Communication Strategies for Instant Messaging and Chat Reference Services

Summary

Instant messaging (IM) reference is gaining in popularity but still faces resistance. Some librarians agree with some researchers in the field of computer-mediated communications (CMC) that it can never approach the complexity of face-to-face communication, and is therefore an unsuitable medium for reference. Librarians in face-to-face reference use nonverbal communication skills such as a welcoming expression and an interested tone of voice to encourage patrons to approach the desk and discuss their topic; they also interpret the nonverbal cues of patrons. This analysis of online reference conversations shows how online skills can substitute for many of these nonverbal cues. Some skills are unique to computer-mediated communication while others involve written language skills to encourage exploration of the topic, increase clarity, demonstrate approachability and empathy, and instruct. The study illustrates communication problems and solutions using actual conversations, giving particular attention to the reference interview.     

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出版社微信营销传播的四大策略研究

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Identifying Dominant Group Communication Strategies: A Phenomenological Study

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基于微信公众平台的艺术传播策略研究——以国画微信公众号为例

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Strategic Communication during Marital Relationship Dissolution: Disengagement Resistance Strategies

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Courses: Advertising Account Planning, Research Methods, Health Communication

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传统广告将死社交广告崛起——社交媒体时代广告发展趋势及传播策略研究

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Freshmen Engagement Through Communication: Predicting Friendship Formation Strategies and Perceived Availability of Network Resources From Communication Skills

First-time freshmen completed communication skills questionnaires at the beginning of a fall semester. Approximately 6 weeks later they completed another questionnaire regarding friendship formation strategies and the perceived availability of resources from their new social network. Results suggest that different profiles of communication skills predicted how much freshmen reported using group involvement, online social networking, disclosure, responsiveness, and invitations as friendship formation strategies. Communication skills and friendship formation strategies were also associated with the perceived availability of social, personal, and instrumental resources. Implications for freshmen's social integration into a new university environment are discussed.     

Practically Perfect in Every Way: Communication Strategies of Ideal Relational Partners

This study utilized social exchange constructs to examine communication strategies used by self-defined ideal relational partners when initiating dating relationships. Two hundred forty-four participants generated 1183 communication strategies they would use to initiate relationships if they believed themselves to be ideal partners. A content analysis revealed 15 categories of communication strategies enacted by ideal relational partners. These categories included initiation, emotional disclosure, direct inquiry, impression management, shared activities, supportive behaviors, information gathering, gift giving, compliments, other-initiated behaviors, assistance from others, self-acceptance, pickup lines, bragging, and use of humor. Implications for interpersonal communication research are discussed.     

预印本学术交流模式演化历程与我国发展对策研究

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WebX.0环境下特步品牌网络广告策略分析

随着传媒技术的发展,网络传播环境进入WebX.0时代.在新的媒体传播环境下,消费者的媒体接触习惯和消费行为都产生变化.本文探讨了福建品牌特步在新的媒体环境下使用网络广告传播其品牌内涵"时尚运动"的策略.     

对图书馆组织内部管理沟通状况评估的策略与案例分析

本文从个人、部门、全馆三个层面入手,分别论述了每个层面可以采取的策略,并通过个案分析,引入了沟通审计的内容,最终目的,从而发现组织内部沟通中存在的问题,改善整体沟通氛围和效果,提高员工的工作满意度,构建和谐的工作环境.     

Corporate Crisis Communication: Examining the Interplay of Reputation and Crisis Response Strategies

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