Communication Strategies for Instant Messaging and Chat Reference Services

Summary

Instant messaging (IM) reference is gaining in popularity but still faces resistance. Some librarians agree with some researchers in the field of computer-mediated communications (CMC) that it can never approach the complexity of face-to-face communication, and is therefore an unsuitable medium for reference. Librarians in face-to-face reference use nonverbal communication skills such as a welcoming expression and an interested tone of voice to encourage patrons to approach the desk and discuss their topic; they also interpret the nonverbal cues of patrons. This analysis of online reference conversations shows how online skills can substitute for many of these nonverbal cues. Some skills are unique to computer-mediated communication while others involve written language skills to encourage exploration of the topic, increase clarity, demonstrate approachability and empathy, and instruct. The study illustrates communication problems and solutions using actual conversations, giving particular attention to the reference interview.     

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出版社微信营销传播的四大策略研究

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出镜记者有声语言的表达策略

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论促进博硕士学位论文公开的策略

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Identifying Dominant Group Communication Strategies: A Phenomenological Study

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从冲突、对话到融合——全球化时代中西艺术交流和中国电影文化传播策略的思考

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基于微信公众平台的艺术传播策略研究——以国画微信公众号为例

文章以国画艺术微信公众号为样本,通过对其信息推送的相关指标进行数据分析,总结了目前艺术传播领域艺术组织微信公众号的传播现状,论述了微信对于传统艺术传播的重要意义,认为传统艺术与社交媒体密切结合,加强形象传播、信息传播和公众沟通三个层面的传播策略,能够有效推动传统艺术的传播与发展,使其达到传播效果最大化.     

Strategic Communication during Marital Relationship Dissolution: Disengagement Resistance Strategies

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Street Crossing: Observational Research and Developing Health Communication Strategies

Courses: Advertising Account Planning, Research Methods, Health Communication

Objective: In this unit activity, students learn about conducting observational research, segmenting audiences for communication campaigns, and the importance of sharing the thinking behind their research—explaining how they operate as problem solvers.     

书法出版物的国际传播:困境、成因与策略

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传统广告将死社交广告崛起——社交媒体时代广告发展趋势及传播策略研究

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大学出版社微博传播分析及发展策略

网络媒体尤其移动媒体的发展对传统出版业带来很大的冲击,通过社交媒体进行品牌传播树立与提升出版社的品牌形象已经成为其发展的必由之路。本文将研究对象集中于大学出版社微博,采用内容分析法与回归分析法探究其微博传播的现状以及传播内容的类型、丰富程度、互动性、微博发布数量以及出版社自身的实力等因素对其粉丝量与好友数的影响,最后基于以上视角提出大学出版社的发展策略。     

Freshmen Engagement Through Communication: Predicting Friendship Formation Strategies and Perceived Availability of Network Resources From Communication Skills

First-time freshmen completed communication skills questionnaires at the beginning of a fall semester. Approximately 6 weeks later they completed another questionnaire regarding friendship formation strategies and the perceived availability of resources from their new social network. Results suggest that different profiles of communication skills predicted how much freshmen reported using group involvement, online social networking, disclosure, responsiveness, and invitations as friendship formation strategies. Communication skills and friendship formation strategies were also associated with the perceived availability of social, personal, and instrumental resources. Implications for freshmen's social integration into a new university environment are discussed.     

WebX.0环境下特步品牌网络广告策略分析

随着传媒技术的发展,网络传播环境进入WebX.0时代.在新的媒体传播环境下,消费者的媒体接触习惯和消费行为都产生变化.本文探讨了福建品牌特步在新的媒体环境下使用网络广告传播其品牌内涵"时尚运动"的策略.     

对图书馆组织内部管理沟通状况评估的策略与案例分析

本文从个人、部门、全馆三个层面入手,分别论述了每个层面可以采取的策略,并通过个案分析,引入了沟通审计的内容,最终目的,从而发现组织内部沟通中存在的问题,改善整体沟通氛围和效果,提高员工的工作满意度,构建和谐的工作环境.     

Practically Perfect in Every Way: Communication Strategies of Ideal Relational Partners

This study utilized social exchange constructs to examine communication strategies used by self-defined ideal relational partners when initiating dating relationships. Two hundred forty-four participants generated 1183 communication strategies they would use to initiate relationships if they believed themselves to be ideal partners. A content analysis revealed 15 categories of communication strategies enacted by ideal relational partners. These categories included initiation, emotional disclosure, direct inquiry, impression management, shared activities, supportive behaviors, information gathering, gift giving, compliments, other-initiated behaviors, assistance from others, self-acceptance, pickup lines, bragging, and use of humor. Implications for interpersonal communication research are discussed.     

预印本学术交流模式演化历程与我国发展对策研究

科学交流载体的演变、开放获取运动的推动及学术出版模式的创新,使预印本逐步成为备受关注的科学交流模式。在相关主体的联合推进下,学术界逐渐接受和认可预印本的学术交流价值。本文梳理了预印本学术交流模式演化历程,将预印本学术交流的发展分为四个阶段：小型学术团体驱动的探索实验期(1990年前)、学科与技术驱动的初创时期(1991—2012年)、多主体驱动的极速扩张时期(2013—2019年)和疫情影响下的加速发展时期(2020年至今)。从平台类型、出版融合、技术创新、学术社区团体、成果认可和运营经费等方面出发,总结归纳预印本学术交流模式的发展特征,并对我国预印本学术交流体系的发展提出对策和建议：(1)加强预印本著作权认可,保障预印本首发权认定;(2)促进预印本和期刊协同发展,形成统一的开放学术出版流程;(3)构建预印本论文开放评议机制,化解“以刊评文”难题;(4)营造预印本学术交流氛围,培育中国预印本文化;(5)开放互联形成集群效应,提升预印本平台的国际影响力。图1。参考文献44。     

Corporate Crisis Communication: Examining the Interplay of Reputation and Crisis Response Strategies

This experiment study used a 2 × 3 between-subjects design to assess two factors in crisis communication and reputation management—prior corporate reputation (good and bad) and crisis response strategies (apology, sympathy, and compensation)—on an organization facing high crisis responsibility. Results indicate that stakeholders prefer apology to compensation response strategies. Organizations with a prior good reputation have better postcrisis reviews that those with a prior bad reputation. Crisis managers facing crises that generate high attribution of crisis responsibility and anger are advised to rely on apology rather than compensation strategy. It would also be advantageous for an organization with prior good reputation to highlight its past achievements when responding to a crisis.