support post(racial)feminism—an ideological location that allows for the explicit embracement of “bad” mothering as a progressive, even transgressive act that, at the same time, implicitly relies on expectations for (good) mothering shaped by white privilege. This cross-pollination between postfeminism and whiteness, we argue, is especially important to engage, since it carries potentially limiting implications for our collective imagination about what anti-racist and feminist struggles should entail.     

From Knowing to Not Knowing: Moving Beyond “Outcomes”

The ways that museums measure the success of their exhibitions reveal their attitudes and values. Are they striving to control visitors so that people will experience what the museum wants? Or are they working to support visitors, who seek to find their own path? The type of approach known as “outcome‐based evaluation” weighs in on the side of control. These outcomes are sometimes codified and limited to some half‐dozen or so “learning objectives” or “impact categories.” In essence, those who follow this approach are committed to creating exhibitions that will tell visitors what they must experience. Yet people come to museums to construct something new and personally meaningful (and perhaps unexpected or unpredictable) for themselves. They come for their own reasons, see the world through their own frameworks, and may resist (and even resent) attempts to shape their experience. How can museums design and evaluate exhibitions that seek to support visitors rather than control them? How can museum professionals cultivate “not knowing” as a motivation for improving what they do?