Innovation Brings New Life to Time-honored Brand

Qianmen Street was the most vibrant shopping and entertainment district in old times Beijing. Today, many time-honored brands still run business here, among which Wuyutai, a century-old tea brand, is an exemplar company. Its innovative store ＂Oriental Yutai＂, located at the west end of Qianmen Street, attracts hundreds of customers and tourists every day.     

Wuyutai:Time-honored Brand Makes New Success

Wuyutai is a century-old tea shop brand which owns some 300 chain stores across the country. The past 15 years witnessed this time-honored brand’s fastest growth when it launched and expanded franchised operation and made intensive and extensive efforts to develop new varieties of tea products.Wuyutai’s success lies in the first-class products and services it provides to customers. In the future,Wuyutai will as     

Hi-tech Logistic System Innovates Time-honored Tea Brand An interview with Sun Yingbin,logistics manager of Wuyutai

The 40-acre factory compound, huge storehouses, modern production and distribution lines, and hard-working staff members, all these impressed me so much when I took an interview event with Sun Yingbin, logistics manager of century-old tea brand Wuyutai, in its logistics and distribution center in the suburb of Beijing.     

Wuyutai: a Time-honored Brand Interpreted in Ten Numbers

The time-honored tea brand Wuyutai will celebrate its 123rd anniversary in 2010. Interestingly enough, its glorious history and remarkable market success can be summarized in ten numbers.     

Century-old Tea Brand Projects New Image

Wuyutai, a century-old tea brand name, started its business with the sale of jasmine tea and over years, its business scope has been widely developed to include a variety of tea types. In particular, in the recent years, it has evolved into a group corporation through intensified tea processing, chain-store operation and opening flagship stores with cultural elements, witnessing an annual sales volume of up to 600 million RMB yuan （approx. 90 million USD）.     

Century-old Brand Offers Fresh Spring Tea

In the chill of the early spring in April, Wuyutai, a century-old tea shop served local customers of Beijing with fresh green tea picked and processed before the Pure Bright Festival. The well-picked and finely-processed green tea sold so well that it ran out of supply. Like what happened in previous years, the tea variety of Dragon Well from the West Lake is the most popular early spring tea among local customers. This tea variety is famous not for its super quality but also for its cultural richness.     

Century-old Tea Brand Wuyutai Celebrates its 125th Anniversary

<正>Wuyutai, a time-honored tea brand,celebrates its 125th anniversary this year.Since its founding in 1887, Wuyutai has been committed to its motto of "always m...     

Paper Package Shows Charm of an Old Tea Brand

In today＇s era when sophisticated package is valued for the promotion of products, hand-packing in century-old shops, simple but skillful, reminds customers of the nostalgic past.