3. JOURNALISM

THE MEDIA IN YOUR LIFE: AN INTRODUCTION TO MASS COMMUNICATION by Jean Folkerts, Stephen Lacy, and Lucinda Davenport (Boston: Allyn &; Bacon, 1998‐$44.00, paper, ISBN 0–205–15414‐X, 558 pp., photos, charts, tables, glossary, references, index)

THE BUSINESS OF CHILDREN'S ENTERTAINMENT by Norma Odom Pecora (New York: Guilford Press, 1998—price not given, ISBN 1–57230–280–1, 190 pp., tables, notes, references, index)

EFFECTIVE FUND‐RAISING MANAGEMENT by Kathleen S. Kelly (Mahwah, NJ: Lawrence Erlbaum “Selected Titles in Public Relations,”; 1996‐$40.00/$20.00, ISBN 0–8058–2010–8 paper, 663 pp., references, index)     

11. JOURNALISM

THE AMERICAN BOOK BUYERS STUDY “conducted and prepared”; by Bruno and Ridgway Research Associates for Publishers Weekly and the Book Industry Study Group (New York: Cahners Publishing Company, September 1997—$295.00, paper [additional copies $60.00 for BISG voting Members, $80.00 for BISG non‐voting members], ISBN 0–940016–68–0, approximately 550 pages [various pagings], tables, charts, appendixes)

BOOKS, BRICKS &; BYTES: LIBRARIES IN THE TWENTY‐FIRST CENTURY, edited by Stephen R. Graubard and Paul LcClerc (New Brunswick, NJ and London: Transaction, 1998—$24.95 paper, ISBN 1–56000–986–1, 361 pp.)

BOOKNOTES: AMERICA'S FINEST AUTHORS ON READING, WRITING, AND THE POWER OF IDEAS by Brian Lamb (New York: Times Books, 1997— $15.00, paper, ISBN 0–8129–3029–0, 426 pp., illustrations, appendix, index)

EXPERIMENTATION AND COLLABORATION: CREATING SERIALS FOR A NEW MILLENNIUM: Proceedings of the North American Serials Interest Group 12th Annual Conference edited by Charlene N. Simser and Michael A. Somers (New York: Haworth Press, 1998—$69.95, ISBN 0–7890–0525–5, 442 pp., index)     

PRACTICE REVIEW: JOURNALISM ETHICS AND CONFESSIONAL JOURNALISM

Confessional journalism has become a staple of contemporary journalism, either in the form of first-person real-life experiences (often ghosted by journalists) or regular columns by journalists detailing intimate details of their lives. The form is now recognised as a distinct genre but what has not received attention, except as an internal debate within journalism itself, are the consequences of this form of writing for journalism and journalists. There is mounting evidence that editors are exerting pressure towards this form of writing, favouring particular types of writers. This review investigates the compelling ethical implications for writers and their subjects within the genre and argues that these implications are producing distinctive journalistic responses and strategies.     

传媒微语录

“人人都能成为媒体,还需要专业媒体吗？”有人提出了疑问。实践证明,回答是肯定的。如今,一家媒体独家占有信息越来越难,独家报道的内涵也已经发生新的变化。同样的新闻事实,如何判断新闻价值,从什么样的坐标和角度考察新闻现象。用什么样的表达方式报道并呈现给受众,无不考量着新闻人的独家视角、独家分析、独家解读。面对媒体竞争,做有思想的新闻应成为人民日报报道高出一筹的基本途径。从共享的新闻资源中寻找独家视角,用有思想的深刻解读帮助国内外读者观察世界大势、关注中国发展。人民日报大有可为!     

COZY JOURNALISM

In recent years applications like CoveritLive have diffused with great speed throughout online newsrooms. Such technologies create an interface where audience participation and journalistic reporting potentially merge into a text-production system marked by a high degree of immediacy and interactivity. This paper investigates the consequences of such practices for the professional ideology of journalism. What norms and ideals do journalists who initiate and partake in such practices adhere to? To what degree does their practice conflict with traditional ideals of journalistic reporting? The paper analyses the “live” coverage of football matches in the two most popular Norwegian online newspapers, VG Nett and dagbladet.no. The findings suggest that the merger of audience participation and immediacy creates conflicts of ideals for the journalists involved, and that ideals of subjectivity and social cohesion are promoted by such practices of journalism.     

JOURNALISM EMBRACING ADVERTISING AS TRADITIONAL JOURNALISM DISCOURSE BECOMES MARGINAL

The border between journalism and marketing communication is diminishing and media such as television and magazines are especially vulnerable to the colonisation of traditional journalistic genres by promotional information. From the point of view of audience perception, grouping certain media channels or discourses into “journalistic” and others into “promotional” or “mixed” would provide a certain level of predictability, as well as a basis for their judgement of information. However, we argue here that category confusion takes place even inside sub-sectors of niche magazines. The objective of this international comparative research is to analyse the editorial ideologies and discursive practices concerning the hybridisation of media discourse in one media sector: the Meetings, Incentives, Conferences and Events (MICE) sub-sector of niche magazines. Can these magazines be identified as “journalistic”, “advert” or “mixed” oriented media? The empirical research is focused on the production process (the implementation of editorial principles) in key MICE magazines mainly in European countries.     

JOURNALISM AND BLOGGING

Adopting a systems framework from the sociology of occupations, this study proposes a model to explain the vulnerabilities of journalism in the face of challenges from blogging, and the conditions under which journalists are likely to change their practices to address these vulnerabilities. A test of this model shows that editors’ awareness of local blogging activity corresponds to increased use of blogs as sources, discussion of blogs in planning meetings and adoption of the blogging form on news websites.     

ONLINE FEATURE JOURNALISM

Although online journalism is still dominated by breaking news coverage, new genres are emerging that differentiate it more and more from old media journalism. This article explores the emergence of feature journalism in online newspapers. Through comparative qualitative text analysis of feature journalism in the US online newspaper palmbeachpost.com and the Norwegian online newspaper dagbladet.no, two widely different approaches to the production of feature journalism on the Web are uncovered and a critical perspective on the remediation of journalistic genres in online newspapers is elaborated. The analysis shows that both these approaches display a clash between discourses of traditional feature journalism and discourses of online communication. It further reveals that genre development in online journalism is a complex process marked by contradictions and inconsistencies and that online newsrooms are struggling to find solutions on how to differentiate online journalism from old media journalism.     

SHANGHAI JOURNALISM REVIEW

保罗·拉扎斯菲尔德(Paul Lazarsfeld,1901年1月～1976年8月)控制胆怯者,引导同意者,改变不同意者。政党的意见领袖——报纸社论作者、专栏作家、自由撰稿人、辛迪加的漫画家、广播评论作者和当地的德高望重者——都介入宣传战,利用自己的影响,支持中意的候选人。宣传铺天盖地,通过控制或传递信息,限制或吸引潜在的选民做出恰当的决定。     

THINKING ABOUT CITIZEN JOURNALISM

This study seeks to understand how community newspaper editors negotiate the professional complexities posed by citizen journalism—a phenomenon that, even in the abstract, would appear to undermine their gatekeeping control over content. Through interviews with 29 newspaper editors in Texas, we find that some editors either favor or disfavor the use of citizen journalism primarily on philosophical grounds, while others favor or disfavor its use mainly on practical grounds. This paper presents a mapping of these philosophical-versus-practical concerns as a model for visualizing the conflicting impulses at the heart of a larger professional debate over the place and purpose of user-generated content in the news production process. Moreover, these findings are viewed in light of gatekeeping, which, we argue, offers a welcome point of entry for the study of participatory media work as it evolves at news organizations large and small alike. In contributing to a growing body of literature on user-generated content in news contexts, this study points to the need for better understanding the causes and consequences of journalism's hyperlocal turn, as digitization enables newswork to serve increasingly niche geographic and virtual communities.     

JOURNALISM EDUCATION IN BRITAIN

The number of undergraduate journalism students in Britain has risen fivefold since 1994/95 as journalism education undergoes the rapid expansion previously seen in other countries. This study analyses this expansion in Britain, demonstrating that it has led to a growing proportion of journalism graduates in newsrooms, despite residual, industry concern that journalism is not the best first degree subject for would-be journalists. The study examines findings from a survey of British journalism undergraduates concerning what motivated them to become journalists. Its first phase was conducted when, or soon after, 661 students arrived at 10 British universities. Students were also asked about ambitions regarding specialisms in journalism. A similar questionnaire was administered to a “completion” sample of 234 students shortly before these university programmes ended. This asked why some had by then rejected journalism as a career. Findings are contextualised with international studies of journalism students.     

JOURNALISM EDUCATION IN SLOVENIA

This article presents the findings of the first research into editors’ views of journalism education in Slovenia. The results of a mail survey and in-depth interviews reveal that although the vast majority of editors are not particularly familiar with the curriculum of current journalism studies, they identified a broad general knowledge and practical journalistic knowledge as the curriculum's advantages, with—inconsistently—the latter also being described as the curriculum's main deficiency, together with the lack of any knowledge of special fields such as law and economics. The editors’ negative attitudes to journalism education are grounded less in actual knowledge of what the Journalism Faculty offers its students than a priori convictions and stereotypes about journalism graduates being incompetent theorists. Factors in the media and in society that might be hindering journalists’ professionalism are overlooked, while the blame for editors’ negative experiences with journalism graduates is almost exclusively ascribed to the Faculty. Although the Slovenian university journalism curriculum has been reformed several times in the past few decades, the old image of the Faculty of Social Sciences as a remnant of the old communist political school is still firmly grounded in the mentality of Slovenians, yet rejected by the editors.